Custom Shopify Design + Development

Our team specializes in building stunning commerce experiences, and we do it exceptionally well. We are a design first company that doesn’t deal in mediocrity. You can trust that we know what we’re doing and that our team is as dedicated to your project as you are. At Pointer, you will receive a full service experience.

As long time Shopify Partners, and exclusive Shopify Plus Solution Partners, we can navigate the platform in our sleep. This means no matter how large a project you throw at us, we’ll make it happen. Whether you’re migrating from another platform or starting from scratch, you can trust our team to bring your ideas to life.

Our office is located in the heart of Ottawa’s Byward Market, just a few minutes away from Shopify HQ, a place we frequent all too often.

Design 
• Brand Development 
• User Interface (UI) Design 
• Optimized Site Maps & Wireframing

Development 
• Theme (Liquid) Development 
• Custom Application Development 
• API Creation/Installation

Setup & Installation 
• Shopify Plus Integrations 
• Platform Migration 
• Product Curation 
• Training & OnBoarding

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Pointer
62 York St.
Ottawa, ON K1N 5T1
Canada

Portfolio

Feel Beauty

Modus Nutrition

PowerON/PowerOFF

New York Times Store

Body Brew

Reviews

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Shopify Plus Migration for Distributor of Radio-Control Airplanes

“Pointer enjoys what they do and supports their customers.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

Having migrated an e-commerce platform to Shopify, integrated mobile-responsive functionalities, and optimized page-loading speeds, Pointer is now designing a website counterpart for the European market.

The Reviewer
 
11-50 Employees
 
Cary, Illinois
Mark Goetze
Owner, Motion RC
 
Verified
The Review
Feedback summary: 

Pointer takes advantage of everything Shopify has to offer in order to create a seamless experience. Since their involvement, mobile traffic has increased by 15% and 98% of user feedback has been positive. Their communication, minimal turnover, and personable approach continue to impress.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Motion RC. We manufacture and sell radio-controlled airplanes and helicopters throughout the world. We have logistic centers in The U.S. and Europe, which are our two largest hubs for our products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We were moving from BigCommerce to Shopify. We were also looking to significantly upgrade the look, feel, and usability of the website—specifically regarding mobile. The old website was graphically rich and fairly easy to use, but it lacked any kind of responsive design and was somewhat useless on mobile devices.

SOLUTION

What was the scope of their involvement?

They were 100% responsible for transferring our old data (e.g., order history, customer history, products, reviews) into a new suite of tools. We now have the core Shopify platform as well as some of our apps that we use for things like reviews, product selection, FAQS, knowledge bases, etc. They also handled the site refresh and design for mobile and desktop.

We now have a tab set up where we can show related products to customers, including products other customers have purchased. We can integrate reviews and product Q&A. Pointer didn’t create all of these functionalities, but they did put them together in a seamless way. They made it to where there aren’t ridiculous page load times that cause Google penalizations. We’re constantly working to improve this because page speed is crucial for us.

We then entered a month-by-month maintenance agreement with them for basic site fixes and enhancements. Our company made the decision to expand to Europe in early 2017. We needed a new website to accommodate that expansion, so we contracted Pointer again.

The website design is still underway and will be released in 30–45 days. It will be available in five European languages and will have a more Eurocentric theme. It’s a major project because we can’t just copy and paste things from our U.S. site. We have to translate and modify everything in a way to align better with European countries, taxes, and languages.

We believe we’re one of the few companies they’ve done that work with. We’re stretching their resources a bit, but they’re handling everything well. We’re pushing Shopify to its absolute limits because we’re one of the first companies to implement things like instantly-adaptable tax calculations. There’s a bit of a three-way partnership between Shopify, Pointer, and our company. It’s a big project.

What is the team composition?

We work daily with a project manager and design lead. I don’t email or speak with the senior developer directly, but he is dedicated to our account. I’m not sure who else is on the team.

How did you come to work with Pointer?

They came to us through Shopify. We were looking for a company that was the right size for us because we weren’t large enough for a big-power agency. Budget was also a big factor. We interviewed about four people. It was tough because we had very good options. Pointer came in with a very competitive rate and I really liked their chemistry. We felt that they were a good fit.

They understood the technical challenges and had the creative capability. We liked their physical proximity to Shopify. We felt that they would be knowledgeable if there was something good or bad going on there.

I felt like their CEO understood us when I talked to him. He was also very excited to work with us. We want somebody to appreciate our business and see us as a good fit for them. He knew that we knew exactly what we needed. We’re all former IT people. We came from the tech space and got into e-commerce, which requires a certain partner. Some partners don’t like that because we know too much, while others love it because it makes things more efficient. We get right to the point.

How much have you invested with them?

We’ve spent between $60,000–$80,000.

What is the status of this engagement?

We’ve been working together since January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the functionalities they’ve enabled are astounding. We’re known in the Shopify circle as having one of the most complex websites. This isn’t due to the number of products, but more because we’ve really pushed the limits of the Shopify ecosystem.

We transitioned about three years ago and have watched our mobile traffic go from 5% to 20%. This was significant because we’d originally underestimated the mobile traffic.

We put a survey on the front page of our website asking users what they wanted to change about it. We received thousands of replies, and 98% of people said they wouldn’t change a single thing. The other 2% had some interesting input, but overall, no one said the site was difficult to navigate, ugly, etc. I couldn’t get any kind of negative feedback.

Our site has a lot of white space and big graphics. It’s easy to navigate. A lot of our competitors pack a lot of information onto their catalog-like websites, while ours is more minimalistic. We wanted to give people that space. They’ve told us that it’s easy to use and look around on. Our business was founded on customer service and we take it very seriously. Many customers comment on our fast shipping and tell us that we are awesome to do business with. It’s all been pretty positive.

How did Pointer perform from a project management standpoint?

They do fairly well. It’s dramatically different from what we’ve experienced in the past. It’s nice when you finally find a company that has internal processes around project management, as well as a tech lead and account manager.

We feel like they have the right number of people, but we do sometimes feel that they are too busy. It’s good for them, but not always good for us. I sometimes have to send a second email to get an ETA. Pointer isn’t 100% perfect, but neither is any other vendor I work with. They’re like a lot of good vendors who are highly sought after. We know we’re not their only client, but we do sometimes have to send reminders to them.

We do most things via email. We recently put them into our project management system. The project and tech leads are now integrated as contractors. All bug fixes, enhancements, and projects are now included in our project management software suite. They’re getting used to it.

We love that we can put in an enhancement request and have it sent to them via email. It will keep sending it until somebody answers. Everything is in one system now so we’re able to track it with our GanttProject charts. They didn’t have that system, so we told them to use ours. They’ve been good about it.

What did you find most impressive about them?

Once you get a partner who knows the backend and knows your code, it becomes important to maintain that relationship. We’re fortunate that Pointer has been responsive. They remain competitive. They’re fair in terms of rates.

They have a good team with minimal turnover, which is nice. They’re smart and they know their platform. They will tell you when they don’t know something, which is important too.

I also like that the fact that they’ll tell me if Shopify has the information we need since we’re already paying them. Some firms will look at any opportunity to bill you. Pointer enjoys what they do and supports their customers. Everybody I’ve dealt with there has been personable, friendly, and knowledgeable. I recommend them to people all the time. When we find somebody good, we stick with them.

Are there any areas they could improve?

In the old system, I’d send them an email and tell them I found a glitch. They’d log it and it would take a couple weeks to get done. I needed to convey more of a sense of urgency and needed to somehow get in their line of work. That’s been resolved pretty easily with a system that tracks the tasks and provides reminders.

For anybody that doesn’t have an internal tracking and task management system, they may have to follow up with Pointer. There’s not a lot of points of improvement with them. They take on what we need them to do and support us.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Shopify Plus Migration for Mountain Bike Manufacturer

"We knew we were in good hands."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Oct. 2017
Project summary: 

Pointer re-platformed an e-commerce site from Magneto to Shopify Plus. The migration included the entire sales engine, as well as the integration of new features such as live chat and package tracking.

The Reviewer
 
1-10 Employees
 
Montreal, Canada
COO, Mountain Bike Manufacturer
 
Verified
The Review
Feedback summary: 

The migration went smoothly, and any bugs were quickly resolved. The team impressed with their refreshing dedication to detail, which promoted quality control and even website improvements.

BACKGROUND

Introduce your business and what you do there.

I am the COO of a mountain bike manufacturer based out of Montreal. Most of our sales are online, and we have a physical presence in about 20 retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We needed to migrate our sales platform from Magento to Shopify.

SOLUTION

What was the scope of their involvement?

They essentially grabbed our old platform and turned it into the new one. It was an overhaul of the whole sales engine and migration to Shopify Plus, which we decided to do based on sales volume. We requested a few new features, as we also have a hotline, live chat, and FedEx tracker. Several apps are used by our service provider, and Pointer integrated the payment gateway because we were able to negotiate a mutually beneficial rate.

We are very attached to our branding so we did the design work in-house.

What is the team composition?

We worked with about four people from their team, including Chris [CEO, Pointer]. Sometimes the developer would reach out to me directly.

How did you come to work with Pointer?

We contacted Shopify and asked them for a local vendor that could handle our migration. They extensively recommended Pointer's services. We went for a submission, which came out reasonable and for less than we expected.

We'd looked at other vendors, but Pointer’s previous work was crisp and looked better. We knew we were in good hands.

How much have you invested in them?

We spent around $15,000 CDN [$12,170 USD].

What is the status of this engagement?

We began working with them in May of 2017, and the project was completed in October of 2017.

The holdup was on our side of things. We had a few details to iron out and couldn’t be offline due to a sale.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work has been tremendous and well done, the process went smoothly. There were a few little bugs, but we fixed them easily.

How did Pointer perform from a project management standpoint?

It was solid. We mostly communicated through phone and email.

What did you find most impressive about them?

They were focused on all the details. They made progress easier and flagged issues I hadn't personally perceived, which was refreshing and enabled us to create a better website.

Are there any areas they could improve?

It was our first experience, so I don't have much to base this on. We did our best, and I think it came out well.

4.5
Overall Score It was a very good experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    It was excellent.
  • 5.0 NPS
    Willing to refer

Shopify Dev for Activewear Retailer

"They’ve done a great job and continue to assist us in improving our site."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2015 - Ongoing
Project summary: 

Pointer re-platformed a website from Spree to Shopify, redesigning it and adding new functionalities. The site was built to be flexible to changes and additions made without the assistance of a developer.

The Reviewer
 
51-200 Employees
 
New York, New York
Director of Retail, Activewear Site
 
Verified
The Review
Feedback summary: 

The new platform is more functional and durable, able to withstand additions and changes. Despite the contract being completed, Pointer remains responsive to concerns and available to rectify any issues. Though timeliness was once an issue, Pointer has since amended it in subsequent projects.

BACKGROUND

Introduce your business and what you do there.

I’m the director of retail for a site that sells activewear and related products.

OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Pointer?   We wanted to move our site over from the Spree platform to Shopify because we wanted the ability to easily customize it to look more fashionable and add functionality that might not have been there otherwise.
SOLUTION

What was the scope of their involvement?

Based on a variety of Shopify templates, along with some ideas that didn’t exist on the platform templates, we provided Pointer with an idea of what we wanted our site to look like, as well as the elements we’d like to be included. They took that information and made us a few concepts to review. Based on our feedback, they then began designing the site from the ground up.

Along with the functionalities we asked for, they built our site to be flexible and amicable to any functionalities we might like to add in the future. That has allowed us to redesign the site and stage out the development of new elements we want over time. 

What is the team composition?

We worked with three members of their team.

How did you come to work with Pointer?

Pointer was among the Shopify integrators and developers we researched and interviewed. They seemed like a good fit because, although there were likely a few companies that could’ve handled developing what we needed, Pointer’s design aesthetic was much better than a lot of the companies we looked at. In addition, they were within our price range.

What is the status of this engagement?

We interviewed them in December 2015. The engagement is ongoing — most recently, we finished up another round of tweaks with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though we don’t have a lot of data on external feedback, internally, our team was thrilled with the change. Everything works the way it’s supposed to. The Shopify platform is much more stable and functional in comparison with the Spree platform, where customers sometimes had checkout or coupon problems.
Updating and adding functionalities is also much easier. As I said, Pointer did a great job in creating a website that was easy for nontechnical people to navigate and make changes.

How did Pointer perform from a project management standpoint?

We’ve been pleased with them since our initial interaction — we wouldn’t continue to work with them if that wasn’t the case. They’ve done a great job and continue to assist us in improving our site. We’ve asked for a variety of things, and they’ve been able to figure out how to deliver.

We primarily communicate with them through email, though we may have phone conversations at the beginning and end of a major project.

What did you find most impressive about them?

They’re very reliable. Despite being in-between projects with them, we can still depend on them to assist us if we find a bug or mess up an add-on. We don’t get push back about not being on contract with them — they continue to be very responsive to any issues we may run into. They stand by the work they’ve done and will fix it if it breaks down.

Are there any areas they could improve?

There was a point where they struggled with timeliness, most likely as a result to growing pains within the company, but they’ve since resolved that problem because they’ve delivered subsequent requests on time.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Shopify Dev & Design for Online Beauty Platform

“They’re a good team, well-organized and effective. They got things done on time.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Aug. 2017
Project summary: 

To increase visibility to potential customers, Pointer redesigned and helped launch a new website on Shopify for a small online beauty brand.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Owner, Feel Beauty
 
Verified
The Review
Feedback summary: 

They provided a good-looking website that receives positive feedback, both internally, and from the public. They finished the rebuild over the course of two months, with no major issues.

BACKGROUND

Introduce your business and what you do there.

Feel Beauty is a small online beauty brand. I’m the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We wanted to create an engaging e-commerce website with great design that could increase our visibility and get our brand across.

SOLUTION

What was the scope of their involvement?

They redesigned and developed our website for the Shopify platform. The site itself is fairly basic, but we do have a couple special features, like calculated shipping, which allows us to ship by weight and destination instead of by flat rate. They did all the design from the ground up.

What is the team composition?

I work with two members of their team directly.

How did you come to work with Pointer?

We looked up different agencies that work on Shopify. In total, we considered about four possibilities.

What is the status of this engagement?

We started working on the project in June of 2017, and finished about two months later in August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we get is generally positive. People like the site, and it looks great.

How did Pointer perform from a project management standpoint?

They did really well. We finished the project in a short period of time, and they did a good job getting everything done.

Most of our communication was through phone and email.

What did you find most impressive about them?

They’re a good team, well-organized and effective. They got things done on time.

Are there any areas they could improve?

Nothing I can think of off the top of my head.

Do you have any advice for potential customers?

Get them involved as early as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-commerce Dev for Two Health & Wellness Platforms

"Their design capability is one of their most noteworthy qualities."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Ongoing
Project summary: 

Pointer led web development for two websites, using Shopify for site creation. They provided web design services, designed product pages, and implemented wholesale functionality.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Wilson Lau
VP Operations, Vitalere
 
Verified
The Review
Feedback summary: 

Their superior design capability and work efficiency resulted in the completion of two high quality e-commerce sites, which received positive feedback. They redesigned a site three times to improve it and were quick to fix issues. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of operations for Vitalere, which is a portfolio company that creates different health initiative related products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

Our main challenge as a company that deals with health initiative products is acquiring consumer trust. Our website has to be trustworthy, and we depend on its aesthetic and design to convey that our products are legitimate. We also needed to market our protein powder, Modus, which was even more of a design challenge because it is a lifestyle brand.

SOLUTION

What was the scope of their involvement?

They originally led web development for both of the websites we needed. They didn’t have a lot to work with for creating our supplement line’s site; we provided them with the bottle, label, and look of the product, but they designed all the other aesthetics for the site from scratch. Their work has actually informed our design language for other products.

We offered them more direction for Modus, but they still handled the majority of its design, and completed a broad scope of web development for us. They worked on marketing our protein powder as well.

Our requirements were fairly straightforward. We needed them to design the product pages for our site. These pages tend to be longer in addition to requiring custom designs, so that we can tell a story about each product. This was a lot of work for them, and not necessarily conventional for most e-commerce sites. We also had them help us integrate wholesale functionality into the website. They used Shopify to create both sites.

What is the team composition?

I worked with four people from their team.

How did you come to work with Pointer?

I looked through Shopify’s directory and found their portfolio, which was very strong compared to other agencies that were listed. They are based in Ottawa, Canada, which I found convenient. These factors in addition to their noticeable strength in interactive web components such as animation and design helped lead me to work with them.

How much have you invested with them?

We’ve spent around $40,000-45,000.

What is the status of this engagement?

We started working with them in June 2017, and we continue to work together on and off. They continue to improve the website and build out its functions, and I plan on working with them again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a good job choosing the design and aesthetic of our Modus protein powder and getting the product out there. Overall, the design aesthetics they’ve created for our sites have received positive feedback. We’ve made considerable progress from where we were before and we’re happy with that progress. Functionally, there were a few hiccups, particularly with components left over from the old website. Yet, they fixed any errors within a day or two. I tend to be a stickler for design, so they've spent an inordinate amount of time going over the smaller details. Their work has been really great.

How did Pointer perform from a project management standpoint?

There were some problems with the timeline, but I blame ourselves for that. After we established a pace, project management ran smoothly. We checked items off of our to-do list by the day, which was refreshing.

They had a really great project manager who would update us whenever something was completed. We mainly communicated through Google Docs and email.

What did you find most impressive about them?

Their design capability is one of their most noteworthy qualities. Ryan [Director of Design, Pointer] was really amazing, and he basically redesigned the site three times to make it better. Now, the site is quite strong.

Are there any areas they could improve?

For clients less experienced with managing web development, like myself, there could have been a bit more guidance. However, this is a reflection on our own work style and is really dependent on the client. Once everything was in place they worked well and showed excellent project management skills.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Shopify Plus Dev & Design for Media Group

"They understand Shopify on a very deep level and are outstanding at implementation for that platform."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Feb. 2017 - Ongoing
Project summary: 

Pointer migrated existing operation to Shopify Plus and built in custom apps. Creative design and site architecture for rebranding campaign adhered to strict legal and aesthetic guidelines.

The Reviewer
 
1,001 - 5,000 Employees
 
United States
Executive Director, Commerce, Media Group
 
Verified
The Review
Feedback summary: 

Superior coding skills and implementation earned rave reviews—both internally and through online surveys. While bespoke features failed to demonstrate significant expertise, the team’s abilities in designing Shopify-driven projects is top-notch.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of the commerce group at a large media organization. One of the teams in our organization is an e-commerce retail operation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We had two objectives. First, we wanted to switch our e-commerce platform to Shopify, which we had selected as our preferred platform. Second, we needed to rebrand and relaunch our retail operation.

SOLUTION

What was the scope of their involvement?

They led everything, including initial creative designs and user experience architecture. The core features they worked on were: site navigation, category pages, product pages, and custom theme.  We have strict branding guidelines for logos, typeface, color palettes, etc and as a result, our design team was highly involved with their design and rebranding execution in our to comply with our requirements.

Furthermore, our status as a public company necessitated extra implementation steps for taxes and reporting. While the project was largely turnkey, these added features required them to build custom applications that were integrated into Shopify Plus.

What is the team composition?

We worked with the founder, the head of business development, and a lead designer.

How did you come to work with Pointer?

My product manager found them and had them do a demo, which they knocked out of the park. Their previous experience with the Shopify platform – and their close relationship with that company –  gave us a lot of confidence. We also found the pricing to be very reasonable.

What is the status of this engagement?

The primary engagement lasted approximately five months, but it is an ongoing relationship.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got rave reviews across the board – both in online survey data and internal feedback.

How did Pointer perform from a project management standpoint?

They did a good job, but there is always room for improvement. Their performance for design quality and implementation was very high. We communicated mostly via Slack but also by phone and email.

What did you find most impressive about them?

They understand Shopify on a very deep level and are outstanding at implementation for that platform; the team excels at coding in Liquid, the underlying language of Shopify. They know it better than any other Shopify developer we’ve used.

Are there any areas they could improve?

They could have done better at building the custom apps; those required deeper development skill sets. They were out of their depth with JavaScript and were not as strong as we expected. Also, communication on both ends could have been better.  

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    This is really dependent on the client and therefore difficult to answer. For straightforward implementation I would rate them a 5, but I wouldn't recommend them for a more bespoke project requiring heavy, custom application development.

Shopify Plus Redesign for Coffee Ecommerce Platform

I don't think it gets any better than Pointer, from a communication and deliverables standpoint.

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

Pointer conducted a full website redesign and fixed hard-coded issues. Development efforts included new menus, a lighter color scheme, and consolidation to improve navigation, design, and user interface.

The Reviewer
 
1-10 Employees
 
Vancouver, Washington
Bob Neace
CEO, Body Brew
 
Verified
The Review
Feedback summary: 

The newly designed e-commerce site has seen doubled conversion rates, from 3% to 6%. Shopify Plus expertise helped Pointer innovatively rework existing assets and branding. Honest inquiry, close collaboration, and strong communication yielded a deliverable that captured exact specs.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Body Brew. Our company produces a cold brew coffee maker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pointer?

We’d needed to improve our e-commerce website to reach a higher standard of quality in both design and user interface. We hoped to make changes that would create easier navigation for the customers that visit our site, and ultimately improve our conversion rates to increase sales.

SOLUTION

What was the scope of their involvement?

Pointer conducted a full redesign. We’d had some hard-coded issues with our existing site in Shopify, and had just switched over to Shopify Plus. Having experienced success with our brand messaging, they didn’t force a certain design layout on us. An even interchange helped us innovatively re-structure our existing assets. They sought honest inquiry about what we wanted, and offered useful opinions that drew on their extensive e-commerce experience.

Collaboratively using our graphics and logos, they improved the aesthetics of our page. A lot of bad coding in the original version needed to be rectified. The original site was somewhat dark; cleaning up the color scheme with lighter tones gave it clarity. Previously, we’d had information scattered across several pages. Consolidating this material and developing improved menus streamlined the navigation. Now, potential customers who visit our site will have a simplified buying process.

What is the team composition?

I was in contact with five or six developers from Pointer who worked on the design and extra features. I'd been used to working with only one or two staff, and this dynamic proved better. Work was very efficient, and I could always get ahold of someone.

How did you come to work with Pointer?

We're Shopify Plus members, and have access to a website that lists a lot of developers with expertise in this platform. Pointer was included in the top five recommendations, and we chose them after narrowing our search to three or four providers.

How much have you invested with them?

We've spent about $30,000-$35,000.

What is the status of this engagement?

We initiated a conversation in July 2017, and started our three-month project mid-September. We're still adding details and copy to a few minor fill-in areas of the website, but our website is about 95% completed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The actual results were 10/10 in terms of what we wanted. We went from a 3% conversion rate to upwards of about 6%, and several of the other tools they've built haven’t even been plugged in yet. We've doubled our conversion rate just through the website redesign, and will hopefully improve that metric when all their work is live.

How did Pointer perform from a project management standpoint?

Our communication was 90% through e-mail, with occasional phone calls. We'd send over links to graphics and they did a great job, considering the lack of a centralized mode of teamwork collaboration. Occasionally, we’d talk infrequently (they might have been finishing up a project for a different client), but work was always being done.

We had a dedicated project manager, but I appreciated how others would step in when needed to get the job done. I could work directly with the developers if needed, who were all extremely helpful and responsive. They skillfully handled minute details, and efficiently completed all the finished pieces. I'm really happy with our overall communication and the way their team functioned.

What did you find most impressive about them?

Having developed several websites, I don't think it gets any better than Pointer from a communication and deliverables standpoint. Their response times were great, and communication was strong and consistent. I’ve had to start projects over with different vendors. Despite clearly articulating my needs, they just wouldn’t get it, and I’d walk away frustrated. I never had any of those types of problems with this team. Usually, they'd nail the important details of work on their first attempt — and fast.

Do you have any advice for potential customers?

It can be challenging to relinquish control and let someone else conduct an entire redesign. We had a lot of our own graphics, and the website was where we thought we wanted it. I felt comfortable with them, and their experience with e-commerce sites makes it worth letting them direct the project. If you don't have your own materials completed, this dynamic might vary. I can't speak to their experience with designing graphics from the ground up.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer