We design stories that change things.
Pilot PMR is an independent strategy and design company. We specialize in brand positioning and market engagement. From branding assignments and campaigns to digital products, we design for next-level success.
A new children’s brand for the world’s busiest public library system
Toronto Public Library’s children’s department has never had stiffer competition for kids’ attention. We helped them create a cross-platform brand system that gave children the power to make the library their own.
A new brand and digital presence for Canada's leading assistive vision tech company
eSight makes the most advanced assistive device for low vision people available today. We worked with them to reposition their brand and apply it to a completely reimagined digital presence.
- Brand Positioning
- Identity Design
- UX Design
Defanging fake facts with evidence, experience, and great video
We designed an integrated testimonial campaign that gave voice to teachers, parents, and students from across the province, to truthfully and powerfully share the facts on the ground. We saw an unprecedented response to Know More across all social channels. We grew the Catholic Teachers’ database by 80,000 supporters, who have agreed to be allies in the fight against the deep cuts being made to public education in Ontario.
A new identity and online presence designed for an artistic sensibility
We helped non-profit contemporary art organization Partners in Art find a visual voice that matches the high quality of art they support and share. We created a new visual identity and website that would elevate the great, collaborative work they already do, letting the art speak for itself.
Storytelling to reach a wider audience
Figure 1, an app that serves as a resource for medical professionals, needed a powerful way to show its overburdened potential users the power of their platform. We found a way to create videos that told fascinating stories from across their global network without ever having to leave their Toronto base.