What was the scope of their involvement?
In our initial meeting, we presented the brief with our objectives and goals. The first exercise was a 30-second television commercial and a web equivalent. We did a series of seven or eight vlogs with a landing page on our website. We had a tight, four-week timeline and a lot of information to convey.
We wanted to keep the television portion of the budget small and asked them to devise a well-balanced social media campaign. They made recommendations on the best locations and audiences to invest in. We adjusted our tactics as we worked through the project.
We let them bring a fresh, creative approach to the subject. They presented us with the commercial script, which we adjusted to emphasize high points and more brand specifics. We gave them guidelines for casting, and they found the perfect actor in the first round. I wrote the content and practiced with the actor for the vlog shoots, while Oranje provided the set, studio, equipment, and crew.
All of the exercises needed to be completed with very little notice. We recently completed a showroom and wanted to use it for a 15-second ad. We spent a day on-site to capture beauty shots in the showroom, the interiors of another property, and exterior shots of a third location. I think this is outside the work they normally do. The project wasn’t very specific and they had to adjust to the exercise.
We recently changed the name and logo of one of our brands, so we’re planning a sequel to inform our audience about the changes. We’ll run that commercial for several weeks before we do another update.
What is the team composition?
For the first ad, we worked with a team of about five, including the producer, a sound technician, and a camera operator. For the vlog, we had the actor, Julien (Vice President, Oranje), and two technical people on camera and sound. We also worked with a photo director, a model, and a producer on a more recent project.
How did you come to work with Oranje?
We heard about them through word of mouth. We work in a semi-rural area in Quebec, so the business world tends to recognize the good suppliers. I tracked them for some time and felt they represented their clients well.
They called me two weeks prior to the start of the exercise, so we took advantage of the synchronicity. We shortlisted Oranje and another company and started working with Oranje after they presented to our president.
How much have you invested in them?
We spent around $50,000 CDN ($38,737 USD).
What is the status of this engagement?
We started working together in August 2017. The latest project was completed in February 2018.