Simply Better Digital

POWERSHiFTER is a digital product and service design studio that partners with leading brands & scaleups to produce digital products — applications, mobile apps, and websites — that unlock the greatest amount of value possible for your brand’s digital touch-points. 

For many companies, from startup to enterprise, it’s hard to allocate the in-house time and talent and support the agile and iterative culture, required to build the calibre of application needed. It’s even harder to do it fast enough that a competitor doesn’t get there first — or worse, do it better. 

Our passionate team lives and breathes product design every single day, it's all we do and have been doing for more than ten years. We have partnered with numerous companies and used Design Thinking processes to make the complex, simple. Achieving simplicity for your digital products is never easy, but it wins the hearts, minds, and brand loyalty of your customers: 64% of customers are willing to pay more for your products & services when they are simple and easy to use, and 61% of customers are more likely to recommend your brand because it provides simpler experiences. 

Our customers saw tangible results using POWERSHiFTER’s simple advantage: 

  • We helped Delta Controls create a web-based, easy-to-use planning and configuration experience for their O3 Sensor Hubs that made setup and on-site install 3 times faster.
  • We collaborated with Goodridge & Williams to design a customized content management system that converts online visitors to in-store customers for two of their leading national distillery brands.
  • We productized A-SAY, a web-polling app, that boosted audience engagement by over 65% for national events put on by TEDxVancouver, Deloitte, and the City of Vancouver.
 
$50,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2008
Show all +
Vancouver, Canada
headquarters
  • 300 - 228 East Georgia Street
    Vancouver, BC V6A 1Z7
    Canada

Portfolio

Key clients: 
We are a digital product and service design studio that partners with leading brands & scaleups to produce digital products — applications, mobile apps, and websites — that unlock the greatest amount of value possible for your brand’s digital touch-points.
Transforming sensor configuration and monitoring into the cloud Image

Transforming sensor configuration and monitoring into the cloud

Ahead of launching their innovative O3 Sensor Hub 2.0, Delta Controls asked POWERSHiFTER to create an easy-to-use planning and configuration experience to reduce time spent on-site by installers and avoid comprehensive training. 

The final web app allows engineers to manage sensor hubs online, reducing configuration time threefold. Configuring the Sensor Hub’s backend once took 5 minutes, but with the new software

component now only takes 90 seconds. Minimizing the engineers’ involvement in the on-site install results in big cost savings for Delta Controls and customers alike.
Scale-up to National Brand Image

Scale-up to National Brand

POWESHiFTER redesigned the site with a focus on merchandising the product and driving traffic to the store locators. The company was acquired shortly after by Labatts Canada. 

Putting audience engagement in the palm of your hand Image

Putting audience engagement in the palm of your hand

POWERSHiFTER created a a simple and responsive web polling application that boosted audience engagement by over 65% for leading organizations like TEDxVancouver, Deloitte, and the City of Vancouver.

How we helped a global education platform to scale securely Image

How we helped a global education platform to scale securely

POWERSHiFTER helped Maths - No Problem! design a scalable, user-friendly solution that drives increased revenue and supports their global expansion.

Various customer facing websites Image

Various customer facing websites

POWERSHiFTER was engaged in design and development of multiple customer-facing websites including the launch site for fitbit OS.

Preparing for the era of disruption. Image

Preparing for the era of disruption.

Driving higher year over year downloads through Conversion-Centred Design.

Multiple App Design and Development Projects Image

Multiple App Design and Development Projects

POWERSHiFTER was engaged to produce several iOS applications for the Energizer brand teams and innovation labs. 

Advanced Sales Tool with Analytics and Insights tools. Image

Advanced Sales Tool with Analytics and Insights tools.

POWERSHiFTER created a custom sales application to sell to of WU enterprise foreign exchange platforms. The application allowed sales reps to demonstrate the exchange platforms and track prospects' journeys through the decks providing insights into what features were of most interest to potential buyers. 

Technical Strategy for Employee facing application  Image

Technical Strategy for Employee facing application

A confidential project for internal teams to be able to manage digital assets across the organization easier. 

Employer branding and recruiting site Image

Employer branding and recruiting site

POWERSHiFTER was tasked to produce a website that was high on production value but lean on download times. The site was used in Africa to attract potential employees on mobile networks that were thin on bandwidth. 

Digital Agency of Record Image

Digital Agency of Record

POWERSHiFTER was instrumental in supporting TELUS for over 8 years, 200+ projects, across 20 departments in their digital transformation activities. 

Koodo Accessories Platform Image

Koodo Accessories Platform

A custom application that was designed and developed for Koodo dealers nationwide to be able to browse and buy mobile handset accessories. 

Supporting nationwide sponsorship initiatives Image

Supporting nationwide sponsorship initiatives

To support MEC’s Canadian Outdoor Nation sponsorship, POWERSHiFTER produced a bilingual CMS driven microsite that employed CRM integration. The site included a blog and registration page, an area for a curated Instagram feed and a French translation. We developed the microsite using responsive web design (RWD), which aligns with millennials’ preference for accessing the web on mobile devices.

The outcome was that the

campaign exceeded inbound leads by 16% of the target. 
Arthritis Analysis Tool  Image

Arthritis Analysis Tool

Simple online early detection of Arthritis meant a convenience to patients, and a reduction of in-clinic visits.

 

Reviews

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Web & Mobile Dev for Building Automation Company

"They do a good job of understanding the requirements and needs before tackling the project, which is very hard to do."

Quality: 
4.5
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$1,000,000 - $9,999,999
 
June 2019 - Ongoing
Project summary: 

POWERSHiFTER designed and developed two Android and iOS apps, using React Native for the mobile applications and several Google Cloud Services for the web application. 

The Reviewer
 
201 - 500 Employees
 
Surrey, Canada
Kevin Batdorf
Technical Lead, Building Automation Systems Manufacturer
 
Verified
The Review
Feedback summary: 

Using their expertise, the POWERSHiFTER team produces high-quality work, excelling particularly at UI/UX. They have a thorough process and they mesh well with the internal team. They’re a flexible, proactive team that’s committed to taking charge without compromising the client’s vision.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am currently the software project lead at Delta Controls. We are currently working on the next generation of IoT-enabled sensor cluster and I oversee the program development team. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with POWERSHiFTER?

We had two main goals. First, the senior management wanted us to develop quite aggressively in a much shorter product turnaround timeframe than normal. Second, they didn’t want us to completely disrupt all the other development teams and the projects that they were working on at the time. 

So, we were looking for an outside extension for this particular project. We wanted somebody who had some expertise in mobile and web development because, while we do actually have those resources at Delta, my team is more focused on the actual technology. We were looking to have one Android mobile app and one iOS mobile and web app built.

SOLUTION

What was the scope of their involvement?

POWERSHiFTER provided us with wireframes because we didn’t have any. They came in and ran a series of context and requirement gathering sessions so that they could aggregate that information and come up with design proposals for us to review. We made some minor tweaks and they started the development phase.

They work with React Native for both of the mobile apps, using one code base for both. They also customized mobile and web iOS apps accordingly. For the web app, they use Google Cloud as the backbone and other Google Cloud services such as Firebase and BigQuery.

They developed one app to be a little more end-user-friendly so that, eventually, users will be able to see the results, data analyses, and status of their facility. The other app is more for the engineer or installer and it allows them to commission and configure the system for the end-user. It also gives the engineer a touchpoint to the sensor to see what it's doing and what the local environment looks like.

What is the team composition?

It fluctuates based on our UX and requirement needs but it’s anywhere between 10–12 people. I am in contact with everybody, including the developers, a project manager, business strategists, and UX specialists.

How did you come to work with POWERSHiFTER?

They were recommended to me by a former colleague of mine.

How much have you invested with them?

So far, we’ve invested under $1 million but the grand total will be around $1.2 million once the project is completed.

What is the status of this engagement?

We started working with them in June 2019 and our engagement is still ongoing. We are looking to release the products in April 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had a few internal milestones such as demos and approval gates. The quality of work is quite high. They did a very good job on the UI/UX.

How did POWERSHiFTER perform from a project management standpoint?

They use our Atlassian suite for the project, including Jira for issue tracking, Confluence for wiki and documentation, and Testrail for test cases. They were a really good fit and we were very much on the same page. 

The developers come on-site 3-4 days per workweek so they’re embedded in the team. My team does all of the product management, but POWERSHiFTER handles project management. They’ve been flexible to our needs and they’ve been able to strike a balance between taking ownership and respecting that it’s our product and our vision. Overall, they’ve done well.

What did you find most impressive about them?

The launch of the projects and the design phase has been impressive. They’re very strong at that, which a lot of others aren’t. They do a good job of understanding the requirements and needs before tackling the project, which is very hard to do. This saves us time and money in the long run.

They’re also very good about seeking feedback or clarification since they’re not experts in our industry. When something is more business automation-focused, they will take the time to learn or ask to make sure that they’re doing what actually needs to be done for our core customer. It’s been a  pleasure to work with them.

Are there any areas they could improve?

Overall, they’re really good. They’re a little meeting-heavy and a little too process-driven for my taste. There’s a little more overhead than I expected but it seems to work for them and we’re getting the right results.

Do you have any advice for potential customers?

If you want to succeed, you need to be upfront about what your requirements and vision are. Whether you want it done quickly and cheaply or you want it to be gold-plated, let them know because they’re quite flexible. 

4.0
Overall Score It’s been a very good experience, especially because we’ve had a very aggressive schedule.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    They’re better than average. Sometimes, things seem to take a little bit longer than anticipated.
  • 3.5 Cost
    Value / within estimates
    They’re a boutique shop, so they’re not the cheapest. But we’re getting what we wanted, which is money well spent.
  • 4.5 Quality
    Service & deliverables
    They’re very quality-driven and they have a strong sense of the right way to do things. They’re very dedicated.
  • 4.5 NPS
    Willing to refer
    I’ve really enjoyed working with PowerShifter and they’ve gone out of their way to deliver what we’ve asked for.

Web Dev for Vodka & Soda Vendor

“They have good taste, and they ask a lot of important questions. We're very happy with the final product.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - July 2019
Project summary: 

POWERSHiFTER developed websites for a craft distiller. They handled all technical aspects of the project and determined the most advantageous ways to display the brand to both the B2B and B2C pipelines.

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
Paul Meehan
Creative Director, Nutrl Vodka
 
Verified
The Review
Feedback summary: 

The project was completed very quickly, and POWERSHiFTER honored all their estimates. The entire process was tidy, and they kept the whole team well aligned throughout. They understood the brand and were easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a leading craft distiller in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with POWERSHiFTER?

We hired them to serve our digital needs, including a centralized set of websites and a home base for our ideas.

SOLUTION

What was the scope of their involvement?

They made three new websites for multiple brands that we own. They handled all the technical aspects, from wireframes, to development, all the way through to completion. The sites flow well, and they capture what we're trying to say. They determined the best ways to show off the brand in both our B2B and B2C pipelines.

What is the team composition?

We work with developers and a client manager.

How did you come to work with POWERSHiFTER?

I asked around for recommendations, and they had the best local reputation.

How much have you invested with them?

On all three projects, we spent about $200,000.

What is the status of this engagement?

We started working together around March 2019 and wrapped up around July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They worked much faster than most local developers. They completed all three websites within a couple of months, and they did an excellent job. They always stuck to their estimates, and their whole process was tidy.

How did POWERSHiFTER perform from a project management standpoint?

They met all their deadlines, followed project compliance, and communicated well with our team. A lot of our communication was through phone, and they asked important questions in the beginning that saved time.

What did you find most impressive about them?

They spent a lot of time making sure the art and design were strong. They have good taste, and they ask a lot of important questions. We're very happy with the final product. They understood our brands, and our experience with them was a lot easier than our work with other agencies.

Are there any areas they could improve?

I can't think of anything they should improve. They kept everything aligned, and we're pleased with them.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Service Design for Large Telecommunications Company

"The team was responsive and delivered high-quality results in a compacted timeline."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Jan. - Mar. 2019
Project summary: 

POWERSHiFTER conducted customer research for a service design-based TV solution. They delivered a set of reports to support the upcoming market launch. The team used dscout.

The Reviewer
 
10,001+ Employees
 
Canada
Manager, TELUS
 
Verified
The Review
Feedback summary: 

The team’s expert leadership and management skills resulted in a successful partnership. Findings benefitted the planned rollout, having yielded significant customer insight. Effective communication between teams led to clear expectations and an on-time delivery.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of TELUS, which is part of a service design provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with POWERSHiFTER?

They have been our long-term outsourcing partner for projects that focus on service design and UX.

SOLUTION

What was the scope of their involvement?

POWERSHiFTER has completed multiple projects for us. Earlier this year, the team conducted customer research on TV viewing experiences. They invited subjects to their office and replicated a living room scenario. POWERSHiFTER then used dscout to test concepts with customers and subsequently delivered reports on their findings.

What is the team composition?

The team included a dedicated project manager and a few designers and UX resources.

How did you come to work with POWERSHiFTER?

I was not involved in hiring POWERSHiFTER for the initial project. However, we use the team because we enjoy having a local vendor to support our clients’ projects in and around Vancouver.

What is the status of this engagement?

We worked with them from January–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team was responsive and delivered high-quality results in a compacted timeline. We appreciated their leadership and diverse skill sets.  

How did POWERSHiFTER perform from a project management standpoint?

The team was easy to work with because they set clear expectations and drove results. Likewise, the reports contained thorough findings and customer insights because POWERSHiFTER had allocated the right number of people to the project.

What did you find most impressive about them?

By prototyping customer preferences, POWERSHiFTER had a high impact on our TV solutions and its planned market rollout.  

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Clients should consider their project and objectives before communicating them to POWERSHiFTER. The team successfully proposed a timeline for the work because we had thought the project through and discussed expectations with them. Consequently, we trusted the team to deliver on time by leveraging service design and research expertise, as well as strategic resource allocation.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Platform Re-development for Educational Company

“They took time to understand our requirements, and their quality was second to none.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Nov. 2018
Project summary: 

POWERSHIFTER rebuilt a digital platform for an educational publisher. Using JavaScript, Node.js, and React on AWS structures, they created a system that could accommodate rapid growth.

The Reviewer
 
51-200 Employees
 
Vancouver Canada
Andy Psarianos
CEO, Maths — No Problem!
 
Verified
The Review
Feedback summary: 

The new platform keeps up with demand and opens opportunities in the marketplace. POWERSHIFTER kept the process moving smoothly and were very well organized and professional.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and the CEO of an educational publishing company. We offer conventionally published books and a significant offering of digital teacher tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with POWERSHIFTER?

We were growing quickly, and our existing digital infrastructure didn’t support our growth. We needed to rebuild it to reflect the increase in our traffic.

SOLUTION

What was the scope of their involvement?

They rebuilt our old system from scratch and helped us engineer, scope, and create a digital platform that would allow for growth. Our previous platform was based on open source software that was freely available in the marketplace. We rebuilt it using more modern technology, specifically JavaScript, Node.js, and React on an AWS platform. We saw significant increases in usage, so those changes made the site more responsive for our users and helped us meet more stringent security regulations, particularly for our users in the EU.

How did you come to work with POWERSHIFTER?

We had mixed experience with outsourcing development work in the past. POWERSHIFTER was recommended by some of our internal members who worked with them before. It was evident when we met with them that they would be a good choice. They really understood what we did and what was required within the process.

What is the status of this engagement?

The project took about sixteen months and was completed in the fall of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work is transformational for us, and it allows us to keep moving forward. As our business grows, the work they've done for us helps us respond to the demand in the marketplace and lets us move on opportunities in the field.

How did POWERSHIFTER perform from a project management standpoint?

Their techniques, approaches, and experience with this technology were impressive. They guided us to build a suitable platform and made important suggestions for which technology to use and how to go about developing something like this.

They were very well structured throughout this project, which was large. They took time to understand our requirements, and their quality was second to none.

What did you find most impressive about them?

Their professionalism and organization are great. They had no trouble keeping the process moving, which is an area where large scale projects often fall apart.

Are there any areas they could improve?

They can sometimes be a little process heavy. There is a lot of administration associated with getting work done, and there may be a more streamlined way to work.

Do you have any advice for potential customers?

It's critical to keep your communication channels open and to make sure everyone is on task.

3.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Online Identity Revamp for Web Development Firm

"They were a shining example of collaboration other teams should aspire to." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2015 - July 2016
Project summary: 

POWERSHiFTER revamped a web presence with a new CMS and an improved UX, UI, and content navigation system. They worked through technical debt to switch to a new stack and identify critical measurements.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Samantha Bahrini
Former Product Owner, Development Company
 
Verified
The Review
Feedback summary: 

The new UX was considered for a regional award, and the navigation is much more intuitive than before. They instituted an effortless collaboration and internalized brand standards to a degree most in the industry aren’t capable of. Customers can expect a skilled and committed partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was a senior product owner at a web development company when I worked with POWERSHiFTER.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire POWERSHiFTER?

We needed someone to rebuild our online support experience with development, design, and content strategy services. We were also looking to develop a new measurement model for content helpfulness.

What were your goals for this project?

Our goals were to improve our helpfulness ratings, lower the number of calls into the call center, and make content easier to find.

SOLUTION

How did you select this vendor?

We selected POWERSHiFTER because of their in-house capabilities and track record in working with our company.

Describe the project in detail.

The project involved resolving technical debt, moving to a new stack, retiring a legacy CMS and migrating to a new one, and improving our UX and UI. They also defined our content measurements, content strategy, and operational processes.

What was the team composition?

Their team was comprised of a product owner, senior developers, a UX lead, a UI lead, a QA resource, a data scientist, several content writers, a content strategist, a taxonomist, and a scrum master. Team size fluctuated based on where we were in the project timeline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw improvements in content navigation as well as helpfulness, and the new UX was a finalist for the Vancouver UX Awards the year it launched.

How effective was the workflow between your team and theirs?

We were co-located throughout the project and ran a scrum team on two-week sprints. We had a fantastic working relationship from the start. It was an absolute pleasure working with such a highly talented and dedicated group. They were a shining example of collaboration other teams should aspire to.

What did you find most impressive about this company?

Although they were technically a vendor, POWERSHiFTER knew our brand standards so well they didn’t feel like one.

Are there any areas for improvement?

With the information and constraints we had at the time, they delivered the best they could.

5.0
Overall Score I'd absolutely work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They determined timelines and deliverables and communicated often, so there were no surprises.
  • 5.0 Cost
    Value / within estimates
    The high-quality work that was delivered was certainly worth the budget.
  • 5.0 Quality
    Service & deliverables
    Every member of the team was dedicated to ensuring the highest QA standards.
  • 5.0 NPS
    Willing to refer
    I've recommended them to many people and will continue to do so.