Strategy & design for cannabis brands
At Pretty Lethal Designs we have a habit of making our clients cry (happy tears). Our women-led team is dedicated to crafting brands that help shape the future of the cannabis sector, through in-depth research and strategy, as well as stunning creative.
We focus on the cannabis and hospitality sectors and work with our clients from concept to completion on total rebrands, evolving existing brands, or developing brands from scratch.
Bay Botanicals Cannabis, BotaniQ Detroit Cannabis, J. Sheffner Jewelry, Veoma CBD, Healthy Hemp Co CBD, Qulture Cannabis, Bayride Cannabis, Ivy Hill Dispensary, Joint Venture & Co, Lokey Cannabis, Cream City Wellness CBD, The Parkway Cannabis consumption lounge, Maven & Rose, Ebra Gin, Just Beeing CBD, The Crafted Tavern, Flour Girl & Flame, Tall Guy & a Grill, Nature Blessed Foods, Aura Staffing, Colorful Connections staffing, Misto Box Coffee, Crosscut Coffee, Fresh Kola Farms CBD
Oakland's Parkway Theater originally opened in the 1920's, and was closed for over a decade. Work is now underway to transform it into a cannabis consumption lounge, and it is the flagship location of the Ivy Hill Dispensary brand.
This project involved brand strategy, messaging and web development, as well as brand development for Ivy Hill Cannabis.
Baqed edibles is a sibling brand to Qulture Cannabis. The project included visual brand development, messaging and packaging design.
Bayride Cannabis is a craft extracts company in Oakland, CA. Pretty Lethal Designs worked with them on brand strategy, visual brand and packaging design - creating a flexible system using color to differentiate between product strains.
brand strategy, design and web design for Ivy Hill Cannabis, an independent dispensary brand in Oakland, CA
Brand strategy, design & packaging design for Qulture Cannabis - a CBD brand based in Michigan
Cream City Wellness is a CBD company in Milwaukee. For this project we used their existing branding to develop a range of product label designs for their CBD tinctures and topicals.
brand family for the Crafted tavern - a Wisconsin mobile bar
When we do strategy & research - we do it beautifully! Our 2020 Trends Guide report gathered research and data to provide an overview of trends that we predicited would impact cannabis brands in 2020 - but of course, we didn't predict what actually happened.
Check out the full report at bit.ly/2020trendspld
What does it take to go from concept to brand launch? This project for a new hemp oil product began with brand strategy and auidence research, which generated the insights we needed for brand naming, messaging and visual brand design.
Next, we tackled the packaging design, featuring this paper tube and tincture bottle design, before rounding the project off with an e-commerce website built in Webflow.
Brand strategy and design for a women-led cannabis investment company
brand strategy, design, naming and bottle design for Ebra Gin, a California based spirits brand
Branding, brand naming and design for heritage pizza maker - Flour Girl & Flame
BotaniQ was Detroit's first high-end medical cannabis provisioning center, the brand, colors and packaging were inspired by their location in the historic Corktown neighborhood.
The branding project included identity development and packaging for their line of cannabis products.
In 2020 Botaniq completed a successful sale to Liberty Cannabis.
The branding project for this Canadian coffee company, included brand naming and messaging, visual brand design, web design and coffee packaging design
In took in-depth reserach and strategy to rename and rebrand this heritage jewelry brand with over 100 years of history.
"They were timely, respectively, and very thoughtful."
Pretty Lethal Designs developed a website for a healthcare company. They were responsible for the brand theme, mood board, brand copy, product visual design, and small e-commerce site to support the new brand.
"They were timely, respectively, and very thoughtful."
Apr 26, 2021
The client was satisfied with the outcome of branding materials and the new website. They provided efficient communication for development updates. Pretty Lethal Designs consisted of dedicated and organized members who went above and beyond to deliver quality results.
The client submitted this review online.
Please describe your company and your position there.
I'm the founder and CEO of a health & wellness company.
For what projects/services did your company hire Pretty Lethal Designs?
Initially, we hired them to help us do customer development (research on our customers) to figure out how we could improve as a company. From there, we decided to hire them to do the branding, and eventually the creation of a small e-commerce website to support this new brand.
What were your goals for this project?
We wanted to create a brand that would communicate that the product was effective but also sensitive to the emotional needs of the customer. We also asked for a single-page e-commerce website.
How did you select Pretty Lethal Designs?
We found them on Upwork. They were in the running with 2 other agencies, and we decided to go with them.
Describe the scope of their work in detail.
We came in with a creative brief. From that, they created mood boards to decide the theme of the brand, then worked on the wordmark, and then the copy of the brand. After branding, we worked on the visuals of the product, and then the website.
What was the team composition?
They are a small team of two core people. Samantha does most of the work on the branding side and Ian does most of the development side of things. They also have copywriters and other excellent teammates that they contract out for to get things done.
Can you share any outcomes from the project that demonstrate progress or success?
The website is wonderful. Superslick and highly responsive. The branding couldn't have been better. Super happy with the way they do their naming, the mood boards, and copywriting were all excellent.
How effective was the workflow between your team and theirs?
Seemless. Samatha is very organized with the branding side of things. And Ian kept us up to date with his progress on the development side.
What did you find most impressive about this company?
They were timely, respectively and very thoughtful. They always went above and beyond to make sure we were happy with everything. They care a TON about you and that is married with doing great work. They are simply the dream team.
Are there any areas for improvement?
Honestly, there isn't much I could pick at here. I loved their process and would work with them again in a heartbeat.