Digital means more than just marketing
Purr is a digital technology consultancy that offers onshore (UK) web, app, and mobile development services.
To entrepreneurs and business leaders, Purr is a digital partner that improves business effectiveness by implementing digital strategy across departmental lines. Purr achieves this by applying a digital mindset to business operations & planning.
We don’t believe that "digital" only benefits marketing teams, or that "technology" should be relegated to the IT department.
To compete in todays marketplace, understanding digital's effectiveness across a business is fundamental.
Technology decisions should be made through a proactive, strategic, digital-led mindset for business strategy, not just for the reactive, functional short term needs of the business.
We do this by:
- Reducing short term mindset through being Proactive
- Eliminating technology silos through Unification
- Staying up to date with trends to stay Relevant
- Being more competitive through digital Resonance
Focus
Recommended Providers
Portfolio
Elder, Loyalty Lion, Unicef, MCFC, The Poetry Hour, Mathys & Squire, Maison de Fleurs, Materials Market
Elder
Elder, a leading UK tech startup, had an existing marketing website built on the Contentful platform, but as the business grew, the marketing team were getting frustrated by its limitations and they wanted to migrate over 1,000 pages of content to a more flexible platform.
Despite being a tech company, their engineering team needed to stay focussed on the development of their product so they reached out to Purr to support their migration process.
First, we created the new site structure on WordPress using Gutenberg blocks. Making use of Contentful’s API, we developed a custom “interrogation” and “translation” process so the information from Contentful was transcribed correctly into the WordPress site. This process reduced the time needed to migrate over 1,000 pages of content to just a few minutes, instead of having to manually migrate each individual page.
We’ve built the new site to be as future proof as possible, and we are providing ongoing support to ensure it stays relevant, secure and continuously improves.
With a potentially elderly audience, accessibility was a major concern for Elder. The new site’s HTML markup uses all the necessary tags that a screen reader can process, which increased the website’s accessibility score on Google Lighthouse from 71% to 99%.
Despite the complexity of the migration, our full rebuild and migration took just three months. Elder have now a more flexible and efficient way to update and distribute content within their site with complete autonomy, and the improved performance of the new website ensures users engage with the content more easily.
Design Museum: Sneakers Unboxed
The brief
The award-winning Design Museum in London wanted to give visitors to their Sneakers Unboxed exhibition (a look behind the curtain of the sneaker industry) the ability to design their own sneakers as part of an interactive digital experience that allowed them to share their designs instantly with their friends and enter into a competition to find the best new sneaker designer. Purr was asked to build a platform that fulfilled all of these needs and could then be easily taken around the world, translated into multiple languages.
Our solution
The team at Purr built the platform in Laravel and Vue.js which allowed them to segregate the large vector files used as part of the shoe design, and then compress and isolate them on different pages to ensure that all functions loaded quickly and displayed the shoe material - no matter what kind of device the user was on. Despite the complex layers and large files, the site was built to load on the user side quickly and ensure that the activity of customising the sneakers felt natural and fluid.
Vix Technology
The brief
Vix Technology, a leading supplier of automated transit technology, needed a new website that reflected the innovative and dynamic nature of its solutions. Their old site, while on brand and informative, failed to represent the value and convenience that Vix’s technology brings to peoples lives.
Our solution
Use of Gutenberg blocks throughout means that the Vix team now have the freedom to continue to build and develop their site with total creativity. We integrated their new site with Salesforce, so that all new leads generated were then easily trackable and manageable by anybody at Vix, instantaneously. Working alongside our long-standing design partners over at Industry, we built the new Vix technology site to integrate insightful new video footage and a parallax scroll that brings their bespoke Gutenberg blocks to life. Vix Technology now has a site that gives their team as much freedom as their solutions give to those who desire seamless travel.
Loyalty Lion
The Brief
Loyalty Lion, a leading UK tech startup, had an existing WordPress site, but as their influence in other countries grew, they needed to ensure key elements shown on the website such as language and currency were displayed accordingly. Despite being a tech company, their engineering team needed to stay focused on the development of their product so they reached out to Purr to support their efforts to be relevant to each marketplace.
Our Solution
First, we created separate UK and US versions of the site, ensuring most of the content was automatically duplicated in both languages but allowing to overwrite if there are regional differences. Currency also switches automatically based on language.
These changes allowed the website’s SEO to improve and the Loyalty Lion team has full autonomy to publish new updates on both versions simultaneously as well as control to showcase different content in different regions.
Finally, to ensure these changes are effective and relevant over time, we provide ongoing support to the team to facilitate the constant improvement of their site.
Materials Market MVP
The Brief
Materials Market is a new tech startup that offers a marketplace to connect DIY or small builders with construction materials providers. Its founders saw an opportunity to disrupt the building materials industry but needed technical expertise to build their MVP.
Our Solution
The team at Purr worked with the client to refine designs and the project spec, including a series of in-house discovery days. An MVP of the platform was built on Ruby on Rails that would allow for demonstrations to potential suppliers and investors, integrating with Stripe for payments that distributed the funds between vendor and platform. We proceeded to develop new features such as a custom-built customer service platform and integrating with their accounting system via Xero.
Materials Market launched in October 2020 and we will continue providing support and tech consultancy as the platform evolves.
Unicef
UNICEF approached IRC, an international WASH (water, sanitation and hygiene) think tank with a problem. Organisations trying to get WASH facilities into schools around the world, had no central place to locate resources and documents that would help them put theory into practice.
We worked alongside Lygoe Creative, IRC’s creative partner, to develop a scalable and powerful Laravel / Postgres app that could house the plethora of data available about the subject. A clever search system was added that allowed custom filtering and keyword lookups, as well as user personalisation tools behind a registration wall. We also developed functionality to compile and download chosen reports for offline use in the field.
Scaleup Quarter
The Brief
Mathys & Squire needed a website for their new Start-Up Partnerships. They required the new site to be managed within their existing CMS and the ability to pull-through previously published articles from the main website without making any duplicates as well as have specific articles.
The Solution
Once their team provided the designs, we created the new site on WordPress using Gutenberg blocks ensuring an easier editing interface. We also optimised the content to improve page load and best SEO practices. To ensure the go-live was a success, we worked closely with their design team and allowed design revision time which provided flexibility during the development process.
Man City F.C.
Forex.com became Manchester City Football Club‘s sponsor and trading partner and wanted to produce a campaign to highlight the analogies that could be drawn between following football and an interest in foreign exchange trading.
With access to the team’s stars including Vincent Kompany and Manuel Pellegrini, as well as match stats from Opta, the opportunity to develop compelling content and interactive features was unparalleled.
Working alongside Phar, QPUK, and Lygoe Creative, we provided technical strategy, web development and maintenance to the campaign, which became known as “Where Football Meets Trading”.
Our build included a complex video platform, an interactive assessment game, and a trading style match stat prediction competition.
RegTech Team Summit
A Team, a financial PR and publishing company, wanted to make their events available online as a response to the sudden shift Covid brought to conferences and live events. They wanted to have full control of analytics, payments and content management both on-demand and live streamed. The challenge was to create a product that would allow all these features as well as freedom and flexibility for the attendees to network and be part of private chatrooms during the live conferencing. We were given a very tight deadline and the new build was of extreme urgency and importance for A Team’s business continuity during lockdown.
The team at Purr built a custom tool in a matter of weeks that successfully implemented all the features required. Built using Laravel, the new software was used to support their first three day virtual event and it offers an admin system that allows A Team to run as many virtual events as they want in the future. The system also integrates registrant data from A Team’s internal CRM, generating account details as well as account logins.
The Poetry Hour
The Poetry Hour had been running as a website with complimentary iOS and Android phone apps for several years but was hard to update and running on a proprietary CMS. The Josephine Hart Poetry Foundation was keen to remove some superfluous functionality and make the platform simpler to maintain in the future and commissioned the London UX agency This Place to perform a review and redesign of the system.
It was critical (for budget and simplicity) that all touchpoints be maintainable simultaneously.
We performed a review of the existing system and planned a new architecture for the platform based on a headless WordPress CMS backend and a React / Meteor front-end which would compile for web, iOS, and Android in one process.
The existing content was migrated from MongoDB to a relational MySQL database, and a new integration with Vimeo was built to manage video and audio content.
Makevale
Makevale, a respected UK plastics manufacturer had an existing QC (Quality Control) system but wanted more focus on QA (Quality Assurance) and needed a more detailed reporting system to ensure all their products were up to the specifications. Their existing software, built on an outdated version of Laravel, would only provide reports at the end of the production process.
Our team developed a more detailed tracking system which included a visualisation tool that would track data throughout the production process. It also communicated with their manufacturing equipment and ERP software (SAP), helping to improve their automation processes.
The new software was built on Laravel 6. To do so, we had to upgrade the existing version to ensure the best practice and security for the new build.
Endo at the Rotunda
Endo at the Rotunda is London’s newest high-end sushi restaurant, helmed by third generation sushi master Endo Kazutoshi, and based in the Rotunda above what was BBC Television Centre. The restaurant’s owners needed a website to herald the opening (in time for a very positive review from Giles Coren in The Times), in keeping with the aesthetic of the restaurant – designed by renowned Japanese architect Kengo Kuma. Situated on the eighth floor of the building, the owners were also looking for ways to innovate with technology to improve access.
Working alongside the branding and design partners (Pentagram), we produced a highly cut back and clean WordPress CMS website, using Gutenberg for flexible layouts and AWS for the infrastructure.
Integration with SevenRooms API and booking widget allowed us to integrate online bookings into the website, with an accompanying React Native hybrid iOS and Android mobile app to view and manage your bookings, and pre-warn the restaurant of your arrival on site.
High traffic new homes website
The Brief
A website for a new entrant to the affordable homes market in the UK. The company needed a brochure site for their new division to allow them to market new properties whilst tracking website leads, with performance optimised for a large number of visitors.
Our Solution
We created a bespoke WordPress site to allow design flexibility and give autonomy to their marketing team to update content within the website. To ensure the tracking of leads was correct and effective, we created a bespoke API integration that collects data submitted to the site and syncs it with Salesforce (their existing CRM).
The client wanted the site to be prepared for a massive number of users visiting the site on a regular basis. To ensure the setup was robust enough to handle large volumes of traffic, we partnered up with Bytemark to give them a sophisticated load-balanced hosting setup, which included the needed uptime SLAs, monitoring, and support. We also invested significantly in optimising the performance of the site to reduce load times and improve user experience.
Multi-language Site
The Brief
A website for a leading UK healthcare firm. As their influence in other countries grew, they needed to ensure key elements shown on the website were displayed according to both the user’s location and preferred language.
Our Solution
We created a bespoke system to minimise the time needed to maintain all content versions. This provides an efficient editorial process, allowing their team to keep the website up to date with far less admin overhead.
We established a default mode in the CMS to share generic content for all regions in one language (e.g. UK-English, German-English, French-English etc), but with a simple UI mechanism for modifying any part of the page on a per-region basis.
The ability to deliver a flexible and efficient way to autonomously distribute multi-regional content was our key value proposition in this project, as the complex requirements of the system went beyond the capabilities of existing off-the-shelf software solutions.
University website migration
The Brief
A UK leading university had a marketing website separate from their course website and needed them to be migrated to a single CMS with a new design as well as display correct course information to comply with legal regulations.
Our Solution
We worked with the university's creative partner to create a bespoke site to join both legacy websites and provide a unique point of access to current and potential new students. The migration process also required integrating with their internal database to give access to course search tools and display the right course content.
In order to ensure the content displayed was in compliance with the educational regulations, we worked closely with the university to ensure all information displayed was shown accordingly.
The Friday Club
The Friday Club, an innovative start-up network with a mentoring ecosystem, needed to update its website with a simple but effective user experience and an easy way to update internally.
Our team created a new and fully flexible Wordpress site, based on Gutenberg blocks that allows them complete independence.
JumpQ
This new startup needed our guidance and development skills to help them build a Minimum Viable Product (MVP) for a white-labelled pre-ordering system for venues with multiple retailers (airports, shopping centres, cinemas, concert venues etc.). A first trial of the system was booked for Billund Airport, Denmark in Spring 2018.
For speed and simplicity, we built a Ruby on Rails based application to power all instances of the application, including an API to integrate with our Ionic-built Android and iOS mobile applications. Web-socket technology was used to push live orders between devices and servers, customers and vendors. The Billund Airport trial has been underway for some months and proved a great success, with further airports and other implementations planned in the near future.
Maison de Fleurs
This boutique florists wanted to build a custom system to store its clients’ information, manage bookings and stock control, handle invoicing and reporting – all under one roof. A one-stop shop for automating the processes within the business.
Working alongside members of their team and their IT consultants (IT at Work), we planned an entire ecosystem with a custom CRM at the heart of it – a web app built on Laravel. Once the CRM was in place, we extended this to include quoting and billing systems, a bespoke stock control system, reporting and many other features besides.
We’re now looking at ways the centralised system can integrate with their website for fulfilment, stock integration and order management.
Mathys&Squire
This IP law firm needed a renewed website (migrating from SilverStripe) with optimised and brand-compliant content, and an easy way to manage its publications to improve the way visitors engage with the updated content.
We migrated their site to WordPress Content Management System (CMS) website and updated the content and structure with its Gutenberg page builder ensuring an easier editing interface. We also optimised the content to improve page load and best SEO practices. To ensure the go-live of their new web was a success we worked closely with the client and their SEO agency (Footprint) which also provided them with full transparency and peace of mind.
ICMSA
This membership organisation within the International Capital Markets world, needed a new website and means of managing its publications and events, both internally and externally, to better engage with its members and improve access to valuable content.
Working alongside their design agency (Consider Creative) we provided technical consultancy throughout to devise ways the site could work alongside a new GSuite based internal management and file storage system, including indexing of linked content.
A beautiful responsive design was turned into a flexible and interactive experience for visitors and existing members. We migrated the members and their data in compliance with GDPR regulations and moved the content into its new, indexed format.
A Team Insight
A Team had two existing Drupal publishing websites and wanted to migrate them both into a single platform, rename them, launch a third brand simultaneously and improve their integration with HubspotCRM. This would involve moving events sites (that had previously lived within Hubspot) into the website itself and migrating tonnes of content and thousands of URLs. No small task!
Working alongside their designer (Industry) we provided technical consultancy throughout the design process on how to best structure the taxonomy-led user journeys and how best to interface with Hubspot. We migrated the content into a new WordPress Content Management System (CMS) website, ensured that the URLs all worked and worked closely with the client to ensure that the go-live of their new brand was a success.
Adplan
An existing display advertising company wanted to launch a new product – effectively a search engine that would query all known display advertising in a given area, from all suppliers simultaneously. Its distinguishing feature was that it would also include bus routes passing through the area, and identify journeys that people might be taking. Picking ad spots in the area would generate a campaign plan, and be purchasable from within the application.
Working alongside the company’s design firm (Page Creative), we developed a Rails application capable of importing and storing the myriad of exported data from the various industry suppliers of display advertising. We then hooked this into travel APIs capable of supplying the bus data and ran optimisation to speed up the query process.
A React based front end keeps the User Experience lightweight and fast, and means that the map never needs to be reloaded. We remain involved in active development of this project.
Reviews
the project
Custom Software Development for Creative & Design Agency
“They’re very collaborative. Purr Digital was open to feedback.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an account director at a communications consulting company. We’re a creative and design agency offering UI/UX and digital designs, campaign and marketing support, as well as strategy and research.
What challenge were you trying to address with Purr Digital?
We don’t do development in-house so we work with partner agencies for any projects that require coding or development. Our agency was approached by a design museum to support an upcoming exhibition of theirs. They wanted to create an interactive tool that’d be a digital implementation of the exhibition and another way of enhancing the experience for museum visitors.
What was the scope of their involvement?
First, we looked at the UI/UX aspect of the solution and then worked with Purr Digital to understand what’d be the best way to bring that to life. We had to base that on the time and budget we had as well as the aspect of being able to physically set it up in the museum environment so visitors could access it. Purr Digital advised what the best development framework would be and how to bring that onto accessible digital devices at the museum.
We decided to go with a web framework without the backend. There was no CMS, and the solution would only have a frontend build. This would allow museum visitors to use the interactive program and submit an entry into a competition. Purr Digital built the solution using Laravel and React.
What is the team composition?
During the course of our engagement, we worked with Nick (Managing Director), Emma (Operations Manager), James (Lead Laravel Developer), Marc-André (Web Developer), and Szymon (Lead Web Developer).
How did you come to work with Purr Digital?
Purr Digital was introduced to us through another partner agency we work with. When the brief came through to us, we engaged Purr Digital and another agency. We ultimately went with them based on the solution they offered and that they’d complete the project for the budget that was available.
How much have you invested with them?
We invested around £10,000 (approximately $14,000 USD).
What is the status of this engagement?
The engagement was from March–September 2020. The project was paused midway because of the pandemic. The museum exhibition couldn’t be launched during the original timeframe with everything closing.
What evidence can you share that demonstrates the impact of the engagement?
Our clients were happy with the final deliverables. They liked how we had applied the physical exhibition branding to the interactive solution. The solution itself is also excellent. It’s easy to use. There are quite a number of things we’re asking people to do but the solution is straightforward and user-friendly. Because of the pandemic, the originally intended implementation of the application had to change. It had to be adaptable.
Originally, the interactive was intended to be living on iPads at the exhibition. Because of all the requirements around COVID-19, it was no longer appropriate to have a shared tablet with numerous people touching and interacting with it. Now, people can bring their own devices to the design museum and access the interactive web solution individually. Purr Digital was able to pivot and roll with that very well.
How did Purr Digital perform from a project management standpoint?
We were very happy with project management. Emma was always very available. She joined weekly calls to help us stay on track. There were a number of things internally that needed to be resolved with the museum in terms of IT setup as well as getting into their backend environment and hosting server.
Emma was extremely helpful in facilitating all of that. A lot of the deadlines were stressed by shifting deadlines on the client-side in terms of the exhibition building and so forth. Overall, communication channels were open, and we utilized Basecamp. We spoke frequently.
What did you find most impressive about them?
They’re very collaborative. Purr Digital was open to feedback. They discussed any points and tried to find solutions together with us. We really appreciated them building in flexibility for the changes as a result of the client feedback.
Are there any areas they could improve?
This is a very minor thing but my feedback would be on improvement on timing. Certain things should be shared with the partner agency before it’s surfaced to the client. For example, there were certain times when we were looping the client in too early into the process. We needed to first resolve things ourselves before looping in the client.
Do you have any advice for potential customers?
Include as much detail as you can in the brief. Articulate what success means before the project starts. That way, Purr Digital can come back to you with the right approach. Describe the problem you have and then be comfortable to trust them to suggest the solution to you rather than starting off with the solution and mandating the agency to go and make it. Feel comfortable and trust their expertise enough to know that they’re utilizing the best technologies and implementations.
the project
Ruby on Rails Dev for Construction Startup
"I’m really excited about Purr Digital’s work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the operations manager at Materials Market, a startup in the construction industry.
What challenge were you trying to address with Purr Digital?
We’re looking to create a platform for construction materials that connects buyers and suppliers in the UK market. We hired Purr Digital to create a site that acts as a request for quotations site. We had a basic business plan that we wanted to implement within the website for users.
What was the scope of their involvement?
It was a bespoke process. The team at Purr Digital built everything on Ruby on Rails. We offered a few wireframes initially, but they also provided more detailed ones once the page development began. They also did frontend design work.
What is the team composition?
We were assigned two developers. James (PHP Developer, Purr Digital) did all of the backend design, while Kate (Developer, Purr Digital) was in charge of all the frontend work.
How did you come to work with Purr Digital?
We were searching online for digital agencies within the UK and London. We contacted nine different agencies. We got a really good feeling from Nick (Managing Director, Purr Digital), their owner. He was confident in his team and its operations. He also expressed how our ideas would be implemented, and I felt comfortable with his approaches.
How much have you invested with them?
We’ve invested about £20,000 (approximately $26,000 USD).
What is the status of this engagement?
Our engagement with Purr Digital started in October 2019. We want to continue working with them on the next version of the site.
What evidence can you share that demonstrates the impact of the engagement?
Purr Digital was able to implement all of the features we wanted, creating an operational platform. The site isn’t live at the moment, but it’s wrapping up within the next few days. We’ve done beta testing in-house. Everything is functioning how we wanted to.
How did Purr Digital perform from a project management standpoint?
Their project management style is excellent. Their team was always thorough about what was achievable during our timeline. If we had any issues with the site, they were still willing to listen and find a way around them, even if they didn’t know the solution right away. I couldn’t recommend them more highly. As for project management tools, we had everything based on Trello.
What did you find most impressive about them?
This is the only time I’ve used a digital company when building a website. I’m really excited about Purr Digital’s work.
Are there any areas they could improve?
To be honest, I don’t think so.
Do you have any advice for potential customers?
Have a clear idea of what you want. If you’re able to show that through graphs or wireframes, that might be the best approach. We had a thorough business plan and wireframes when we submitted the project. Purr Digital was able to start quickly with the development because of that. We knew how we wanted the site to function and were able to express that. They were able to implement things much more quickly than if we were still deciding what we wanted.
the project
Dev for Mobile Food & Beverage App
"They’ve acted as though they were an extension of our own technology team."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of JAQ Internet Services. We’re a start-up that’s devising a mobile app for airports. The platform works as a preorder and prepayment system for food, beverage, and duty-free outlets, as well as a delivery system for passengers affected by delayed or canceled flights to receive vouchers.
What challenge were you trying to address with Purr Digital?
We needed a partner to deliver a technical solution and a software platform for our mobile app.
What was the scope of their involvement?
Purr Digital directed the design, putting the whole platform together. Using up-to-date development standards, they provided the technical solution to create our native mobile app and web backend.
Their team built several key features. The first being the preorder and prepayment system, which can address several different payment processes at airports. Not every single restaurant has the same process, but from the one platform, we’re able to cater to the different outlets’ requirements. They developed a web backend that allows real-time monitoring and administration and a POS system, which could be deployed at outlets if integration isn’t possible.
What is the team composition?
We worked with a managing director, developers, and several other teammates from different disciplines—probably ten in total.
How did you come to work with Purr Digital?
A colleague highly recommended them. We’d visited a few different firms, but really liked the feel of Purr Digital’s team. Their managing director talked the talk, and offered a very cost-effective price point, which was important to us as a startup.
How much have you invested with them?
We’ve spent about $100,000 with them so far.
What is the status of this engagement?
We met the team back in October 2016, and our collaboration is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We deployed the platform with full advertising for a limited test run in the second largest airport in Denmark, which sees over 4 million passengers in the space tested. We were getting over 35% conversion in the regions that received about 400 transactions over two weeks' time. We’re very satisfied with the stability and usability of the product they delivered.
How did Purr Digital perform from a project management standpoint?
Excellent—they did a fantastic job. No one on my team is highly technical and Purr Digital guided us through the whole process.
What did you find most impressive about them?
Their team has made constructive suggestions for features that we didn’t even think about, which has been quite crucial actually. They’ve acted as though they were an extension of our own technology team.
Are there any areas they could improve?
No, we’re very satisfied with the product.
Do you have any advice for potential customers?
Trust them; they have good advice. Do research to review their deliverables based on generalized market performance and trends.
the project
Web Dev for UK Distribution Firm
"Purr Digital is approachable and flexible."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a managing director at an events & cinema distribution business.
What challenge were you trying to address with Purr Digital?
We were looking to create a B2B site that connects cinemas with content and content owners with cinemas. There wasn’t a tangible resource for the industry where people could view available content for distribution or for content owners to understand where they could put their work and what cinemas would take. We hired Purr Digital to create a digital destination for the industry.
What was the scope of their involvement?
Traditionally, films get on the big screen through Hollywood connections and producers, and audiences go out to watch them. Events cinema is a tad different. It’s generally non-traditional content that can be anything from a live concert to the MET opera to an American football or basketball match. It can be broadcast live or pre-recorded, and it’s often on a global basis.
The development was a joint process. Purr Digital created the wireframes, while we worked hard to figure out how our idea could be created and what it would look like from a user perspective. Their team built a data tool for various genres of content. The tool was designed to aid smarter distribution by taking information from Facebook and Twitter to enable the scope of an audience for a particular event. For example, if a distributor is planning an Iron Maiden event for fans in the UK, they can use the tool to decide what cinemas to put it in based on the amount of fans and their locations. Now, they’re working on a consumer site which we use as our central ticketing destination for all of our events.
What is the team composition?
Nick (Managing Director, Purr Digital) oversees the project. We engage with him, a project lead, and two or three developers. Their broader team is also a resource for us.
How did you come to work with Purr Digital?
About three years ago, a friend who had worked with them recommended Purr Digital to me.
What is the status of this engagement?
We started working with Purr Digital at the end of 2017.
What evidence can you share that demonstrates the impact of the engagement?
Users have commented on how deep and useful the B2B site is. Feedback regarding the data tool has also been positive. While it still needs development and work, it could help the future of cinema. For the consumer site, we drove 60,000 users in the first month and retained about 35–40% who have come back to the site.
How did Purr Digital perform from a project management standpoint?
Their project management style has been great. As with these projects, not everything is perfect, but Nick’s always open and honest. He eventually delivers on what he said he would. It’s been a pleasant experience, considering we rely on them quite heavily. We use Asana and have a lot of conversations through Skype. Since they’re near us, we’ve been lucky to have a couple face-to-face interactions as well. They also have a useful 24-hour help desk, so if we have any problems with the site, we can notify them there, and it will get fixed quickly.
What did you find most impressive about them?
Purr Digital is approachable and flexible. Their team is efficient and effective at development work.
Are there any areas they could improve?
No, there are none that I can think of.
Do you have any advice for potential customers?
At the start of the project, it’s important to ensure everyone is clear about the scope, time it’s going to take, and cost.
the project
SEO Tool Dev for Internal Use
“In short, Purr Digital made an excellent impact on our company.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of Pearl Lemon.
For what projects/services did your company hire Purr Digital?
Our SEO agency needed a bespoke tool built to help us meet the needs of our clients.
What were your goals for this project?
The goal of our project was to develop a robust SEO tool I could deliver to clients. We needed to get it ready to launch within 12-16 weeks
How did you select this vendor?
I found Purr Digital through my network. They came highly recommended.
Describe the project and the services they provided in detail.
At the beginning, we outlined the specifications. Purr Digital ran an analysis of competitor tools on the market and made recommendations based on their experience.
The team handled the end-to-end development and build. Our tool includes features for on-page SEO and keyword rank tracking.
What was the team composition?
Four people from Purr Digital worked on my project. The team included the head of web development, one engineer, and an account manager. From time to time, the founder also got involved.
Can you share any information that demonstrates the impact that this project has had on your business?
In short, Purr Digital made an excellent impact on our company. Our clients love the bespoke tool they helped us create, as do we. On the basis of their deliverable, we locked in another two retainers with the team at a total value of £27,000 (approximately $34,200).
How was project management arranged and how effective was it?
We used Slack, Google Hangouts, and WhatsApp to communicate and manage the project.
What did you find most impressive about this company?
I was most impressed by the quality of the build and how little time it took Purr Digital to understand my needs and deliver the end product.
Are there any areas for improvement?
Nothing comes to mind, to be honest.
the project
Custom Software Development for Consulting Company
"They have the good product knowledge and swift communications."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Managing Director of a Consulting Company
For what projects/services did your company hire Purr Digital, and what were your goals?
We had a project need that would enable a manual business process to be automated
How did you select this vendor and what were the deciding factors?
Nick as the team researched and suggested an optimum product and development service
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
From Planning through development, testing and roll out.
How many people from the vendor's team worked with you, and what were their positions?
The project was seamless to me, I worked with a team, but unclear as to how many or who there were.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Process optimization achieved, now looking to further areas of improvement
Describe their project management style, including communication tools and timeliness.
All cloud-based todo management and Agile workflow
What did you find most impressive or unique about this company?
They have the good product knowledge and swift communications. They're also attentive.
Are there any areas for improvement or something they could have done differently?
No, all good
the project
Rebranding for Healthcare Company
"Their dev skills and time management stood out to me."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the director of transformation at Oryon, which consists of three brands: Oryon Imaging: Affordable diagnostic imaging, Oryon Develop: CPD, educational, events for allied health professionals, and Oryon Connect: A service that helps customers find the best practitioners for their concern and guides them through their healthcare journey.
For what projects/services did your company hire Purr Digital?
Rebranding that consisted of building a complex site including three sister brands.
What were your goals for this project?
Bring 3 companies closer together; rebuild the site and to make sure its functioning; gain new customers benefiting from the restructuring of the three businesses. The intricate part was including the Salesforce community element. It was essential not to have any downtime on community during working hours.
How did you select this vendor?
Previous experience.
Describe the project and the services they provided in detail.
Web structure advising, web development integration with Salesforce from the WordPress side, liaising with Salesforce developer. Continuous support.
What was the team composition?
Director, Project Manager, and Developer at Purr side.
Can you share any information that demonstrates the impact that this project has had on your business?
The site is fully functioning, the domain reputation is growing, and the structure of the site (including integrations with Salesforce) work very well.
How was project management arranged and how effective was it?
Effective, regular updates. We worked on Asana.
What did you find most impressive about this company?
Their dev skills and time management stood out to me.
Are there any areas for improvement?
No.
The deliverables met expectations, and the solution is user-friendly. Purr Digital successfully pivoted to unforeseen changes and was receptive to feedback. They executed an effective project management style and maintained regular communication. Flexibility is a hallmark of their high-quality work.