We specialize in naming.
We specialize in naming.
$10,000+
Undisclosed
2 - 9
Founded
2008
Focus
Portfolio
Key clients:
Microsoft, Etsy, General Electric, CVS, Johnson & Johnson, Tapestry (previously Coach Inc.)
Durathon, GE's industrial use battery
We named GE's Durathon battery, created from non-toxic materials and designed for large industrial situations. As part of a simple energy storage system, the battery enables energy to be used only when it's needed.
Groove, a music player from Windows
Groove Music is an audio player software application included with Windows 8, Windows 8.1, and Windows 10.
WattStation, an electric car charging station for GE
We named a network of electric car charging stations for GE.
Windows Hello, facial recognition technology
We helped to name Windows Hello, facial recognition technology that enables Windows 10 users to authenticate access to their devices and apps with just a fingerprint, iris or face scan.
TrueCourse, a flight management system for GE Aviation
We named TrueCourse, a flight management system for GE Aviation, a framework that turns software functions into reusable components, making them easier to update and adapt and reducing the cost of change.
Personal health app from GE Healthcare
We named Morsel, a free mobile app from GE Healthcare, which suggests simple ways that users can improve their wellbeing and track health choices.
Tapestry, a new name for Coach Inc.
Tapestry signals Coach Inc.'s transformation into a luxury houes of brands with room to grow.