Portinos

BACKGROUND

Please describe your company and position.

I am the Global Online Retail Marketing Manager of Intel

Describe what your company does in a single sentence.

Semicondutor corporation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portinos to accomplish?

• Improve brand presence at partners websites by managing content insertion
• Increase impact of content by managing implementation of new widgets
• Ensure the latest content is being correctly applied

SOLUTION

How did you find Portinos?

Referral

Why did you select Portinos over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• High knowledge of company processes and market segment

What was the size of Portinos’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intel being an ingredient brand on the technology ecosystem is constantly working with OEMs and partners to promote the processors inside desktops and laptops in the best possible way.

 In that sense, Intel has partnered with Intel's vendors for their syndicated content in Product Pages on Ecommerces around the globe and Portinos has been selected as the partner that will adjust/create content for those pages, support with the implementation, QA the content once it's deployed and develop a working relationship with vendors as well as the other Intel Creative Agencies to ensure a smooth operation. 

Additionally, the project also includes managing Intel owned Amazon product pages for Boxed processors as well as Brand Pages in Amazon which Portinos creates content for and uploads and publish using Amazon's portal and tools.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to streamline the workflow and the production pipeline and deliver consistently the right product page content, on time, for each product launch. We had better visibility on implementation challenges and were able to design a plan with concrete action points to solve those challenges.

What was your primary form of communication with Portinos?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Portinos has always been an excellent partner. Not only they deliver things on time and are extremely responsive in all channels, but they also provide extremally relevant feedback about the services going on and demonstrate high expertise and knowledge on the running topics.

What did you find most impressive or unique about this company?

I believe that the uniqueness about the agency is how committed they are with their clients. Not only knowing a lot about our products, processes, brand guidelines, but also having a customer first approach, understanding our needs and objectives, and making it their own priority.

Are there any areas for improvement or something Portinos could have done differently?

This is not necessarily an improvement point, because of the circumstances (being a regional agency and also due to pandemic), but I would love to get back the FTFs with the team and also think that would be helpful for the regional leads to get to know more the Portinos team! I personally had the chance to visit and meet them FTF multiple times and it was extremely healthy for our relationship.