Your Creative Marketing Experts

Prontologic is a team of innovators that work with clients to discover in-depth consumer insights, develop a strategic marketing plan, and deliver creative solutions driven by analytics and explicit logic.

WE’RE AGILE. 

We use data and analytics to test solutions to big problems, evaluate results, learn, and test again. Traditional marketing firms don’t have technology partners that can move quickly enough. Prontologic can replace the role of both an agency and marketing consultancy by making results-orientated decisions while striving to build properly tested product increments within short iterations.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2001
Show all +
North Haven, CT
headquarters
  • 110 Washington Ave - 4th Floor
    North Haven, CT 06473
    United States

Portfolio

Key clients: 

Whether you are seeking guidance on the strategic direction your brand or focused on something more specific, such as ROI marketing calculation, Prontologic works alongside you to discover the insights that will define an appropriate solution.

Reviews

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Web Design and Marketing for Wealth Management Company

"ProntoLogic is great at putting in the extra effort."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

ProntoLogic designed and developed a search engine optimized WordPress website, and provided blogging and social media training for their client. They also did content marketing and market research. 

The Reviewer
 
1-10 Employees
 
North Haven, Connecticut
Alex Mendler
Founder, OpenCircle Wealth Partners
 
Verified
The Review
Feedback summary: 

ProntoLogic's broad range of technical expertise and great design work stood out. 

BACKGROUND

Introduce your business and what you do there.

We are a wealth management company serving individuals, families, and 401(k) plans. We've been in business for six years. I am the founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProntoLogic?

Our goals were to substantially improve our website and add new media to it, like blogging and video. We needed to focus on our target markets by looking at how to best create a marketing strategy, and by integrating an online presence which would suit our needs. We used a variety of different channels for this purpose.

SOLUTION

What was the scope of their involvement?

ProntoLogic performed market research for us for the different subsets of people we were trying to reach. They put together our WordPress website in terms of design, hosting, and content management, while also providing employee training on social media and blogging. ProntoLogic also took care of our video and photo content, as well as offsite and onsite SEO [search engine optimization], including blogs created with this purpose in mind.

We've explored pay-per-click, but it's very expensive for my business. I'm competing with the large financial institutions of the world, so I decided it wasn't worth it.

We've used user testing while looking at different design versions. This helped us receive feedback and refine our messaging.

We've had to custom design certain elements of the website. ProntoLogic puts an emphasis on Google Analytics, following people's paths through the page and seeing what's working and what isn't. Based on this information, they came up with various changes.

ProntoLogic's involvement has been comprehensive during the 2–3 years in which we've worked together. We have regular appointments with our contact and are currently discussing how Hootsuite can be used to facilitate our social media outreach.

How did you come to work with ProntoLogic?

I met one of ProntoLogic's partners. I'd had three bad web design experiences, but after finding ProntoLogic, everything has been great.

How much have you invested with ProntoLogic?

The cost of ProntoLogic's work has been under $10,000 per year. The overall cost is closer to $20,000.

What is the status of this engagement?

We started working with ProntoLogic 3 years ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've definitely seen progress in terms of analytics. ProntoLogic has also helped with the design for print material, which was a key factor for my business. They've turned me into a loyal customer by delivering and being there when I needed something.

How did ProntoLogic perform from a project management standpoint?

Many times ProntoLogic will be driving the project, while I will be the element that gets in the way.

What did you find most impressive about ProntoLogic?

ProntoLogic is very good at what it does. I've had experiences with other developers, and ProntoLogic is great at putting in the extra effort. Because their skill sets are so broad, not only is ProntoLogic's team technically savvy, but they also do good design work. I don't need to go to an outside designer as a result, which is very convenient.

Are there any areas ProntoLogic could improve?

No. I've kept working with ProntoLogic because I'm happy with them. Their pricing is also reasonable. I recently needed to make a design for some mailing material. Even though ProntoLogic's partner was away in Las Vegas, he still did it. This is the kind of service that ProntoLogic provides.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Everyone wants lower costs, but ProntoLogic is priced right.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've recommended ProntoLogic to a number of people.