Custom Shopify Design + Development

Our team specializes in building stunning commerce experiences, and we do it exceptionally well. We are a design first company that doesn’t deal in mediocrity. You can trust that we know what we’re doing and that our team is as dedicated to your project as you are. At Pointer, you will receive a full service experience.

As long time Shopify Partners, and exclusive Shopify Plus Solution Partners, we can navigate the platform in our sleep. This means no matter how large a project you throw at us, we’ll make it happen. Whether you’re migrating from another platform or starting from scratch, you can trust our team to bring your ideas to life.

Our office is located in the heart of Ottawa’s Byward Market, just a few minutes away from Shopify HQ, a place we frequent all too often.

Design 
• Brand Development 
• User Interface (UI) Design 
• Optimized Site Maps & Wireframing

Development 
• Theme (Liquid) Development 
• Custom Application Development 
• API Creation/Installation

Setup & Installation 
• Shopify Plus Integrations 
• Platform Migration 
• Product Curation 
• Training & OnBoarding

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Show all +
Ottawa, Canada
headquarters
  • 62 York St.
    Ottawa, ON K1N 5T1
    Canada

Portfolio

Marketing and Web Development for Metta Beverage Inc. Image

Marketing and Web Development for Metta Beverage Inc.

Metta is a beverage company that creates natural alternatives to energy drinks. Their main challenge was educating people about the benefits of their product in a digestible way. Pointer took on the task of content strategy to update the brand’s message for consumers. They also helped with web design and development to improve the website’s functioning and simplicity.

E-Commerce and Web Development for Empire Image

E-Commerce and Web Development for Empire

Empire is a skateboard, snowboard, and streetwear store from Montreal, Quebec. They came to Pointer because they wanted to move their platform from Magento to Shopify Plus with a full redesign of their site. Pointer took on the task and renovated the site with smooth transitions and improved functionality. They also updated the site’s e-commerce to provide a better experience for shoppers.

Marketing and Web Development for Nutri-Rich Image

Marketing and Web Development for Nutri-Rich

Nutri-Rich is a vitamin company that prides itself on honest sourcing, and third party testing. They wanted to ramp up sales and engagement while adding a subscription order feature to their product page. Pointer updated the website to highlight the product features and benefits. The team also worked with Nutri-Rich on their content strategy and asset creation to improve business processes.

Modus Nutrition Image

Modus Nutrition

PowerON/PowerOFF Image

PowerON/PowerOFF

Reviews

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Web Dev & Optimization for Emergency Preparedness Brand

“The speed of their reactions to user feedback was definitely the highlight of the project for me.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Feb. 2020
Project summary: 

Pointer took over the web development of a startup company, helping them to optimize the content and value proposition offered to their customers and streamline the UI/UX and user flows.

The Reviewer
 
1-10 Employees
 
New York, New York
Simon Huck
Co-Founder, Judy
 
Verified
The Review
Feedback summary: 

The quality of work provided by Pointer was incredibly high, exceeding all project stakeholder expectations. Their creativity and intuition combined with their professionalism made the work easy to manage for the client and helped them successfully navigate the turmoil of launching a new business.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder and CEO of Judy, an emergency preparedness brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

Pointer developed our website and helped to maximize our creative assets.

SOLUTION

What was the scope of their involvement?

We already had a website in place, so they focused on optimizing our website from a development perspective, streamlining the customer experience and maximizing the value proposition being presented to users by our brand. They also helped to filter and utilize our existing creative materials to put our best foot forward.

What is the team composition?

I worked with about 5 people on their team, but we did have one main project manager.

How did you come to work with Pointer?

In the process of looking for a partner agency, we spoke to several different agencies, but Pointer had the best attitude by far. They were very positive, quick, and reactive, so we knew they were the right fit for us from there.

What is the status of this engagement?

The project lasted from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When you launch a new business, you change an unbelievable number of things on your website in order to try to optimize it based on customer feedback. Pointer’s team has been incredibly reactive to that feedback, making changes in real-time and helping us grow our community and our brand mission in a way that no other agency could.

How did Pointer perform from a project management standpoint?

They handle the project management completely on their own, which has been a huge help for us. Their team presents us with calendars and action items looking forward, as well as monthly, weekly, and occasionally daily progress reports.

What did you find most impressive about them?

The speed of their reactions to user feedback was definitely the highlight of the project for me. The ability to react that quickly in a time when the business needs are changing faster than we can keep up with on our own was utterly invaluable.

Are there any areas they could improve?

No, I really loved everything about their services.

Do you have any advice for potential customers?

It’s really important for a brand, especially a startup, to know exactly what they’re looking for. Pointer has so many different skill sets that the challenge actually becomes narrowing down the key deliverables to what you really need in order to get your business up and running as efficiently as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

.NET Migration for Custom Auto Parts Company

"Pointer worked with us to fit complicated technologies into the platform."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jul. 2019 - Ongoing
Project summary: 

Pointer migrated a website from .NET to Shopify Plus for a car parts manufacturer. The team developed features that enable users to customize products and built an application to streamline site management.

The Reviewer
 
11- 50 Employees
 
Austin, Texas
Head of Technology, Investment Firm
 
Verified
The Review
Feedback summary: 

Pointer supported the secure delivery of an operational platform. Using their industry expertise, the team accommodated changes to requirements throughout the development to produce advanced features successfully. They are attentive and collaborative, resulting in ongoing engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of technology at a parent company of an auto parts manufacturing platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We hired Pointer to help us with the migration of our website.

SOLUTION

What was the scope of their involvement?

We met with the team from Pointer a couple of times a week to create a plan for the project. We collaborated to define the requirements and complete the project. Then, their team helped us to migrate our company’s website from a custom .NET site to Shopify Plus. Their team also implemented a custom builder, recreating a tool on the frontend of the Shopify site for users to select options. It’s a visualization tool for users’ designs, which we then manufacture.

Their team also created a series of private apps that allow us to manage the frontend of our website. Instead of diving into the code, we add options to the builder. We also have a fabricator directory for our customers to use to find local service providers. We maintain a relationship with their team to help us with continued development because we’ll always want to update and improve the platform with new features.

What is the team composition?

For this project, Pointer provided two developers and an account manager.

How did you come to work Pointer?

We found Pointer through the Shopify partner network. We reached out to a bunch of different partners and looked at different agencies’ work. We had a good conversation with a teammate from Pointer and went from there.

How much have you invested with them?

We spent more than $20,000 with Pointer.

What is the status of this engagement?

We started the project in June 2019 and completed it in January 2020. We had a good experience with them, so we’ve maintained our relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For the most part, we recreated existing functionalities. It was a migration of existing features from the previous site, so we didn’t look for specific metrics. We wanted the platform to be stable through the translation and it was. That was the most critical standard for us.

How did Pointer perform from a project management standpoint?

During the project, we had one team meeting once a week when we went over updates. We communicated via Asana, which is also where we kept all of our tasks. Their team was responsive. As we found new features to add, the project changed. Pointer was flexible and helpful with that aspect of the project. Their team reorganized and prioritized tasks as they popped up.

What did you find most impressive about them?

This was a different project for Shopify. We wanted functionalities that tested the limits of the platform. We complicated the project because the SKUs weren’t simple. We had requirements on the backend for the custom manufacturing site. Pointer worked with us to fit complicated technologies into the platform.

Are there any areas they could improve?

I don’t think so.

Do you have any advice for potential customers?

Be as prepared as possible from the start so that requirements don’t change much throughout the development. Define and stick to your idea of an end product.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Shopify Development for Online Audio Equipment Company

“They were reliable, following through on their promises.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Ongoing
Project summary: 

Pointer assisted a car audio e-commerce company in moving their custom-coded solution to a Shopify platform. They took on a rescue mission project from a previous client, doing both design and development work.

The Reviewer
 
2-10 Employees
 
San Diego, California
Tom van Schingen
Project Manager, Bavsound
 
Verified
The Review
Feedback summary: 

Aiming to provide the highest level of quality for the partner, the team delivered a product that instilled confidence in their customers’ ability to understand the information presented to them on the site. The use of project management tools like Asana ensure that the collaboration was smooth.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re an e-commerce business that sells audio upgrades for BMWs. Our website is very important to our business, and I’m a project manager. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We had just moved our website from a custom-built platform to Shopify. With another vendor, we didn’t see much success. So, we were looking for a partner to optimize the solution and complete the project, correcting the errors of our previous developers.

SOLUTION

What was the scope of their involvement?

With a straightforward approach, they started designing and developing portions of the solution from scratch. Because they took over from our previous vendor, they also had to clean both the design and code to create a suitable product. The initial project is complete, and we just signed a retainer for continued maintenance. 

What is the team composition?

So far, I’ve spoken with four people.

How did you come to work with Pointer?

We found them on Clutch and reached out to their team and about four other candidates. They asked the right questions and were aware of our situation. Their team was familiar with the development firm that we were using prior, so they had the best grasp on the issues. It also seemed like they had the best solutions, so we hired them. 

How much have you invested with them?

At this point, we’ve spent about $10,000. 

What is the status of this engagement?

We started working with them in November 2019, and they’re on retainer with us now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Internally, our customer support team is confident that customers can use the website to find the product information needed to make intelligent choices. There was a lot of distress with our past vendor because the data wasn’t correctly displayed on the website.  

How did Pointer perform from a project management standpoint?

It took our previous vendor two years to complete the work they did for us. With Pointer, they’d corrected all of their mistakes in two weeks, including design time. There’s a time difference of a few hours, but they always communicate very clear to me.

Now that we have a signed retainer agreement, we work in Asana. Everything is clearly laid out on that platform. We can use it to submit requests for work. That allows us to have a central database of requests.

What did you find most impressive about them?

They were reliable, following through on their promises. The team strives to provide quality work for their clients. 

Are there any areas they could improve?

I can’t think of anything because everything has been handled very well so far.

Do you have any advice for potential customers?

They know what they’re doing, so leverage that expertise. If you’re prepared well, you’ll be able to get the most out of working with them.

5.0
Overall Score They delivered a reliable product.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept everything organized and always followed up.
  • 5.0 Cost
    Value / within estimates
    The value they provide for money is justified.
  • 5.0 Quality
    Service & deliverables
    The quality was higher than expected.
  • 5.0 NPS
    Willing to refer
    They transformed our platform.

New E-Commerce Site for Sports Drink Brand

"The functionality of the website and our visual identity in general has improved greatly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Oct. 2019
Project summary: 

Pointer was hired by a sports recovery drink business to completely overhaul their brand. The rebrand included a new company and digital aesthetic as well as a custom-built and designed website.

The Reviewer
 
11 - 50 Employees
 
Columbus, Ohio
Dan Cafferky
E-Commerce Growth Marketer, O2 Natural Recovery
 
Verified
The Review
Feedback summary: 

Pointer elevated the brand to a new standard of quality, and feedback on the website has been positive from both internal stakeholders and industry minds alike. Communication and project management styles are both strong, and the success of the final product has led to a continued partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an e-commerce growth marketer at O2 Natural Recovery. We sell sports recovery drinks in major grocery stores, gyms, and online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We were looking to completely overhaul our brand and update our digital presence. We also needed a website built and designed to match our new visual identity.

SOLUTION

What was the scope of their involvement?

We presented Pointer with a collection of materials that represented the direction we wanted to go in aesthetically. Their team came back with a few separate options and we selected one, which the brand was then built off of. 

Pointer also provided all of the necessary coding and design for our website, which was built on Shopify. The site features a blog, updated product pages, and a new store locator function, as well as other custom features.

What is the team composition?

Our team worked with about five people from Pointer. My main point of contact was Sam (Account Manager, Pointer), and our lead director was Ryan (Director of Design, Pointer). Mack (Director of Commerce, Pointer) was also involved, as was a lead coder. Our CEO and their CEO worked in collaboration as well.

How did you come to work with Pointer?

They were referred to our CEO.

How much have you invested with them?

We invested just over $50,000 during this project.

What is the status of this engagement?

The particular engagement took place from August-October 2019. However, we have plans to work with them again on upcoming projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We reached out to a few industry professionals after we launched the brand and website, and the feedback we’ve received has been positive across the board. The functionality of the website and our visual identity in general has improved greatly.

We haven’t consulted a lot of data, but our conversion rates have been above where they were before we began our work with Pointer. Now, even though the website is built and the rebrand has been launched, we’re still pursuing a partnership with Pointer. 

How did Pointer perform from a project management standpoint?

Throughout the project, I worked with one main contact which was very helpful in terms of streamlining workflow. 

We were in contact almost daily for updates and reviews, and we tracked the team’s progress on Asana. They were also diligent about providing links to relevant documents and information throughout our correspondence, so I never had to waste time searching through emails.

Pointer made every aspect of the project easily manageable and provided exceptional communication.

What did you find most impressive about them?

We were impressed by how much the design elements Pointer implemented elevated our brand. The motion and animation the team incorporates into their graphics really sets them apart.

Are there any areas they could improve?

Nothing comes to mind. The timelines and budget were both met, and there were no surprises along the way.

Do you have any advice for potential customers?

Do your best to understand what you want to accomplish as a business before you engage with Pointer. One of the reasons our project was so successful is that we didn’t come to them with a blank canvas, so they were able to work off our ideas from the outset.

5.0
Overall Score We couldn’t be happier with the product.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was worth the spend.
  • 5.0 Quality
    Service & deliverables
    The quality exceeded expectations beyond what we could’ve imagined.
  • 5.0 NPS
    Willing to refer
    We’ve already engaged with them on another project because we want to work with them again.

Web Design and Shopify Development for Consumer Retail Brand

“Now we can operate everything completely independently, which is a huge improvement for us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Oct. 2019
Project summary: 

Pointer integrated the website of a hydration product retail company with Shopify, redesigning the frontend and completely overhauling the backend to allow user modifications and mobile use.

The Reviewer
 
51-200 Employees
 
Orlando, Florida
Director of E-Commerce, Consumer Retail Brand
 
Verified
The Review
Feedback summary: 

The redesigned website is a dramatic improvement from the previous system, enabling the company to control their own site and receiving positive feedback from internal stakeholders and users alike. The Pointer team worked efficiently and collaboratively throughout the development process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a consumer retail brand, and we are a digital commerce company as well as a wholesaler of hydration products and coolers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We hired Pointer to help us relaunch our website and build the backend so that we would be able to manage it more easily.

SOLUTION

What was the scope of their involvement?

Their work for us was pretty full service. We originally wanted to hire someone because our backend was so complicated that we needed a developer to do anything. The goal was to rebuild that part of the site to work really easily with Shopify so that a business user could update anything they wanted to. Beyond that, we wanted them to optimize the site for mobile and build out the frontend experience as well.

What is the team composition?

Depending on the phase of the process we were in, we worked with anywhere from five designers and a project manager to just the business representative while their development team worked behind the scenes.

How did you come to work with Pointer?

We had a Shopify account manager and were really hoping that whoever we worked with would be able to integrate our site with Shopify as seamlessly as possible. Pointer is a Shopify preferred partner, so she recommended them, and after looking at their work we decided they would be a good partner for us.

How much have you invested with them?

We spent between $50,000–$100,000 on the project.

What is the status of this engagement?

We worked together from August–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still doing some analysis on the consumer journey and analyzing the sources of our conversions, so we don’t have completely accurate metrics yet. That said, we have seen an increase in our overall conversion rate, which is definitely good.

The mobile navigation experience is really easy now and has received really great feedback from people outside the company who love it, and we definitely have a more consistent representation on the online front, so we are pleased with the results we’ve seen so far.

How did Pointer perform from a project management standpoint?

We had a pretty tight timeline for a full, complete redesign, and they did a great job of keeping us on track in order to be able to achieve that. It was clear they were working really hard on it.

What did you find most impressive about them?

Honestly, the frontend looks beautiful, but the backend is night and day compared to what we had before. We couldn’t even use the previous system. Now we can operate everything completely independently, which is a huge improvement for us.

Are there any areas they could improve?

We’ve been pretty successful, so I don’t think we have any desire for improvements on our end.

Do you have any advice for potential customers?

When you have teams from both sides of the partnership working together, like we did with our internal designers, it’s helpful to really establish check points where both teams know what kind of feedback they need to give so that you aren’t slowing down the process with unnecessary back and forth.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Shopify Design & Development for Beverage Company

"The talent level of Pointer’s engineers is much higher than other agencies."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Aug. 2019
Project summary: 

Pointer designed and developed a Shopify website for a beverage company. Key features included custom checkout functionality to integrate with a texting platform, as well as AR capability.

The Reviewer
 
2 - 10 Employees
 
New York, New York
Nik Sharma
Consultant, Cha Cha Matcha
 
Verified
The Review
Feedback summary: 

The new site, lauded internally and externally, has markedly increased conversion rates since the engagement began. Pointer kept the project moving and on budget with constant communication. Their understanding of digital technologies helped them beat deadlines and respond quickly to any inquiries.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m a consultant for Cha Cha Matcha.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

My responsibility is to build out Cha Cha Matcha’s direct to consumer platform. I needed to get them to a point where they have an actual B2C business, and the biggest piece of that was building out a new website.

SOLUTION

What was the scope of their involvement? 

Pointer did all the design and development work for the new website. Cha Cha Matcha had an existing site but the founders wanted to go in a completely new direction. Pointer’s team came up with design concepts and pitched them to us. 

Once we selected the designs that we liked, they developed a Shopify site. Pointer custom built the checkout function because Cha Cha Matcha is also launching a texting platform. They built the custom checkout with ReCharge. They used Yotpo for reviews, referrals, and the loyalty program. They also used Shopify's new augmented reality toolkit and its 3D models. 

What is the team composition? 

We worked with a total of 6–7 people. We had two main points of contact who we talked to on a daily basis. If they were presenting designs, then their Head of Design became the project leader during that period of time. 

How did you come to work with Pointer? 

I asked one of my contacts for a referral. He suggested Pointer could do it for our price range I was looking at. We did an RFP of 7–10 web agencies though and found that Pointer was the best option. 

How much have you invested with them?

We spent between $80,000–$100,000.

What is the status of this engagement? 

The project took place from June–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've had insanely positive feedback. Customers love how different the site is. Quantitatively, it's doing phenomenally in terms of conversion rate since launch. Anecdotally, the founders in my network have all asked for an introduction to Pointer after seeing the new site. 

How did Pointer perform from a project management standpoint?

I’d give Pointer the highest rating for project management. I was always up to date because they were really good communicators. They used Notion as the main project management platform and Figma to preview designs. We also used email, phone, and text. 

What did you find most impressive about them? 

The talent level of Pointer’s engineers is much higher than other agencies. They’re able to so much more on their Shopify sites. Whether it's a unique design squiggle in the middle of the page or the custom checkout, they do what other agencies can't. 

In addition, their employees are so invested in the brands they work with. That plays a huge role in their success. Most agencies have 4–5 clients per employee. Pointer has less, so their employees are more engaged.

Are there any areas they could improve?

Honestly, the only thing I would say is I wish they flew down here from Canada for in-person meetings. 

Do you have any advice for potential customers? 

Have everything ready before you go to Pointer. They work extremely fast. You have to be willing to work just as fast, otherwise you're wasting their time and yours. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They finished the site in weeks when it should have taken 6 months.
  • 5.0 Cost
    Value / within estimates
    I know what sites cost, and this site could have easily been $250,000.
  • 5.0 Quality
    Service & deliverables
    They’re extremely talented with both the design and development.
  • 5.0 NPS
    Willing to refer
    They're now my go-to for referrals because it makes me look good.

Branded Website for Book Launch

In terms of their comprehensive capabilities, Pointer is phenomenal.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Jan. 2019
Project summary: 

Pointer developed a Shopify website for an Amazon best-seller. Working off of just a few pictures, they took the product all the way from wireframes to a completed e-commerce site.

The Reviewer
 
2-10 Employees
 
New York, New York
Adrian Salamunovic
Co-Author, FREE PR Book
 
Verified
The Review
Feedback summary: 

The team delivered a polished product that’s on-brand, functional, and technically flawless. They required no micromanagement and excelled at making smart design decisions. Communicative and independent, they provided seamless project management and proved to be an outstanding partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own a consultancy that produces e-courses for in-house PR training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

My and my partner recently published a best-selling Amazon book, and we hired Pointer to create a website for it.  

SOLUTION

What was the scope of their involvement?

I provided Pointer with the cover of the book, as well as a couple of photographs of myself and the co-author. While I would normally be more involved in the design process, I was able to take a hands-off approach because Pointer really optimized best practices. After creating wireframes, the team built the static Shopify site from scratch.

What is the team composition?

There was a team of 3—I worked directly with Chris (Founder & CEO, Pointer) who managed a designer and a developer.

How did you come to work with Pointer?

Pointer came recommended by Shopify. The COO of Shopify had told me about Pointer because both businesses are based in Ottawa.

How much have you invested with them?

I spent a total of $30,000.

What is the status of this engagement?

We began working together in November of 2018, and we went live in January of the next year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everybody loved the site because it was on-brand, functional, and user-friendly. We’ve heard that it’s one of the better—or best—book sites out there. While book sites tend to be more bland, our site came out super polished.

The team especially excelled at filling in all the gaps without having to be micromanaged. Even though we didn’t give them many materials, they took the few pictures we had and expanded upon them to create a unique look and feel. Overall, they did a fantastic job.

How did Pointer perform from a project management standpoint?

The project management was seamless. Everything came out perfect, and I didn’t notice anything going wrong. Pointer really handled the burden of detail and made smart design decisions. While we touched base here and there, they truly did all the heavy lifting.

I really appreciated how many channels they were accessible through. We communicated on Slack, text, and e-mail. They were very accommodating about that.

What did you find most impressive about them?

I was blown away by their ability to create sites that are on-brand, functional, and technically flawless, all at once. Often times, you’ll see shops that are great in only one aspect. In terms of their comprehensive capabilities, Pointer is phenomenal.

Are there any areas they could improve?

They should expand their team so that they can deliver their excellent services to even more clients. Other than that, I really can’t think of anything.

Do you have any advice for potential customers?

Although this goes for working with any agency, come to them prepared. Be ready to answer their questions, and to help them understand your target market and persona. They can only do as good a job as the information you provide them with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Updates & Solutions for Online Clothing Store

"The clarity they bring to every project is impressive and their response time is phenomenal."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Pointer provides ongoing support across a variety of design and development projects. Initially, they fixed a broken search and filter program, and now provide design solutions and implement new features. 

The Reviewer
 
51 - 200 Employees
 
Greenville, South Carolina
Bess Welch
Senior E-Commerce Manager, Southern Tide
 
Verified
The Review
Feedback summary: 

The work has continually satisfied expectations. Pointer’s solutions and design work have improved the UX, enabling customers to purchase items without errors. Their team has proven capable of handling a myriad of projects and deadlines, delivering quality work each time. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior e-commerce manager for Southern Tide. We’re a lifestyle brand selling men’s, women’s and kid’s clothing along with home products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

When we initially hired Pointer to help fix a search and filter program that wasn’t functioning properly. From there, we’ve taken them on for support with more projects.

SOLUTION

What was the scope of their involvement?

Pointer has done a variety of projects for us. First, they fixed the search and filter program, working in Nextopia. Once they finished, we were impressed with their work and started extending more projects to them. Throughout the tasks, they’ve done a lot of design work for us and backend fixes. Their team has implemented new pages on our site, created promotions, cleaned up h1 and h2 tags, and solved 404 errors. 

What is the team composition?

We work with Mack (Director of E-Commerce, Pointer) and Samantha (Account Manager, Pointer), who we now send all the work to and serves as our main point of contact. 

How did you come to work with Pointer?

Pointer came recommended along with another company, but I chose them for a number of reasons. They were the most efficient in explaining their process and the different changes they’d need to make. Their team also communicated well and set up a call beforehand to fully understand our needs. We had a very fruitful conversation and I felt comfortable moving forward with them. Additionally, their pricing is phenomenal and they gave us realistic estimates for how long a job would take to complete. 

How much have you invested with them?

So far, we’ve spent between $15,000–$20,000, but we anticipate spending over $25,000 by the end of the year. 

What is the status of this engagement?

We’ve had an ongoing relationship since March 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve had a definite impact on our company. Our site is now easier to find and read on Google thanks to the improved backend functionality. One of the big problems we were experiencing was our site was automatically switching the colors or sizes of customer’s orders, but Pointer was able to alleviate this issue. Users can now check-out and their order reflects what they wanted. Additionally, the site is now more visually appealing, which users have commented on. 

How did Pointer perform from a project management standpoint?

Pointer has managed the project very well. For each project, I typically fill out a statement of work (SoW), email it to Samantha, and then we have a call if it needs to be further explained. From there, it’s placed in Asana and we can give feedback back and forth. 

I like it because we can communicate clearly, know exactly what we need, and everyone can access it. We get notifications when there are questions and everything is easy to solve on the spot. I’m able to email and they respond quickly.

What did you find most impressive about them?

The clarity they bring to every project is impressive and their response time is phenomenal. They’re also honest about the work they can complete, letting us know if they can squeeze it in or if it’s not possible. I really enjoy that they set my expectations accurately and clearly communicate. 

Are there any areas they could improve?

Honestly, there is nothing I can think of.

Do you have any advice for potential customers?

Just be clear in communicating what you’re looking for and the process will go quickly. As long as they know what you’re expecting, more often than not they’ll deliver that. 

5.0
Overall Score It has been great to trust a company with a site we hold near and dear to us, I'm never worried about anything breaking.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've been clear in scheduling, so I know when to expect pieces. I can always as for things sooner, too.
  • 5.0 Cost
    Value / within estimates
    They're so affordable, I really appreciate that they haven't raised their prices.
  • 5.0 Quality
    Service & deliverables
    They've yet to be late and always communicate if there is a problem.
  • 5.0 NPS
    Willing to refer
    I recently referred them to four companies at a conference.

Shopify Replatform for International Nonprofit

"They are incredibly well-versed in the world of Shopify."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - July 2019
Project summary: 

Pointer modernized a website for a nonprofit that wanted to create a visually appealing, user-friendly site. The team migrated the site to Shopify and created a custom app with additional functionalities.

The Reviewer
 
11-50 Employees
 
Ottawa, Canada
Direct Response Marketer, Nonprofit Organization
 
Verified
The Review
Feedback summary: 

While the e-commerce shop is still in a soft-launch phase, it's expected to decrease operating costs, cart abandonment rate, and customer troubleshoot inquiries. Pointer provided a high-level of expertise at an affordable price, managing the client relationship effectively.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a non-profit organization working in international development. My role is direct response marketing/fundraising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pointer?

We were looking to migrate and re-platform an existing e-commerce site onto Shopify.

What were your goals for this project?

Our existing site was custom-built back in the mid-2000s with no revamps since. Our main priority was modernization, creating a beautiful user-friendly site that left customers with a good experience. We also wanted a turn-key product that was easy to use internally and required little coding skill for small edits to the shop.

SOLUTION

How did you select this vendor?

I had seen them listed as a Shopify partner and locally in Ottawa they are well known in the Shopify/digital marketing community. Because of the complexity of functionalities we required - from custom apps to CRM integration, we needed an agency that had a proven track record. We had reviewed three other agencies however lacked the experience we were looking for.

Describe the project and the services they provided in detail.

They migrated in an existing site mock-up onto Shopify and built a custom app for a functionality we required.

What was the team composition?

The main contact was with an account manager, but the lead designed looped in every once in a while.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

While we are still in the soft-launch phase of our e-commerce shop, I anticipate it will decrease operating costs, decrease cart abandonment rate and lower customer troubleshoot inquires.

How was project management arranged and how effective was it?

I can't speak to their project management processes now, but at the time, it was all done via email on the client-side which made it hard to keep track of any pending updates or tasks that had yet to be completed. However, they were quick to follow up to any outstanding tasks.

What did you find most impressive about this company?

They are incredibly well-versed in the world of Shopify. The account manager we had worked with was super responsive and the turnaround time for completing tasks was very quick. The whole process was painless and no major setbacks had occurred. While we did go over the anticipated project timeline, they were accommodating and completed what needed to get done in the project scope. Their pricing is also reasonable for the quality of work they deliver and their management of client relationships. The project costs had also exceeded the amount we had budgeted for this project but they had decided to take on the project. It was great to see an agency get involved in a charitable cause and that cared about having a positive impact in their own company’s mission and values.

Are there any areas for improvement?

I think the discovery phase could have been conducted more thoroughly as there were a couple of key pieces we realized we had miscommunicated on and came up halfway through the project. A better method of project management to compile all the feedback and stay on track and organized would have been great as well. I think internally they also need to do more testing before presenting the product back to the client.  All that to say, incredibly satisfied overall. Working with Pointer has been an amazing experience and would have done nothing differently!

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    I think they could have improved on testing on their side before presenting it back to the client, but incredibly happy with the final results.
  • 5.0 NPS
    Willing to refer

New E-commerce Site for Vitamin Seller

“We were pleased with everything they delivered, and their work was very polished.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Feb. 2019
Project summary: 

Pointer added new functionality and updated design features for a nutrition and wellness company. Working from inspiration sheets, they did all the wireframing and production.

The Reviewer
 
2 - 10 Employees
 
Denver, Colorado
Brand Manager, Vitamin Manufacturer
 
Verified
The Review
Feedback summary: 

The site now serves the brand much more effectively, and the new functionalities highlight product features and benefits. Pointer was organized and responsive, and all their work was built well. They never exceeded projected hours, and they always stayed true to expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the brand manager at a vitamin company. I oversee the strategy and execution of our product marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

Our existing website needed to be updated. We wanted to ramp up sales and engagement in that channel. Our old website lacked a lot of functionality, and we wanted to add a subscription order feature, as well as improve the design.

SOLUTION

What was the scope of their involvement?

They built a new theme for us from scratch. The website is still on the same platform, so there was no migration, but they created a lot of functionality from the ground up. We sent them inspiration sheets and features we wanted to include, then they did all the wireframes and production.

What is the team composition?

We had a project manager, a client services lead, and a designer that we interacted with directly. I assume there was a host of engineers, developers, and designers who worked behind the scenes.

How did you come to work with Pointer?

I found them based on the previous work they did on a Shopify partner platform. The combination of price point and the way they organized and managed information seemed like a good option for us. Their portfolio looked nice, and they had a good understanding of our needs from the beginning.

How much have you invested with them?

We spent between $10,000-$25,000.

What is the status of this engagement?

We started working together around October or November 2018. The project concluded in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is much better for us from a marketing perspective. It's a great looking site with great functionality, and it really highlights our product features and benefits. We haven't completed the launch fully, but we expect the e-commerce channel will ultimately be our best or second-best revenue stream.

How did Pointer perform from a project management standpoint?

They were very detailed and organized. They logged and summarized all our correspondence and conversations, and they sent us regular breakdowns of what needed to be completed and where they were in the process. Most of our communication was through email and phone, which was effective for us.

What did you find most impressive about them?

They produced really solid work. Their communication was good, and they understood our ideas. Even their mockups and drafts of layouts and formats were well made, and we never needed to increase the hours spent. They were easy to work with, and they stayed true to our expectations. We were pleased with everything they delivered, and their work was very polished.

Are there any areas they could improve?

Their prices were a little higher than other agencies, but the quality they provided made their costs fair.

Do you have any advice for potential customers?

Make sure to give them feedback and comments within the allotted time. If you dedicate the time you need for reviews on your side, you will have a successful collaboration.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer