What was the scope of their involvement?
For the CallRail project, ParaCore assessed our business goals and made recommendations. They were in charge of the installation, account setup with CallRail, and setting up the dynamic phone numbers on our website.
They made sure we had the proper interfaces for analytics so we could see how it was all working. The system identifies where calls come from, working through Google Ads. When someone sees an ad, they’re served a unique telephone number, through which they can be tracked.
To initiate it on our site, they had to change the physical manner in which our website was built out to have dynamic phone numbers rather than static ones.
Since then, the team has shifted into doing SEO, PPC, Google ads, and social media marketing for us on Facebook. They create ads, propose strategies, and take on the full responsibility for all of our ads and ad copy.
What is the team composition?
I have worked with four teammates, but I have two main points of contact who serve as account managers. Adam (President & Founder) is available anytime I need him, and they have other teammates internally working on my account.
How did you come to work with ParaCore?
I found them online when I was searching for companies who work with CallRail, as it was a new technology. Adam had intricate knowledge, and the team possessed the expertise I required.
How much have you invested with them?
We’ve spent $75,000–$100,000 so far.
What is the status of this engagement?
We began working together in September 2018, and our engagement is ongoing. I would be unhappy if that were to change.