What were the results of the project?
The site was successfully launched at the end of July of 2014. I am extremely pleased with the outcome of the website. I have had a ton of feedback from my contacts who have commented on how it looks beautiful, professional, and clean, that it's easy to navigate and that it reflects who I am.
One of the things about myself is that I really like the color pink, but it's not something that you want a ton of in a business consulting website. We subtly put some pink in a tasteful way, and people who really know me well saw that and commented positively on it. They also thought the photography was very tastefully done. There were really good comments that have been sent my way, and I'm very pleased with that so far.
Now, I have a better marketing tool when I'm at events. I've been to two events so far, since it's launched, and have been able to point people to my website rather than saying my website is coming. That has been super helpful. One person, for example, that I'm having coffee with for potential business has said, 'I've looked at your website. It looks great, and I'm looking forward to meeting you.' So, that's awesome.
Could you describe their performance and your relationship working with them?
They are very responsive. They did a great job project managing me, which I needed and I expected, because I'm running around trying to do my small business. I really liked Gregor's direct communication about what he needs from me. Coco was very creative. I really enjoyed working with them immensely. They're a great pair, and their other staff [members] were super helpful as well: Their writers [and] their search engine people.
I had a unique situation where I had to change the name of my company. I went in with one name, and they started doing some searches on that name. While the name was cleared and nobody else was using it, the name itself is considered a bad word in some Asian countries. They called me on a Saturday and said we had a problem. By Sunday afternoon, we had a new name for my company. They were just on top of stuff like that.
We found a name that didn't detour from what I wanted to say for my company. I wanted the name of the company to showcase my Scandinavian background, and we were able to do that without it being an offensive word in other cultures. This was especially important because I tend to do a lot of work Asian cultures and countries.
Is there anything unique about them that really makes them stand out, compared to other companies?
The one thing that I really appreciate about them is that they were willing to come meet you anywhere that you were at. They just didn't sit in their nice little funky offices, which they have and I love their offices. Sometimes, you can get an air of arrogance when you're dealing with creative design type, but they would come to me wherever I was at. If I was at a client's, they would come there to meet me to keep things moving along, or they would come to my office.
They were really flexible and would go wherever necessary to make things happen and keep things moving along. They would come with great ideas that they would want my feedback on. I didn't come with any preconceived ideas, and I really appreciated their guiding me and helping me with all these great ideas while maintaining my identity.
It didn't turn into a Studio 5 thing, as in, "This looks like a Studio 5 website or a Studio 5 business". It is a Sheryl Peterson business, and oh, by the way, the website was done by Studio 5 and doesn't it look great.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
I had some fits and starts so, in hindsight I would try to eliminate those and plow through. When I didn't get back with them in time, there were a couple times when my project got pushed because I didn't make my deadlines and they had other projects. They communicated well, and I missed some windows of opportunity on my end. It's really important for clients to understand that they're giving you timelines, and they are real. They do stick to their schedule. It's not something they need to improve on. The client needs to be realistic, but I'm sure they deal with that all the time.