PRLab

Please describe your company and your position there.

I am the SVP of Marketing at NuPay Technologies. NuPay Technologies is a blockchain software development company.

For what projects/services did your company hire PRLab, and what were your goals?

We were challenged with entering a competitive space with no reputation or prior experience. Our goals were to raise awareness for our project, PRISM, and raise the individual profiles of key members within NuPay.

How did you select PRLab and what were the deciding factors?

PR Labs were professional and enthusiastic in their discovery calls, exhibiting a keen awareness of our target industry, had a strong client history and their price point met our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The PR Lab team would help draft press releases, pitch the releases to publications, developed relationships with important target publications as well as organized interviews.

How many people from the PRLab team worked with you, and what were their positions?

We worked directly with the CEO as well as senior account executives and copywriters. We worked with roughly five or six people in total.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO.

Describe their project management style, including communication tools and timeliness.

PR labs were efficient, organised and always respectful. Their team helped us meet our goals and gave realistic timelines and expectations. PR Labs were always punctual and delivered pieces as and when described.

What did you find most impressive or unique about this company?

Their professionalism and passion are impressive in the partnership.

Are there any areas for improvement or something they could have done differently?

More consistent updates and more regular meeting, although this would certainly be possible at a premium.

Please describe your company and your position there.

I was responsible for launching a global funding announcement for a tech company that serves enterprise clients across various industry verticals in emerging markets.

For what projects/services did your company hire PRLab, and what were your goals?

Our company was raising a record breaking investment round and we needed to launch a global multi-language campaign for maximum reach to our target audience through top publications and relevant knowledge fountains.

How did you select this vendor?

I setup a scorecard to compare qualified firms with company leadership team. I also researched online and asked people I trust for referrals. Upon receiving a referral for PRLab I included them in the scorecard, conducted an assessment with stakeholders, and reached out to inquire about availability and readiness of high scoring candidates.

Describe the scope of their work in detail, including any steps and the final deliverables.

The firm responded near instantly and expressed interest in the project. The team began with a discovery phase to understand our business and the market we're in, our strategy and objectives, as well as success definition and expectations.

Upon defining the initial scope and schedule, we received a comprehensive proposal that matched our requirements. Services included strategy and planning, writing press releases, pitching various top outlets for features, media training and interview preparation, news syndication, coverage reporting and outreach efforts. They also offered pre and post launch services to support our project.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the entire team and some partners. The whole team was very attentive and cooperative from CEO all the way to additional contractors handling extended work.

Can you share any outcomes from the project that demonstrate progress or success?

Our announcement was featured on all our targeted top tier publications and syndicated everywhere we expected and then some. We exceeded our reach and coverage targets, received many interview requests, and even got featured on TV news channels.

Describe their project management style, including communication tools and timeliness.

We had different phases and multiple adhoc requests so project management style and communication frequency were accelerated and slowed down intermittently. However, the team was very responsive and nearly always available for meetings and calls.

What did you find most impressive or unique about this company?

I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines.

Are there any areas for improvement or something they could have done differently?

We still got the job done using emails, video calls, and traditional document sharing, however I recommend setting up a centralized platform of sorts, to consolidate documentation, improve collaboration, and accelerate approval cycles.

Please describe your company and your position there.

I am the MarketinMobile Microlearning App for Frontline Teams, designed for companies to easily create their own branded learning tracks with their own training content. This helps companies to streamline their onboarding, employee engagement, sales and customer experience, compliance and change management activities. 

For what projects/services did your company hire PRLab, and what were your goals?

We hired PRLab to launch our product in the Dutch Market. Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.

How did you select this vendor?

We found 5 PR agencies online and PRLAB was the most appropriate for this project / job, based on their proposal, budget and expertise.

Describe the scope of their work in detail, including any steps and the final deliverables.

Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.

They created industry news articles, press releases communication our entrance in the Dutch market, our funding round, topic articles around learning, microlearning, learning and development. They supported us with our Corporate Benchmark Survey - setup, delivery, and ROI-reporting.

How many people from the vendor's team worked with you, and what were their positions?

Worked directly with the project manager and 1 and/or 2 assistants.

Can you share any outcomes from the project that demonstrate progress or success?

Brand awareness  KPI's: minimum 3 publications per 2 months. After 6 months  KPI's: 12 publications. 21 publications – 20 online, 1 in print. Inc. Thought Leadership article All About HR Inc.

4-pager interview in Baaz magazine Survey support: attending sessions, formulating questions, distribution advice, writing to HR publications Thought leadership for AllesoverHR Thought leadership for Baaz magazine English support for the capital round - press release, media list, pitches

Describe their project management style, including communication tools and timeliness.

Tom is a proactive networker with a positive attitude. For MobieTrain he worked on multiple PR-related projects where he always strived to communicate the total picture, without neglecting the core of a story.

For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way. Also his hands-on approach, combined with his goal-oriented mindset are elements that characterise him.

What did you find most impressive or unique about this company?

We were impressed with the flexibility and hands-on approach of our project manager. His focus on growth and the readiness to think along with what was trending in the market during that period is also incredible.

Are there any areas for improvement or something they could have done differently?

The communication process during Covid-19 was a bit challenging. Would be better if we could've meet in person and more on a weekly basis. Also the team managing the projects is very young,

Please describe your company and your position there.

I'm the Community and Social Media Marketer of a computer software provider.

For what projects/services did your company hire PRLab?

We hired PRLab for new PR tactics, guest features & ghost wiring.

What were your goals for this project?

Establish our company as an industry innovator by increasing our presence in the HR industry media and increase the external backlinks to our website.

How did you select PRLab?

We found PRLab during our search for a PR agency that would fit the needs of a tech startup. We especially wanted to work with an agency that had a strong focus on the tech industry and PRLab fitted our needs.

Describe the scope of their work in detail.

For the duration of the project, the PRLab team was responsible for our PR actions, coming up with new pitching topics based on industry trends, outreach, and making sure the final published result was of good quality. The team made sure we had constant pitching ideas and jointly worked with us on the ghostwriting process.

We had weekly syncs on reviewing the result of past actions and coming up with new tactics to maximize our reach. They also made sure to track the progress and results. We were presented with a detailed monthly report so we would be fully informed of all the actions taken and their results.

What was the team composition?

We worked closely with Matias (PRLab Founder) and had an account executive assigned. During various stages of our collaboration, we also worked with other skilled members of the team.

Can you share any outcomes from the project that demonstrate progress or success?

At the end of our collaboration, we saw an increase in the number of featured content we had in top-tier publications like FastCompany EU-Startups, Real Business, HRDaily Advisor, and others. The PRLab team also worked with us on completing and promoting our first industry report. The team made sure to deliver monthly results of good quality content.

How effective was the workflow between your team and theirs?

PRLab was in constant communication with us, making sure to give immediate updates on new developments. The workflow was very straight-forward and efficient. We had general meetings on a weekly basis and the team made sure to send us the agenda points from their side and meeting notes in a timely manner.

The meetings themselves were very productive, having concrete ideas and content to talk over every time. Also, if we ever had additional questions or needs the team was always available for us, making sure to be in touch promptly.

What did you find most impressive about this company?

I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional.

Are there any areas for improvement?

Not really.

Please describe your company and your position there.

We're developing HR software that aims to focus on the performance management loop of employees and improve their journey. The company's mission is to help HR and managers grow their people so they can grow their business. My position there is Content Manager.

For what projects/services did your company hire PRLab?

PR, ghostwriting, and guest blogging.

What were your goals for this project?

Increase brand awareness and generate leads through guest blogging for well-known and established publications relevant to our audience.

How did you select this vendor?

Matias (PRLab's founder) has been working for Impraise for years and has delivered stellar results month after month.

Describe the scope of their work in detail.

Matias and his team have been responsible for PR, external content research, outreach, and promotion. Ghostwriting has been part of the process at times, too. Matias and his team are very numbers-oriented and analytical so they've been responsible for tracking, measuring, analyzing, and reporting the success of their efforts for external content in order to maximize the outcomes.

What was the team composition?

Matias has been in charge of all Impraise PR-related projects and during different stages, he has involved skilled content experts from his team to support the successful execution of the PR campaigns or our external content strategy.

Can you share any outcomes from the project that demonstrate progress or success?

PRLab has managed to include countless pieces of quality content in well-established publications like FastCompany, Entrepreneur, and more.

On top of that, Matias is excellent at understanding what outlets your audience follows so he has been very successful at helping us generate high quality leads from the right sources. 

They've swiftly gotten us plenty of crucial press coverage whenever we've had important launches.

How effective was the workflow between your team and theirs?

Matias has been one of the very few colleagues I've had over the years who have been so efficient, action-driven, and extremely easy to work with. He and his team are really good at understanding what needs you have and guiding the process completely autonomously so you don't have to worry that there's a ball that needs to be picked up out of the blue.

I completely trust Mati and his team to drive the process and report on the results in a timely manner. Also, when working with Mati you feel like you're working with a close friend that understands you - his professional yet personal approach is what makes him and his team stand out.

What did you find most impressive about this company?

Their effeicinecy, their friendly yet professional approach and their results-driven nature. PRLab is a company that has managed to deliver great outcomes each time which can't be said for all PR companies out there (speaking from experience).

Are there any areas for improvement?

Not really.

Please describe your company and your position there.

Women in AI is a global nonprofit do-tank on a mission to increase representation and participation of women in the field of Artificial Intelligence. I am Women in AI Ambassador in the Netherlands.

For what projects/services did your company hire PRLab?

PR mastercalsses for female founders in the field of AI; PR support to Women in AI initiatives

What were your goals for this project?

Enable female founders to establish strong brands of their startups and gain visibility in the markets of presence

How did you select PRLab?

We reviewed different PR agencies and chose PRLab as they met our needs best

Describe the scope of their work in detail.

Several events where PRLab shared their knowledge with our particiapnts PR strategy and consulting to Women in AI in the Netherlands

What was the team composition?

2 people

Can you share any outcomes from the project that demonstrate progress or success?

The program is not finished yet. For more information, please visit www.womeninai.co/waiaccelerate.

How effective was the workflow between your team and theirs?

They are very effective and everything was delivered on time.

What did you find most impressive about this company?

Their quality of service and content impressed us.

Are there any areas for improvement?

I don't have any improvements to suggest.