What was the scope of their involvement?
Pop Art visited our office in Seattle and met with our website committee to discuss what was important about our company and what set us apart. When we interviewed, we talked about what makes the firm unique. We highlighted that the attorneys are all at the firm of their own volition, we volunteer at social justice organizations and in the community, and we find it important to treat other attorneys with respect. We all feel lucky to be attorneys. The designers pulled these various aspects into the website. They listened not just to the design aspect, but also what we found special about being attorneys and about our firm. They could tell we have a very northwest feel, and that we’re very committed to social justice and progress. They translated our values into a design.
Specifically, they've created new pages for us, as well as helped us with content, and find images. We didn’t want to stay with trite lawyer images. We carried over a color scheme and kept our logo, but everything else is new. They helped us clarify our message, breaking things down into practice areas and then into further segments. Our prior website had large block text and they explained that it was not user-friendly. They have implemented tabs to make the site more user-friendly, rather than having to continually scroll. They completely changed the design of the site. Also, our website was not mobile-friendly, and we need it to work on mobile devices and on desktops. They’ve finished development, but they’re waiting on us for content. We are also in the process of doing SEO. We compile the words and Pop Art will review them.
How did you come to work with Pop Art?
We didn’t consider Pop Art originally. We were looking at other companies in the Seattle area who had expertise with law firms. They were incredibly expensive and everything they turned out looked like every other law firm; nothing from their proposals was jumping out. One of our shareholders said his brother, Noah, [Director of Business Development, Pop Art] was down in Portland and we could put him in the pool. We agreed under the condition that we would treat him like everybody else. He wrote a proposal. We figured if we were branching out, we’d branch out a little further, so we threw in a couple of other Portland companies. We reviewed them and Pop Art’s proposal came in right in the middle of the price range.
We were surprised to find companies with very high bids but didn’t have their own websites. When we looked at Pop Art, they had a great, interactive website. The samples they sent us were beautiful, and their proposal was excellent. It said, “These are good features we think should be on your website; here’s an example of that. Your website should be dynamic; here’s an example of a dynamic website. Your website should have white space; here’s an example of good use of white space.” It was a breath of fresh air going through such a clear proposal. They clearly showed us what they were going to do. We were nervous because they hadn’t done a law firm’s site before, but their own website was so good, and that's why we went with them.
How much have you invested with them?
We have invested between $10,000 and $50,000.
What is the status of this engagement?
We started working together in March of 2017 and work is ongoing.