Data-Driven PPC Marketing

Bronze
VERIFIED

ParaCore is a pay per click lead generation agency helping high-growth businesses scale using paid media. By harnessing the power of Facebook Ads, Google AdWords, and other social and search marketing platforms, we create a consistent flow of qualified leads at the lowest cost for growing companies. We measure metrics at every step to ensure our clients can easily measure ROI on their marketing.

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2009
Show all +
Phoenix, AZ
headquarters

Portfolio

Key clients: 

ON Semiconductor, Mr. Sparky Electric, and more

Reviews

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PPC for Rental Property Management Company

"They learned a new industry, which a lot of people couldn’t do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2015 - May 2019
Project summary: 

ParaCore managed PPC campaigns on Google and Facebook for a residential property management company. They developed content, implemented tracking features, and integrated campaigns with a CRM to capture leads.

The Reviewer
 
11-50 Employees
 
Phoenix, Arizona
Tim Melton
Owner, SGI Property Management
 
Verified
The Review
Feedback summary: 

Increasing value, ParaCore’s efforts maintained the volume of conversions while reducing the overall cost paid for ads. The team communicated proactively to support the efficacy of initiatives. They developed a nuanced understanding of project goals, which informed a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of SGI Property Management. We do single-family residential property management in the Phoenix, Las Vegas, and Dallas markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ParaCore?

We wanted a provider that could effectively help us perform PPC, which wasn’t a task we wanted to do in-house. We had a previous provider but wanted a better option.

SOLUTION

What was the scope of their involvement?

ParaCore directed everything related to PPC. Their team created ads for Google and set up tracking capabilities. They made sure their efforts were integrated with our CRM. Their team didn’t leave us to figure anything out. Rather, ParaCore ensured our systems were seamless, clean, and integrated to help us not miss any leads.

Briefly, we tried Facebook Ads. They tested initiatives on the platform to see if we could gain traction. Typically, it’s not a strategy that works well in our industry and didn’t return results.

What is the team composition?

I worked with the owner, Adam (President and Founder, ParaCore). For a good period of time, Giancarlo (Senior Account Manager, ParaCore) was our main point of contact. Toward the end, we worked with another account manager.

How did you come to work with ParaCore?

Prior to working with them, I stumbled my way around the industry for a few years. I’d engaged with other companies but had a relationship with the owner of ParaCore. I expressed frustrations with our past providers and asked if he’d be willing to take on this project, knowing that it was a newer space for them.

How much have you invested with them?

We spent $47,300 over the course of our relationship.

What is the status of this engagement?

We worked together between November 2015–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To measure success, we looked at the cost per conversion. Since we’re real estate related, the landscape changes quickly. We were with ParaCore so long that they had to adjust throughout the project. When compared to other PPC companies, our cost per conversion was about 30% less and we experienced similar volumes.

How did ParaCore perform from a project management standpoint?

We communicated by e-mail primarily. We also had monthly calls when I received metrics. Their team initiated conversations, which was what I wanted. With previous companies, I had to reach out when ads went stale, performance dropped off, and conversion rates declined. Their team was on me about changes to campaigns. Instead, they did the work and thinking, which was exactly what I wanted.

What did you find most impressive about them?

They learned a new industry, which a lot of people couldn’t do. Their team implemented their understanding quickly. Being in property management, we’re not an attractive space as we intend to attract the people that own rental homes rather than those who want to rent homes. It's an important nuance that can really drive up the ad spend and crush conversions if they didn’t understand the difference. They understood the difference and worked toward our goals the whole time.

Are there any areas they could improve?

No, I don’t have any complaints or recommendations.

Do you have any advice for potential customers?

Stay engaged and communicate with them. They thrive off the insight that’s gained from being within the industry. Help them help you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEM Campaign for Franchise Group

"SEM can be a very expensive venture if left unchecked, and we felt comfortable with ParaCore at the helm."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Aug. 2019
Project summary: 

ParaCore implemented an SEM campaign for a mutli-franchise local business. The team created landing pages with location-sensitive mapping for each franchise.

The Reviewer
 
51-200 Employees
 
Phoenix, Arizona
Charles Goffnett
Director of Sales & Marketing, Alphagraphics
 
Verified
The Review
Feedback summary: 

ParaCore expertly navigated a complex organizational structure to deliver on every requirement. Proactive and consistent, the team maintained open lines of communication and stayed up-to-date with fluctuating needs. Their candid approach sets them apart from other providers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Director of Sales and Marketing for Alphagraphics, a print, sign, marketing and apparel company in the greater Phoenix area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ParaCore?

We hired paracore to manage a complicate SEM campaign involving 10 different franchised stores in the greater Phoenix area. These 10 stores are owned by 5 different owner groups.

What were your goals for this project?

Are goal was to attract and capture qualified B2B leads ideal for our services.

SOLUTION

How did you select this vendor?

Paracore has a great reputation in the Phoenix area. They were referred to us by several existing clients of thiers. And their specialization in SEM services was a big plus.

Describe the scope of their work in detail.

After we selected this vendor, we had several discover meetings to focus on the scope of the project. We were not an easy vendor to master, given our unique franchise and ownership structures. Paracore set-up separate landing pages for each location, including location-sensitive mapping to be sure leads were funneled to the correct location. This was no easy task.

What was the team composition?

We worked directly with Adam, the principle at Paracore, during the discovery phase and were then handed off to the management team, consisting of 2 direct contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were impressed by paracore's ability to customize our campaign to work with our unique structure.

How effective was the workflow between your team and theirs?

We experienced great communication from Paracore's team with reliable consistency. Very responsive and alert to our needs.

What did you find most impressive about this company?

I appreciate their ability to be upfront, honest and direct about what we need to do to be successful in this process. SEM can be a very expensive venture if left unchecked, and we felt comfortable with ParaCore at the helm.

Are there any areas for improvement?

Knowing then what we know now, I would have worked on harnessing and focussing our scope early on.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Arizona
ID
L15187685
Date of Formation
Apr 10, 2009
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
October 30, 2019