ParaCore

Please describe your company and your position there.

I am the marketing director for a VC-backed medical device company that manufactures and markets a new treatment option for patients with brain tumors.

My position is responsible for raising awareness and educating patients and physicians about the treatment.

For what projects/services did your company hire ParaCore, and what were your goals?

When COVID-19 led to all in-person events being canceled, we needed to find a way to reach prospective patients and physicians digitally, ASAP.

Our product had only been on the market for a short time, and nearly our whole marketing plan was based around in person events (conferences, advocacy group events, fundraising cancer walks, etc.).

We had been running a branded Google Ad campaign, but wanted to take it to the next level so that we could reach more of our target audience. Our goals were to raise awareness and drive inbound inquiries from physician stakeholders, brain tumor advocates, and prospective patients/caregivers.

How did you select ParaCore and what were the deciding factors?

We reached out to a few different companies to receive quotes. I had worked with ParaCore in a different capacity at a former company, and was always impressed with their team and their work.

Adam spent time with me understanding the goals for the campaign and working through the unique challenges that come with marketing a medical device. Their quote was competitive and we started with a 3-month trial.

The results after 3 months were impressive, so we extended our project and increased our investment.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase, an audit of our existing campaigns and websites, landing page design and development, integrations into Pardot, and the launch of three campaigns: In-Market Patient Campaign, Out-of-Market Patient Campaign, and a Physician Campaign.

How many people from the vendor's team worked with you, and what were their positions?

Four people from the team worked with us on this: Adam, the President & CEO, Bekah, the Director of Accounts, Veronica, the Account Manager, and Mark, a web designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launching the campaign, we have had over 250 inbound inquiries about the company, which has resulted in at least one new account adopting the therapy and at least two patients receiving the therapy after consulting with their physicians.

Describe their project management style, including communication tools and timelines.

Veronica and Bekah are excellent communicators and have been very responsive to our feedback, requests, and reporting needs.

We have a monthly meeting where we do a deep-dive into the prior month's progress and challenges. There have been no issues meeting the communicated deadlines.

What did you find most impressive or unique about this company?

ParaCore is great to work with, with a very friendly, kind team that consistently delivers on their promises and our goals. When presenting the idea of a greater investment into our PPC campaign, a board member recommended going with an agency based in the bay area.

We are happy to find a world-class PPC agency based right here in Phoenix!

Are there any areas for improvement or something they could have done differently?

The only thing I can think of is helping us create a plan for the leads as part of the project steps. Admittedly, that was a bit of an afterthought for us, but Paracore did share best practices and we were quickly able to put a plan together.

Introduce your business and what you do there.

I’m the CMO of an email analytics company. We provide tools for enhancing your email through custom signatures and banners. We also allow users to track their emails to see which recipients are opening them and which ones are ignoring them.

What challenges were you trying to address with ParaCore?

We hired them for direct advertising services.

What was the scope of their involvement?

They helped us set up PPC ads for Facebook, Instagram, and YouTube. They also launched paid search and banner ad campaigns for Google. Their team helps with everything from copywriting to design, and even creating landing pages that the leads we generate are directed to. 

What is the team composition?

We work with Veronica (Paid Media Account Manager) and Bekah (Director of Accounts). 

How did you come to work with ParaCore?

My former boss recommended them to me. I also did some research online.  

What is the status of this engagement?

We started working together in July 2020, and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

We saw results by the second month of working with them. They find ways to qualify more leads while lowering costs for acquisition. They’re smart, responsive, and knowledgeable. The team worked quickly to understand our business so they could help us start generating leads.  

How did ParaCore perform from a project management standpoint?

They’re proactive and act as an extension of our team. If they see an issue, they let us know immediately. They also provide frequent feedback and reports on the efficacy of PPC and ad campaigns. We can communicate with them daily. 

What did you find most impressive about them?

I love their responsiveness and attention to detail. They’re easy to work with and match the urgency of our needs as a startup. 

Are there any areas they could improve?

I don’t have any complaints. 

Do you have any advice for potential customers? 

Call them to discuss your challenges and give them an understanding of your brand. They only take on clients that they’re confident they can help. Make sure they’re the right fit for you.

Introduce your business and what you do there.

I’m the senior director of marketing for Equity Estates. We are an SEC-regulated luxury residence fund.

What challenge were you trying to address with ParaCore?

We needed digital marketing support.

What was the scope of their involvement?

ParaCore created our media buy in the digital space, including Google Ads, Facebook, Instagram, and LinkedIn. We worked collaboratively to evaluate the creative work we wanted to put out. We sent it back and forth in terms of images, copy and first touch ad. We also reworked it until it was where it needed to be. 

What is the team composition?

Bekah (Director of Accounts) is the senior manager and has worked with us from the beginning. Since January, we also have another manager that works with me on a daily basis. I have spoken to Adam (President & Founder) on the phone, as well. 

How did you come to work with ParaCore?

Our CEO and Adam met through an entrepreneur group they’re both in.

How much have you invested with them?

We’ve spent $375,000 in total, roughly $125,000 per year.

What is the status of this engagement?

We began working together around January 2017, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They are killing it regarding lead generation and follow up. We went from 450 leads in January to 815 in July. I couldn’t ask for more.

How did ParaCore perform from a project management standpoint?

ParaCore keeps us updated very well. We meet twice monthly to discuss numbers. Between meetings, we communicate via phone and email. They’re always available and receptive to any questions or concerns, and they provide thorough answers.

What did you find most impressive about them?

The team is completely transparent regarding the fees we pay and what those fees cover. They work to ensure our creative is good, and our buy is done to the best of their abilities. 

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be transparent about what you want and need. They are very transparent, as well. If you’re looking at agencies, you should definitely consider them.

Introduce your business and what you do there.

I’m a marketing executive for a manufacturer and distributor of health care supplies and health care marketing materials.

What challenge were you trying to address with ParaCore?

For quite a long time, we managed our paid ads in-house by multiple people. We had turnover, so it became quite a mess. We also didn’t keep up with Google Ads trends.

What was the scope of their involvement?

ParaCore cleaned up our paid ads and got us on track. They focus on Google Ads and LinkedIn Ads. Their team experimented with LinkedIn Ads because we wanted to understand our audience’s engagement with the platform.

Their team leads the way with most of our text ads. We gave them background and value propositions, and then they took it from there. With visual ads, we either provide them with assets or their team create's them. For our larger accounts, ParaCore implements new ads, queries, and content.

What is the team composition?

We communicate with our two main account managers who also connect us with their technical team to test forms and conversions. We’ve also been in contact with their owner.

How did you come to work with ParaCore?

We worked with a lead generation company that referred us to ParaCore.

How much have you invested with them?

At this point, we’ve probably spent between $90,000–$100,000 on their services.

What is the status of this engagement?

We brought them on board around September 2018, and the engagement’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We track ROI and ROAS (return on ad spend). We want to have a 4:1 ratio for ROAS They’ve been able to maintain that, which is remarkable.

How did ParaCore perform from a project management standpoint?

We mainly communicate via e-mail but also have a monthly phone call. Their team provides monthly stats, including graphs and trends. They also recap all of our meetings, so their team’s transparent and organized.

What did you find most impressive about them?

We’re a complex organization and regularly present them with challenges. ParaCore has offered a wide range of solutions. They try a unique approach to each challenge, which is important.

Are there any areas they could improve?

No, I don’t have any constructive feedback.

Do you have any advice for potential customers?

It’s important to give them visibility into your long-term direction because it helps them to plan their efforts.

Introduce your business and what you do there.

I’m the president and CEO of Mariners Learning System.  We are a Coast Guard-approved online school that teaches people to get their captain’s license. We have over 65,000 graduates and 10,000 students currently taking courses, including some from around the world.

What challenge were you trying to address with ParaCore?

Initially, we needed CallRail implemented to track where calls were coming from.

What was the scope of their involvement?

For the CallRail project, ParaCore assessed our business goals and made recommendations. They were in charge of the installation, account setup with CallRail, and setting up the dynamic phone numbers on our website. 

They made sure we had the proper interfaces for analytics so we could see how it was all working. The system identifies where calls come from, working through Google Ads. When someone sees an ad, they’re served a unique telephone number, through which they can be tracked. 

To initiate it on our site, they had to change the physical manner in which our website was built out to have dynamic phone numbers rather than static ones.

Since then, the team has shifted into doing SEO, PPC, Google ads, and social media marketing for us on Facebook. They create ads, propose strategies, and take on the full responsibility for all of our ads and ad copy. 

What is the team composition?

I have worked with four teammates, but I have two main points of contact who serve as account managers. Adam (President & Founder) is available anytime I need him, and they have other teammates internally working on my account.

How did you come to work with ParaCore?

I found them online when I was searching for companies who work with CallRail, as it was a new technology. Adam had intricate knowledge, and the team possessed the expertise I required.

How much have you invested with them?

We’ve spent $75,000–$100,000 so far.

What is the status of this engagement?

We began working together in September 2018, and our engagement is ongoing. I would be unhappy if that were to change.

What evidence can you share that demonstrates the impact of the engagement? 

Initially, I didn’t want any SEO or PPC work due to prior bad experiences, but ParaCore made a bold guarantee of my satisfaction, saying that I could pay what I felt it was worth at the end of the month. So, I gave it a try. 

After the first month, there was more value than I was spending. There has been an 80% increase in ROI from May 2019 to May 2020. In April 2020, ad spend was $12,000 and ROI was $90,000, which is more than 5 to 1 return. In May 2020, ad spend was $15,578 and ROI was $84,568, more than 4 to 1 return. 

How did ParaCore perform from a project management standpoint?

They have excellent documentation. We have monthly meetings, which are just a formality at this point since they fully know and understand my vision. I don’t have to give much input at all.

What did you find most impressive about them?

They take my vision and turn it into reality. They are like an extension of my company, getting excited about the results and success just like I do. In my experience, this is a rarity. 

Are there any areas they could improve?

No, none that I can think of.

Introduce your business and what you do there.

I’m the CEO of TouchPoint Solution. We invented a consumer wellness device that takes away stress in 30 seconds. We sell by e-commerce primarily.

What challenge were you trying to address with ParaCore?

We hired ParaCore to help with our advertising efforts.

What was the scope of their involvement?

ParaCore manages all of our social media and Google Ads media buying. While I’m particular and come to them with ideas, they’re a collaborative partner. Their team gives suggestions and different ideas. There’s a healthy amount of give and take. Generally, we give them content such as stock images and videos for them to place.

What is the team composition?

I interface with an account manager but there are also 2–3 people who support my account on the backend.

How did you come to work with ParaCore?

I found ParaCore through a referral. When I was on the introductory sales call, I told the account manager about my immediate issue, which was that my Facebook pixel wasn’t firing. The account manager fixed my pixel on the spot. I thought that if their team was that efficient during a sales call, then they were going to be efficient when actually servicing my account.

How much have you invested with them?

We spend about $3,000 a month on their services.

What is the status of this engagement?

We started working together in May 2017 and it’s an ongoing engagement.

What evidence can you share that demonstrates the impact of the engagement? 

We target conversions, so a true ROA (return on ad spend). Our ROA fluctuates based on the seasons and algorithm changes. Whenever possible, ParaCore definitely helps to maximize it.

How did ParaCore perform from a project management standpoint?

We have a standing call weekly. and hold a monthly recap meeting. They’re also always available via e-mail. There team’s good about deadlines. Everything’s ready before sales. They’re great about holiday periods such as Black Friday. During peak season, their team watches 24/7 to manipulate ads.

What did you find most impressive about them?

Their greatest asset is their collaborative personality. They’re truly a partner.

Are there any areas they could improve?

I wish their team helped to make content. That would make the process easier.

Do you have any advice for potential customers?

Come with a plan but also be open to feedback.

Introduce your business and what you do there.

My company is called Aquaman Pools. We’re a pool service, repair, and remodel company based in Scottsdale Arizona. We have 35 employees and service about 1,000 customers weekly. I’m the owner and president of the company.

What challenge were you trying to address with ParaCore?

We wanted to ramp up our growth strategy to get us more leads.

What was the scope of their involvement?

They primarily provide PPC services through Google and social media. Additionally, they’ve done landing page and web interface development for us. Their main responsibilities are digital marketing and design. 

What is the team composition?

I have one account manager and there’s at least one other person on our calls. 

How did you come to work with ParaCore?

I met their owner at a networking function, and we hired them based on the connection we made there.

How much have you invested with them?

In total, we’ve spent about $200,000 on their services so far. 

What is the status of this engagement?

We started working together in January 2017, and they’re continuing to support us.

What evidence can you share that demonstrates the impact of the engagement?

We’ve grown our company in excess of 30% every year that we’ve been working together. Their efforts have definitely impacted our results from a marketing and lead generation perspective. Leads have improved 50%–100% in the time that they’ve been helping us. Web traffic has seen similar growth.  

How did ParaCore perform from a project management standpoint?

They’re very detailed in keeping us in the loop on their progress. The team is detailed through our monthly call. We discuss our most successful keywords and leads. They’re very detailed and good at reporting. It’s been transparent and easy for us to track what’s going on. That’s been beneficial from a business owner’s perspective because we know were are marketing dollars are being spent. They’ve been on time and within budget.

What did you find most impressive about them?

They’re consistent with their reporting, allowing us to make critical business decisions with it. It really helps us forecast our actions moving into the future. That’s a rare offering that I haven’t seen from other vendors. 

Are there any areas they could improve?

I’m very happy with their services and will continue to use them in the future. They’ve done a great job. 

Do you have any advice for potential customers?

The project manager had plenty of good ideas, so it may be helpful to let them direct some of your marketing ideas. Understand their expertise when going into the project.

Introduce your business and what you do there.

I’m the owner of SGI Property Management. We do single-family residential property management in the Phoenix, Las Vegas, and Dallas markets.

What challenge were you trying to address with ParaCore?

We wanted a provider that could effectively help us perform PPC, which wasn’t a task we wanted to do in-house. We had a previous provider but wanted a better option.

What was the scope of their involvement?

ParaCore directed everything related to PPC. Their team created ads for Google and set up tracking capabilities. They made sure their efforts were integrated with our CRM. Their team didn’t leave us to figure anything out. Rather, ParaCore ensured our systems were seamless, clean, and integrated to help us not miss any leads.

Briefly, we tried Facebook Ads. They tested initiatives on the platform to see if we could gain traction. Typically, it’s not a strategy that works well in our industry and didn’t return results.

What is the team composition?

I worked with the owner, Adam (President and Founder, ParaCore). For a good period of time, Giancarlo (Senior Account Manager, ParaCore) was our main point of contact. Toward the end, we worked with another account manager.

How did you come to work with ParaCore?

Prior to working with them, I stumbled my way around the industry for a few years. I’d engaged with other companies but had a relationship with the owner of ParaCore. I expressed frustrations with our past providers and asked if he’d be willing to take on this project, knowing that it was a newer space for them.

How much have you invested with them?

We spent $47,300 over the course of our relationship.

What is the status of this engagement?

We worked together between November 2015–May 2019.

What evidence can you share that demonstrates the impact of the engagement?

To measure success, we looked at the cost per conversion. Since we’re real estate related, the landscape changes quickly. We were with ParaCore so long that they had to adjust throughout the project. When compared to other PPC companies, our cost per conversion was about 30% less and we experienced similar volumes.

How did ParaCore perform from a project management standpoint?

We communicated by e-mail primarily. We also had monthly calls when I received metrics. Their team initiated conversations, which was what I wanted. With previous companies, I had to reach out when ads went stale, performance dropped off, and conversion rates declined. Their team was on me about changes to campaigns. Instead, they did the work and thinking, which was exactly what I wanted.

What did you find most impressive about them?

They learned a new industry, which a lot of people couldn’t do. Their team implemented their understanding quickly. Being in property management, we’re not an attractive space as we intend to attract the people that own rental homes rather than those who want to rent homes. It's an important nuance that can really drive up the ad spend and crush conversions if they didn’t understand the difference. They understood the difference and worked toward our goals the whole time.

Are there any areas they could improve?

No, I don’t have any complaints or recommendations.

Do you have any advice for potential customers?

Stay engaged and communicate with them. They thrive off the insight that’s gained from being within the industry. Help them help you.

Please describe your company and your position there.

I am the Director of Sales and Marketing for Alphagraphics, a print, sign, marketing and apparel company in the greater Phoenix area.

For what projects/services did your company hire ParaCore?

We hired paracore to manage a complicate SEM campaign involving 10 different franchised stores in the greater Phoenix area. These 10 stores are owned by 5 different owner groups.

What were your goals for this project?

Are goal was to attract and capture qualified B2B leads ideal for our services.

How did you select this vendor?

Paracore has a great reputation in the Phoenix area. They were referred to us by several existing clients of thiers. And their specialization in SEM services was a big plus.

Describe the scope of their work in detail.

After we selected this vendor, we had several discover meetings to focus on the scope of the project. We were not an easy vendor to master, given our unique franchise and ownership structures. Paracore set-up separate landing pages for each location, including location-sensitive mapping to be sure leads were funneled to the correct location. This was no easy task.

What was the team composition?

We worked directly with Adam, the principle at Paracore, during the discovery phase and were then handed off to the management team, consisting of 2 direct contacts.

Can you share any outcomes from the project that demonstrate progress or success?

We were impressed by paracore's ability to customize our campaign to work with our unique structure.

How effective was the workflow between your team and theirs?

We experienced great communication from Paracore's team with reliable consistency. Very responsive and alert to our needs.

What did you find most impressive about this company?

I appreciate their ability to be upfront, honest and direct about what we need to do to be successful in this process. SEM can be a very expensive venture if left unchecked, and we felt comfortable with ParaCore at the helm.

Are there any areas for improvement?

Knowing then what we know now, I would have worked on harnessing and focussing our scope early on.

Please describe your company and your position there.

I manage marketing for several education & software businesses.

For what projects/services did your company hire ParaCore?

We hired Paracore to manage search, social and display ad campaigns.

What were your goals for this project?

To test into campaigns and channels that delivered a positive ROI

How did you select ParaCore?

Recommendation from other business colleagues

Describe the scope of their work in detail.

Paracore team manages the targeting and creative development for our campaigns.

What was the team composition?

We work with a day to day account manager, and also occasionally work with a creative manager and director of strategy.

Can you share any outcomes from the project that demonstrate progress or success?

Paracore's team is very knowledgeable and competent. Their reporting is very clear, and they are highly accountable to delivering results. They are also proactive about defining new campaigns, testing new creative and channels.

How effective was the workflow between your team and theirs?

We meet regularly and they deliver email reports in between meetings. The team is consistent and reliable in how they report on and analyze campaigns.

What did you find most impressive about this company?

Their commitment to getting results, and their clarity when presenting analysis and framing decisions that need to be made.

Are there any areas for improvement?

They are great!