What evidence can you share that demonstrates the impact of the engagement?
Our previous site before was terrible, so the results of the rebuild are shocking. Everyone who sees our site finds the new design gorgeous. It’s bright, bold, and precisely what we needed. In just two weeks after launch, we’ve already seen an 80% increase in our conversion rate. They’ve helped us immensely.
How did Pointer perform from a project management standpoint?
They document everything. Before Pointer submitted a proposal, I had a few in-depth conversations with their team to make sure they covered our needs. I’d then have a more detailed discussion with Mack to scope out the remaining technical aspects. They priced everything out according to the final scope document they sent to me.
They created a project plan using a platform called Monday. There, they listed the 60 or so SKUs that needed to be redesigned. We also used that platform to communicate specific copy, the UPC code, and label dimensions. That allowed us to see the status of everything. I was surprised and impressed by their efficiency.
Once we had all the assets ready to upload, their development team got everything up and running within 7–10 days. Their QA resources made sure the site functioned well shortly after launch. Since then, we’ve kept a running list of aspects that need to be adjusted or tweaked. Almost every day for the last two weeks, we’ve been going back and forth with them to check things off the list until we’re done.
What did you find most impressive about them?
I hired Pointer because they’re results-oriented. They’re problem-solvers that know their craft. They always come with actionable solutions versus relying on me to tell them exactly what to do. They’ve strived to design a beautiful site for us that works to grow our business. Whenever we threw around different ideas, they were forthright in telling us if they’ve seen it have a negative impact on other companies. From a design standpoint, they did a phenomenal job.
They’re committed to excellence and hold themselves to a high standard. Also, they’re just fun to work with. Throughout the process, even though it was a tight timeline, they always maintained a good sense of humor and a ton of integrity.
Are there any areas they could improve?
They agreed to a tight timeline and completed everything as scheduled. It might not always be a good idea to approach projects that way. It’s possible to overcommit.