At RPG, we shape conversations that matter.
At Racepoint Global (RPG), our mission is simple: We help our clients navigate and succeed in the new communications landscape by shaping the conversations that matter. We live at the intersection of conversation and innovation and we serve clients with channel-agnostic communications strategies that engage their target audiences in authentic and meaningful ways. Our work with clients establishes competitive differentiation and drives business impact. For more information, visit www.racepointglobal.com.
headquarters
other locations
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3 Waterhouse Square, 138 HolbornLondon EC1N 2SWUnited Kingdom
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Focus
Recommended Providers
Portfolio
Huawei, New Balance, Extreme Networks, Project Management Institute (PMI), Progress Software, Dassault Sytèmes, Forrester Research, Harman, Qlik, Lattice Semiconductor, MediaTek, Stanford Children’s Hospital
Reviews
the project
Public Relations & Positioning for Consumer Electronics Company
"They are very smart and thoughtful with their marketing strategies and keep me honest about project goals."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the director of public and analyst relations of a division in Harman International Industries, a company that designs and engineers products for automakers and consumers.
What challenge were you trying to address with Racepoint Global?
We were first trying to gain exposure for a specific automotive technology when we were an independent company called Red Bend Software. After our acquisition by Harmon and then by Samsung, we needed a brand update and redesign.
What was the scope of their involvement?
They designed marketing strategies and used networking skills to garner exposure for our technology towards automotive original equipment manufacturers (OEM). They promoted updates to be secure and reliable which positioned the company for acquisition. After Harmon’s and then Samsung’s acquisition of the company, Racepoint Global digitally transformed the brand to a speaker technology-oriented company through press releases, advertisements, and social media. The team provides everyday PR guidance on consumer response and behavior and they manage project resources and deadlines.
What is the team composition?
I worked with account directors and a marketing team.
How did you come to work with Racepoint Global?
I knew I wanted to hire Racepoint Global from the beginning.
What is the status of this engagement?
I started work with them in 2000 and the engagements are ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They are very smart and thoughtful with their marketing strategies and keep me honest about project goals. They always inform us of how certain press releases and stories will look to the public.
How did perform from a project management standpoint?
They inform me every Monday on the day's priorities. Their team updates us on when we are close to the limits of our budget, and the services they can offer and cannot. They work with us as a partner and not just as an agency. We assign tough deadlines for projects and they have always delivered in a two-hour timeframe.
Are there any areas they could improve?
I wish they would discuss overarching and big thinking goals on a consistent basis.
Racepoint Global are experts at creating marketing strategies and giving in-depth analyses of how published media will be perceived by the public. They consistently provide weekly updates and are always produce deliverables on time.