Boston-based digital agency that builds products
We are a Boston-based digital agency that builds products and provides services that raise business metrics.
The idea is simple. You need to drive adoption, engagement, and above all revenue. But you don’t know how. There are vanity metrics like tweets, likes, or followers, but unfortunately, they don’t sell your product.
Once upon a time a madman named David Ogilvy wrote a book on advertising. In that book he said that his job is to make his clients’ cash registers ring.
Somewhere along the line, people started relying on gimmicks like talking frogs to sell their name and not their beer. Businesses got away from what really mattered, the good feeling that a person gets when they trade their cash for a product of value.
Then the Internet came along and shit got weird. The focus on traction and doing things that work gave way to doing things just because they’re cool.
Doing things just because they’re cool is the enemy to your business and your bottom line. Do things the right way and cool appears as a byproduct.
Computers, smartphone and the Internet are unbelievable tools. Never have we had the opportunity to so easily connect with people. We’re in a time where are words can travel faster and farther than ever. Conversely, we’re also in a time where competition has never been higher.
We use these tools not to do cool things for the sake of being cool, but to get back to simplicity. Together, our agency can use digital technologies to generate greater adoption, higher engagement, and rising revenues.
There’s not a one-size-fits-all answer to getting what you want. It’s not a website, or a mobile app, or an interactive light-show with sweater wearing cats. It’s unique to you and your business.
We have years of experience and results. If you want to talk about your business or idea, we are more than happy to listen.
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Software Development for Marketing Company
"Pidalia is one of our most valuable partners."
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the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the VP of technology and operations at a marketing company that provides welcoming services.
What challenge were you trying to address with Pidalia?
We needed help with software development.
What was the scope of their involvement?
Pidalia developed a platform to help us produce direct mail products. They continue to maintain and update the software.
What is the team composition?
We work with Scott (Co-Founder) and Justin (CEO & Co-Founder).
How did you come to work with Pidalia?
Scott used to work for our previous printing partner. When he branched out and formed his own company, we decided to work with him.
How much have you invested with them?
We've spent about $200,000.
What is the status of this engagement?
The project started in July 2010, and it's ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The project they've delivered allows us to establish an additional revenue stream, which has since become a quarter of our total revenue.
How did Pidalia perform from a project management standpoint?
Pidalia is a very thorough team; they fulfill our needs on time. We communicate through in-person meetings, phone calls, and emails.
What did you find most impressive about them?
Their extensive knowledge and expertise reassure us that whatever they're developing for us will be done correctly. Pidalia is one of our most valuable partners.
Are there any areas they could improve?
No, they're a very professional team.
Do you have any advice for potential customers?
Have a clear project scope to ensure that both of you have a clear understanding of what the deliverables are going to be.
As a result of the project, the client has gained an extra revenue stream that now makes up a quarter of their earnings. Pidalia's expertise allows them to produce the right solutions to fulfill the project scope. Their professionalism has truly established the team as a vital, long-term partner.