ProntoLogic

Introduce your business and what you do there.

We are a wealth management company serving individuals, families, and 401(k) plans. We've been in business for six years. I am the founder.

What challenge were you trying to address with ProntoLogic?

Our goals were to substantially improve our website and add new media to it, like blogging and video. We needed to focus on our target markets by looking at how to best create a marketing strategy, and by integrating an online presence which would suit our needs. We used a variety of different channels for this purpose.

What was the scope of their involvement?

ProntoLogic performed market research for us for the different subsets of people we were trying to reach. They put together our WordPress website in terms of design, hosting, and content management, while also providing employee training on social media and blogging. ProntoLogic also took care of our video and photo content, as well as offsite and onsite SEO [search engine optimization], including blogs created with this purpose in mind.

We've explored pay-per-click, but it's very expensive for my business. I'm competing with the large financial institutions of the world, so I decided it wasn't worth it.

We've used user testing while looking at different design versions. This helped us receive feedback and refine our messaging.

We've had to custom design certain elements of the website. ProntoLogic puts an emphasis on Google Analytics, following people's paths through the page and seeing what's working and what isn't. Based on this information, they came up with various changes.

ProntoLogic's involvement has been comprehensive during the 2–3 years in which we've worked together. We have regular appointments with our contact and are currently discussing how Hootsuite can be used to facilitate our social media outreach.

How did you come to work with ProntoLogic?

I met one of ProntoLogic's partners. I'd had three bad web design experiences, but after finding ProntoLogic, everything has been great.

How much have you invested with ProntoLogic?

The cost of ProntoLogic's work has been under $10,000 per year. The overall cost is closer to $20,000.

What is the status of this engagement?

We started working with ProntoLogic 3 years ago.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've definitely seen progress in terms of analytics. ProntoLogic has also helped with the design for print material, which was a key factor for my business. They've turned me into a loyal customer by delivering and being there when I needed something.

How did ProntoLogic perform from a project management standpoint?

Many times ProntoLogic will be driving the project, while I will be the element that gets in the way.

What did you find most impressive about ProntoLogic?

ProntoLogic is very good at what it does. I've had experiences with other developers, and ProntoLogic is great at putting in the extra effort. Because their skill sets are so broad, not only is ProntoLogic's team technically savvy, but they also do good design work. I don't need to go to an outside designer as a result, which is very convenient.

Are there any areas ProntoLogic could improve?

No. I've kept working with ProntoLogic because I'm happy with them. Their pricing is also reasonable. I recently needed to make a design for some mailing material. Even though ProntoLogic's partner was away in Las Vegas, he still did it. This is the kind of service that ProntoLogic provides.