What evidence can you share that demonstrates the impact of the engagement?
Feedback has been positive since the app's December launch. Most of our users appreciate its visual identity, finding it to be user-friendly. In general, the larger iterative planning paradigms we’ve used have worked fairly well. There is room for improvement such as with the app's financial details. However, considering we've built an entirely new and unseen product, they’ve done a good job.
Overall, they adhered to the vision we discussed. We have made numerous changes using our internal designer, which is a testament to the design language used by their team. The product is flexible and reusing its design libraries is a simple process.
How did ProCreator perform from a project management standpoint?
They are reliable and responsive. We’ve mainly used Slack and WhatsApp for updates. We email for in-depth communication. I use a Google Docs spreadsheet for tracking design work, which they update constantly.
ProCreator was put in a tough situation, considering we had a fixed timeline and budget. We needed to build a prototype quickly in order create further iterations for users. Instead of disputing us, they accepted this challenge.
What did you find most impressive about them?
Freelancers I’ve previously worked with weren’t always respectful of our time. In contrast, ProCreator was punctual and adapted to our way of working. They stuck to their timeline and met our expectations. It’s been a great work experience, which is why we’re trying to hire them for the second phase of development.
As a startup, we value flexibility, speed, and focus. There were multiple design approaches, but they focused on our business requirements and how to fulfill them. They went above and beyond when it came to screen design. They put a lot of thought into meeting our criteria and addressing user needs. They tweaked the design flow when determining it would suit our users better, which we really appreciated.
Are there any areas they could improve?
The balance between visual design and usability is always tricky, especially where our company is based. We deal with a diversity of languages, technological familiarity, and preferences. Potential users possess diverse screen sizes and internet speeds. Designing in our market requires making compromises around visual design for the sake of usability. For example, our continue button looked great, but it was displayed in the bottom-right corner of the screen and was too small for many people to notice.
As ProCreator moves forward, they have to think critically about what end-users would find useful. There need to increase user testing focusing on UX. Their UI skills are excellent, however, and the gaps I mentioned can be attributed to our budget constraints.