Could you share any statistics or metrics from this engagement?
The first application they built for us was the Abercrombie & Fitch Android application. Up until then, we only had iOS. Hollister had Android, but not A&F. The iOS and Android apps were not very successful from a performance perspective, according to in-app reviews. I think we had 1.5 stars or 2 stars in all those applications, but once we brought Prolific in, the first application they built immediately had 4.5 or 5 stars. We’ve seen more revenue coming from the Android application than iOS, even though about 85% of our customers are on iOS. Before working with Prolific, everything we built were marketing applications: things that would engage customers with the brand. Then we would hope they would come to the store and purchase things. The app Prolific built was our first e-commerce application. It was the first one that generated any revenue that could really be attributed to the application itself. After that, they implemented a similar platform for iOS, where we saw revenue increases as well. With our Hollister app, they implemented a loyalty program which is more successful than the previous program we had.
How did Prolific Interactive perform from a project management standpoint?
They were really good communicators. We were co-located half of the time because they were in Brooklyn and would have to travel to Ohio, but I was in New York most of the time, so I would meet with them and we’d work together. They were really good with that. They fit in our project management model. We didn’t have to change anything for them. They just changed to fit within our business model.
What distinguishes Prolific Interactive from other providers?
They’re definitely great business partners. One thing that stands out compared to other agencies I’ve worked with is that they spend a few days working in our stores to learn about them, blend with the culture, and understand what our business model is. That was really helpful. I haven’t seen that before. Because Prolific Interactive is mobile first and mobile only, they had lots of vision in areas that we didn’t know about. We were just trying to figure out what the mobile space should look like. I’ve worked with probably 20 different agencies in my lifetime and they were the easiest to work with.
Is there anything Prolific Interactive could have improved or done differently?
Their ability to scale up was not there. If we needed to speed up our process or we needed to build something new, they could not scale up. Another thing is that their model is built around them owning everything, like having their own project manager on the project. They have their engineers. They have their designers. They have their strategists working on a project. It would be hard to create a blended model where you would have your product team only working with their engineering team and their project management. They automatically have their whole team working on a project. That would be another thing I think they could fix.