Propel Guru

Introduce your business and what you do there.

I’m the owner and CEO of NinjaSafe. We sell outdoor fitness games for kids in the US.

What challenge were you trying to address with Propel Guru?

We were looking for someone to do scheduled posts on social media for us.

What was the scope of their involvement?

Every week, Propel Guru sends me a report with everything they’ve done. This wasn’t one of our initial demands, but it helps us manage better. They post on Facebook, Instagram, and Amazon once a week. They weren’t experienced with Amazon, but they’re flexible to our needs.

We have many images and videos, so we’ve given them the link to all the media in Google Drive. Propel Guru creates the content, thinks about what and when to post, and sends us what they’re going to post. Initially, we’d review whatever they created to make sure that they posted it correctly, but we quickly realized that we didn’t have to look after them at all.

We started posting twice a week, but lately, we’ve reduced it to one post per week because the winter months are slower for the business. They also reply to customers, which we didn’t even ask them to do. We don’t reply to comments on posts, but they can do it if we ask them to.

Additionally, we asked them to download the videos and take snapshots from them. It took around two hours of work, so we were surprised when they didn’t charge us extra. However, we decided to pay them despite that; it was nice that they could help us figure out all of those things.

What is the team composition?

We have a WhatsApp group with them, and there are three people. They have a designer, someone who delivers the schedules and does the content, and someone else who takes care of the communication.

How did you come to work with Propel Guru?

We worked with another company before, but they didn’t do a good job. The posts weren’t good, and the content wasn’t interesting.

We posted the job on Upwork and asked everyone that replied to do a small task of creating content. Propel Guru created the content quickly and didn’t ask any questions. Moreover, we liked their work the most — they knew what they were doing and had the confidence to do it.

How much have you invested in them?

We’ve spent around $1,000 so far.

What is the status of this engagement?

We began our engagement in November 2021, and we plan to continue working with them.

What evidence can you share that demonstrates the impact of the engagement?

People that follow the brand have sent us positive messages. They’ve been surprised by the quality of the work, mainly because they’d seen the previous ads. Now, people engage with the posts, and they like them.

We’ve noticed an increase in sales on Amazon, but we also had an increase in sales with the previous company, so it’s tough to know if their work has increased the sales or not. Nonetheless, we’re satisfied with their work and won’t change them anytime soon. They’re creative, and they deliver well.

How did Propel Guru perform from a project management standpoint?

Project management is excellent. They’ve done what we agreed, and there haven’t been delays. They send us a report once a week, which shows everything they’ve done that week and what they’re planning to do the following one.

What did you find most impressive about them?

The amount of effort they put into the work is impressive. We don’t have to spend more than two minutes a week talking to them because they do everything by themselves. Propel Guru is fully autonomous, which is amazing because we don’t have a lot of time to deal with those things. We only work with people who can manage things independently, and their team posts at a level where we’re comfortable and don’t have to interfere.

Are there any areas they could improve?

Although they’ve done pretty well, Propel Guru doesn’t tell us how to get the account level higher. On one side, that’s good because we don’t have to communicate too much, and they do everything autonomously. On the other hand, they don’t suggest what would be more beneficial for us, so they don’t give us ideas on how we could do better.

Do you have any advice for potential customers?

You should be clear about what you’re looking for to know what to expect. They’ll do what you tell them to. If you ask them to post once a week, they’ll do that, so be very clear on your message. Also, ask them for samples to know whether you feel comfortable with their quality of content and posts.

Please describe your company and your position there.

Research engineer

For what projects/services did your company hire Propel Guru, and what were your goals?

Hired for content writing and SEO

How did you select Propel Guru and what were the deciding factors?

Based on previous experience and feedback.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Propelguru takes care of writing content for our website blog. They also take care of website optimizations and off-page activities in order to improve our website SEO.

How many people from the vendor's team worked with you, and what were their positions?

2 - 5

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Propelguru delivers high quality articles that are published on our blog site. Our search engine rankings have greatly improved since we started working together.

Describe their project management style, including communication tools and timelines.

Very good management and communication

What did you find most impressive or unique about this company?

Professional work and high quality articles.

Are there any areas for improvement or something they could have done differently?

Nothing special

Please describe your company and your position there.

I am running an online ecommerce store & youtube channel. I live in Australia, Gold Coast.

For what projects/services did your company hire Propel Guru?

I hired the team for digital marketing tasks such as: search engine optimization, research and analysis, Google advertising, Youtube optimization, website development, content creation. If I need help with anything we discuss in our weekly meeting.

What were your goals for this project?

Initially, set up the foundations for the Youtube channel and website. Develop strategies and begin digital marketing activities.

How did you select Propel Guru?

The team are very professional and have great communication skills. Daily and Weekly tasks are submitted and we work together as a team. Way better than any other team I've hired from Upwork or Fiverr.

Describe the scope of their work in detail.

The scope of work is comprehensive. Everything involved with running successful ad campaigns through to understand our customers and what content is best to create.

What was the team composition?

We have a team of five working together at the moment.

Can you share any outcomes from the project that demonstrate progress or success?

The results are starting to come in now. SEO takes a while to gain traction and for google to recognise your website/offering. The Youtube channel is growing exponentially.

How effective was the workflow between your team and theirs?

Put simply - Highly effective. Communication is key in ANY relationship, business included.

What did you find most impressive about this company?

The communication is what allowed us to openly and effectively work as a team and keep each other accountable.

Are there any areas for improvement?

There are always areas for improvement - no one is perfect.

Please describe your company and your position there.

Propel Guru team is well trained and have amazing experience in all Digital marketing channels. The team is creative, committed, and fully independent. They successfully deliver on time and without supervision and put an incredible amount of effort into their work. Great Experience working with them.

For what projects/services did your company hire Propel Guru?

Social media ad campaign project

How did you select this vendor and what were the deciding factors?

Long interview of many candidates they were selected.

Describe the project in detail and walk through the stages of the project.

Advertising a challenging niche on facebook, and helping me fight through Facebook fierce ads policies in my niche.

How many resources from the vendor's team worked with you, and what were their positions?

Only one team mate. He is social media marketing specialist

Can you share any outcomes from the project that demonstrate progress or success?

Our conversion increased by 100% and followers increased by 3400%.

How effective was the workflow between your team and theirs?

We've had great communication with their team. Every morning, we do a morning standup and follow up on the campaigns.

What did you find most impressive or unique about this company?

The personal communication with them and the professionalized team mates.

Are there any areas for improvement or something they could have done differently?

Nothing i can find....