Pixated

Please describe your company and your position there.

Project manager at a software development company.

For what projects/services did your company hire Pixated, and what were your goals?

We hired Pixated for digital advertising on Facebook and other social media platforms. We wanted an agency who could work specifically on paid campaigns and improve our ROAS. Our previous campaigns were not very successful due to the lack of expertise so after doing a market survey, we realised our competitors were getting more traction due to their advertising efforts. We were looking for a company to provide in-depth knowledge and expertise.

How did you select this vendor and what were the deciding factors?

We found Pixated along with other companies listed under performance marketing services. The companies we shortlisted were reviewed by our in-house team. We compared the services of each company and aligned them with our needs. We found a lot of similarities between the services of Pixated and our needs. After a brief call with a few shortlisted companies we decided to work with Pixated for their prompt approach and meticulous approach to performance marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of the project, we had a discussion about goals and objectives. We worked together to define the target audiences and Pixated started analyzing competitor campaigns to understand what works well in the market. The next step was to optimize the existing campaigns, as well as introduce new campaigns that were missing from the previous setup.

How many people from the vendor's team worked with you, and what were their positions?

The client relationship was all managed by the account manager and the actual campaign setup and management was delivered by Pixated’s ad specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within weeks of the Pixated taking over, our CPA dropped by 25% and the ROAS increased from 2 to 4.5. After 3 months, that ROAS was up to 6.75 and it’s still rising! The results have exceeded our expectations and we’re already working on introducing new campaigns to capitalise on the amazing performance.

Describe their project management style, including communication tools and timeliness.

All communication was done through Slack, email or Google Meet calls. Pixated also set up reporting dashboards for us so we could see how the campaigns were performing on a day to day basis. We also have weekly meetings. Deadlines are always met and all information is delivered in a detailed manner. The account manager made sure we were informed about any major development or success in the campaign. Any poor performance is also highlighted and resolved swiftly to ensure we’re making the best use of the budget.

What did you find most impressive or unique about this company?

The team is well versed in performance marketing and their knowledge of the platforms is second to none. They also give a lot of attention to the project to make sure performance is going in the right direction.

Are there any areas for improvement or something they could have done differently?

Pixated delivered excellent results, we are happy with their work.

Please describe your company and your position there.

I head the marketing department of a digital agency based in New York.

For what projects/services did your company hire Pixated, and what were your goals?

One of our clients wanted to create a shopify store. It was a fashion brand. Because we were out of bandwidth, we decided to outsource it to Pixated. The goal was to create a store that was simple, interactive, easy to navigate, and secure.

How did you select this vendor and what were the deciding factors?

We had a list of vendors that offered Shopify web development services but we selected Pixated because of their impressive portfolio. They were experienced in the kind of work that happened to be our requirement and their services were priced within our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As we got started, Pixated audited our client’s existing website and made recommendations on the best approach, as well as which Shopify setup would be ideal for the client. Next, they created wireframes and flat designs that were exactly on brand and just what the client asked for. The team ensured the user experience was seamless by adding intuitive UI/UX elements. Once approved, the Shopify Plus site was developed and the team carried out rigorous testing to ensure it functioned as intended before going live.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the project manager from the beginning and they were the point of contact between our team and the development team. We also had regular catch-ups with the design and development teams to ensure everyone was aligned.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The store looks amazine. It’s aesthetically pleasing and easy to navigate. They managed to add a Shopify Plus store that looks elegant and consistent with the brand. It’s easy to use and very intuitive. Conversion rate has increased by 44% as a result of the improved user journey.

Describe their project management style, including communication tools and timeliness.

The project was managed in a professional manner by the project manager assigned to our project. He ensured that whatever changes were made or additions were included, they were all informed to us. Communication was simple as we had regular meetings regarding the targets achieved and the communication either took place over Google Meet or Slack.

What did you find most impressive or unique about this company?

The most impressive thing about Pixated was they were highly enthusiastic about the project and were eager to provide us with the right set of solutions and services. Their expertise and knowledge enabled them to solve even the most intricate challenges that we faced along the way. They are the perfect team and we will continue to work with them in the future.

Are there any areas for improvement or something they could have done differently?

We had a smooth experience with Pixated so, we believe there are no areas for improvement.

Please describe your company and your position there.

I am the CEO of a popular fitness brand helping individuals take control of their diet and nutrition.

For what projects/services did your company hire Pixated, and what were your goals?

We sell nutrient-rich products that have several benefits - from increasing immunity to optimising an individual’s health and fitness. We were looking for an agency to help us increase sales through paid media campaigns.

How did you select this vendor and what were the deciding factors?

We were in touch with quite a few agencies that we had discovered on Google, Clutch, and various other platforms. I had introductory calls with each one of them to understand their offerings and exposure to paid marketing. We selected Pixated as they specialise in performance marketing on Facebook and Google and they had worked with several health and fitness companies previously. Plus, they had a sizable team and were capable of delivering results at scale.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They initially conducted thorough market research to understand who we should be targeting and our audience demographics. Their team then analysed our product catalogue and understood our objectives. They learnt about our high selling and profitable products. Based on their observations, they set up paid campaigns across Facebook, Instagram and Google.

They monitored them to ensure they were fully optimised and were delivering results we were seeking. Within a few weeks, we saw big spikes in traffic and conversions from the new campaigns that Pixated had set up. As of now, they continue to work on our campaigns - they monitor, and optimise the campaigns to ensure we’re getting the highest possible ROAS.

How many people from the vendor's team worked with you, and what were their positions?

We are in constant contact with our account manager. He manages all aspects of the client relationship and relays any information to the ad specialists. From time to time, we also talk to their digital marketing strategists and ad specialists to get deeper insights and ideas that can help us get the most out of our marketing initiatives.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, within the first month of launching our campaigns, our conversions increased by 55% and our web traffic increased by 72%. One of the main objectives of the campaign was to sell some of our highest margin products - and we have been able to achieve it successfully. Our overall revenue has increased by 120%, which is a huge feat for us.

Describe their project management style, including communication tools and timeliness.

We use Slack and email for day to day communication. Apart from that, the project is efficiently managed by the account manager who was assigned to us. He sends us daily, weekly, and monthly reports about our campaigns.

What did you find most impressive or unique about this company?

Unlike other agencies, Pixated took the time to get a deeper understanding of our business, target audience and tailored their services to our needs. They are extremely knowledgeable and switched on when it comes to performance marketing. Their team not only helped us get the results we were seeking but also guided our marketing initiatives such that they yield maximum ROI. We really enjoy working with them and would recommend them for paid media marketing.

Are there any areas for improvement or something they could have done differently?

The results have far exceeded our expectations, so there’s nothing we would change.

Please describe your company and your position there.

I head a digital agency and we help our clients scale e-commerce businesses.

For what projects/services did your company hire Pixated, and what were your goals?

We recently developed an eCommerce store for a large fashion brand and they needed help with setting up paid media campaigns across Facebook, Instagram and Google Because we didn’t have enough social media expertise, we decided to partner up with Pixated.

Our client’s primary goals were to:

• Boost their traffic and engagement
• Drive conversions
• Increase brand awareness

How did you select this vendor and what were the deciding factors?

We wanted to collaborate with an agency that had enough expertise and experience in performance marketing. After thorough research, my team had filtered out a couple of agencies from which we chose Pixated for their previous experience and ability to deliver results at scale within the fashion ecommerce space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took care of everything from optimising the social media profiles to setting up campaigns, managing spend, and creating a campaign structure that delivers the highest possible ROAS. Their team is very prompt and responsive. They are always on analysing and monitoring performance to ensure campaigns are delivering the best possible results.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was our account manager, Anna who managed the team of ad specialists and kept us up to date via regular calls and instant messaging via Slack. We also had calls with their ad specialists and strategists to ensure we were all on the same page.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ad campaigns they set up has delivered a much better ROAS than we expected. The conversion rate increased by 6% and the traffic increased by more than 114% all of it coming through the ads they were running. Overall, we’re very delighted with Pixated’s performance. Their team is very knowledgeable and efficient. They know what they are doing - amazing and friendly people. We’re already planning more campaigns with these guys.

Describe their project management style, including communication tools and timeliness.

We scheduled regular meetings over Google Meetwhere they shared campaign results - the traffic we acquired, purchase data, and the optimisations they would be working on. Overall, they have been pretty thorough with communication. Even with the small changes they made were being shared with us regularly via Slack. Their workflow was flawless.

What did you find most impressive or unique about this company?

It’s hard to pick one thing about them. They are really amazing people who know paid marketing well. Within the first few weeks of working with them, we felt extremely comfortable with their strategy and trusted their advice. They don't mind going above and beyond their responsibilities whenever needed. They are very flexible with their approach and delivered much better results than any of the larger agencies we’ve worked with in the past. Working with them has been a great experience.

Are there any areas for improvement or something they could have done differently?

Everything has been perfect from start to finish. There isn’t anything we would change.

Introduce your business and what you do there.

I’m the director of Wicked Gummy.

What challenge were you trying to address with Pixated?

We hired Pixated to build a website and do digital marketing.

What was the scope of their involvement?

They built a website for us using Shopify. We designed the pages, and they integrated our designs onto a functional website. After the development was complete, we started adding our products to Google. They marketed our products on Google, Facebook, and Instagram through ad campaigns.  

What is the team composition?

Arham (Co-Founder) is my main point of contact. I worked with him as a freelancer, before Pixated was established. 

How did you come to work with Pixated?

I worked with them on a previous project. 

How much have you invested with them?

We’ve invested about £18,000 so far (approximately $22,650 USD). 

What is the status of this engagement?

We started working on this project in July 2019, and our relationship with them is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in sales. The changes they’ve suggested have helped increase our visibility. Their knowledge puts us at ease. Arham ensures that we only spend money where we need to spend money. 

How did Pixated perform from a project management standpoint?

They’re very responsive. They almost always get back to us within a day. We contact them whenever we run into issues, and 99% of the time, they get us an answer within the same day. 

What did you find most impressive about them?

It’s quite refreshing when we speak over the phone and they can explain their methodology and reasoning behind the decisions they make. It’s nice to have someone that understands the platforms a lot better than we do. 

Are there any areas they could improve?

Not really, no. 

Please describe your company and your position there.

I am the co-founder of 3D Nutrition, a nutrition and supplements brand.

For what projects/services did your company hire Pixated?

As a completely new brand, we were looking for an agency with expertise across web design and performance marketing. We wanted a partner that could help bring the brand to market as well as manage our paid media campaigns.

What were your goals for this project?

First and foremost, we wanted to build an online presence within a niche sector. Next, we wanted to start generating traffic and sales via the new website.

How did you select this vendor?

We contacted around ten agencies and spoke to each one to understand their expertise within our sector, as well as any examples of similar work they had done with previous clients. Pixated stood out because of their excellent track record, as well as their understanding of our market. They were also very responsive to all requests.

Describe the project in detail.

As we were a new business with no online presence, we required a new e-commerce website. We provided a list of requirements to Pixated who were able to turn it into a full design and technical brief. Next, they explored a few website platform options with us to help us understand the pros and cons of each, and recommended Shopify as it met all our requirements. We'd heard a lot about Shopify and were confident that Pixated could deliver a bespoke website on the platform due to their Shopify Partner status. Once the site was live, we needed to raise awareness and start generating sales. Pixated developed a paid media strategy which included Facebook and Google ads. They did a great job explaining the strategy and the rationale behind each element of the campaign. After we approved the strategy, Pixated proceeded with the campaign setup and management. We saw conversions within the first week of the campaigns being live and performance continues to improve with each month that they spend optimising the campaigns.

What was the team composition?

We liaise with the Account Manager for general updates and we have monthly catch ups with the Facebook and Google ads specialists who provide very useful, detailed insights.

Can you share any outcomes from the project that demonstrate progress or success?

Since the website went live at the end of 2019, we've seen an average sales increase of around 65% MoM. The CPA started at around £19 and is now at £7.25 with an AOV of £65. The results have been amazing and are much better than we had anticipated before we launched the business.

How effective was the workflow between your team and theirs?

We were assigned a dedicated account manager who has been involved with the project from the beginning. They are very responsive and have a great understanding of our goals and objectives which means they're able to provide useful suggestions. The rest of the team are also available for regular calls and catch ups and each individual is extremely knowledgeable.

What did you find most impressive about this company?

We were extremely impressed with their knowledge across Facebook and Google, as well as their excellent design and development skills. Pixated were able to deliver results from the first week, whereas other agencies had promised results after a couple of months.

Are there any areas for improvement?

No

Introduce your business and what you do there.

I’m the creative director of Nosakhari, a luxury goods store.

What challenge were you trying to address with Pixated?

We wanted to  increase our service leads and conversion.

What was the scope of their involvement?

Pixated helped us increase conversion through PPC, SEO, and marketing strategies. They mainly did PPC. We had a strategy in place beforehand but they helped our team in-house to bring them in focus to what we actually needed to do. 

We’re still working with them as they manage our PPC campaigns. We have a product category and a service category. The team mainly works with us on the service element of our brand.

What is the team composition?

I work with Arham (Co-Founder) and have been in contact with two other people.

How did you come to work with Pixated?

Arham was recommended by a friend. He was very focused and goal-oriented, which we liked. 

How much have you invested with them?

We spent between $10,000-$50,000.

What is the status of this engagement?

We started working together in February 2015, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We continue to get conversions. The team provides us with monthly reports so we can see our progress and performance. The click-through rates are constantly improving. Users also consistently compliment our website.

How did Pixated perform from a project management standpoint?

Arham’s project management skills are among the main reasons we love working with Pixated.  He makes everything extremely clear, always telling us what he’s going to do, setting the deliverables, executing, and reporting back. 

If there are any reasons why things didn’t happen the way we planned, the team tells us why and presents it in a very clear way. We then come up with a different route in the next month or two, and things get better.

What did you find most impressive about them?

Pixated is very professionally focused and target driven. They just want to get results.

Are there any areas they could improve?

We wish we could work with Pixated full time and at a lower cost, but we don’t have any complaints about their performance.

Do you have any advice for potential customers?

Give them a try. They know what they’re doing. We’re still working with Pixated because we don’t have any problems.

Introduce your business and what you do there.

I’m the co-founder of a British-Korean skincare brand. We sell retail, wholesale, and direct-to-consumer online products.

What challenge were you trying to address with Pixated?

We were trying to improve our digital marketing efforts, effectively trying to increase our traffic to the website and our ROI by getting more conversions and consumers.

What was the scope of their involvement?

The strategy we had in place wasn’t working, so they took the good bits that already existed and effectively built on top of that. At this stage, they’re working on our digital marketing to reposition our strategy and make it better. This includes paid advertising efforts on Facebook and Google Ads. 

What is the team composition?

We work specifically with one person from their team. 

How did you come to work with Pixtated?

I believe they were referred to us some time ago. We had an initial call with them and they were very transparent about how they work. They provided us with good case studies and examples of their past work relevant to our industry. We thought working with them would be a good opportunity.

How much have you invested with them?

We’ve spent between £30,000–£40,000 (approximately $37,500– $50,000 USD).

What is the status of this engagement?

We started working together around January 2020 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been able to track their performance and can see how every dollar they’re putting to work is having an impact. 

How did Pixated perform from a project management standpoint?

We track their performance daily and they’re good at providing reports. They’re very responsive and communicative. When we have new campaigns or need something urgently, they’re very good at adapting quickly and working with our team to prepare.

What did you find most impressive about them?

I only have good things to say about them. They always treat us like they have a vested interest in our success, which is great. They have great attention to detail. We can tell there is a passion for what they’re doing and wanting to scale their services as much as possible, which I really appreciate.

Are there any areas they could improve?

Nothing comes to mind — they’re doing a great job already. They can only do what the market allows them to do, so they’re doing good. 

Do you have any advice for potential customers?

Be open about your goals from the start. If you give them an honest view of your business from the first day, they’ll be able to tailor strategies to best fit that. Also, in this line of work, patience is important. Give them a month or two to see results come in because a lot of testing needs to take place. 

Introduce your business and what you do there.

I’m the owner of Millionaire Beauty, a cosmetics company.

What challenge were you trying to address with Pixated?

I needed help with digital marketing to get the word out about my products.

What was the scope of their involvement?

Pixated handled my digital marketing efforts. It took a few months of a little tweaking here and there with my website. I came up with questions, and they’d tell me if they didn’t think I should do it that way. Then, they’d suggest what I should do with my advertising or the structure of the website to make it more user-friendly.

Their team came up with things that I hadn’t thought of before. They work on Facebook Ads, Google Ads, and SEO all while making our website more visible in its online presence.

What is the team composition?

I only work with Arham (Co-Founder) but he has a team of people behind-the-scenes.

How did you come to work with Pixated?

I was introduced by someone who had previously worked with them. I told Pixated what I needed, and they were realistic about expectations. They didn’t offer the world to me but were honest. Their team suggested starting with a couple months’ worth of ideas and said it’d take a few months to expand the business and move things along. I liked that about them.

How much have you invested with them?

We’ve invested between $10,000–$49,999.

What is the status of this engagement?

We started working together in April 2019, and the work is ongoing. Our engagement is month-to-month and is increasing in volume.

What evidence can you share that demonstrates the impact of the engagement?

I judge success by the traffic they’re sending. They provide metrics for me to look at. Their work is expanding with carousel ads, etc., but it’s not just the one thing they do. My business has increased tenfold, and they deliver on their promises.

How did Pixated perform from a project management standpoint?

I don’t need to speak with them daily. I make an appointment to speak to them once every 3–4 weeks to see where we’re going to go in the next month.

What did you find most impressive about them?

They deliver and have 360-degree knowledge.

Are there any areas they could improve?

No, they fulfill the expectations of our business arrangement. Their team works according to how I need them to.

Do you have any advice for potential customers?

Go ahead and work with them.

Please describe your company and your position there.

Marketing Head at a global advertising agency headquartered in Rochester, New York.

For what projects/services did your company hire Pixated, and what were your goals?

We were looking for a company that can redesign an eCommerce website (for one of our clients) and adds a few additional features to it - integrations with third-party tools, etc.

How did you select this vendor and what were the deciding factors?

We found them on Clutch and conducted an introductory call. We liked their approach and detailed explanation of everything. We also liked their previous work - which was one of the primary deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Once they took our project, they immediately set to work. They scratched off the old design and created a fresh one that resonated with the brand. Our client immediately liked it. Their team simultaneously worked on adding other features - they integrated payment gateway, CMS system, and a few other security features to ensure the customer data remained safe. They also uploaded all the products with appropriate descriptions. Finally, they optimized the website so it performs optimally round the clock - throughout all the seasons.

How many people from the vendor's team worked with you, and what were their positions?

We had 6 people working on the project, out of which the account manager was the one who was constantly communicating with us. Jira was used for project management.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our eCommerce website was completed earlier than the proposed deadline which we were delighted about! From third-party integrations to UX, everything works perfectly. They even helped us track sales of our products.

Describe their project management style, including communication tools and timeliness.

Their project management was well coordinated and their team members were well informed and cooperative. They kept us informed at each stage and made sure comms were clear and to the point. They gave us valuable suggestions and made sure to complete the project on time.

What did you find most impressive or unique about this company?

Their timely completion of the project and attention to detail was very impressive to us. Even at times when we forgot to give them some information they made sure to follow-up. Working with them was a delightful experience. They treated us as partners and not just mere one-off clients.

Are there any areas for improvement or something they could have done differently?

They were very good at what they do and we had nothing to complain about.