Logo, Branding, & Web Design for Energy Management Company
- Web Design
- Less than $10,000
- July - Oct. 2018
- Willing to Refer
"I appreciate cooperating with partners that are professional, thorough and straightforward in work."
- Energy & natural resources
- Belgrade, Serbia
- 1-10 Employees
- Online Review
Pop Art designed and logo and provided web design services for an energy management company.
Timely and professional, the PopArt team delivered an exceptional product that surpassed expectations. The team's collaboration is smooth and efficient.
The client submitted this review online.
Please describe your company and your position there.
I work for a development project Municipal Energy Efficiency and Management Project in Serbia (MEEMP) implemented by a consortium of 3 Swiss and 2 Serbian companies and supported and financed by the Swiss State Secretariat for Economic Affairs. The project is supporting Serbian municipalities on their forward-looking pathway towards improved energy efficiency and climate performance. My position on the project is Project Office Manager, and I am in charge of all the administration and logistics for implenentation of this project.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Pop Art?
We started cooperation with Pop Art for development of the project's logo and branding design and afterwards, since we were very happy with product and collaboration we also engaged them for development of the website.
What were your goals for this project?
When we started the implementation of the project we needed to develop certain items for the visual identity of the project that we would use for recognition of the project among our partners, stakeholders and competition. The goal was to create pieces of memorable design that we would use in all occasions when we are representing the project, either on the web or electronically, or on printed material.
How did you select this vendor?
When looking for a design studio we were focused on finding a company that already has relevant experience and that has visual and emotional sensitivity similar to what our project is about and how we want to represent our project. Pop Art has a website that is very appealing and very strongly selling their art and capabilities. Their website has a rich presentation of their past work and strong list of references. This made our search much easier and once we looked at their previous work we were almost certain that with Pop Art we will find a common language. In addition, when we started communication and negotiation about the conditions, it showed that their sales team is very responsive and knowledgable. Finally, the cost was aligned with the market conditions and properly aligned with the quality of their service.
Describe the project in detail.
LOGO We first needed to create a LOGO that was aligned with the content and messages of our project. We supplied Pop Art with main bullet points presenting the project's goals and ideas and we described briefly our visual preferences regarding colors, lines, mood, etc. Following that, Pop Art presented us with a few options for the logo. We were able to select one straight. This is when we understood we selected the right design studio. BROCHURE AND ROLL-UP After closing the design of the logo, Pop Art continued to design a brochure and the roll-up for the project. From our side we provided the elements and the text that had to be included and we wanted Pop Art to propose the most desirable way to visually present that content. Pop Art gave us two draft designs from which we were able to select one straight. WEBSITE The biggest work was developing the website. As a project, we needed a platform that will spread information about our project to wider audience and we had to make sure that it will present the project in the right way. When we started work on the webpage, Pop Art already knew what is our sensibility and visual taste so it made the work smooth. We wanted a website that is simple and straightforward. I made the outline of pages and subpages and provided text for each of them. Pop Art supported me by designing the right way to present the content (segmenting the text, arranging boxes, making elements interactive, etc.). We are very satisfied with the website, both in terms of design and functionality.
What was the team composition?
Initial collaboration was with a sales representative with whom I agreed on general conditions. This same person was always my contact for administrative and financial matters. For design, I was collaborating with two persons: one designer for the logo/brochure/roll-up. For the website, I was working with another designer. All three contact points at Pop Art were good for cooperation and knowledgable.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our project is often appearing on various conferences, fairs, international events where we are being recognized by our partners and stakeholders for the logo and the branding developed by Pop Art.
How effective was the workflow between your team and theirs?
I find that our cooperation was so successful because both sides knew their part of the work. We were clear about what we wanted and they have the right capacity to bring it to life. For this reason, our communication was clear and effective. As clients, we were grateful to receive good designs already at the first draft stage and we were able to reach final products in a few rounds of polishing. For matters of design, we were communicating directly to Pop Art's designer dedicated to our account. For administrative matters, we were in contact with their sales. Both were responding in a short time without delays. All agreed deadlines were reached.
What did you find most impressive about this company?
I appreciate cooperating with partners that are professional, thorough and straightforward in work. I was very glad to find that with Pop Art we share this same work approach. Even though we were working in matters of design and art that are not really black and white and there are delicate preferences, working with Pop Art was a very smooth and efficient design process.
Are there any areas for improvement?
From my perspective, I have no remarks about the work and performance demonstrated by Pop Art.
Service & Deliverables
On time / deadlines
"Everything was delivered on time."
Value / within estimates
"The cost was aligned with the market conditions and properly aligned with the quality of their service. It was surely value for money."
Willing to Refer5.0
"I would warmly recommend Pop Art.