Advising & creative for scaling B2B brands
We are Propr
Strategic advising & creative for scaling B2B brands
Propr helps brands like yours Clarify, Activate, and Enable sustainable growth and scaling through our proven brand development and marketing frameworks.
Brand Clarity - A deep dive approach to clarify positioning, messaging, tone of voice, and core values to help set the vision for your future.
Brand Activation - A visionary approach to building or transforming your brand into an authentic lead-generating growth machine.
Brand Enablement - We measure our success by your empowerment and growth; we strive to empower you to have the tools and confidence to not need us anymore.
Our ideal clients are B2B firms specializing in the tech space:
- Big Data & Analytics
- High Tech
- Client Services
- Marketing Firms
- Robotics
- SAAS
- Cloud & IT
- Healthcare
- Professional Services
- Digital Transformation
- Fintech
- Telecom
We develop the advantage you need to unleash your brand's potential. Your strength will come from ignoring dogma while taking the best ideas out there and applying them in custom and integrated ways to position, differentiate, connect, and grow.
Let's collaborate to leverage expertise and unique thinking to apply a fresh perspective on your company and brand. This approach creates a sweet spot for your brand and marketing, delivering a competitive advantage that makes you better, no matter how you define better.
Our core services feature
- Brand diagnostics & road mapping
- Brand growth strategy
- Core messaging & positioning
- Editorial and design style guides
- Brand identity & guidelines
- Web presence
- Beyond the MVP (minimum viable product) websites
- Social strategy
- Tactical tools & templates for internal leaders
- Integrating internal silos for efficiency
- Marketing & growth leadership advising
Are you ready to unleash your brand's potential? We are, let's do this.

headquarters
Focus
Portfolio
Envestnet, WebbMason Analytics, Greenspring Advisors, SC&H Group…, CR of Maryland, Ambu, ProftiComm, Intersect Healthcare

Envestnet Cloud Services Branding
Challenged by positioning, marketing, and selling their new Cloud Services, the Propr team distilled core messaging and mapped target audiences with Envestnet's Cloud Services business development and managing director.
After writing long-form copywriting, we took the core. messaging and created digital materials to be used in sales and business development initiatives, along with a visual language that permeated through all customer touchpoints.

CR of Maryland
Seeking to increase direct leads to their website, and to further establish the brand as a leader in affordable housing, investment properties, and urban redevelopment, the Propr team worked with senior leadership at CR of Maryland to clarify their core brand and key messaging, develop a brand strategy roadmap, then build and launch a wholesale rebrand featuring a high performing, high converting custom award-winning website and all the marketing tools and templates the brand needs to shoot for the moon.

Greenspring Advisors Website
As part of a major brand transformation, Propr helped Greenspring Advisors clarify the core of their brand, develop specialized messaging, map their core customers and growth opportunities, then design and build an all-new custom, award-winning WordPress website. Within 4-months of launch, Greenspring has already seen a nearly 500% return on their rebrand investment with Propr Design.

ProfitComm Website
After an initial brand clarity workshop, Propr and ProfitComm collaborated to design and build a fully custom WordPress website. The goals for the project included a user-friendly admin to manage and maintain their content, a full visual brand refresh to help them attract the right clientele and compete better with larger firms, and attract more leads as the company continues its scale upwards in a healthy and sustainable fashion.

Pluck Consulting
Pivoting from leadership roles within local government and non-profits to a full-time consultant, Propr worked with Pluck's founder to clarify her brand, develop strong messaging and a visual identity that reflects her leadership and expertise, then designing and developing a custom website to perform as the social proof of her high-value insights and advising.

WebbMason Analytics
With senior leadership focused on ambitious goals, WebbMason Analytics turned to Propr to clarify their brand, solidify core messaging, and position the brand for growth, and more.
As we rounded out the initial engagement, Propr helped the WMA team double revenue by reducing their sales cycle from 12-months to 8-weeks, develop a high-performing recruitment machine based on their clearly defined culture, and smash their 3-year goal of being acquired within 6-months.
They were acquired by Envestnet and soon hired Propr Design again to help position and develop core messaging for their team within the greater Envestnet enterprise.

Ambu
We workd with Ambu, a global medical tech device company, to strategize a total value brochure to help them head of an impending influx of competition. The Propr team provided copywriting, design, and production services for both a print and digtially optimized high-value marketing & sales piece.

SC&H Group
Lead by a new CMO, SC&H hired Propr to help steer a strategic rebrand to help the firm evolve the full scope of their brand to become more relatable and appealing to their broad spectrum of customers and activate the brand for growth. We took a brand evolutionary rebrand approach (time plus change) to methodically transform the brand, seeing brand awareness spike and revenue growth in the tens of millions.

Upspring Rebrand
Starting with market research and new strategic positioning, Propr helped Upspring through a comprehensive rebrand, updating messaging and personality, and culminating in the redesign of all core brand assets, from packaging to social media, culminating in an all-new e-commerce website. Through the rebranding effort, Upspring saw monthly online sales increase 3-fold, while retail remained steady.
Reviews
the project
Branding for Robotics Company
"Propr kept everything on track and moved the project along."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO of a robotics company that builds service robots from the ground up. We make everything on site, including 3D-printed parts. We’ve had a few product launches, including a telepresence robot and a UV-C disinfection robot tailored to hospitals.
What challenge were you trying to address with Propr Design?
It wasn’t very clear to our customers what exactly we do, as our name doesn’t even include “robot.” We needed to evaluate the external and internal understandings of our brand and then revamp it.
What was the scope of their involvement?
They broke the work into several phases, starting with a brand clarity workshop, which took six weeks and consisted of a series of interviews and questions. They spoke to everyone from our founders down to individual team members responsible for managing the brand. Then, they prepared a brand foundational document and a roadmap to brand activation.
What is the team composition?
I spoke to three people during the interview process, but during the actual scope of work, we worked with Bobby (CEO) and Chelsea (Operations Manager).
How did you come to work with Propr Design?
I considered 20 total companies, interviewed five, and then finally considered three firms in total. Propr structured their branding process quite differently than everybody else. Rather than giving a large proposal containing everything they could do — including interviewing our customers and team members, redesigning our logo, color palette, font, etc — they pitched us their two-phase process.
How much have you invested with them?
We spent $20,000 with them.
What is the status of this engagement?
We worked with them from October 2021–January 2022.
What evidence can you share that demonstrates the impact of the engagement?
It’s hard to quantitatively track the effectiveness of branding, but, speaking qualitatively, our internal team feels that this was a necessary conversation to have. They gained their own clarity around who we are and what we do, as well as what our core values and principles are. We certainly achieved our objectives.
As a deliverable, we also produced videos describing our core values. They feature one of our co-founders talking on this topic, and our internal people have reviewed them well.
How did Propr Design perform from a project management standpoint?
Chelsea did a great job as the operations manager. Propr kept everything on track and moved the project along, finishing on time despite the holidays.
What did you find most impressive about them?
They broke their process into clear phases. Other proposals we received were in the hundreds of thousands of dollars, and that is a large cost to swallow considering the lack of clarity those proposals contained. It wasn’t clear whether we’d need to move into three or even four phases with those other companies.
Are there any areas they could improve?
I don’t think there’s anything more for them to have done. Perhaps they could have interviewed more external customers, as they spent more time speaking to our internal team. That’s not only on them though, it’s also on us to ensure they have the opportunity to speak to those customers.
Do you have any advice for potential customers?
Like any relationship with a partner or vendor, you have to put in the time. Our founders allocated 90 minutes every week to working with Propr, and our other team members dedicated even more. You can’t just rely on the vendor to invest all the time, especially when it comes to brand clarity.
the project
Branding, Web Design & Dev for a Financial Advisory Firm
"Their transparency and curiosity bring us to where we want to be and motivate us to do better."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of marketing at Greenspring Advisors, a Maryland-based financial advisory firm.
What challenge were you trying to address with Propr Design?
We needed their expertise in branding and website development.
What was the scope of their involvement?
We’ve initially engaged Propr Design to help us formulate brand strategies that speak to our brand message, style, and vision. After discussing the project with our CEO and partners, they’ve helped us come up with an editorial style guide to refer to when making integral branding-related decisions.
In pursuit of our rebranding efforts, Propr Design has redeveloped our website by integrating a more functional sales tool to streamline our operations. Additionally, they’ve worked on our backend to make it SEO-friendly — we now have access to our SEO metrics and lead generation reports.
What is the team composition?
We work with Gabby (Art Director), Chelsea (Director of Marketing & Operations), and Bobby (Founder & President).
How did you come to work with Propr Design?
One of my colleagues introduced me to Bobby. I was intrigued by his offer, and I also concluded that I needed his team’s help. While we had an actual vetting process for this project, we still chose Propr Design because we were most confident that their skillset and experience could help us meet our goals.
What is the status of this engagement?
Our ongoing engagement with Propr Design commenced in July 2020.
What evidence can you share that demonstrates the impact of the engagement?
Propr Design has a thorough understanding of our brand positioning, and they’ve been able to translate that into the results they’ve delivered. Since we’ve launched our new website, we’ve heard nothing but positive feedback from our users. They particularly appreciate its warm and welcoming look, which says a lot about our people-oriented organization.
Additionally, our new editorial style guide has helped us make smarter decisions that help bring forward a stronger brand message among our clients. In fact, our improved branding and newly launched website have helped one of our advisors secure a $2.7 million contract with a client.
How did Propr Design perform from a project management standpoint?
Propr Design is a professional and timeline-oriented partner — they never miss meetings or deadlines, and they always show up with creative ideas and beneficial suggestions. Chelsea’s patient and responsive nature is particularly commendable.
What did you find most impressive about them?
We’re most impressed with Propr Design’s authenticity — their transparency and curiosity bring us to where we want to be and motivate us to do better.
Are there any areas they could improve?
We can benefit from a more flexible workflow. It doesn’t really impede our progress, but we’ll appreciate it if Bob can communicate with our team while adapting to our processes.
the project
Branding & WordPress Web Dev for Team of Real Estate Agents
“The simplicity of the project was impressive, and Propr Design’s process was streamlined.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a real estate agent and team leader of a team under the brokerage of a real estate firm.
What challenge were you trying to address with Propr Design?
We were looking to launch our website and develop the brand for our new team.
What was the scope of their involvement?
Propr Design helped us with our new brand and website. First, we started with brand development, which included identifying our core values, audience, empathy map, message, and tone of voice. Then, we developed our branding guidelines, and they helped us design our logo and brand look.
Once we completed the branding, we went into website development. Propr Design custom-built our website on WordPress from scratch, implementing our brand in its design. The site has just been launched.
What is the team composition?
I worked directly with Bobby (Founder & President). He acted as the leader for the branding development, along with his creative team. This team also included a designer, a project manager, and a coordinator, whom I worked with on a weekly basis. However, I didn’t work directly with the developers, as Propr Design coordinated that effort themselves.
How did you come to work with Propr Design?
I had been looking around for a while. It was challenging to find a company reasonably within my budget but that also could align the creative component with the sophistication of the technical side. Often, companies deliver great frameworks with bad designs or vice versa, but I was looking for a company that could marriage both aspects.
I found Bobby through a friend of mine who has a very successful restaurant. I loved the work on her business and asked her who had helped her. She told me to reach out to Bobby, and that’s how we started collaborating.
How much have you invested with them?
We spent around $25,000.
What is the status of this engagement?
We started working together on the branding in April 2021, and the site was just launched in July 2021. We have an additional month of engagement for technical support.
What evidence can you share that demonstrates the impact of the engagement?
As we just launched the site, I posted it on Facebook to get some feedback. All of the people loved the design, the creativity put into it, and the website’s ease of use.
Additionally, identifying our core values and being able to communicate them has been extremely helpful for me. When I talk about our brand, its name, and what it stands for, it really resonates with the public. I didn’t want a corporate look but a “know, like, and trust” brand. Propr Design achieved that, and it seems to resonate with our customers pretty well.
I recently was at a beautiful artist coffee shop where a design presentation was hosted. I stuck around and shared some of the brand elements with them. They were all extremely impressed with the quality of our logo and how well it stood out.
I was also really impressed with how well, fast, and easy this project was for me. I didn’t provide Propr Design with a lot of feedback because they understood our brand from the beginning.
How did Propr Design perform from a project management standpoint?
We had weekly meetings and updates from the beginning until they started talking to the developers, and Propr Design hit every deadline.
They managed the project very well, and I constantly knew who to address to discuss key components. The team was very open, so I felt comfortable sharing my radical ideas, knowing that I wouldn’t be laughed at. They also enjoyed the process and helped me understand everything.
What did you find most impressive about them?
The simplicity of the project was impressive, and Propr Design’s process was streamlined. Additionally, I was impressed with how easy it was to use our website’s backend to do edits and add content, considering that they built it from scratch.
As for the deliverables, there weren’t a lot of adjustments needed. Propr Design understood my personality, vision, and inspiration. I’ve worked with many teams and designers over the years, and I was impressed with Propr Design’s ability to adapt to my needs and vision quickly and with minimal input.
Are there any areas they could improve?
There was nothing that Propr Design could have improved on.
Do you have any advice for potential customers?
Have a clear vision of your company — that was the most important part for me. If you go to them with a defined purpose for your business, it will help them have a clear vision, and they'll organize all of that themselves.
the project
Branding & Web Dev for Government Relations Consultancy
"Their excitement and enthusiasm are pretty infectious. I think that speaks volumes about their commitment."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing partner at a government affairs and political consulting firm called Baker Strategy Group. We’re kind of an all-in-one shop in that we work with a number of in-house employees and external vendors to help nonprofit and commercial entities navigate through government bureaucratic structures.
What challenge were you trying to address with Propr Design?
We reached out to Propr to help us with our brand identity. We have a plethora of different kinds and services, which can get a little complicated. We needed a website that would explain what it is that we do.
What was the scope of their involvement?
Propr went through our portfolio of services to help us clarify how we wanted to present ourselves to the public and to potential clients. They then broke down our services into categories, describing what it is that we do with specific clients on specific projects. The team outlined the information in a way that could be easily presentable on a website and on digital media.
Propr also helped out with some brand development work, refreshing our logo, color scheme, and all-around aesthetic. We provided some specifics of the work that we were doing but the team came to the table already prepared with their own research into our background and principles. In that regard, they were able to meet us halfway in terms of what we wanted to get out on our digital platforms.
In addition, they gave us a few recommendations on what technologies and platforms to use, though we don’t have the bandwidth to implement some of these yet. They helped us connect our LinkedIn and Twitter accounts to our website, which serves as a hub for that kind of information. They also provided templates that we would need for our LifterLMS, which we have yet to implement on our end. Propr basically put in all the building blocks that we would need to jumpstart these technologies.
Other works that they did for us included:
- Creating and staging the new website as well as designing the UI
- Building a custom WordPress backend that we could update over time
- Developing site-wide architecture, building off our current assets, and optimizing existing content to put into the hub
- Training our senior staff members on WordPress
- Providing direction on what to post on our social media pages, how we could improve our content from an SEO perspective, and what typography and color palette to employ
What is the team composition?
Bobby (Founder & President) was the big-picture guy and held our hand through the sketching and scoping process, while Chelsea (Director of Marketing & Operations) was the project manager on the account. We also worked with a designer and web developer, so there were a total of four people working on this project.
How did you come to work with Propr Design?
They were recommended to me by a fundraising consultant who works at our firm. She had been doing a rebrand for her business and Propr did a great job with her website. I did a little research and saw phenomenal examples of their work. I gave them a call and was blown away by their presentation and proposal.
How much have you invested with them?
We’ve probably spent around $15,000, give or take.
What is the status of this engagement?
They came on board in December 2020 and had already done some informal, behind-the-scenes work for us for a few months prior. We’ve kept them on retainer ever since and bring them in on a contractual basis for special projects.
What evidence can you share that demonstrates the impact of the engagement?
Propr completely refreshed our brand identity and put in place guidelines and systems for us to stay consistent. I'm not well versed in the technical stuff, but our website and the social media apparatus they put in place all work well.
When we put the file together, our CEO immediately began to generate a ton of press and initiatives around it. The press articles replicated most of the content that they had put up on our website, so the work that Propr did kind of reverberated in the way that people talked about our company, our CEO, and our brand. What we do is complicated, so the fact that we were able to articulate it for journalists to accurately capture speaks volumes to the caliber of their work.
How did Propr Design perform from a project management standpoint?
Propr has been super helpful on the front- and backend development of our website in terms of troubleshooting and answering any questions we might have. Anytime we’ve had issues, they've been there to help us address them, and every time we’ve had new projects or encountered twists or forks in the road, we’re able to call them to get help in navigating those situations.
Chelsea and Bobby are always available when we need them. We communicate through Slack and email, but they’re open to hop on calls to walk me through some technical development processes. We use a project management software that allows us to monitor and track the deliverables and project timeline. We’ve helped keep each other accountable and it’s been a really great working relationship.
What did you find most impressive about them?
The passion that they’ve brought to the project is impressive. Bobby, in particular, is really passionate about the projects that he takes on. I’ve never, at any time, felt that they were building a website or digital content just for another check. They know and love what we do and have become an integral partner in the development of our brand and digital presence.
Their excitement and enthusiasm are pretty infectious. I think that speaks volumes about their commitment to their clients.
I've worked with other design firms in the past, but it’s the first time that I’ve been blown away by anybody’s initial pitches, mockups, and work ethic. They just get it.
Are there any areas they could improve?
No. They’ve been on top of everything. Chelsea has constantly made sure that I was getting the things they needed. It was great all around.
Do you have any advice for potential customers?
will help you pull the best version of how you want to present your business to the public, but you have to trust their process. When they give a list of what you need to do or provide, you must get to that immediately because the second that you do, the easier it’s going to be for the team.
the project
Web Redesign & Marketing Strategy for Real Estate Company
"Propr Design made our website a lot more visually appealing."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of marketing for a real estate investment company. We specialize in providing fully renovated single-family, affordable homes.
What challenge were you trying to address with Propr Design?
Within the past year, we shifted our business model to turnkey investing. It was a new business venture for us, and we really needed to do a website redesign. Our old website wasn’t catering to the two main clients that we really wanted to cater to, which are turnkey investors and rental residents.
What was the scope of their involvement?
Propr Design spent the first month and a half getting to know our business. They asked us all types of questions about our business, our clients, and our goals. They took all of our answers and put them into a straightforward document that zeroed in on our focus.
They then helped us completely rebrand our website, logo, and marketing assets, and they helped us streamline our vision so that we knew exactly what we wanted to accomplish with our new business model.
They were able to connect the website to the CRM that we use, and the team also assisted us with reestablishing our core values, identifying our target clients, and deciding on how to market to them specifically.
What is the team composition?
We worked with four different people: Bobby (Founder), Chelsea (Director of Marketing & Operations), who was my go-to contact, and Gabby (Art Director & Senior Designer). I also interacted with another teammate who did the website.
How much have you invested with them?
We spent $50,000.
What is the status of this engagement?
We worked with them from May 2020–January 2021.
What evidence can you share that demonstrates the impact of the engagement?
Propr Design made our website a lot more visually appealing, which was really good as far as lead capture goes. I can’t say enough good things about them.
I loved working with them, and they matched my style of doing business. They operated with integrity, and this new website and our new brand assets have had a great impact on our business.
How did Propr Design perform from a project management standpoint?
They used Trello, which was great because I was able to keep track of any assets that we were still working on. They gave us a scope of work at the beginning of the project. It was a very hands-on experience.
The team was prompt at meeting deadlines, but if they weren’t going to meet a deadline, they kept us updated. When we ran into problems, they would let us know where we were with the timeline. We used Slack for communication.
What did you find most impressive about them?
I really liked the first 6-week period where we went through the brand workshop. It helped us get on the same page about what we were expecting from the project.
There were four different people from my company on the calls, so Propr Design did a great job of helping us combine our visions. It helped us agree on where we wanted to go with the business and how we wanted to grow it.
Are there any areas they could improve?
Propr Design was good at communicating with me directly about issues, but they could’ve done a better job of providing weekly or bi-weekly updates of where they were with the project. My company is very hands-on, so I would sometimes have to reach out to them to see if they needed anything from me.
Do you have any advice for potential customers?
Stay in touch, and let them know your preferred method of communication and how frequently you want to keep in touch. Stay on top of what they ask of you so that you don’t hold up the project Also, dive headfirst into the brand workshop. Even though it seemed daunting, it was very helpful for us.
the project
Branding Services & Web Design for Financial Services Firm
“They were incredibly responsive and met all of our deadlines.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Pluck, LLC, a consulting organization that helps individuals and other organizations solve problems and start working on new ideas.
What challenge were you trying to address with Propr Design?
I hired Propr Design to help me articulate what I wanted to achieve with my new business.
What was the scope of their involvement?
They held a branding workshop to help me determine how to frame my business. After the branding workshop, they designed a logo, created a color scheme, and designed and developed my website.
The site features case studies and different pages for each sector I work in. This gives potential clients insight into my skillset and the type of work I could perform for them. Propr Design and I worked together to develop all of the site’s content.
What is the team composition?
I worked with three people: the president and CEO, a graphic designer, and a project manager.
How did you come to work with Propr Design?
I’ve known the owner of Propr Design for a number of years. I decided to work with them because they’re very creative and approach branding in a fresh, smart, and personal way. I didn’t think I would get that with another partner.
How much have you invested with them?
I spent $12,000.
What is the status of this engagement?
We started working together in March and wrapped up in November 2020.
What evidence can you share that demonstrates the impact of the engagement?
Since working with Propr Design, I’ve been able to articulate what my company does, and that was my primary goal. Now my company has a clearly defined mission and values.
The website launched yesterday, so we don’t have any metrics just yet. Still, this project was about generating leads and I already have three new clients.
The branding workshop was a great, engaging experience. The process helped me think through my business goals and how I can communicate my skills to new clients.
How did Propr Design perform from a project management standpoint?
The website and logo design processes were very interactive. They provided a good framework for feedback and checked in several times throughout the process. They were very receptive to feedback and made changes that would make the product better, but they would also explain why they did something differently if they disagreed with me.
They communicated well, too. They were incredibly responsive and met all of our deadlines.
What did you find most impressive about them?
They have a great team. They each have different strengths, which enables them to deliver a strong and well-rounded product.
Are there any areas they could improve?
No. Overall, I was satisfied with my experience.
Do you have any advice for potential customers?
Be open to new ideas and be fully engaged with the process.
the project
Branding & Content Creation for Fitness & Nutrition Co
"They were real and personable."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a fitness and nutrition company: Optimal Health Alliance.
What challenge were you trying to address with Propr Design?
I needed a partner to help build the foundation of my company.
What was the scope of their involvement?
Propr Design helped create my brand’s foundation and generate content. Their team worked on my company’s core values and identified its target market. They then created content for the website using verbiage that resonated with my target market.
What is the team composition?
I mainly worked with two people from Propr Design. Our main contact was Bobby (Founder).
How did you come to work with Propr Design?
I found them through a referral. After I looked them up online, I felt that their message was credible.
How much have you invested with them?
The project cost $6,000 in total.
What is the status of this engagement?
We worked on this project between September–October 2020.
What evidence can you share that demonstrates the impact of the engagement?
Propr Design delivered exactly what I requested.
How did Propr Design perform from a project management standpoint?
Their team managed the project well. Their communication and ability to meet deadlines were fantastic.
What did you find most impressive about them?
They were real and personable. Their team understood where I was and wanted to go.
Are there any areas they could improve?
No, Propr Design was great.
Do you have any advice for potential customers?
Be clear about what you want to achieve with them.
the project
Design, Branding & Web Dev for Candle Company
"Propr’s thoughtful and creative in their approach to design."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Goldenfish. We're starting in the candle space but aim to be a home goods company
What challenge were you trying to address with Propr Design?
I’m traditionally a salesman and only appreciated marketing and branding. I took for granted how difficult it is to achieve a brand essence. As I had no experience in branding and marketing, I needed an agency to help craft a brand presence. I wanted to launch with that presence in mind.
What was the scope of their involvement?
We started with what was essentially a brand foundation workshop. I had ideas for what I wanted the brand to be, and Bob (Founder) learned about my goals for the company. We discussed what emotions and promises I felt were important to the brand. Over the course of about four discussions, we worked through every angle of the brand. Those discussions resulted in brand documentation that included messaging and feeling.
From there, they designed the logo design and created the brand's color palettes. Their team also designed the labels for the products. They came with a couple of concepts and I chose one that Propr then used to build the four labels. Their team also designed packaging. As a candle company, matchboxes are one of our products, which Propr designed.
Their team’s currently wrapping up the framework for the website. Once the site launches, I’ll contract Propr to help with paid advertising.
What is the team composition?
I work with Bob and Gabby (Senior Designer), who handles most of the designs. Once we hit the website phase, I started working with another teammate.
How did you come to work with Propr Design?
I knew Bob and reached out to him to see if he had any room in his queue for a project.
How much have you invested with them?
All in, I’ve probably spent around $20,000.
What is the status of this engagement?
We started working together in June 2020, and we’re still working together. At the moment, we’re finalizing the website
What evidence can you share that demonstrates the impact of the engagement?
They created the foundation that I needed to ensure consistency going forward. I was completely blown away by the logo. Bob managed to subtly weave a fish into the ‘o’ in our company’s name. It was such a fun surprise, which was important to me. Bob and I both came away excited by the logo. Propr’s designs were beyond what I envisioned.
How did Propr Design perform from a project management standpoint?
We’ve primarily managed the project through Trello and communicate by email too. Their team comments on tasks through Trello, so I’m up to date on the project. I can ask questions, and they’re timely.
Although I’m probably one of their smaller clients, Propr’s extremely responsive and willing to make changes. Recently, we had challenges as a result of the packaging company’s guidelines. That company said our bylines were upside down. I told Gabby, who then fixed them by the next day.
What did you find most impressive about them?
Propr’s thoughtful and creative in their approach to design. Anyone can slap a logo together. They knew that I wanted to have a moment of surprise in my brand. Their team made sure to weave that into their designs, which was extremely hard to do.
Are there any areas they could improve?
They could make their capabilities better known. I learned about things that I needed through conversations with them. For example, I just found out that they could help me with paid advertising, which I started to investigate elsewhere. It would be helpful if they could better express their broad capabilities.
Do you have any advice for potential customers?
This goes for any agency, but you get out of the relationship what you put into it. Propr looks for clients who want to invest, meaning their team won’t just take your idea and run with it. You need to invest the time to help them understand your vision.
the project
Brand Advising for Managed Technology Solutions Provider
"I liked that Propr Design was flexible and willing to take on as much or as little as we needed."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the President of ProfitComm.
What challenge were you trying to address with Propr Design?
We were looking for someone to help us with branding. The company had evolved and had added new services.
What was the scope of their involvement?
Propr Design did a branding workshop that was a one-on-one engagement of five sessions, each one 60-90 minutes in length. I received the focus ahead of time, and we went through collaborative exercises in the session.
After each session, they gave me a deliverable that I could use if I desired. After looking at our existing logos, website, and marketing materials, the team then helped us define our core values, solve pain points, and see the value brought on different levels.
They also helped us tailor the company message accordingly. The long-term plan is for how we want to position ourselves post-COVID when everything returns to “normal”.
What is the team composition?
I worked directly with Bobby (Fearless Provocateur & Brand Sherpa).
How did you come to work with Propr Design?
My business coach and I decided that our brand and website didn’t properly convey the company’s message. I knew Bobby and reached out to him to discuss working together to solve this issue.
How much have you invested with them?
We spent less than $10,000. The price structure was 1% of annual revenue.
What is the status of this engagement?
We worked together for about six weeks from April–June 2020.
What evidence can you share that demonstrates the impact of the engagement?
The engagement forced me to think differently, which I appreciated. As a result, I’m able to better explain who we are, what we do, and our value proposition. An outcome of the workshop is that it helped tell our company’s story better.
While working with them, we came up with the analogy that we are like coaches with our clients, which had never occurred to me to use before. I now use that when explaining what we do.
It was an enjoyable and interesting experience, so I would highly recommend Propr Design to anyone looking to figure out their brand or message.
How did Propr Design perform from a project management standpoint?
The team did great and was very organized. The sessions were done via Zoom, due to the current environment. We pulled up the document he’d sent ahead of time and went over it together.
They also asked good questions. There were a couple of times where Bobby gave me homework to help me prepare for the next session and to manage time efficiently.
What did you find most impressive about them?
I liked that Propr Design was flexible and willing to take on as much or as little as we needed. Bobby is willing to work with existing marketing departments or run the entire project for you.
He encouraged me to share the deliverables with my content person to enhance consistency across the board. They use a methodical and thorough approach, and it’s proven to work. The team gets business owners to think differently, and they really dive deep with them.
Are there any areas they could improve?
No, none that I can think of.
Do you have any advice for potential customers?
Be open, real, and authentic to get the most out of the experience. Embrace it and be willing to take the journey with Propr Design. You’ll come out of it with a better understanding of your business, and how to tell your story.
the project
Branding & Web Dev for Fundraising Firm
"They had a process that worked, which helped us to achieve my goals."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a fundraising firm.
What challenge were you trying to address with Propr Design?
We initially hired Propr to rebuild our website.
What was the scope of their involvement?
Propr led an extensive branding process to determine our brand values, mission, and audience. Their team designed a whole brand kit including a logo, business cards, and letterhead.
Then, they used that brand foundation to create a website that showed who we are and what we do. Their team created wireframes and sketches to start the development.
What is the team composition?
Bobby (Founder) and another person led the branding process. When we started on the website, I worked with Bobby and two other people.
How did you come to work with Propr Design?
Bobby and I were in a Goldman Sachs 10,000 Small Businesses cohort. When I started to consider this project, I reached out to him. I loved his approach. I could complete the project in stages at an affordable rate. It was honestly one of the best decisions that I’ve made.
How much have you invested with them?
We’ve spent about $15,000 on their services so far.
What is the status of this engagement?
We started the branding process around July 2018 and then took a break. Later, we worked on the website and continue to work together.
What evidence can you share that demonstrates the impact of the engagement?
The website matches who we are and what we do. More importantly, it shows why we do what we do. It attracts the type of client that we can help the most.
Our website traffic definitely increased. Multiple people complimented the website and reached out to Bobby because they loved the platform so much. I continue to work with them on different projects as I’m able to do so.
From an internal perspective, the website actually made me more excited about my company. It’s easier to pitch clients because the website reflects my company. It’s clear, genuine, and well-presented. This engagement changed a lot for us.
How did Propr Design perform from a project management standpoint?
Propr walked me through different processes. They’re clear about the deliverables and timeline. Their team is also clear about my deadlines to make sure that we stay on top of those timelines. It’s been great.
They listen. Their team took what I gave them and made it into a product. Going through the branding process with them was key to our collaboration. It not only let us get to know our company but also helped them to get to know us. It was a full and seamless collaboration.
What did you find most impressive about them?
Their team works intentionally, so there wasn’t a hodgepodge approach. They had a process that worked, which helped us to achieve my goals. I trusted them to do that. Our collaboration was the best thing I’ve done.
Are there any areas they could improve?
I can’t think of anything in particular.
Do you have any advice for potential customers?
Trust them and their process. Be authentic. If you do those things, you’re going to come out with results that are valuable to you, your company, and your clients.
The client praised the internal clarity and understanding of the company that resulted from Propr Design's work. The client has also created messaging around values that Propr Design identified. The vendor ran a structured process that moved quickly, especially around non-traditional holiday hours.