PG Brand Reforming Company

Please describe your company and your position there.

MD of Yellow Railroad Ltd., an international destination consultancy, based in Edinburgh, Scotland. We work all over the world advising tourism destinations on developing their international competitiveness.

For what projects/services did your company hire PG Brand Reforming Company?

To develop:

• a brand identity/logo for Belarus.
• brand identities/logos for 5 regions within Belarus.
• a conference pack to launch the national brand and 5 regional brands.
• Creative design of conference material for national launch
• Powerpoint presentations and collateral.

What were your goals for this project?

To deliver the 6 brand identities, as outlined above, to a standard acceptable to the Belarus government and all stakeholders, which would enable Belarus to stand out on the international stage, inspire pride amongst its residents, and communicate Belarus's essence distinctively and creatively.

How did you select PG Brand Reforming Company?

Through a tender process

Describe the scope of their work in detail.

Design and development of a national brand identity/logo and 5 regional brand identities/logos, as well as collateral (electronic and printed) for the national launch of the brand, opened by the Belarus Tourism Minister.

What was the team composition?

Small, highly effective, creative team of 3-4 people.

Can you share any outcomes from the project that demonstrate progress or success?

• Government acceptance of the national brand identity at ministerial level.
• Widespread stakeholder endorsement of the national brand identity.
• Application of the national brand identity in Belarus tourism marketing collateral.
• Regional stakeholder endorsement of the regional brand identities and their usage in regional marketing materials.
• Successful national conference to launch the brand identities,.

How effective was the workflow between your team and theirs?

Excellent. PG understood the brief quickly, responded with intelligence and creativity, and maintained good communication. They delivered everything on time.

What did you find most impressive about this company?

I found PG's creative talent, ability to swiftly grasp a brief, and their strategic focus exceptional. They were also a real pleasure to work with. What more could you ask for in a brand-creative agency? I’d work with them again in a heartbeat! I'd highly recommend them.

Are there any areas for improvement?

No - they are great!

Please describe your company and your position there.

I'm a Marketing manager in Lactalis Belarus (part of international company Lactalis). Lactalis is a world top player of dairy FMCG.

For what projects/services did your company hire PG Brand Reforming Company?

To make pack redesign for an existing brand which got new brand positioning.

What were your goals for this project?

To make pack redesign for an existing brand which got new brand positioning

How did you select PG Brand Reforming Company?

PG is a famous for its works on the market. I had good experience of working with PG before this project. So it is a tandem of positive personal experience and market feedback.

Describe the project in detail.

New brand positioning which was born in-home needed to be unwrapped in pack design. Previous design artworks disregarded marketing science and were really outdated and awkward. The task was to re-think all that is important: logo, fonts, artworks, product KPIs navigation, color coding, etc. Created in 2010 and never changed, it was risky but necessary to go through revolution , not evolution in pack design. Great risk was to loose volume sales as they could not recognize the brand in a new design.

What was the team composition?

The project became a real marathon, but the core team (account manager, art director, designers) went all the distance without replacements which became one of the success factors.

Can you share any outcomes from the project that demonstrate progress or success?

+43% in volume after 1 year in a new design. The new design also helped to valorize the brand, moving it from economy segment to upper mainstream. Shelf block and visibility appeared.

How effective was the workflow between your team and theirs?

Friendly and involving atmosphere in communication was a key factor, which helped me to discuss ideas, arguments and deliver "musts" easily.

What did you find most impressive about this company?

They were ready to be online 24/7 and meet tough timings. They have the ability to see beyond the wall, readiness to turn 180° and start all over again if needed.

Are there any areas for improvement?

Sky is the limit so do not relax!

Please describe your company and your position there.

The Industrial Park “Great Stone” is a territorial unit of the Republic of Belarus with the status of a special economic zone and a special mode of economic activity. I'm Сhief Investor Relation Manager.

For what projects/services did your company hire PG Brand Reforming Company?

We hired PG Branding to develop the whole brand for our project, including logo and corporate identity, guidebook, visual identity etc. This project is a part of global Chinese initiative, that aims to restore the Great Silk Road. Our informational, technological and industrial complex is a part of this program.

What were your goals for this project?

The goal is simple — ready to use corporate brand, including all the elements. This project should become the face of our complex, since the logo and corporate identity are the most important points of contact.

How did you select this vendor?

This vendor was chosen during tender. The participants had to offer the best price and complete the task, which the PG Branding did at an excellent score.

Describe the project in detail.

This project is big and complex. It was necessary to develop a brand for the largest regional project that China was carrying out in Eastern Europe. The Great Stone is an industrial park.

It is a territorial entity with the area of 91,5 sq. km with a special legal status conducive to doing business. The Park is located 25 km from Minsk, the capital of the Republic of Belarus, in a unique natural complex and in close proximity to the international airport, railway lines, and the Berlin-Moscow transnational highway.

In the Park territory construction is planned for production and living areas, offices and shopping malls, financial services, and research centers. All an all, the Great Stone in future will be a modern international eco-city with an emphasis on high-tech and competitive innovation productions with high export potential.

PG was made a visual representation for the Great Stone: logo, fonts, colors. Corporate identity, navigation, brandbook, guidelines and much more.

What was the team composition?

It was a Manager from the vendors side and managing partners were involved in working process as well. The whole team took part in this big project.

Can you share any outcomes from the project that demonstrate progress or success?

Now we have an identity. It’s smart and business oriented. It works well for our purposes.

How effective was the workflow between your team and theirs?

The workflow was good, every problem was met with solution.

What did you find most impressive about this company?

PG Branding is a very experienced and skilled agency. They are pleased to share their expertise and they are thinking out of the box.

Are there any areas for improvement?

Everything was good.

Please describe your company and your position there.

founder of marketing consulting company

For what projects/services did your company hire PG Brand Reforming Company?

I was cooperating with PG Brand Reforming Company while creating social media communication campaign.

What were your goals for this project?

create effective social media communication campaign

How did you select this vendor?

They have contacted me and presented their expertise and knowledge.

Describe the scope of their work in detail.

create a strategy and communication plan for social media campaign

What was the team composition?

- creative director, account manager, strategist

Can you share any outcomes from the project that demonstrate progress or success?

Can't share any numbers, but I was very satisfied with the numbers and reach we managed to achieve.

How effective was the workflow between your team and theirs?

It was very effective, communication was flawless, deadline were delivered.

What did you find most impressive about this company?

Level of creativity, knowledge and expertise.

Are there any areas for improvement?

No. I will recommend PG Brand Reforming Company to my colleagues.

Please describe your company and your position there.

I am a Global Segment Manager at international label material manufacturer based in The Netherlands. Our company has more than 30'000 employees. At the time of this project I held the position of a Business Development Manager with the focus on Wine & Spirits market in Eastern Europe.

For what projects/services did your company hire PG Brand Reforming Company?

We did partner with PG Branding on several new product launches where PG Branding were focusing on brand and design, while we provided label material to compliment the story of the brand.

What were your goals for this project?

Roll out new successful SKU's on the market (Wine & Spirits products).

How did you select this vendor?

We met with PG Branding on the seminars organized for our customers in 2017. We were impressed with their business attitude, open-mindedness and willing to explore new concepts and ideas. They were forward looking and willing to experiment and implement bold ideas on the market that needed some fresh air.

Describe the project in detail.

We partnered on several Label Design projects. For example GinTellMan gin brand.

What was the team composition?

I worked directly with Managing Director Vitaliy, but there was a larger team behind from PG Branding side.

Can you share any outcomes from the project that demonstrate progress or success?

Since we were partners to work on the project for the same end customer, I do not posses the numbers to underpin commercial success. But from our side, we published success story based on one of the cases we worked together and this success story helped us to market our products and services.

How effective was the workflow between your team and theirs?

Quick and easy.

What did you find most impressive about this company?

We appreciated that they were open to new ideas. Obstinacy with regards to realization of their goals.

Are there any areas for improvement?

We had some occasional miscommunication, but things were sorted out quickly and w/o long discussions.