What evidence can you share that demonstrates the impact of the engagement?
Path Interactive’s thinking helped us to look at our online and offline as truly integrated, and then to target the key companies which fell into our sweet spot. Our technical errors have all been resolved. The website is, for the most part, error-free, and we’ve enjoyed more qualified traffic to it. Our conversion rates on the site have improved.
Their understanding of our brand has been satisfactory and the team is helping us craft an editorial strategy which goes beyond SEO, extending towards our other properties, such as magazines and blogs.
How did Path Interactive perform from a project management standpoint?
They’re responsive, proactive, and customer service-oriented. Emails are answered within a couple of hours at most.
What did you find most impressive about them?
We like them both for their professional knowledge and the culture they seem to engender in their company. The longevity of the people working for them is important, as it speaks to continuity and culture. Given what we do, this is also very important, since we train people to be good managers and leaders. It’s important for us to work with companies that show this type of care around their culture and the environment they provide to employees.
There is nothing we can’t ask, at any time of day, either within or outside working hours. Their ability to focus on client needs, versus selling the next service, makes them stand out. This isn’t always seen with agencies. Their dedication to and focus in not only delivering what is asked but also digging deeper to act as a true extension of our team makes Path valuable.
Are there any areas they could improve?
From a team perspective, it’s great to have a group of people to work with. There’s never a gap if someone’s unavailable, but we do sometimes wish for a single contact person overseeing everything. However, the specialization is too broad to allow this.
Do you have any advice for future clients of theirs?
It’s a question of identifying what needs to be achieved using their services, having that be clear on both the client and the agency side, and determining how much of this should be left out of the scope. Setting foundational goals and key metrics which everyone agrees to is important.