Outsmart Labs

Please describe your company and your position there.

Co-Founder & CEO of The Influencer Marketing Factory

For what projects/services did your company hire Outsmart Labs?

We hired Outsmart Labs to help us push a social media influencer activation campaign on Instagram, YouTube and TikTok. Social Media Ads Management (Facebook, Instagram, Youtube & TikTok).

What were your goals for this project?

The goal of the campaign was to create quality and viral content that would be optimized to reach as many qualified viewers and buyers as possible.

How did you select this vendor?

We work together on certain influencer marketing campaigns: our agency provides the influencer expertise and Outsmart Labs support us with paid media ads management and amplification.

Describe the scope of their work in detail.

Our goal was to raise awareness for a destination for people to travel in. As the campaign started Covid started and we turned it into a dreamy content activation reaching as many people as possible in order to make people more brand loyal to the brand and want to book their first vacation post cover with our client.

What was the team composition?

Our main point of contact with the owner and Cristina and we sometimes talk to each specific activity specialist.

Can you share any outcomes from the project that demonstrate progress or success?

Campaign is generating 10 million + impressions a month, community has grown 46% over 4 months and website traffic increased 230%.

How effective was the workflow between your team and theirs?

Very effective. They understood what we were looking for.

What did you find most impressive about this company?

The quick turnaround time and innovative ideas they have. Always refreshing to speak with them.

Are there any areas for improvement?

Nothing that comes to mind.

Please describe your company and your position there.

Our company provides an alternative treatment therapy for Depression and anxiety that is billed through major insurers and is FDA cleared. I am a member of the management team.

For what projects/services did your company hire Outsmart Labs?

We drive most of our new patient flow through direct community outreach. We had a need to build a strong presence with our digital marketing efforts and engaged Outsmart Labs to manage the entirety of these efforts.

What were your goals for this project?

We had to ensure that we were spending appropriately on all digital fronts, developing our social media presence, producing quality content whether in video or content form, development of our website and conversion tools, and integrations with our systems. Outsmart Labs was hired as a fully encompassing digital marketing agency to manage all of these needs.

How did you select this vendor?

We knew of Outsmart Labs via a personal relationship that we had with its CEO. We interviewed a couple of additional firms and ultimately felt very comfortable that Outsmart Labs would represent us the same way they would themselves.

Describe the scope of their work in detail.

They manage the entirety of our digital marketing efforts including: Content creation, website development, local SEO efforts, google ad products, social media, Youtube, marketing collateral development, branding, systems integration and the fully encompassed strategy for anything digital.

What was the team composition?

We deal directly with David and his team . They have all been with us since the start and we have not experienced any turnover. Our direct interaction is with about 5 team members but David is involved in everything.

Can you share any outcomes from the project that demonstrate progress or success?

Overall we have seen very strong results on the digital front and are very happy with the firms performance.

How effective was the workflow between your team and theirs?

It has been very seamless, collaborative and effective.

What did you find most impressive about this company?

The dedication to detail and energy that they put into our project is impressive.

Are there any areas for improvement?

NO!

Please describe your company and your position there.

TradeFan (www.tradefan.com) is the Only Fantasy Sports Stock market. The platform is essentially an electronic exchange in which users can trade their favorite players’ and teams’ stocks in real time, much like the NASDAQ. Tradefan brings a twist to your everyday Fantasy Sports by including real time trades, making our game extremely sticky (see the metrics attached). I work as the Business Development Director at TradeFan

For what projects/services did your company hire Outsmart Labs?

The objective is to acquire players through different social media platforms (Instagram, Facebook, Google...) and influencers campaigns. They are helping us to gather key marketing metrics. They are also lowering the acquisition costs, helping us scaling our products. Also, they are working on the legal side by unblocking the different legal advertising barriers that Facebook puts.

What were your goals for this project?

Our main goal was to lower the acquisition costs by exploring different marketing avenues. We will then increase our budget and OutSmartLabs will manage our marketing budget on a large scale.

How did you select this vendor?

David, OutSmartLabs's CEO, did a great job by helping us through the different marketing steps that we made with TradeFan since 2016. He also did a great job with the Race movie that used OutSmartLabs for the marketing aspect.

Describe the scope of their work in detail.

- Acquisition: used Facebook and Influencer marketing to acquire players for the platform. Created very efficient banners. - Reporting: he created a very accurate and helpful reporting method that help us monitoring the different aspect of our marketing assets. - Strategy: OutSmartLabs is helping us on the strategic side of the platform. They gave us incredible advice that is helping us moving forward with the project, giving us a tremendous marketing power in the Fantasy Sports industry.

What was the team composition?

2 people are involved in the process. David, the CEO, is here to give an overview and great advices on the different aspects of our business. He is also monitoring marketing budgets and strategies on a daily basis to keep improving our metrics. Rachel gives us amazing reports that definitely give us the right direction to follow

Can you share any outcomes from the project that demonstrate progress or success?

We have a very low acquisition cost ($5) and our CPC and CPR are incredibly low.

How effective was the workflow between your team and theirs?

Very effective. The team is very responsive (less than 1h) and helpful. We used emails, texts and they gave us access to all the metrics that we need to improve our game.

What did you find most impressive about this company?

The vision they have on our industry. Marketing is a central piece in Fantasy Sports (user acquisition) and they are very modern on the marketing approach. We have a very specific product and it is very challenging to target our consumers. They did a great job on the creative and marketing assets. They are thinking and brainstorming a lot before making any comment or suggestion, and we consider them as a part of our team. They see the potential very quickly and we really want to grow with them.

Are there any areas for improvement?

No. We worked with many marketing agency and it's by far the most efficient one.

Please describe your company and your position there.

I'm the co-founder and art director at MamboMambo a brand-driven studio based in Québec City, The company has seven employees, and we take organizations through the process of rebranding or creating a digital product/platform.

For what projects/services did your company hire Outsmart Labs?

We worked together on a marketing landing page for Make Up For Ever dedicated to generating more foot traffic in-store.

What were your goals for this project?

For a specific time, the marketing strategy and the website for Make Up For Ever were able to reach the client's goals which were to book more appointment and generate foot traffic in-store via special offers.

How did you select this vendor?

The quality of the first proposal and the ideas they shared even before being selected for the project made OutSmart Labs the marketing agency we were looking for.

Describe the project in detail.

The main goals and objectives we discussed as part of our first, and within two weeks, we had the first formal proposal and web design. A month later, the website and the marketing strategy was in place. Afterwards, they helped provide information and new strategies to improve the ideas already in place.

What was the team composition?

We were assigned with two project manager, one web developer, one web designer and 1 QA specialist.

Can you share any outcomes from the project that demonstrate progress or success?

The client more than doubled the number of appointments and generated a ton of foot traffic in-store through special offers.

How effective was the workflow between your team and theirs?

The frequent updates and many follow-up emails helped keep the project in progress mode.

What did you find most impressive about this company?

Our team was blown away by the many ideas provided throughout the projects.

Are there any areas for improvement?

Nothing could've been smoother throughout the project, and they handled everything perfectly.

Please describe your company and your position there.

Founding & Managing Partner at Effective Capital. Investment banker, advising Large & SME companies in their expansion in the US market.

For what projects/services did your company hire Outsmart Labs?

Our clients are successful businesses in their respective countries and are turning to digital marketing as a way to penetrate a new market quickly.

What were your goals for this project?

My clients are looking for ROI driven, forward thinking, quickly scalable digital strategies in order to gain brand awareness and sales. Our goal was to use a company that knew the US market while still understanding the business questions someone coming from oversea can have when entering a new market.

How did you select this vendor?

I was put in contact with the owner of the agency by a current client of Outsmart Labs who told me about his success he was having with Outsmart Labs. I had been following his growth and constant success and decided to meet with them. During the first meeting the CEO had a full analysis of one of my client ready with different ways he was suggesting to tackle the market. Over my career, I heard a lot of digital marketing presentation, but that one was different as I heard about new technologies and emerging channels that I had never heard about before. I was convinced leaving the meeting and glad I made that choice.

Describe the scope of their work in detail.

It varies. Depending on my clients needs OSL creates a tailored made proposal that matches the needs. Starting with general digital strategy, content marketing, social media marketing, Local SEO/ SEO, PPC, Programmatic, Tiktok, etc

What was the team composition?

I deal primarily with the owner but they have a project manager that ensures everything runs smoothly and have an expert per channel we use.

Can you share any outcomes from the project that demonstrate progress or success?

Every company that I represent that hired Outsmart Labs over the years is still present in the US, growing and current client of the agency. From driving e-commerce sales to more than $1M a month, to increasing foot traffic to physical stores, to growing online communities it has been a great success.

How effective was the workflow between your team and theirs?

Workflow is always great. The team responds at all time and works long hours if needed. They constantly propose innovative strategies and ways to improve. The CEO is the main figure of the agency but the teams I’ve dealt with over the years has changed very little and is extremely skilled.

What did you find most impressive about this company?

How they are constantly on the forefront of emerging technologies and platforms. They constantly try to improve themselves and they are always looking for something better (at least that’s the impression I get). They are always true to their words and explain the process very accurately so there are very few surprise along the way.

Are there any areas for improvement?

I wish they reopened an agency in Europe to help US companies enter the French, UK, Russia, Israel or other markets.

Please describe your company and your position there.

French American Chamber of Commerce of Florida. The French-American Chamber of Commerce of Florida is a not-for-profit organization which mission is to foster business relationships between France and the United States. Its goals are: • To provide high quality services to its members through business orientation, networking opportunities, education and training activities and employment services. • To promote economic, financial and commercial relationships between France and the United States. • To support French companies willing to set up their activity in Florida. • To facilitate the development of trade relations between French and American companies.

For what projects/services did your company hire Outsmart Labs?

Looking to get new French and American businesses in Florida to join the Chamber of Commerce. To clean our database. To reduce lead acquisition cost by 50% To grow email list to 13,000 prospects

What were your goals for this project?

To get new French and American businesses in Florida to join the Chamber of Commerce. To clean our database. To reduce lead acquisition cost by 50% To grow email list to 13,000 prospects

How did you select this vendor?

I attended to a round table where David Azar was presenting his expertise and was convicted that the agency could be a good fit. What a great team !

Describe the scope of their work in detail.

Social media adds Google adds

What was the team composition?

Project manager Expert for social media adds Expert google adds

Can you share any outcomes from the project that demonstrate progress or success?

Reduced lead acquisition cost by 50% Grew email list to 13,000 prospects

How effective was the workflow between your team and theirs?

Flawless.

What did you find most impressive about this company?

Their availability, reactivity, and out-of-the-box thinking stand out. Flawless execution.

Are there any areas for improvement?

Not that I witnessed during our partnership.

Please describe your company and your position there.

Sandra Debuire is one of the Top Real Estate Agent of COLDWELL BANKER REALTY

For what projects/services did your company hire Outsmart Labs?

Social Medias Ads, Google Ad Words and YouTube Ads

What were your goals for this project?

Increase my visibility on Social Medias to acquire potential qualified buyers or sellers.

How did you select this vendor?

I attended a presentation of his President, David Azar at a Ernst & Young round table and I was impressed by his expertise and achievements for his clients. I contracted within a week and I don't regret it as he and his team helped me a lot.

Describe the scope of their work in detail.

Facebook Ads Instagram Ads Google Ads Words You Tube Ads Landing pages And David Azar just pushed me to start developing TikTok ads and I am happy to follow his guidance

What was the team composition?

One project Manager One Expert for each channels And the constant follow up of the President

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Outsmart Labs, I increased my presence 10 times and it reduced my Lead Acquisitions cost by 30%.

How effective was the workflow between your team and theirs?

Very easy to communicate each time it was needed and I receive regular reports on the different activities

What did you find most impressive about this company?

Their expertise, flexibility, reliability, and the amazing results they achieve set them apart.

Are there any areas for improvement?

This company improves before I feel the need for.

Please describe your company and your position there.

I am a senior associate and manage digital marketing for an insurance broker headquartered in Miami, FL with 80 employees.

For what projects/services did your company hire Outsmart Labs?

We hired Outsmart labs to generate personal insurance leads through various digital marketing channels.

What were your goals for this project?

To build a new sales/revenue channel for the firm.

How did you select this vendor?

We interviewed five different firms. They proved to be the best choice by far - their team was far more creative, flexible, and knowledgable.

Describe the scope of their work in detail.

Digital strategy, building digital assets, paid advertising, SEO, Local SEO, and various other methods designed to generate leads.

What was the team composition?

We work closely with the CEO and several account managers who specialize in different areas.

Can you share any outcomes from the project that demonstrate progress or success?

Significant increase in online leads.

How effective was the workflow between your team and theirs?

They are always available to us via email, phone, text, etc.

What did you find most impressive about this company?

Their ability to find unique and creative solutions to complex problems impressed us.

Are there any areas for improvement?

So far so good!

Please describe your company and your position there.

I am the Ceo of my company and a franchisee owner. We teach survival skills and learn to swim lessons to the babies, children and also kids. I have 12 employees and we are present in Miami, Doral, Hialeah, Coral Gables. We rent our pools but we are going also at home.

For what projects/services did your company hire Outsmart Labs?

We hire Outsmart LAbs in order to increase our visibility on Social Media. They monitors also our publications and tell us what it works and what it doesn't. They help us to identify the business which can have the same targets than us.

What were your goals for this project?

Increase our customers, our calls and our reputation.

How did you select this vendor?

We assist at a presentation and we have been interested in what they was offering.

Describe the scope of their work in detail.

We had a series a meeting in order to explain what we are doing and what kind of customers we can have. They looked at our website in oder to see if we can do so improvment. They tracked during a couple of weeks the key words people used to find us. The first month was dedicated to the observation and then they started to establish a strategy in order to attract more customers.

What was the team composition?

I was in contact with the responsible of the company and also with one of his collaborator. Until now, I have always the same contact.

Can you share any outcomes from the project that demonstrate progress or success?

Until now, my numbers of followers have increased and I have got more views on Social Media.

How effective was the workflow between your team and theirs?

We have a monthly physical meeting with the persons they was working on my business. The rest of the time we exchange by email or by phone. They are fexible and profesional

What did you find most impressive about this company?

The company knows what they are doing. They have been very helpful, professional and they don't impose anything they advise you and they give some ways of improvment. They proposed also advanced marketing tools. For some tools, they propose you new tools before anyone esle.

Are there any areas for improvement?

Everything can be done faster but the quality takes times. I don't see any areas of improvement for the moment.

Please describe your company and your position there.

I am CEO and co-founder at S4M.

For what projects/services did your company hire Outsmart Labs?

Outsmart Labs helped us and is still helping us to better understand the value and the operational process of getting Local SEO.

What were your goals for this project?

To be able to provide the right strategy to our clients, and to better position S4M as a Drive-to-Store Platform

How did you select this vendor?

Outsmart Labs has been recommended to me by two different people, we wanted to test their service on a first campaign, then we decided to continue with a monthly mission for several clients.

Describe the scope of their work in detail.

They are in charge of providing the right content and the right information for our clients at a local level. While they provide this service at scale, the whole point is to ensure and optimize a local presence on every Local Search Engine available to increase the traffic in stores, retails, dealership and restaurants.

What was the team composition?

I've worked closely with their CEO to design the offer, then we have an account manager for each of our campaigns.

Can you share any outcomes from the project that demonstrate progress or success?

It varies on the verticals and the stores' footprint but all of our clients decided to continue the service after observing an increase of their traffic and satisfaction from their customers.

How effective was the workflow between your team and theirs?

After a test phase of 1 month, we understood how to scale the business an make it easy for everyone.

What did you find most impressive about this company?

They are very pragmatic about the business. Reactivity is a must-have to work with us and they crush it! Kindness is truly in the culture of this company.

Are there any areas for improvement?

Their results match our expectations.