Perpetual

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Goss Goel Free Technology, an IT company. We create fitness apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed a company that could design the UX/UI of our app.

SOLUTION

What was the scope of their involvement?
Perpetual has designed the UX/UI of our Android and iOS fitness application using Adobe. They’ve performed user and competitive research and designed user flows and user personas. They’ve conducted detailed research on our customer base and developed optimal flows based on the results.

What is the team composition?
The team includes a project manager.

How did you come to work with Perpetual?
Perpetual was referred to me by a friend. I approached Perpetual about the project, and they were methodical right from the beginning. They asked me for the requirements, after which they provided me with a timeline and how many people they expected to work on the project. They also explained how they’d complete the work and showcased some of their previous work, which ultimately convinced me to work with them.

How much have you invested with them?
We’ve spent between $5,000–$10,000.

What is the status of this engagement?
We started working together in May 2024, and the project should be done by the end of September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Perpetual has delivered unique designs and flows that align with the current market trends. The feedback we’ve gotten from users has been good.

How did Perpetual perform from a project management standpoint?
Perpetual has performed well in terms of project management. They deliver on time, and we have daily stand-ups to discuss their work. They also provide us with regular progress updates.

We primarily use Slack and Google Meet to communicate.

What did you find most impressive about them?
I’m most impressed with Perpetual’s methodical and organized approach. They are excellent at analyzing our users and competitors to know what would work best to reach our goals.

Are there any areas they could improve?
They’re a little expensive, but we’ve definitely gotten our money’s worth because of their good work.

BACKGROUND

Introduce your business and what you do there.

I'm the senior UX designer at an insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed development services for a new website we were launching. Our goal was to have a good UX and match the design we had created in Figma. There are often differences between designing a product and building the code. We wanted a well-developed site that matched our initial designs. 

SOLUTION

What was the scope of their involvement?

I handled all the site's design in Figma and worked with Perpetual's developers to get the site up and live. We first created the site's designs, and Perpetual provided a team of developers and a project manager. We had an initial kick-off meeting and walked the team through our designs and how we wanted to approach the site. Perpetual built our site using Webflow. 

Our website had interesting uses for images. We had an angled image from our style guide that took some trial and error to implement on Perpetual's end. The site had other features like quoting tools to receive a homeowner's insurance quote and functionality to find an insurance agent.

What is the team composition?

We worked with Shreyansh (Lead UI/UX Designer) and Akshay (Senior Product Designer), who was responsible for Webflow development.

How did you come to work with Perpetual?

My company has employed me for a year, and they were already working with Perpetual prior to that. 

How much have you invested with them?

Our budget was around $40,000.

What is the status of this engagement?

We started working on this project in April 2024, and Perpetual launched our site in early July 2024. The team is still working on minor updates. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We received a lot of praise from our internal team for having such a well-put-together site. Our development process was smooth.

How did Perpetual perform from a project management standpoint?

Perpetual communicated well with us via Microsoft Teams and stayed on budget. Perpetual's development time was very quick. We went from no designs to a fully functional website within three months. The team managed the project well and adapted to our approach. On our end, we used Jira to provide Perpetual with tickets and tasks to complete.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to shout out Akshay's work. He did a great job in development and went above and beyond to meet our tight deadline, which impressed me. It was easy to provide Akshay with feedback, and he made updates quickly. Overall, he was a great developer to work with. 

What did you find most impressive about them?

Perpetual was very good at developing a website that was true to the designs. I was impressed to see the site looked exactly like my Figma designs. Additionally, Perpetual was good at communicating with us. The team got back to us quickly, and we never had to wait for them. 

Are there any areas they could improve?
I can't think of anything Perpetual could improve. 

Do you have any advice for future clients of theirs?

I suggest working with Perpetual through good communication. The team will be able to deliver good results. Perpetual adapts to how you do things and doesn't have a rigid structure. If your company does things a certain way, the team is willing to adapt and won't push back too much, which is nice. 

BACKGROUND

Introduce your business and what you do there.

I’m a business analyst at a home insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We were looking for a team that could help us completely redesign two of our existing websites and launch two new ones. We wanted the websites to be up-to-date and have a more modern look.

SOLUTION

What was the scope of their involvement?

Perpetual helped us redesign two of our existing websites and launch two new ones.

Moreover, they created multiple pages showcasing various aspects of our company. They created pages highlighting different insurance policies and coverages for homeowners, as well as pages for people to report a claim and find an agent. They also made an About page, a leadership team page, a blog page, and a resources page.

We launched the first two sites in 2022, but Perpetual is still working with us to provide maintenance support. They handle a lot of production support and any change requests we have.

What is the team composition?

We work with various teammates from Perpetual, including Akshay (Senior Product Designer). Their principal also contacts us from time to time.

How did you come to work with Perpetual?

We found out about Perpetual through Clutch.

What is the status of this engagement?

We started working with Perpetual in December 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the websites, we’ve seen an increase in leads, traffic, and click-throughs.

How did Perpetual perform from a project management standpoint?

We had a strict timeline, but they’ve delivered everything on time and within budget. They also communicate well. For communication, we use various platforms, such as Jira, Figma, and email. We also hold weekly virtual calls via Microsoft Teams.

Are there any employees from the service provider's team that you would like to shout out to in this review?

We’re very happy to work with Akshay. He produces great work — in fact, he’s managed to do a lot within the deadline we provided.

What did you find most impressive about them?

We’re impressed with the quality of Perpetual’s work, which has exceeded our expectations.

Are there any areas they could improve?

I can’t think of anything Perpetual could improve on.

Do you have any advice for future clients of theirs?

Don’t be afraid to trust Perpetual — they’re experts at what they do. They also take feedback well, so don’t hesitate to raise any concerns.

BACKGROUND

Introduce your business and what you do there.

I’m a general partner at Near Horizon, an early-stage venture investment firm. Our headquarters are located in Oakland, California. We only have three employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We didn’t have a website before this project. It was a crucial project for us because our website would be our portal to the world of companies and founders we needed to work with.

We wanted to work with a partner who could capture what made our firm unique and make us stand out from all the other venture capital websites in the world.

SOLUTION

What was the scope of their involvement?

Perpetual designed and developed our first website for our new firm: nearhorizon.vc. The first step was planning how long the project would take, who needed to be involved, and what we needed to provide them to build the site. 

The second step was the design phase, where Perpetual created many potential designs in Figma that we iterated on for a few weeks. Then, they took the designs and implemented them in Webflow during the development phase. 

Lastly, we had some testing and bug fixing before we were all done.

What is the team composition?

Amish (CEO) was involved in certain phases. Matthew (UI/UX Designer) was the primary designer and the lead on the project. William (Marketing & Design Associate) did all of the copywriting for the website. Finally, we later met Justin (Associate Software Engineer), who was the lead engineer on the project.

How did you come to work with Perpetual?

It was an existing business relationship. I’ve worked with Amish.

How much have you invested with them?

We spent $6,000.

What is the status of this engagement?

We started working with them in the first week of May 2024. The project lasted six weeks and was completed on June 15th, 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ll launch the website next week, so we don’t have metrics yet. However, Perpetual’s quality of work was fantastic; they exceeded our expectations.

How did Perpetual perform from a project management standpoint?

We had an excellent project management experience all around. We communicated through emails, Zoom calls, and Slack.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

They all did a great job, but we’d give a shout-out to Matthew for the thoughtful design of the site, which was the most crucial part of the project.

What did you find most impressive about them?

Our biggest challenge in finding partners is that they don’t usually understand what makes our firm unique, so we end up with something that looks nice but doesn’t stand out. However, Perpetual took the time to understand what was distinctive about our model and what stood out, and they threaded that through the entire website.

Are there any areas they could improve?

The project didn’t take long, but the only area that could’ve been smoother was the communication hand-off between the design and development teams.

Do you have any advice for potential customers?

Perpetual was great at working with us to ensure we defined success upfront. The better you know what success looks like before starting the project, the better the results will be.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Native Ed, a nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We hired them to build our website. 

SOLUTION

What was the scope of their involvement?

Perpetual designed and developed our website using Webflow. They also handled all the branding aspects around it, including designing our logo, brand messaging, and brand identity. The team chose our color scheme and produced original artwork. Perpetual also trained me on how to use the website. 

Initially, we came to Perpetual with an idea, and the team helped us figure out how to make it a reality. The team gave us a layout of how the process would work. From there, Perpetual conducted stakeholder interviews; they interviewed my colleagues and me for an hour each to get our general understanding of the website and the project and try to understand what we were doing. 

Due to how our product works, it was very important that the site’s search function worked correctly. We also asked Perpetual to consider that we wanted to put many videos on the site. Since we’re a nonprofit, we also needed users to be able to make donations through the website.

What is the team composition?

Three teammates from Perpetual were at every meeting: a project manager, a teammate who handled the branding and web development, and another team member who handled the copywriting and research. 

How much have you invested with them?

We spent around $35,000–$40,000.

How did you come to work with Perpetual?

I did a Google search that led me to Clutch, where I found Perpetual. 

What is the status of this engagement?

We worked together from February–May 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of Perpetual's work was beyond my expectations. They understood what we were looking for and translated that into a great website. Moreover, they were intellectually curious about our organization and did a lot of research on their own. 

The initial layout they gave us was really helpful since I had never done a project like this one before. Additionally, I didn't know about Webflow before, but it worked really well. We don't have any quantitative metrics yet because we're far from launching our site. 

Initially, we thought we would need to hire a specialized branding agency. Then, we found that Perpetual could include the branding as part of their service. Although we were a bit hesitant since we were unsure if they only did branding on the side, Perpetual turned out to be amazing at branding. 

How did Perpetual perform from a project management standpoint?

They led a highly organized process. The team delivered weeks ahead of time and on budget. They didn't add extra charges when we needed the branding materials put together for another company, even though it was on short notice. 

Throughout the process, we had hour-long, twice-weekly meetings. Although the time commitment was high for us, Perpetual made steady progress. Along the way, they provided excellent communication about the meetings; they sent us an email ahead of time and another one after each meeting, reviewing what we had covered and what would be covered in the next meeting. 

Additionally, we used Slack and Notion for communication and project management. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Although the whole team was great, Matthew (UI/UX Designer) stood out because of how much he did for us. 

What did you find most impressive about them?

Perpetual went above and beyond; they did more work for us in several instances than we could have expected.

Are there any areas they could improve?

They couldn't have done anything better. 

Do you have any advice for future clients of theirs?

Trust their process. I initially wondered about some of their steps, like the hour-long stakeholder interviews. In the end, the interviews turned out to be very valuable. Ultimately, you should trust that Perpetual's team knows what they're doing.

BACKGROUND

Introduce your business and what you do there.

I’m a program manager at Rock Paper Reality, an AR design agency.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Perpetual?

We needed an on-site team to help us test and deploy a 3D advertising and billboard experience we developed for one of our major clients. We had our internal remote team, but we wanted to see how everything in this project would line up in the real world, so we looked for a team on-site with strong capabilities to understand how a user would approach this experience.

SOLUTION

What was the scope of their involvement?

Perpetual provided QA and user usability testing for an immersive geospatial billboard experience in New York’s Time Square. The team tested and deployed the experience by providing us with video content and running it in AR to show us some of the holes we had. They did this very quickly because we reached out to them on short notice and had a tight deadline.

The team also provided user research to see how technical and non-technical people would react and solutions to address every user better regarding deployment, file sizes, loading speeds, and graphical asset fidelity.

In terms of technology, Perpetual adapted to work within our proprietary platform. Nonetheless, the testing was via iOS and Android mobile devices using the Adobe Aero product stack.

What was the team composition? 

We worked with three members of Perpetual’s team, including Amish (CEO) and two QA and user engineers.

How did you come to work with Perpetual?

A client referred Perpetual to me.

How much have you invested with them?

For this project, we invested $2,500 with them.

What is the status of this engagement?

We worked together throughout December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perpetual's team performed four on-site testing sessions with 20–30 tests with 20 quantitative and qualitative metrics that we wanted to reach. The team also drastically reduced the file size of the project we built and improved loading times.

How did Perpetual perform from a project management standpoint?

Perpetual stayed within deadlines and on budget and was communicative throughout the process. The team also rapidly delivered upon our requests and was responsive via our Slack channel, email, and regular phone calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

The whole team worked collaboratively, and as a team, they were able to move very quickly for us with a thorough and comprehensive approach, which was their real strength as a provider. I was not expecting to get that much work out of a resource I called late in the project.

What did you find most impressive about them?

Perpetual's work exceeded my expectations, considering they had little time to work with, and this was all thanks to their team effort. Overall, we felt like expanding our business with them going forward thanks to their quick turnarounds and reasonable costs.

Are there any areas they could improve?

I didn't think there was anything they could improve on because they exceeded our expectations in a very short time, so all of our feedback for them was strongly positive.

Do you have any advice for potential customers?

Have a clear understanding of your requests, but also be open to their suggestions because they might suggest something spectacular.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a fintech startup. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

Our project had two primary tasks involving web design and web development.

SOLUTION

What was the scope of their involvement?

Perpetual has designed a public marketing website, and we have a third-party host. The team has also worked on the redesign of our application and provided engineering support to execute that redesign. Perpetual uses Figma and Webflow on the design side, and on the engineering side, they use Webflow integrations for the marketing site and JavaScript, TypeScript, React.js, and Next.js for the application.

What is the team composition?

I’ve been meaningfully engaged with four teammates from Perpetual, including their CEO, lead designer, and two engineers.

How did you come to work with Perpetual?

We found Perpetual through a third-party reference. We hired them because of their track record and cost.

What is the status of this engagement?

We’ve been working with Perpetual since May 2023. Our original engagement ended in October 2023, but I decided to extend our engagement due to the quality of their service.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Perpetual has done a fantastic job on the marketing website, over-delivering on expectations given the amount of time and scope of work. On the application design project, our experience is similar. Perpetual has contributed beyond our expectations on the engineering side. The team demonstrates a lot of flexibility in adapting to our changing requirements, which is very valued by our team. 

How did Perpetual perform from a project management standpoint?

Perpetual has provided an appropriate price and executed tasks on time. The team is very responsive; before our engagement started, we mostly talked through video calls and emails. Now, we talk through Slack and video calls.

What did you find most impressive about them?

Perpetual is very responsive to our changing requirements regarding timeline, design, and technical changes.

Are there any areas they could improve?

I can’t think of anything for Perpetual to improve.

Do you have any advice for potential customers?

I don’t have specific advice for potential customers — Perpetual is a great partner to work with.

BACKGROUND

Please describe your company and position.

I am the Founding Team Member of a healthcare company

Describe what your company does in a single sentence.

Provide a national network of advanced primary care provider groups to self insured employers through a single, easy-to-administer shared savings arrangement

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Design and build the MVP Marketplace for employees to select their preferred provider group
• Build a low-code, no-code web tech stack

SOLUTION

How did you find Perpetual?

• Online Search

Why did you select Perpetual over others?

• High ratings
• Pricing fit our budget
• responsiveness

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Take the high level UX design and build detailed UI design for all screens in Figma
• Build into a clickable prototype in Figma
• Build in no-code Webflow, Wized and Xano tech stack
• Execute two rounds of usability testing, synthesizing observations, insights and next steps Refine designs and production web app based on usability testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Usability testing rating improvement
• Performance testing of the web app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every item was delivered on time and the team was incredibly responsive. They were clear about setting expectations and being available

What was your primary form of communication with Perpetual?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed and flexibility, knowledge of no-code tech stack

Are there any areas for improvement or something Perpetual could have done differently?

We stretched Perpetual into broader marketing skills than what was in their wheelhouse. They were flexible and professional but we saw the bounds of what is truly their strength. They were very upfront with us about their strengths and capabilities and they delivered what they said they would.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an AI training and consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

I started my company earlier in 2023 and needed somebody to help me build a professional website. I wasn’t good at creating a website, and my team members were all data scientists that worked on AI, so we hired Perpetual to help us. 

SOLUTION

What was the scope of their involvement?

Perpetual worked on developing my website. I had an existing one, but it didn’t look professional. As a result, they offered to create another one from scratch. It contained an About page, an Offerings page, a Blog page, and a Contact page. We had many conversations about what I wanted, and they designed several pages based on our conversations. 

Moreover, we had a lot of back and forth and meetings. The team also provided ideas that I hadn’t thought of and helped me implement them. The key technologies they used included Webflow and Figma. 

What is the team composition?

Their lead designer led the project, but I worked closely with an intern and another UI/UX developer. In total, I collaborated with 2–3 teammates. 

How did you come to work with Perpetual?

I knew Amish (CEO) and reached out to him to talk about how he started his company since I was doing the same thing. We started the engagement from there. 

How much have you invested with them?

I spent less than $10,000. 

What is the status of this engagement?

Our initial discussions occurred in May 2023, and the project lasted from June–August 2023. The site hasn’t been launched yet since I’m still creating content for it. It will likely go live in September 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I truly appreciated Perpetual’s easy collaboration and turnaround times. They were highly receptive to feedback. The team was even gracious enough to show me how to make changes directly on the website so that I could handle content better. 

How did Perpetual perform from a project management standpoint?

Perpetual met our deadlines and stayed within budget. They used a tracking system where they shared notes after our meetings; their members also created a Slack channel for us to collaborate easily. If we had to leave feedback for each other, we’d leave Slack messages. We used emails to communicate while I was traveling, but most of our conversations were on Slack and meetings. 

What did you find most impressive about them?

The entire team was great. They had good teamwork and were gracious, making sure that nobody dropped the ball. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

I’d be happy to refer Perpetual to anyone who wants to work with an excellent team. This team knows what they’re doing. They’re nice people to work with, and their teammates stick to the timeline, which is great. 

BACKGROUND

Introduce your business and what you do there.

I’m part of the product management team for a stock exchange and financial information company. We have a financial software application where users can access market data. In my role, I’m in charge of helping drive enhancements to our app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

A lot of different pages within our app were a little outdated, so we enlisted Perpetual’s help to modernize them. My biggest challenge was conveying exactly what we wanted for the product.

SOLUTION

What was the scope of their involvement?

Perpetual has helped us with UI/UX design for our app’s pages. Initially, we met with them, provided them with our app, and requested modernizing and cleaning up its UI to make it compliant with the Americans with Disabilities Act (ADA-compliant).

Before engaging with Perpetual, I had designed my own mock-up in Microsoft (MS) Excel that detailed the data placement we wanted. Therefore, I also send that mock-up to them. Given that we had most of our requirements defined, their team has focused solely on making UI/UX design changes as needed. As for the technology stack, they use Figma for the designs.

In addition to UI/UX design, Perpetual has done some market research for some of the app’s pages. They’ve searched online for how our competitors display the type of data we want to display, which has helped us with our brainstorming sessions to ultimately develop the best way to design those pages. Additionally, they’ve conducted some user interviews to get feedback on the product.

What is the team composition?

We’ve worked with 4–5 teammates from Perpetual. However, three teammates have been responsible for doing the bulk of the work. Their team includes a product developer, a company’s principal, and some product developers.

How did you come to work with Perpetual?

We had worked with Perpetual a number of years ago on a similar project. We went with them again when we needed more UI/UX design work.

What is the status of this engagement?

We started working together on this project around September 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Perpetual has done a very good job at cleaning our app’s UI/UX and making it more user-friendly. We’ve only gone live with a few of the pages they’ve been working on. Still, we’ve received a lot of good feedback from customers on them because they’re very pleased with the enhancements we’ve implemented. As a result, the usage of those pages has increased.

How did Perpetual perform from a project management standpoint?

Perpetual is very punctual. We have biweekly meetings lasting an hour, and Perpetual is in charge of running those meetings. They do a great job of synthesizing the different problems that arise and the things they’re working on. Additionally, they’ve done a good job of being very quick to reply to emails. It seems as if they were always online because they’re very responsive.

As for collaboration tools, we hold our biweekly meetings on MS Teams, and Perpetual has used Zoom for the user interviews. On top of that, they use Notion for project management.

What did you find most impressive about them?

Although I don’t have a point of comparison because I haven’t worked with other UI/UX designers, I’ve had a fantastic experience working with Perpetual, so I look forward to continuing our relationship. They’re very professional and organized, and they come in with a lot of good ideas.

Are there any areas they could improve?

It would be great if Perpetual were a little more flexible. They tend to hold on to their ideas and feel strongly about some of their proposals, even when those ideas might not be something we want to present in the product. Still, they do a good job of incorporating our feedback.

Do you have any advice for potential customers?

Work with them! Perpetual will be a welcome addition to your UI/UX design team and present a lot of good ideas, so you’ll have a positive experience.