Pivotal Point Marketing | Top Rated Talent at your Fingertips

Introduce your business and what you do there.

I’m one of the co-owners of Monarch Sober Homes, an upscale sober-living residential. We work with treatment centers in the Northern California area and nationwide.

What challenge were you trying to address with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

We hired Pivotal Point Marketing to ensure that our online presence is as high as it can be, especially locally and on Google search pages.

What was the scope of their involvement?

Pivotal Point Marketing provides us with web development, social media marketing, and SEO. They initially restructured our first website to fix our server issues and incorporated some basic features in it.

Moreover, they manage our Facebook and Twitter accounts and use them to increase our Google rankings. They’ll create content related to our industry, which will then improve our name recognition and position on Google.

What is the team composition?

We work with Marilyn (SEO Consultant & Digital Marketing Strategist), and she’ll employ different people depending on my needs.

How did you come to work with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

I may have found them on Craigslist a while back and after having a conversation with them about our requirements, we just clicked. We shared different ideas and mutual interests, which is why our connection was so profound.

Pivotal Point Marketing made the project real to me, which made working together more exciting.

How much have you invested with them?

We’ve invested somewhere between $6,000–$10,000.

What is the status of this engagement?

Our ongoing partnership started in January 2015.

What evidence can you share that demonstrates the impact of the engagement?

Pivotal Point Marketing is helping our continued growth. We’re always ranking first in Google, and they’re always there to further expand my ideas on how to promote the website and make it more visible.

How did Pivotal Point Marketing | Top Rated Talent at your Fingertips perform from a project management standpoint?

Project management has always been excellent and they always come up with great ideas to improve the platform. We usually communicate through email, but we can always have a conversation whenever an aspect of the project needs more focus.

What did you find most impressive about them?

I’m very impressed with their easygoing work ethic and knowledge in web development. 

Are there any areas they could improve?

I can’t think of anything they could improve on, because I’m constantly impressed by their deliverables.

Do you have any advice for potential customers?

I wasn’t really sure what I was getting into when I started working with them, but they took my business to the next level so I would suggest taking that leap of faith and just work with them.

They took care of my business and I wouldn’t be where I am now if it wasn’t for their services.

Please describe your company and your position there.

My company is Oblique and we are a web design firm. I am the founder of said company.

For what projects/services did your company hire Google Certified Marketing | Top Rated Talent at your Fingertips, and what were your goals?

I built a website for a client back in August where she could showcase empowering stories for people going through life changing surgery due to breast cancer. She asked for some help a few months later to help optimize her SEO and I decided to bring it to the professionals. I got in touch with Marilyn here and she sent her right hand man to hammer out the kinks for the empoweredmastectomy.com site. He was extremely competent, comprehensive, and easy to communicate with. I would recommend them to anyone looking for SEO help!

How did you select this vendor and what were the deciding factors?

I felt like I could communicate authentically with Marilyn and Kevin, and I felt like my problem would be understood. They are also very professional, that put me at ease. I knew they knew what they were doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with an audit of the empoweredmastectomy.com site, where Kevin laid out key points of interest in descending order of magnitude. This was helpful in identifying exactly where we could apply force multipliers to increase the site's search engine ranking. I ended up going with the total package and just had him run down the list and fix up everything he could find.

How many people from the vendor's team worked with you, and what were their positions?

Two people worked with me, Marilyn and Kevin. I initially talked with Marilyn who then onboarded me with Kevin. Marilyn is the founder and Kevin is a marketing manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Laura's site traffic is steadily growing since we reworked the key issues. At Kevin's recommendation, Laura has also started a YouTube and a TikTok account which have backlinked to structures Kevin put in place; these platforms have been doing wonderfully.

Describe their project management style, including communication tools and timeliness.

Very communicative, very timely. Kevin asked if we wanted to use Slack, I believe that's their main PM/comms tool. I just gave him my number though because I find that easier. He was accommodating and gave me a call regularly to let me know how progress was coming.

What did you find most impressive or unique about this company?

Personability. They really reach out and communicate authentically and will work with you to get whatever you need to be done.

Are there any areas for improvement or something they could have done differently?

None come to mind.