Delivering Purposeful Results
We are a Digital Marketing agency in Edmonton and Calgary offering Website Design, Local SEO, PPC, and Social Media Management. We help to develop a predictable stream of leads and, most importantly, get a better return on your marketing efforts. When the founders of On Purpose Media began their careers in business, advertising was a lot simpler. The biggest ad wins the most attention. Today, the process has become even more confusing than ever. However, the core principle remains attention matters. Therefore, being able to utilize the main drivers in Digital Marketing of Website Design and optimization, SEO, Pay Per Click ads, and Social Media, allows us to grab the attention of your ideal clients when you need them!
headquarters
other locations
Focus
Recommended Providers
Portfolio
Julian Heat and Air, JNJ heating and air, Athletic Edg Personal Training, Fomalhaut Contracting, Mi Casa Cleaning Services, Lendrix HVAC Services
Design and Construction Website
We were hired to create a brand new website for a client. When we first sent it over to him he was so impressed with the quality of the work and how we were able to convey his brand message to clients.
Personal Trainer Website Redesign
We were hired to redesign a personal trainers website. Their previous design was not optimized and poorly designed and they did not have access to change it. When we took over we were able to provide the client with a site that properly represents their brand and provides details on all the services they offer to clients. On top of that, they have full access to their own editor to be able to update and change any aspects of the site they wish.
Social Media Marketing Reporting
When we work with local clients we submit weekly reports for them to see the progress of their campaign. In this case, we have delivered substantial results for a local dog groomer and training service.
HVAC Website Redesign
We were hired to re-design a website for a local HVAC company. We were able to give the site a completely fresh look and through on-page optimizations, they are now ranking on the first page of Google for all their most important keywords.
HVAC Facebook advertising
Was hired to run Facebook ads for a local business. We were able to dramatically increase their results bringing in 90 qualified leads in their first month.
SEO & PPC Financial Services
Was hired to do SEO for a local financial services company. Was able to get their business ranking in the local map pack for all their most important keywords in their city and the nearby major city centre.
With PPC we doubled their site traffic with only a 15% increase to the budget.
Reviews
the project
Web Development for HVAC Company
"They truly work to make sure that your business is working the way you want it to."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I own a small heating, ventilation, and air conditioning (HVAC) company located in Heber Springs, Arkansas. I started a little over a year ago and since then I’ve grown — and now have three vans, three trucks, and 10 employees.
What challenge were you trying to address with On Purpose Media?
On Purpose Media made sure that my website was user-friendly. They also helped me track where people were finding us and what they were searching for. In addition, the team enabled me to upload my pictures because I didn’t want any premade pictures or something that was just common in my field. Instead, I wanted to showcase my workers and my work ethic.
What was the scope of their involvement?
They spent time with me while finding out about my business. They also showed me what my other website was lacking and the possible things that they could do if they were the ones who made the site.
The team started by providing consulting services, and when we agreed to go ahead with it, they helped me get my domain back from my last company because I owned it. It was a pain at first because my last company moved it over to theirs, but the team was able to work on that. They spent time meeting with my previous company, and in the end, they got the rights to my domain name back to me.
Then, as they were developing, they personally showed me what they were doing as they were building my website. They used a tool where I could see what they were doing when they decided to make changes or they explained what they need to do. In addition, they sent me a timeline and a report on how they were going to accomplish my assigned tasks.
What is the team composition?
I worked with two different people, Evan (Co-Founder) and Thaddeus (Co-Founder).
How did you come to work with On Purpose Media?
They saw me in one of the HVAC forums on Facebook, and they reached out to me after reviewing my website and saw how poor it was. That kind of blew me off at first, but they responded again in a nice way and we sat down and they showed me a few things. I appreciated that before any money was ever discussed, they first showed me how I could benefit from their company. I got a good feeling from them because they were easy to talk to.
At that time, I often received messages from other third-party companies on how they could help us get leads, how they could help us with our website, and what they could be working on. However, what stood out to me was that I’d be directly working with the team. They really built a relationship with me from day one.
How much have you invested with them?
We spent about $3,000.
What is the status of this engagement?
The collaboration ran from August–December 2020.
What evidence can you share that demonstrates the impact of the engagement?
The result took so long, but it was not their fault that my previous company wasn’t answering calls or emails. That third-party company was pushing us off to different people, and On Purpose Media spent a lot of time chasing them. In the end, I didn’t have to give up that domain name.
The team showed me the website clicks and calls. Once they finally took over, we received more visits from our target audience. From November to December, we had an exponential growth. It was crazy because we had so many calls — we were busy. They were successful in their endeavor of increasing the traffic to my site. The stakeholders liked that they could access it easily and it looks good on mobile.
In addition, even though the website is now up and operating, we still keep in touch with each other. Overall, it was really a great experience from day one.
How did On Purpose Media perform from a project management standpoint?
They showed me examples and gave me options. They were very hands-on, and my two main points of contact always called me. More importantly, they spent time answering my questions, so it was a real collaborative effort with both of the owners. We used phone, email, and Asana to communicate.
What did you find most impressive about them?
They were very personable and brought on people that have completed innovative things. I also liked that they had Wednesday web shows where they do a Facebook live and that really helped us to get to know them personally. I felt really comfortable dealing with them and having access to certain things to make some changes I wasn’t able to make. Furthermore, they were able to send me a YouTube video on how to implement changes, so I didn’t have to figure out things myself.
They gave me tasks to ensure that I could help the project move along. Moreover, they were really informative and made the transition super simple. On Purpose Media took care of everything that I wasn’t able to do.
Are there any areas they could improve?
It was such a pleasurable experience as compared to what I’ve dealt with in the past. I wouldn’t know of anything they could’ve done differently.
Do you have any advice for potential customers?
Don’t hesitate and get them on board immediately. You will definitely see results and gain an ally in your business. They truly work to make sure that your business is working the way you want it to.