What was the scope of their involvement?
Initially, we hoped to meld two websites into one. Neither site was very user-friendly, and they helped us create something that allowed customers to navigate the site efficiently. They helped us establish an identity that was relatable and that could grow as we expanded. We also looked at various marketing opportunities, and we used the branding materials and the website as a central hub to draw customers in.
They developed the content from scratch, but they wanted to maintain some of the existing structures from the old sites. They simplified some of the content, and they helped us add some very professional video content. They recommended the company that did our imagery, and they made sure everything had a professional, high-quality look.
They asked us what we wanted, and they provided three options to choose from. They played with the one we liked the best, and we had a few opportunities to refine everything. In the end, the concept was theirs, but everything suited the brand very well.
What is the team composition?
We had a creative lead, and we also worked with their copywriter to make sure the SEO was right. A third team member helped us with tasks after the initial development was complete.
How did you come to work with Polar Creative?
I found them in a Google search. Their branding really stood out, and their portfolio was quite impressive. When I phoned them, they got back instantly and were very friendly. We met with them to discuss their options, and they made suggestions for potential packages and pricing. Based on all that, we decided to hire them.
How much have you invested with them?
We initially agreed on £6,000 for the website and the initial contract. They've gone on to other tasks, and the total cost is less than £10,000 so far.
What is the status of this engagement?
We've worked together since around April 2019, and the engagement is ongoing.