Could you describe the scope of this project?
They created a content management system for us so that we’re able to create and manage our own content. We’ve worked with several tech teams through the years in different capacities. What Philosophie was able to do from the get-go was conduct the appropriate background research. They really started to understand our business. When we asked questions, and when we were talking about what we needed, they were able to talk to us in our own language, in layman terms. They would then deploy our conceptual designs. When we wanted to make alterations later either for our own sake or based on an advertiser’s request, they’d already built in capability for us to make changes. It was a very flexible tool that they developed for us. They built an entire content management system, which was a lot simpler than the one we had before. Most of what they did revolved around custom development, architecting, configuration, and testing. We provided the creative, strategy, and content.
Do you retain Philosophie for ongoing support?
Yes. We have a small retainer in place for ongoing support and case-by-case customizations. We also utilize their services for stand-alone projects. It’s amazing how quickly we can get modifications accomplished because they anticipate our needs.
How did you select Philosophie is your solution partner for this endeavor?
We had been using PHP for quite some time. We were trying to identify the best-fit team, and the right platform to develop on. We were based in Los Angeles at the time. We interfaced with more than a dozen local vendors based on referrals and our personal networks. We first learned about Philosophie through an associate that was a writer from an ad agency. He claimed, “These guys; they’re young, they’re hungry, and they listen." The listening part was the thing that struck me as the most attractive in that description.
In the past, very often, we’ve had teams that promise a lot and then they build our figurative house, but they’d get about 80 percent there, and then I say, “Well, what about this, what about that, these are the priorities.” We’d have to backtrack and reevaluate our steps. It usually ended up with them saying, “Oh, we didn’t realize you’d want a door.” A door is pretty important to a house. Those kinds of situations are the nightmare to most companies that are undertaking a technology project. With Philosophie, it was transparent from the get-go. They crystallized everything for us. Their development process is extremely collaborative, so we were never kept in the dark. We always had an understanding of where we were in the grand scheme of things and what to expect next.
Could you provide a sense of the size of this project in monetary terms?
It was between $75,000 and $100,000.
When was the project completed?
We finished the first stages in June of 2012.