PPC Geeks

BACKGROUND

Please describe your company and position.

I am the Content and Events Creative Lead of PlusFloor Ltd

Describe what your company does in a single sentence.

Designers, manufacturers and distributors of luxury vinyl and carpet tiles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Geeks to accomplish?

• To heighten our brand awareness in the market place
• To gather more leads for both residential and commercial markets

SOLUTION

How did you find PPC Geeks?

We were using PPC Geeks on another account

Why did you select PPC Geeks over others?

• High ratings
• Good value for cost

How many teammates from PPC Geeks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've never had any PPC campaigns running for PlusFloor so this was a brand new project which PPC Geeks undertook for us. Our brief was fairly broad. Fundamentally, we wanted more leads to come to the website and we wanted to drive more traffic to our two showrooms in London and the South Lakes through targeted campaigns. 

At first, we weren't entirely sure who to target to bring in the leads as we cater to a few different markets in the product offering which we have. The team worked to create targeted campaigns to cater to our audiences and fine tuned the ads to make sure they were getting the most out of the budget which we had.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a noticeable uplift in sample orders through our website and through to our sales teams on the phones. We prequalify all of our leads which come in to the sales team, we always ask how our customers have heard about us so we can clearly define the success of the PPC campaign and align which ones are more successful than others.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PPC Geeks have always been extremely reactive to any changes required, adjusting and retargeting campaigns as and when required. All work has been completed on time, if not ahead of schedule.

What was your primary form of communication with PPC Geeks?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with PPC Geeks feels natural and easy, they're personable and approachable. I always enjoy catching up on life as well as work and always look forward to our meetings. They have a talented group of people who specialize in different fields, so you always feel in very capable hands.

Are there any areas for improvement or something PPC Geeks could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & direct sales of The YES YES Company Ltd

Describe what your company does in a single sentence.

We help women everywhere overcome vaginal dryness and painful sex through certified organic moisturisers, lubricants and washes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Geeks to accomplish?

• Increase traffic
• Increase revenue

SOLUTION

How did you find PPC Geeks?

Online Search

Why did you select PPC Geeks over others?

• High ratings
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our relationship with our previous agency had gone stale. We weren't seeing the results we wanted, and it didn't feel like we were being listened too. Both of our ad accounts were suffering. We hired PPC geeks to take a fresh look at our account, clean-up some bad practice, implement some of our customer insight into the structure and design of our ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen impressive recovery on our main UK and ROW ad account. Revenue and traffic are both up and on a great trajectory. Our USA account has been trickier to handle, but we have successfully halted the decline, cleaned the account and are starting to see the green shoots of a bespoke approach to the USA market which can drive great quality traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've been really impressed with the project management throughout. We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.

What was your primary form of communication with PPC Geeks?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication

Are there any areas for improvement or something PPC Geeks could have done differently?

So far so good

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager for a consumer brand, running our own D2C store as well as selling through retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks, and what were your goals?

We had to capitalise on increased demand for our products but our website was not SEO optimised and we needed a good PPC agency to drive traffic and conversion on our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not with the company when we selected the vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They delivered keyword research and set up a variety of campaigns to deliver our different goals. They set up search and display campaigns, shopping ads and YouTube ads as well as Performance Max campaigns. They were responsible for ongoing optimisation of the campaigns and regular reporting.

How many people from the vendor's team worked with you, and what were their positions?

One person worked with us on a daily basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They delivered our target ROAS on our promotional campaigns. They always flagged if there was a risk of a campaign not performing due to budget or targeting, so we could tackle these ahead of the campaign to make them successful.

Describe their project management style, including communication tools and timeliness.

Communication was great, they were always very responsive. They were always happy to listen to our challenges carefully and come back with recommendations.

What did you find most impressive or unique about this company?

They are very experienced in PPC /Google Ads, and I could rely on them to proactively improve our performance even beyond our objectives.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything.

BACKGROUND

Please describe your company and your position there.

I'm Marketing & Ecommerce Director at a Furniture Retailer. We provide home furnishings to the UK market at great value with a huge choice of ranges without compromising on quality.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks?

We engaged with PPC Geeks to Manage our Google PPC (Shopping and Search) campaigns in order to recover our ROAS while continuing to grow the top line.

SOLUTION

How did you select this vendor?

We reached out to a number of agencies and reviewed all approaches and pitches before selecting PPC Geeks

Describe the scope of their work in detail.

PPC Geeks were tasked with recovering our ROAS to ensure our campaigns were getting our required return while continuing to grow our top line through the Google PPC channel. They were to do this with continuous improvement and careful spend controls across our campaigns.

What was the team composition?

I have a main contact who covers all the main comms between us and PPC Geeks and direct contact with the Head of PPC at Geeks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen good improvements to our return on adspend since the PPC Geeks have taken on the account. The top line growth has also been achieved so far this year, but the challenge will be whether the Geeks can guide us to the growth we require in 23/24.

How effective was the workflow between your team and theirs?

PPC Geeks have been super responsive to our emails, and we regularly report weekly, monthly and quarterly. They have a balanced approach and the refreshing aspect is they appreciate our position as a retailer with retailers expertise/needs/experience and listen and have often adjusted plans at our request or reached a compromise on a course of action which we have found very unusual where it comes to other PPC agencies. They are also careful and conservative in their approach and as long as we have been patient as client we have seen success from this way of operating.

What did you find most impressive about this company?

Their strong communications and responsiveness to our needs, and of course delivering results in line with our requirements.

Is there any area for improvement or anything that could have been done differently?

The only area of concern is what the future holds, and if we are able to take our Google PPC revenue to where it needs to be in the new year without compromising on our ROAS expectations. We have not had the most detailed plan in this area and we although we appreciate things are hard to forecast/predict we would like more detail on how these numbers can be achieved.

BACKGROUND

Please describe your company and your position there.

I am the Practice Manager of the UK Quantity Surveyor of the year, MQS, with offices in Liverpool, Manchester and London.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks, and what were your goals?

PPC Management to generate leads of each of our offices. We are a new business so need to generate a consistent flow of leads to grow.

SOLUTION

How did you select this vendor and what were the deciding factors?

Worked with them at my previous company. They were always very transparent in how they worked, and importantly delivered the results we needed. We knew we needed them for this business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Given I had worked with them before at a similar company (now dissolved). At MQS we have very specific targets for the kinds of clients we want. Also as a new company we needed to generate leads for our 3 locations with local targeting. However we can also target nationwide. PPC Geeks worked with our website provided to make sure all this was aligned with our landing pages.

How many people from the vendor's team worked with you, and what were their positions?

I mainly deal with Chris (Managing Director) due to a previous relationship with the past company. If Chris isn't available we can speak to Matt.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a CRM (which PPC Geeks recommended) that enables us to track the leads we get from pipedrive and the value they drive us. We have a cost per lead target and try and maximise the amount of leads we can get at that rate. We recently launched a new service and we tasked PPC Geeks with generating leads for that. Given it's a higher value service we can have a higher cost per lead there.

Describe their project management style, including communication tools and timeliness.

We get daily call reports, weekly reports, and monthly reports. We mainly deal with any issues or changes over email. We have quarterly review sessions as well.

What did you find most impressive or unique about this company?

We are impressed with their attention to detail. Transparency, for example things do go wrong sometimes for example with call tracking or us changing websites and now sharing the go live date. PPC Geeks always react quickly and make good on any problems. Recently when our web designer caused an issue PPC Geeks stepped in a solved it for us as it was holding up their work and was beyond my technical understanding.

Are there any areas for improvement or something they could have done differently?

We do have some weeks where we get fewer leads or more leads than expected. It can be a bit annoying that the results aren't always consistent but most of this is seems is down to season changes or just general normal business. The important thing is that over time the leads are always good.

BACKGROUND

Please describe your company and your position there.

I am a Manager for our 2 branches delivering a wide range of high quality plant hire equipment throughout Birmingham and the midlands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks, and what were your goals?

I had been running our Google Ads myself for years since I set it up, and we were contacted by Chris who offered to review what we were doing. At the time we were expanding our equipment range and I didn't have time to manage it, also we were due a new website so the timing fit well. Buying equipment in this industry is expensive and with our SEO strong I was needing to understand if my PPC spend was the most cost effective. We spend a lot on PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

A huge problem we had was how many out of area enquiries we got. We have a very strong brand but we can only deliver within 60 miles of our depots due to the costs of delivery of equipment that weighs several tons! Chris and his team uncovered that my targeting was all wrong. I was paying for ads nationwide as I didn't fully understand how everything worked I just went with Google recommendations.

Chris assured me we could cut our spend, by a lot actually and get more relevant local enquiries. PPC geeks have been true to their word as we are still with them and we are spending way less on ads than we were despite that meaning they charge us less than they would have done if they kept our spend at the level it was before.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Given I am responsible for all our our IT as well as answering the phones and arranging deliveries I'm not a fan of long calls I do everything over email. I type fast. The team at PPC Geeks took the time to understand what I needed and the kind of customer we need and importantly how our industry works with hire periods. They were very keen on making sure we focused on more profitable leads however we need a volume of enquiries to keep our equipment on hire. A machine in the yard is basically losing money for us.

PPC geeks have found that balance making sure we get plenty of enquiries for our core machines but also getting us leads for our long term contracts. I used to be quite particular about how Google ads was structured as I had run it for so long, but when they explained to me why they structure things in the right way I was happy to leave them to it as fundamentally I trust them. They always do what they say and that is important to me.

How many people from the vendor's team worked with you, and what were their positions?

I mainly work with Chris, who was a Client Manager but as their team has grown is the Managing Director now. He always has time for me and when he's not available I can contact Matt or call the main number (rarely needed). I can see that several people optimise my account from their account management team, Mark, Rory, Colin and Kate for example.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The key thing for me is that we are now spending £6000 per month less than we used to. And we've never gone up to our previous level as we haven't needed to due to our local delivery constraints. The savings from my previous, Google advised, high spending covers their fee. We are quite a seasonal business so we have cost per lead targets for each season as well as set promotion. I don't want to share our numbers her as we are in a very competitive market but they work for us.

Describe their project management style, including communication tools and timeliness.

Email mainly as this is my preferred method. They are incredibly responsive. I have never had to wait for an answer, I always get a response same day and the 2 or 3 times over the last few years when I've need to call I always get through or get a call back immediately. I'm pretty quirky in how I work and they fit in to that. If I need extra reports based on some random data point I like to look at like recession impacts they create those for me right away. Very happy here as it fits me it's a no fluff approach.

What did you find most impressive or unique about this company?

We have been loyal to them and they have been loyal to us. They have turned down competitors due to our long term relationship and mainly they look after us. They do what they say they will which is rare these days. They also helped us out during covid and we'll never forget that. They are good honest people I can't ask for more than that.

Are there any areas for improvement or something they could have done differently?

Well the finance director always moans about us paying for someone else to do this rather than me, but they haven't raised their fees in all the time we've been working with them. They probably won't like me saying that. It would be good if they could do more services for us but they are very good at what they focus on which for us is PPC.

BACKGROUND

Please describe your company and your position there.

Jane Plan is an online weight-management and healthy living brand. We supply pre-cooked, delivered food and support to consumers wanting to lose weight and keep in off. I am the Marketing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks, and what were your goals?

We are high level DRTV advertisers and as a result face significant challenges with competitors bidding on our brand. The task was in 2 parts:

1. to ensure that we are number 1 position on searches against our key brand terms as well as
2. seeking out prospective customers searching with relevant non-brand terms and converting them to customers against a target Cost Per Acquisition

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not responsible for their appointment and so cannot specify but know that they are PPC-only specialists with a good reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC Geeks were required to track all brand terms against Jane Plan and to ensure that we appear at the top of at least 95% of searches. Also to acquire customers via non-brand search within a specific CPA

How many people from the vendor's team worked with you, and what were their positions?

1 most of the time - Head of Client Management plus others would cover when he was off-site or unavailable

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their strategy we have maintained our position at the top of the rankings for Jane Plan brand searches at least 95% of the time and have also managed to drive down the CPA on non-brand recruitment to its current level, approximately to brief, week in week out

Describe their project management style, including communication tools and timeliness.

very strong personal support, highly responsive and good regular (weekly) reporting with detailed spreadsheet reporting and monthly reviews

What did you find most impressive or unique about this company?

We were impressed by their high level of specialist knowledge, personal account management, and responsiveness.

Are there any areas for improvement or something they could have done differently?

its impossible to look back and see things that they could have done differently that we did not identify and at least try to address.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for Rockett St George, an online and in-store homewares and lifestyle brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPC Geeks, and what were your goals?

Google Shopping Account Management and Reporting. Goals - Aim to achieve a non brand ROAS of 8x & grow revenue

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with and were audited by two other PPC agencies. PPC Geeks stood out for their accommodating service - they really wanted to work with us and were open to working with us on a consultancy basis should we want to manage PPC in-house. Ultimately we were so impressed by Matt Ramsay and PPC Geeks that we asked PPC Geeks to run all of our google ads. A decision we have not regretted. We cannot fault the service that PPC Geeks offer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our initial focus was to update our google account in-line with best practices, reduce wasted spend on lower ROAS products, as well as upgrading our smart shopping to performance max. Since this has been achieved our focus has been to continue to adapt our new account structure and draw our next steps from performance data collection.

How many people from the vendor's team worked with you, and what were their positions?

1 person - Matt, Head Of Client Management. Matt has been exceptional to work with. He is clear, and efficient and works with us every step of the way to achieve our PPC goals.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most recently our revenue is up 13% with PPC.

Describe their project management style, including communication tools and timeliness.

Matt is in-touch with us weekly at the very minimum. More often than not he's in-touch with us multiple times a week, answering our questions, and making sure that PPC has up-to-date assets and campaign info. His response rate is fast; he's back in-touch with me within 24 hours without fail.

What did you find most impressive or unique about this company?

• Their knowledge of Google Shopping and Google as a whole is impressive.
• The exceptional communication skills
• The accommodating working style; always striving to work towards our company goals.
• The reporting model. We receive weekly reports with everything we need to know. PPC Geeks is also keen to tailor and personalise our weekly reports to meet our business objectives.

Are there any areas for improvement or something they could have done differently?

Not that I can think of!

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager for a company formation firm. We have clients based all over the world, with the majority based in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

Our marketing efforts are primarily done through Google Ads, and we’ve been pretty competent in handling everything ourselves. However, there were changes in policies and practices last year, so our costs went sky-high; in fact, they doubled for the same number of sales. For the first couple of months, we took it on the chin but eventually decided to do something about it. Hence, the company directors and I agreed that we needed to look for someone to help us with it.

SOLUTION

What was the scope of their involvement?

We concentrated purely on the Google platform, and they helped us with the paid campaigns.

What is the team composition?

We have one primary contact from their team, but we also work with another person occasionally.

How did you come to work with PPC Geeks?

I looked at Clutch reviews and got the impression that we were the ideal size for PPC Geeks. They are small enough to care for and big enough to handle our project. We've dealt with many professional companies over the past few years, and it's very often that you end up working with the wrong fit, but PPC has been the right fit for us.

How much have you invested in them?

We spend around £2,800 GBP (approximately $3,600 USD) per month plus VAT.

What is the status of this engagement?

We began working with them in August 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have brought down our spending back to the previous levels and managed to cut out all of the waste; we’ve noticed a 35% decrease in our cost per conversion rate overall. We also run several campaigns and a couple of websites, and the overall costs went down by 40% in total, allowing us to actually save a bit of money as well.

How did PPC Geeks perform from a project management standpoint?

They are very good in this regard. We get comprehensive weekly reports from them and have online meetings. If there is anything in between those meetings that we need to do, we can just drop them an email or a phone call, and they will attend to it. In fact, I haven’t experienced yet where they don’t deal with something right away. Overall, they’ve been an extraordinary team.

What did you find most impressive about them?

They are extremely professional in their dealings with clients, which is astounding for me. In dealing with other professionals like accountants, solicitors, and the like, I can only think of a handful of times when people have been this professional over the last few years — PPC Geeks really stands out in this respect.

Are there any areas they could improve?

No, I really can’t think of anything.

Do you have any advice for potential customers?

I highly recommend working with them; as a matter of fact, one of the people I recommended them to is already working with them.

BACKGROUND

Introduce your business and what you do there.

I'm the director of The IT Bay, an online-based IT product supplier for businesses and consumers in the UK. We primarily sell front office IT equipment, like laptops, desktops, monitors, and the components that correspond to those products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We were a relatively new company and wanted to establish some transactional business — we needed to take our brand to the market. We decided it was sensible in the short term to begin with PPC. 

SOLUTION

What was the scope of their involvement?

PPC Geeks provides us with PPC services. Most of our PPC advertisements are on Google Shopping and Google Ads, although we’re planning to diversity our ad spending in the future. PPC Geeks’ team provides us with a lot of strategic guidance and technical input when we need it. 

What is the team composition?

We work with an account manager who is supported by a larger team.

How did you come to work with PPC Geeks?

We first found PPC Geeks on Google after searching for local PPC vendors. We wanted a team in the area in case we needed to meet in person. PPC Geeks also was listed on several platforms as a company that would be good to work with. We went through a selection process with PPC Geeks and several of their competitors; they were better than the rest of the group regarding their response, attention to detail, and business acumen. 

What is the status of this engagement?

Our engagement began in September 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our PPC metrics are confidential, but we’ve sustained month-over-month growth — PPC Geeks meets our performance targets. Generally, we’re pleased with our site visitor and customer metrics and click-through rates. 

How did PPC Geeks perform from a project management standpoint?

It’s rare to find teams with strong attention to detail like PPC Geeks — they have excellent project management. Their communication is amazing; we have weekly calls that they document thoroughly. Any issues we have are resolved within a few days. 

What did you find most impressive about them?

PPC Geeks consistently generates standout results, unlike other companies I've worked with whose ability to deliver steadily declines over a project. We’ve established a genuine partnership with PPC Geeks where each team can provide constructive feedback — they’ve become an extension of our in-house team. 

Are there any areas they could improve?

When we utilize third-party vendors to complement this project, I’d appreciate it if PPC Geeks would take more ownership over those relationships. 

Do you have any advice for potential customers?

I’d advise customers to be clear about their route to market and to determine whether or not PPC is their best option going forward. If it is, I’d recommend hiring PPC Geeks.