What was the scope of their involvement?
ProntoLogic performed market research for us for the different subsets of people we were trying to reach. They put together our WordPress website in terms of design, hosting, and content management, while also providing employee training on social media and blogging. ProntoLogic also took care of our video and photo content, as well as offsite and onsite SEO [search engine optimization], including blogs created with this purpose in mind.
We've explored pay-per-click, but it's very expensive for my business. I'm competing with the large financial institutions of the world, so I decided it wasn't worth it.
We've used user testing while looking at different design versions. This helped us receive feedback and refine our messaging.
We've had to custom design certain elements of the website. ProntoLogic puts an emphasis on Google Analytics, following people's paths through the page and seeing what's working and what isn't. Based on this information, they came up with various changes.
ProntoLogic's involvement has been comprehensive during the 2–3 years in which we've worked together. We have regular appointments with our contact and are currently discussing how Hootsuite can be used to facilitate our social media outreach.
How did you come to work with ProntoLogic?
I met one of ProntoLogic's partners. I'd had three bad web design experiences, but after finding ProntoLogic, everything has been great.
How much have you invested with ProntoLogic?
The cost of ProntoLogic's work has been under $10,000 per year. The overall cost is closer to $20,000.
What is the status of this engagement?
We started working with ProntoLogic 3 years ago.