Perpetual

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of a data analytics startup. We predict tenancy evolution in retail real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We were looking for a clickable prototype to demonstrate at ICSC, the largest conference in our industry.

SOLUTION

What was the scope of their involvement?

We hired Perpetual to build a clickable prototype. Once we hired Perpetual, they did a relatively rapid deep dive with our internal team to see what we were looking for. Then, they interviewed potential customers and other stakeholders. Throughout that time, they showed us various designs and options.

They refined the user personas we had already thought about. One of the many suggestions they gave us was switching from a number grade to a letter grade. They thought of that based on conversations with different stakeholders and what they were looking for. We saw the designs in Figma.

What is the team composition?

We worked with four people from Perpetual: Amish, Shreyansh, Matthew, and a graphic designer. Amish was our lead contact, Matthew did the stakeholder interviews, and Shreyansh was the project manager.

How did you come to work with Perpetual?

I found them through Clutch. I was doing nonstop research and interviewed several companies. I interviewed close to 20 companies and narrowed it down to five. Perpetual was the best of the bunch.

How much have you invested with them?

We spent $13,000.

What is the status of this engagement?

We started working together in March 2025 and ended in May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered the clickable prototype with all the different functionalities we had discussed with them before the conference. The designs received very positive feedback. We took some feedback using a feedback form. Most of the feedback was on whether it looked nice and was user-friendly. We only heard very positive things about how it was received.

How did Perpetual perform from a project management standpoint?

Perpetual was incredibly responsive, which was the most important thing to us. They were on budget and met deadlines early. They used Slack from time to time. They used project management tools, but were so on top of it that I didn't know we needed them. We had almost daily check-in meetings where they updated us and told us what they needed from us.

We typically communicated through WhatsApp and Google Meet.

What did you find most impressive about them?

Their communication and responsiveness were impressive.

Are there any areas they could improve?

There's nothing I can think of.

Do you have any advice for potential customers?

Perpetual is great; they're as good as it gets.

BACKGROUND

Introduce your business and what you do there.

I’m a founding team member of an online marketplace. I focus on the data and engineering aspects of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help with website design and development. Our goal was to have an online presence and a member-facing portal. We had nothing, and we needed a partner to help us build the V0 of our member-facing marketplace application.

We had worked with a design firm before, and they did some initial things. However, the work wasn’t in the direction we wanted to go, which prompted the need to use a different company.

SOLUTION

What was the scope of their involvement?

Perpetual has helped us with ideas and brainstorming. For instance, we’ve spent an entire day with the team discussing our business and conducting user interviews to improve our website design. 

We initially provided Perpetual with background on our company and our thoughts. Once we gave the team some background and initial designs, they built a quick proof of the overall design in Figma and worked with us to provide feedback. Perpetual has also done research around best practices from a design and app perspective. The team has been able to stand-up an MVP of the same app in a low-code tool so that we can get the feel for it.

We’ve built the V0 of the app, and there has been a significant change in how we want our member-facing product to be. We’ve quickly gone from the V0 to re-architecting the V1 with Perpetual. Additionally, the team has helped with user interviews and user testing. Perpetual has found some users online and walked them through the app. We’ve found some confusing parts, and that has made us redesign the V1.

Our current stack is Xano in the backend, and WeWeb is our frontend. We’ve started with Xano, Webflow, and a product called Wiz. After working with those tools and topping out their capabilities, the team helped us determine that we need to change our stack to Xano and WeWeb. 

What is the team composition?

Initially, the team was a bit heavier because we were going from zero to one. We’ve worked with an engineer-design hybrid role, which has been useful. We’ve also worked with two design teammates. The total FTEs have been around two, but we’ve split that time between some designers and the hybrid engineer-designer.

How did you come to work with Perpetual?

We found them through a Google search that led us to Clutch. We interviewed two other companies, and Perpetual felt the most pragmatic and well-thought-out. The team didn’t gloss over details and had a clear plan in mind. They were also the quickest to provide value and were based in New York, where we planned to have our headquarters.

How much have you invested with them?

We’ve spent between $200,000–$500,000.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have a member-facing portal before. We’ve gone from zero to having many more eligible members working with our website. The quality of their work meets our expectations. 

Perpetual has helped us with the technical aspects of website design and development, and they've been helpful thought partners.

How did Perpetual perform from a project management standpoint?

They deliver the work on time and on budget. We collaborate and manage our work using a combination of Slack, Figma, and Notion. We also use Google Meet a couple of times a week.

The workflow is that we build out a knowledge base and backlog in Notion. Those things get prioritized and built in Figma, where we have back-and-forth on some of the designs. Those things slowly get built out and moved to development and production as we prioritize our major features.

What did you find most impressive about them?

Their ability to have many high-functioning people who can do it all has been impressive. As the complexity of our project has grown, Perpetual has had more opportunities to bring on people who can help with that complexity. The team has the right people in the right spots and has shifted around.

If we need more design help, Perpetual can easily bring on a senior designer. If we need more engineering help, they can bring a senior engineer.

Are there any areas they could improve?

As our offering has matured, we’ve gone from having an MVP with some rough edges to iterating. The ability to take us from a V4 to a V5 has stretched their capabilities more. We’ve had to look elsewhere for very senior design help.

Do you have any advice for potential customers?

Treat them like a partner and be very clear about what you need. Perpetual has the right people in place to help you out; you just need to be clear about what you need and view it as a partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a quantitative finance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We hired Perpetual for branding and website design and development.

SOLUTION

What was the scope of their involvement?

Perpetual provided branding, website design, and development services.
We had introductory discussions with the managing partner to understand our vision and what services Perpetual could offer. We then had a kickoff call with a designer and copywriter. We had a couple of additional calls about our brand image and vision for the website. They came back and presented a couple of different directions that we fine-tuned and adapted throughout the process. After a couple of iterations, we got to a design we were excited about. They helped us execute the website and edit our copy to ensure it aligned with our brand and vision. We used Figma during the discovery phase, Adobe for deliverables, Webflow for implementation, and Greenhouse for additional features we wanted to integrate.

What is the team composition?

We mainly worked with four people, including the managing partner, who was the overall architect of the project. We had one main designer, one copywriting advisor, and an implementation specialist.

How did you come to work with Perpetual?

I reached out to the managing partner at Perpetual because we were looking for branding and website services. He walked me through the scope of their services and provided me introductory guidance on how they could implement our vision. I liked their professionalism and creativity. They assessed things like budget and timeline. They gave us a quote and proposal that was comprehensive, on brand, and exceeded our expectations with respect to process. The team structure they proposed seemed efficient and personalized.

How much have you invested with them?

We spent between $14,000–$16,000.

What is the status of this engagement?

We worked together from August–November 2024. The main project was completed, but we keep them in mind for additional website revamping and other UI/UX design work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were most excited about the efficiency gains from the project. We saw an increase of around 40%–50% in applications. Recruiting and checking applicant software used to take weeks. It now only requires a couple of days because of how streamlined it is. We are happy with the professional design Perpetual delivered, which we can use in our everyday business operations.

How did Perpetual perform from a project management standpoint?

Perpetual utilized an agile project management process. We communicated using Slack and email. We had a standing meeting and check-ins whenever needed. They responded whenever we needed them. During the process, a lot of changes and tweaks came up. They were patient with us when we changed our minds on design elements. They were always upfront about how changes would affect the timeline and scope, so we could make decisions on how to proceed.

What did you find most impressive about them?

Their creativity. They were great at taking our feedback and changes and running with them. They provided us a path to implement our vision and let us know how certain options would affect project parameters.

Are there any areas they could improve?

We generally had a good process with them. We asked for some custom elements, which took some time and research, but Perpetual helped us get up to speed.

Do you have any advice for potential customers?

Perpetual is a wonderful company to work with because they’ll be your partner in making your vision come alive. It helps to know your vision and be concrete about what you want and don’t want.

BACKGROUND

Introduce your business and what you do there.

I’m a professor, principal investigator, and project director of various grants at a state university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We received a grant to build a mobile app focused on workforce development. 

SOLUTION

What was the scope of their involvement?

Perpetual has built our mobile app, researched the market, and designed the app’s UX. Currently, they provide support for the app, which is available on Google Play and iTunes. The app allows students to search for jobs and internships. They can also access articles, videos, and podcasts focused on workforce development and agriculture. 

What is the team composition?

We’ve met with 10–12 teammates from Perpetual, including the person in charge of getting the account off the ground, product designers, and developers.

How did you come to work with Perpetual?

We found Perpetual through Google, and the team came highly recommended.

What is the status of this engagement?

We started working with Perpetual in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, we have around 200 app users, and Perpetual’s work has exceeded our expectations. 

How did Perpetual perform from a project management standpoint?

Perpetual delivers on time and within budget. We’ve had some communication misunderstandings, but the team has done good work. We share files using Figma and Google Docs. We also have weekly Zoom meetings and communicate via email. Perpetual has helped us with app store problems and fixed bugs immediately.

What did you find most impressive about them?

Perpetual’s biggest strength is making a plan and getting it done.

Are there any areas they could improve?

No, there aren’t any. Perpetual’s a great group to work with. 

Do you have any advice for potential customers?

Stay in constant communication with Perpetual. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of a fashion and lifestyle company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help to improve the UX design of our website and app.

SOLUTION

What was the scope of their involvement?

Perpetual provided UI/UX design services for our company. The discovery phase included interviews with stakeholders and surveys of the general public to gauge interest in this type of app. After Perpetual processed those results, they started to create low-fidelity designs for the app. In the final stage, Perpetual created high-fidelity designs for the various pages that we requested. We already had user personas, but the team helped us refine them.

What is the team composition?

We worked with two main project managers and a UI/UX designer who came on in the later stages of the project.

How did you come to work with Perpetual?

We found them through Clutch. We talked to 5–6 different companies and interviewed them. We felt the most comfortable with Perpetual.

How much have you invested with them?

We spent $70,000.

What is the status of this engagement?

We worked together from January–April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t released the app to the public yet, but the quality of Perpetual’s work met our expectations.

How did Perpetual perform from a project management standpoint?

Perpetual’s project management was great. The team delivered the work on time and within budget. Perpetual was very helpful in explaining their rationale for different design decisions. The team was easy to communicate with through Google Meet, email, and Slack.

What did you find most impressive about them?

We were really happy with the overall experience.

Are there any areas they could improve?

I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

If you decide to work with Perpetual, you’ll probably have a similar experience to mine in terms of thinking it’s a good fit. Trust the reviews from past clients that say they’re very professional and deliver quality results.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Goss Goel Free Technology, an IT company. We create fitness apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed a company that could design the UX/UI of our app.

SOLUTION

What was the scope of their involvement?
Perpetual has designed the UX/UI of our Android and iOS fitness application using Adobe. They’ve performed user and competitive research and designed user flows and user personas. They’ve conducted detailed research on our customer base and developed optimal flows based on the results.

What is the team composition?
The team includes a project manager.

How did you come to work with Perpetual?
Perpetual was referred to me by a friend. I approached Perpetual about the project, and they were methodical right from the beginning. They asked me for the requirements, after which they provided me with a timeline and how many people they expected to work on the project. They also explained how they’d complete the work and showcased some of their previous work, which ultimately convinced me to work with them.

How much have you invested with them?
We’ve spent between $5,000–$10,000.

What is the status of this engagement?
We started working together in May 2024, and the project should be done by the end of September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Perpetual has delivered unique designs and flows that align with the current market trends. The feedback we’ve gotten from users has been good.

How did Perpetual perform from a project management standpoint?
Perpetual has performed well in terms of project management. They deliver on time, and we have daily stand-ups to discuss their work. They also provide us with regular progress updates.

We primarily use Slack and Google Meet to communicate.

What did you find most impressive about them?
I’m most impressed with Perpetual’s methodical and organized approach. They are excellent at analyzing our users and competitors to know what would work best to reach our goals.

Are there any areas they could improve?
They’re a little expensive, but we’ve definitely gotten our money’s worth because of their good work.

BACKGROUND

Introduce your business and what you do there.

I'm the senior UX designer at an insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed development services for a new website we were launching. Our goal was to have a good UX and match the design we had created in Figma. There are often differences between designing a product and building the code. We wanted a well-developed site that matched our initial designs. 

SOLUTION

What was the scope of their involvement?

I handled all the site's design in Figma and worked with Perpetual's developers to get the site up and live. We first created the site's designs, and Perpetual provided a team of developers and a project manager. We had an initial kick-off meeting and walked the team through our designs and how we wanted to approach the site. Perpetual built our site using Webflow. 

Our website had interesting uses for images. We had an angled image from our style guide that took some trial and error to implement on Perpetual's end. The site had other features like quoting tools to receive a homeowner's insurance quote and functionality to find an insurance agent.

What is the team composition?

We worked with Shreyansh (Lead UI/UX Designer) and Akshay (Senior Product Designer), who was responsible for Webflow development.

How did you come to work with Perpetual?

My company has employed me for a year, and they were already working with Perpetual prior to that. 

How much have you invested with them?

Our budget was around $40,000.

What is the status of this engagement?

We started working on this project in April 2024, and Perpetual launched our site in early July 2024. The team is still working on minor updates. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We received a lot of praise from our internal team for having such a well-put-together site. Our development process was smooth.

How did Perpetual perform from a project management standpoint?

Perpetual communicated well with us via Microsoft Teams and stayed on budget. Perpetual's development time was very quick. We went from no designs to a fully functional website within three months. The team managed the project well and adapted to our approach. On our end, we used Jira to provide Perpetual with tickets and tasks to complete.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to shout out Akshay's work. He did a great job in development and went above and beyond to meet our tight deadline, which impressed me. It was easy to provide Akshay with feedback, and he made updates quickly. Overall, he was a great developer to work with. 

What did you find most impressive about them?

Perpetual was very good at developing a website that was true to the designs. I was impressed to see the site looked exactly like my Figma designs. Additionally, Perpetual was good at communicating with us. The team got back to us quickly, and we never had to wait for them. 

Are there any areas they could improve?
I can't think of anything Perpetual could improve. 

Do you have any advice for future clients of theirs?

I suggest working with Perpetual through good communication. The team will be able to deliver good results. Perpetual adapts to how you do things and doesn't have a rigid structure. If your company does things a certain way, the team is willing to adapt and won't push back too much, which is nice. 

BACKGROUND

Introduce your business and what you do there.

I’m a business analyst at a home insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We were looking for a team that could help us completely redesign two of our existing websites and launch two new ones. We wanted the websites to be up-to-date and have a more modern look.

SOLUTION

What was the scope of their involvement?

Perpetual helped us redesign two of our existing websites and launch two new ones.

Moreover, they created multiple pages showcasing various aspects of our company. They created pages highlighting different insurance policies and coverages for homeowners, as well as pages for people to report a claim and find an agent. They also made an About page, a leadership team page, a blog page, and a resources page.

We launched the first two sites in 2022, but Perpetual is still working with us to provide maintenance support. They handle a lot of production support and any change requests we have.

What is the team composition?

We work with various teammates from Perpetual, including Akshay (Senior Product Designer). Their principal also contacts us from time to time.

How did you come to work with Perpetual?

We found out about Perpetual through Clutch.

What is the status of this engagement?

We started working with Perpetual in December 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the websites, we’ve seen an increase in leads, traffic, and click-throughs.

How did Perpetual perform from a project management standpoint?

We had a strict timeline, but they’ve delivered everything on time and within budget. They also communicate well. For communication, we use various platforms, such as Jira, Figma, and email. We also hold weekly virtual calls via Microsoft Teams.

Are there any employees from the service provider's team that you would like to shout out to in this review?

We’re very happy to work with Akshay. He produces great work — in fact, he’s managed to do a lot within the deadline we provided.

What did you find most impressive about them?

We’re impressed with the quality of Perpetual’s work, which has exceeded our expectations.

Are there any areas they could improve?

I can’t think of anything Perpetual could improve on.

Do you have any advice for future clients of theirs?

Don’t be afraid to trust Perpetual — they’re experts at what they do. They also take feedback well, so don’t hesitate to raise any concerns.

BACKGROUND

Introduce your business and what you do there.

I’m a general partner at Near Horizon, an early-stage venture investment firm. Our headquarters are located in Oakland, California. We only have three employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We didn’t have a website before this project. It was a crucial project for us because our website would be our portal to the world of companies and founders we needed to work with.

We wanted to work with a partner who could capture what made our firm unique and make us stand out from all the other venture capital websites in the world.

SOLUTION

What was the scope of their involvement?

Perpetual designed and developed our first website for our new firm: nearhorizon.vc. The first step was planning how long the project would take, who needed to be involved, and what we needed to provide them to build the site. 

The second step was the design phase, where Perpetual created many potential designs in Figma that we iterated on for a few weeks. Then, they took the designs and implemented them in Webflow during the development phase. 

Lastly, we had some testing and bug fixing before we were all done.

What is the team composition?

Amish (CEO) was involved in certain phases. Matthew (UI/UX Designer) was the primary designer and the lead on the project. William (Marketing & Design Associate) did all of the copywriting for the website. Finally, we later met Justin (Associate Software Engineer), who was the lead engineer on the project.

How did you come to work with Perpetual?

It was an existing business relationship. I’ve worked with Amish.

How much have you invested with them?

We spent $6,000.

What is the status of this engagement?

We started working with them in the first week of May 2024. The project lasted six weeks and was completed on June 15th, 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ll launch the website next week, so we don’t have metrics yet. However, Perpetual’s quality of work was fantastic; they exceeded our expectations.

How did Perpetual perform from a project management standpoint?

We had an excellent project management experience all around. We communicated through emails, Zoom calls, and Slack.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

They all did a great job, but we’d give a shout-out to Matthew for the thoughtful design of the site, which was the most crucial part of the project.

What did you find most impressive about them?

Our biggest challenge in finding partners is that they don’t usually understand what makes our firm unique, so we end up with something that looks nice but doesn’t stand out. However, Perpetual took the time to understand what was distinctive about our model and what stood out, and they threaded that through the entire website.

Are there any areas they could improve?

The project didn’t take long, but the only area that could’ve been smoother was the communication hand-off between the design and development teams.

Do you have any advice for potential customers?

Perpetual was great at working with us to ensure we defined success upfront. The better you know what success looks like before starting the project, the better the results will be.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Native Ed, a nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We hired them to build our website. 

SOLUTION

What was the scope of their involvement?

Perpetual designed and developed our website using Webflow. They also handled all the branding aspects around it, including designing our logo, brand messaging, and brand identity. The team chose our color scheme and produced original artwork. Perpetual also trained me on how to use the website. 

Initially, we came to Perpetual with an idea, and the team helped us figure out how to make it a reality. The team gave us a layout of how the process would work. From there, Perpetual conducted stakeholder interviews; they interviewed my colleagues and me for an hour each to get our general understanding of the website and the project and try to understand what we were doing. 

Due to how our product works, it was very important that the site’s search function worked correctly. We also asked Perpetual to consider that we wanted to put many videos on the site. Since we’re a nonprofit, we also needed users to be able to make donations through the website.

What is the team composition?

Three teammates from Perpetual were at every meeting: a project manager, a teammate who handled the branding and web development, and another team member who handled the copywriting and research. 

How much have you invested with them?

We spent around $35,000–$40,000.

How did you come to work with Perpetual?

I did a Google search that led me to Clutch, where I found Perpetual. 

What is the status of this engagement?

We worked together from February–May 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of Perpetual's work was beyond my expectations. They understood what we were looking for and translated that into a great website. Moreover, they were intellectually curious about our organization and did a lot of research on their own. 

The initial layout they gave us was really helpful since I had never done a project like this one before. Additionally, I didn't know about Webflow before, but it worked really well. We don't have any quantitative metrics yet because we're far from launching our site. 

Initially, we thought we would need to hire a specialized branding agency. Then, we found that Perpetual could include the branding as part of their service. Although we were a bit hesitant since we were unsure if they only did branding on the side, Perpetual turned out to be amazing at branding. 

How did Perpetual perform from a project management standpoint?

They led a highly organized process. The team delivered weeks ahead of time and on budget. They didn't add extra charges when we needed the branding materials put together for another company, even though it was on short notice. 

Throughout the process, we had hour-long, twice-weekly meetings. Although the time commitment was high for us, Perpetual made steady progress. Along the way, they provided excellent communication about the meetings; they sent us an email ahead of time and another one after each meeting, reviewing what we had covered and what would be covered in the next meeting. 

Additionally, we used Slack and Notion for communication and project management. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Although the whole team was great, Matthew (UI/UX Designer) stood out because of how much he did for us. 

What did you find most impressive about them?

Perpetual went above and beyond; they did more work for us in several instances than we could have expected.

Are there any areas they could improve?

They couldn't have done anything better. 

Do you have any advice for future clients of theirs?

Trust their process. I initially wondered about some of their steps, like the hour-long stakeholder interviews. In the end, the interviews turned out to be very valuable. Ultimately, you should trust that Perpetual's team knows what they're doing.