Otter Public Relations

BACKGROUND

Please describe your company and position.

I am the CEO of Harvey Nonprofit Consulting Group

Describe what your company does in a single sentence.

We provide training for nonprofits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Heighten awareness of organization

SOLUTION

How did you find Otter Public Relations?

• Online Search
• Referral

Why did you select Otter Public Relations over others?

High ratings

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

     1. Objectives and Goals
Purpose: The communications plan is designed to promote the organization's upcoming training programs and increase awareness of its courses. The goal is to drive enrollment, strengthen the organization's reputation, and engage past participants.
Goals:

• Increase course enrollment by 25% in the next six months.
• Expand social media following by 15%.
• Improve email newsletter open rates by 10%.

     2. Target Audiences
Primary Audience:Professionals seeking upskilling: Mid-career professionals looking for certifications or specialized training to advance their careers.
Corporations: HR departments or managers looking for training programs for employee development.
Secondary Audience:Alumni: Individuals who have already completed training and may return for advanced courses.
Industry influencers: Experts or organizations that can amplify the training organization's message.
     3. Key Messages
The training organization offers industry-leading courses with expert instructors.
Flexible learning options (online, in-person, hybrid) to suit busy professionals.
Proven success rates: Highlight testimonials or statistics on how past participants have advanced in their careers.
Corporate packages available for employee development.
     4. Communication Channels
Website: Ensure updated course information and an easy-to-use enrollment portal.
Social Media: Promote training programs through LinkedIn, Facebook, Instagram, and YouTube with targeted ads, testimonials, and course previews.
Email Marketing: Monthly newsletters and course reminders to current subscribers, along with lead-nurturing emails for those who have expressed interest.
Paid Advertising: Google Ads and social media ads targeting professionals and corporate HR managers.
Public Relations: Press releases announcing new programs or certifications and partnerships with industry leaders.
     5. Deliverables
Social Media Campaign: Create and post weekly content across platforms highlighting upcoming courses, testimonials, and key achievements.
Email Campaign: Design and send a series of emails promoting courses, including reminder emails, special offers, and follow-ups for prospective participants.
Promotional Materials: Develop flyers, brochures, and digital content for the website and downloadable PDFs with program details.
Course Videos: Short videos showcasing instructors, course content, and participant success stories to be shared on social media and the website.
     6. Timeline
Month 1:Update website with new course details.
Launch first round of email and social media campaigns.
Month 2:Start targeted advertising campaigns on LinkedIn and Google.
Reach out to past participants for testimonials and alumni engagement.
Month 3-6: 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

25 percent increase in course enrollement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They delivered on time.
• Visibility of company was raised.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Customer service

Are there any areas for improvement or something Otter Public Relations could have done differently?

no

UPDATED REVIEW

This review was published on September 28, 2024.

Jacquiline Cox
Contracted Brand Strategist, Harvey NPO Consulting GroupConsulting

Montgomery, Illinois

1-10 Employees

Sep 2024 - Sep 2024

Less than $10,000

Not verified

Project summary
A brand strategy company hired Otter Public Relations to create a detailed article for a third-party customer. The team worked on posting the article on websites to improve the customer’s brand expansion.

Feedback summary
Otter Public Relations delivered a well-written article despite having limited details, meeting expectations. The team managed the engagement effectively. Their resources were fast, efficient, and cost-effective. Overall, the engagement was highly successful.

BACKGROUND

Please describe your company and position.

I am the Contracted Brand strategist of Harvey NPO Consulting Group

Describe what your company does in a single sentence.

Brand strategy 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Brand expansion for my client

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR took the small information I gave them about my client and crafted a beautiful and detailed article about my client and posted it on one of the most efficient websites to gain them more clientele 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

That it would put my clients organization in the light of others that would benefit from her services 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fast, efficient and cost effective 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with how well they wrote the article after receiving few details.

Are there any areas for improvement or something Otter Public Relations could have done differently?

None.

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am an author of Math Science History

Describe what your company does in a single sentence.

I am a podcast author.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Media Exposure
• To learn about Otter

SOLUTION

How did you find Otter Public Relations?

Instagram

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I was PR curious, and so I thought I'd give Otter PR a go with a trial run of one article. I gave them my information and they responded very quickly with an article about my work. I reviewed it, made a few edits and sent it back. Within a couple of days, the article was published. It was expedient and top-notch!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The greatest measurable outcome was the press that I am able to use to pitch my services and my presence in interviews. It's a fantastic article and I could not be happier with their exceptional writing and their expedient service! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything above and beyond my expectations. I really thought it was going to take longer, but the turn around time was much faster and very impressive. I really had no needs because they were very thorough in gathering my information on the front end. 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I liked that I had a human to email to, and that they responded. I was very impressed with their writing services, and the article that was created for me! And I was pleased with the fast turnaround time for creating and publishing the article. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

No, not really! It was a fantastic experience. 

BACKGROUND

Please describe your company and position.

I am the Owner of JCrump & Associates

Describe what your company does in a single sentence.

We provide Financial Services to retirees and pre-retirees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to increase our visibility to retirees and those planning for retirement, emphasizing our expertise in tax-efficient retirement strategies.
• We needed general visibility beyond SEO
• We needed the authority that an article of this type would bring

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase our visibility to retirees and those planning for retirement, emphasizing our expertise in tax-efficient retirement strategies.

Otter PR provided an article that clearly explained our services and how we help clients keep more of their retirement savings. Their team included financial service-savvy writers. I found them through a Google search, and we worked together for about seven weeks. The cost was a smart investment for the value we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has been a hit, boosting our SEO and bringing more clients to our door who are looking for tax-saving retirement strategies. Otter PR's project management was smooth, and I have no suggestions for improvement. My advice for future clients is to let Otter PR know the unique benefits you offer, and they'll make sure the world knows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and actually before the date expected. - Completely as requested!

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with how quickly they responded and how flawlessly they delivered the finished product.

Are there any areas for improvement or something Otter Public Relations could have done differently?

I could not be more pleased with the outcome

BACKGROUND

Please describe your company and position.

I am the Global Brand Director of Blithe

Describe what your company does in a single sentence.

Owner of Blithe Skincare brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increasing brand awareness
• Improving web references through backlinks
• Increasing brand sales during events and promotions
• Introducing new products
• Informing brand's exhibition attendance

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ladies who were in charge of our account (Gabrielle Lask and Danielle Gober) were very passionate. Their efforts significantly enhanced our online presence and brand visibility. They played a key role in developing and executing a comprehensive PR strategy tailored to our needs as a skincare brand, targeting both new and existing audiences.

Scope of Work:

• Brand Awareness Campaigns: Otter team created a series of well-structured PR campaigns that introduced our products to a broader audience. They utilized a combination of press releases and  feature articles to keep our brand in the spotlight.
• Media Relations: They maintained and leveraged strong relationships with industry-relevant media outlets, ensuring our brand was featured in key online publications, which significantly contributed to increased visibility.
• Amazon Sales Promotion: One of the highlights of our collaboration was their successful effort in increasing Amazon sales. By publishing strategically timed articles about our products and sales events, they drove traffic to our listings, directly impacting sales performance.
• Content Development: The team was responsible for writing and distributing high-quality content that aligned with our brand values and goals. This included articles on product launches, promotions, and seasonal sales, all designed to engage customers and drive conversions.

Key Deliverables:

• Published Articles & Press Releases: Multiple articles and press releases about our brand and products were published across various platforms, contributing to consistent brand exposure.
• Increased Online Presence: Through their continuous efforts in media outreach and content creation, we experienced a measurable increase in online visibility, particularly in the beauty and skincare sectors.
• Amazon Sales Growth: Their targeted promotion efforts led to a significant increase in our Amazon sales, especially during key sales events and product launches.

To sum up, their dedication, creativity, and strategic approach contributed greatly to the growth of our brand and its presence in the competitive skincare market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every time there was a +200% surge in sales on Amazon or our website, tracking features proved the link to be related to articles published through Otter team's efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Round the clock availability of the team was impressive. It would take maximum 10 hours for the team to get back in touch with me and help me with my inquieries. 

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their work ethic, enthusiasm, and passion for my brand were highly commendable.

Are there any areas for improvement or something Otter Public Relations could have done differently?

It would have been a much longer lasting relationship if they had more variety in their skincare industry related connections.

BACKGROUND

Please describe your company and position.

I am an executive of Spillway Group

Describe what your company does in a single sentence.

Help individuals and organizations build and scale their social impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to boost our website's SEO and get our business in front of more eyes online.

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• Great culture fit
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR wrote an outstanding article that really showcased our business. Their team was full of pros who know how to write for the web. A friend recommended them, and in just four weeks, they delivered a fantastic piece. The cost was worth it for the quality and service we got.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the article was published, we've climbed the SEO ranks and gained more exposure. Otter PR was a breeze to work with, and I can't think of anything they need to improve. My advice? Trust their process, and you'll see results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and timely.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

They were quick, the article was well-written, and it's helped establish our business as a leader in our field. They're the go-to team for anyone needing to get their name out there.

Are there any areas for improvement or something Otter Public Relations could have done differently?

I have no complaints.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of www.get-found.co.za

Describe what your company does in a single sentence.

We are an SEO agency based in Cape Town, South Africa with clients locally and internationally. Our unique hybrid SEO model uses the latest AI technology and is packed with features and value.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Public relations at an affordable price
• Service that is quick and efficient
• Long term thinking

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR delivered a top-notch article that perfectly captured our unique approach to SEO. Their team was composed of skilled writers familiar with the SEO industry. I found them through a Google search, and we worked together for an efficient six-week period. The cost was reasonable for the high-quality service provided.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has significantly boosted our website's SEO ranking and brought us more exposure. Otter PR's project management was seamless, with excellent communication. My advice to future clients is to give Otter PR the details they need, and they'll deliver results beyond expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on all the agreed metrics and their communication and service is top notch. Very impressed and highly recommend the Otter PR Team. Well done guys.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Service, turnaround time, speed responding to emails, culture fit and general can do attitude.

Are there any areas for improvement or something Otter Public Relations could have done differently?

They delieverd on all levels and didnt have any issues.

BACKGROUND

Please describe your company and position.

 I am the Chief Strategist of a consulting company 

Describe what your company does in a single sentence.

We are the go to organization helping companies with DEI Strategies and Leadership Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increase online visibility and credibility through public relations

SOLUTION

How did you find Otter Public Relations?

ad

Why did you select Otter Public Relations over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to boost our online visibility to attract more clients interested in DEI and leadership consulting.Otter PR crafted an insightful article that showcased our expertise in DEI and leadership. Their team included writers who specialize in corporate consulting. I found them through a referral, and we collaborated for a total of six weeks. The cost was reasonable for the value we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has helped improve our SEO ranking and we've seen a noticeable increase in inquiries. Otter Public Relations' project management was efficient and effective. My advice to future customers is to clearly articulate your goals, and Otter PR will take care of the rest

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they were responsive within 24 hours of everything that I submitted back to them. Within a week we had the article up and in play. 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

timeliness, ease of use, and true to word. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

None that I have noticed. 

BACKGROUND

Please describe your company and position.

I am the CEO of Summit Tax Solution

Describe what your company does in a single sentence.

Summit Tax Solution is a business that specializes in providing tax services, financial consulting, and payroll management. The company focuses on helping clients navigate the complexities of tax preparation, financial planning, and compliance. Summit Tax Solution also offers customized solutions, including AI integration to streamline business operations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Summit Tax Solution needed to improve our website's SEO ranking to attract more clients and establish our authority in the financial services sector.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR crafted an informative article that perfectly highlighted our tax and financial expertise. Their team included knowledgeable writers with a good understanding of the financial industry. I found them through a Google search, and we worked together for a swift five weeks. The investment was worthwhile for the visibility we gained.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The published article has significantly boosted our SEO and we're seeing more inquiries from potential clients. Otter PR's team was on point with their project management, and I didn't see any need for improvement. To future customers, I'd say trust their process and be ready for great results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they were proactive in understanding and responding to our specific needs, ensuring that every detail was addressed promptly and effectively. Their dedication to meeting deadlines and their flexibility in accommodating our requirements made the entire process smooth and stress-free.

We were thoroughly impressed with their commitment to excellence and customer satisfaction.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about this Otter PR was their innovative approach to storytelling and their deep understanding of our brand. They didn’t just craft messages—they created narratives that resonated with our audience in a meaningful way.

Their ability to blend creativity with strategic thinking was truly impressive, and it set them apart from other firms we’ve worked with. The personalized attention and commitment to our success made the experience unique and highly effective. They're a fantastic asset for any business looking to enhance their market presence.

Are there any areas for improvement or something Otter Public Relations could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the author of Surviving The Hive. My goal was to gain notoriety, visibility, and mass appeal for my book. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

My book was already published. Originally, the book was only on Amazon, but as it got five-star reviews, it got more in the algorithm's rotation, and the book started to show up on about 7–8 sites. I hired Otter Public Relations to provide PR services for publishing my book. 

SOLUTION

What was the scope of their involvement?

Otter Public Relations provided PR services for my book using AI tools. The team posted AI reviews on my book's Amazon page and promoted my book on several different social media platforms. The team also placed an article in The Women's Journal.

What is the team composition?

I was in contact with three teammates from Otter Public Relations. 

How much have you invested with them?

I spent around $30. 

How did you come to work with Otter Public Relations?

I found them through a social media advertisement. I loved their ad; it looked very professional. I also appreciated the video on their ad and everything they said; I was interested in the opportunities to put my book in national publications. I'm old school in a lot of ways, although I have some new school philosophies, and I like to hear the names of newspapers and TV companies for advertising and marketing. Otter Public Relations presented me with opportunities and prices.  

What is the status of this engagement?

We worked together for a week in August 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although Otter Public Relations' work just went live yesterday, I definitely saw a buzz when the ads were published. The AI reviews they posted were really good; they were detailed because the AI tool read my book. I'm printing out the review and will use it at different locations. I've already talked to people who loved the review and will let me have a display with it on.

How did Otter Public Relations perform from a project management standpoint?

I was in contact with the Otter Public Relations team through video calls. After an initial meeting, we also communicated through email. When I sent them an email, they replied very quickly. They shared the partnership criteria for the partnership through email, including the price for their monthly retainer. The team's pricing is pretty standard compared to what I've seen from other providers. 

What did you find most impressive about them?

I'm detail-oriented and cut and dry when it comes to production; I don't appreciate it when someone's pitch doesn't match their production. Otter Public Relations' production outperformed their pitch. I was also really impressed by how on top of things the team was. I just wish I had the budget to take advantage of everything they offer. 

Are there any areas they could improve?

I have nothing negative to say about Otter Public Relations; I was very satisfied with their services.

Do you have any advice for future clients of theirs?

I would show any interested party what Otter Public Relations did for me and tell them what I've already said in this review. It's hard to find service providers with standards that live their mission statement and goals. I would recommend taking advantage of being connected with such a service provider as much as possible. 

BACKGROUND

Please describe your company and position.

I am the CEO of Rocket Launch Media

Describe what your company does in a single sentence.

Digital marketing agency focused on generating leads for service based businesses via local seo and paid ads

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

Press release

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a project where otter PR published a press release for my digital marketing agency on US business weekly… Within three days the presss release was published. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes when it comes to this campaign was the social proof that I get to measure via social media postings as well as the back link to my website that can be measured via search engine optimization software

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time… Everything when it comes to the press release  was generated via the questionnaire on their sales page and the publication email automation was sent to me right when the press release was distributed to US business weekly and published

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the great offer I was given and how much value they created on their YouTube and social media.

Are there any areas for improvement or something Otter Public Relations could have done differently?

The only thing that could've been done differently is if I was able to choose the specific publication that I wanted to be published on.