Java and open-source based web development
Since founding, we have successfully implemented over two hundred development and integration projects in the telecommunications, media, information technology, pharmaceutical, food, processing and trading sectors.
We strive for smooth, professional, friendly interaction between fulfilled employees and satisfied customers cooperating towards accomplishing set goals, quality results and finalizing projects while quickly and efficiently resolving issues in the process. Our highly experienced staff will realize and implement all your ideas and projects.
The IT market recognizes us through our unique products: CAP.CAP (Common Alerting Protocol – Early Warning System), Doc.Doc (Office Business Solutions and Document Exchange), EDInet (Electronic Data Interchange). Our expertise extends to e-Commerce (Intershop), CMS (Content Management Systems) and DMS (Document Management Systems). OptimIT’s core business encompasses analysis, development and implementation of software solutions based on state-of-the-art technologies as well as continued user and maintenance support for our products. We offer consultancy services on integration of IT systems, planning and quality management of complete and full-scale projects. Our staff’s expertise further increases value of our products and services. Finally, we offer integrated solutions based on “turn-key” principle.
Our chief customers are international organizations, state agencies and institutions as well as private companies that have recognized OptimIT as quality and reliable partner. Except Croatia, our services are recognized in countries such as Slovenia, Serbia, Bosnia and Herzegovina, Austria, Luxemburg, Denmark, Canada, USA, Great Britain, Barbados, Caribbean islands etc.
OptimIT has been a member of UN Global Compact since years because we genuinely believe that social responsibility bestows new dimension on business development. We strive to align our business activities with ideas of sustainable development.
Focus
Recommended Providers
Portfolio

A1 Hrvatska Webshop
In 2006 Croatian leading provider of mobile services – A1 Hrvatska Ltd. (former VIPnet Ltd.) observed continuous increase of online shop’s users, so the Company decided to try selling their products online. Since we already had good and successful cooperation on project B2B Portal PartnerWeb that was deployed and implemented on Intershop Enfinity Suite 6, OptimIT team was again chosen for development of new sale channels.
This cooperation and partnership last until this day. Furthermore, in November 2018, A1 Hrvatska complex online shop was the first web shop in the world launched on the new, improved Intershop Commerce Management platform, version 7.10. This success is our pride and joy!
Intershop Commerce platform was chosen for this project because of its scalability and potential for extending new functionalities. This is scalable solution that can be completely adjusted and tailor-made according to specific needs of telco companies.
Online shop is integrated with other systems necessary for electronic business, such as payment system for charging credit cards, business systems with product, services and subscriber’s data, SMTP server for sending e-mails and so forth. Unique application for all Customer’s systems is enabled through a platform for unique user’s authentication, as well as the Oracle Siebel CRM system to ensure a unique offer and personalized user’s experience.
Modern, visually attractive interface is based on the cutting-edge web design solutions that is developed in cooperation with the best creative companies in the market. The result were two awards for the best online web site of the year 2018 (MIXX Best Website 2018. i SoMo Web 2018.)
Over dozens more modifications and system upgrades were implemented on a monthly, and even weekly basis since November 2018.

Parkovi Hrvatske - Web portal and ticketing
In cooperation with UNDP Croatia, OptimIT developed web portal „Parkovi Hrvatske“, based on Liferay platform, providing information on all national parks and nature parks in Croatia for the first time. Integrated part of the portal is online web shop offering purchase of the parks’ admission tickets and services inside the park area.
Project started in 2015 as a cooperation with UNDP Croatia and Ministry of Environment and Energy. There was a need for one central online place to present, for the first time, eight national parks and eleven nature parks in Croatia.
Online web portal “Parkovi Hrvatske” was designed and developed with seamlessly integrated web shop for purchasing entrance admission tickets and souvenirs from parks.
Besides providing important information and news, portal is imagined as single, central administrative data source point through which all the park representatives can review and input information such as geocoordinate locations of all the important areas in Croatian parks.
Additionally, portal needed to be optimized and integrated as a single data source point for the mobile application and guidance devices (so called beacon devices) guiding and informing visitors through their mobile devices.
Liferay platform is chosen for its potential to develop all functionalities requested by the Customer. The result is multi-functional online platform that can collect data, integrate with e-Commerce system for reservation and purchase of entrance admission tickets as well as mobile application. Additionally, Liferay solution enables integration with external systems such as weather forecasting API, Bioportal geolocational platform, WFS services and social networks. Users may search parks information, find locations and routes, send photographs, etc.

Tomato web shop
After a successful project and launch of their main brand web shop on the new Intershop 7 platform, our client A1 Hrvatska decided to migrate their second brand "Tomato" on the new platform as well and to automatize the contract based purchase for Tomato jut like on their main web shop.
Along with the migration to the new platform and automatization of all the backend processes, we supported a full redesign of Tomato brand and a new marketing campaign. For this acomplishment, together with our partner companies, we have received a special recognition, in the form of Somo Best website of the year 2018 award.

Drezga portal and B2B solution
Drezga, specialized in the sale of timber and garden machines, decided to develop innovative tools and ways of communicating with business partners. They entrusted our experts with ideas with and we jointly developed B2B online store for existing and new business partners.
Considering the specific Customer’s requirements, special attention was paid to developing a transparent and simple portal – a modern, intuitive and visually attractive online store for business partners.
The goal was to develop a successful sales system that will not, in time, require complex management and maintenance. The Customer also requested flexibility and the possibility of integration with the surrounding systems already in use.
In order to meet Customer’s requirements and business specificities, Liferay and Vaadin platforms have been used. These platforms enabled the integration of B2B online store with three existing portals: partner, internal and public. All portals are developed on Liferay platform 6.4.
The new online store was successfully integrated with the existing Navision ERP system.
Reviews
the project
E-Commerce Development for Telecommunications Company
"OptimIT represents a company that is result-oriented and driven towards the client’s goal."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am responsible for designing digital experiences and tools that enhance the customer experience and enable a simpler everyday life by introducing fully functional solutions and innovative technologies. Role of Project Manager for the launch of a cutting-edge e-commerce platform capable of serving an unlimited number of customers 24 hours a day, seven days a week, without the need for unnecessary human interaction, using a completely automated e2e process.
A1 Makedonija is a telecommunication company focused on developing and offering convergent and sophisticated digital solutions meeting all communication needs of residential and business customers, and the communication needs of every modern family as well.
For what projects/services did your company hire OptimIT, and what were your goals?
A1 Makedonija has selected OptimIT as a partner in the development of an eCommerce platform that will automate the online sales process. We believe that by doing so, we will create a future-proof e-commerce solution, grow digital channel share, and improve the online customer experience.
How did you select OptimIT and what were the deciding factors?
Based on their strong knowledge and understanding of the telecommunications business, OptimIT stands out as a preferable choice after analyzing numerous partners and solutions, but one of the primary decision-making considerations was their referent list, agile approach, commitment, and commercial offer.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
OptimIT took active participation in the project initiation, planning, and execution. They act as a partner integrator of the Intershop Commerce Management B2C and all of the technologies needed for the solution to be fully functional and according to our expectations.
How many people from the OptimIT team worked with you, and what were their positions?
Throughout the project, a team of 4-6 professionals, including a Project Manager (SPOC), Business Analyst, System Architect, and several Senior Software Developers, was formed to meet the project's needs.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The cutting-edge e-commerce platform, using a completely automated e2e without the need for unnecessary human interaction
Describe their project management style, including communication tools and timeliness.
Project complexity imposed the need to use a combined methodology, managed through a mix of agile (SCRAM) and waterfall ways of working within the organization and with several strategic partners. OptimIT showed a high level of agility in its approach and ability to adapt to all challenges aimed at achieving project goals.
Collaboration and communication take place on multiple solutions/tools, such as Confluence, Jira, Teams.
What did you find most impressive or unique about this company?
OptimIT represents a company that is result-oriented and driven towards the client’s goal. They create long-term relationships with care and commitment. Always looking for opportunities to exceed the value of the deliverables and the client expectations.
Are there any areas for improvement or something they could have done differently?
From the client’s perspective, I would say that ability to adapt and respond to changing work situations and environments is the key attribute they possess, which allows them to improve themselves and become even better in the future
the project
Custom Software Dev for IT Company
"OptimIT's team was very engaged, customer-oriented, organized, and open to suggestions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the head of business development at Login, which specializes in the development, implementation and maintenance of ERP solutions.
For what projects/services did your company hire OptimIT, and what were your goals?
Cooperation was established for the development of the Cloud document management system for its integration with the Cloud ERP system. The goal was to offer the market a seamlessly integrated product package that includes ERP system and DMS.
How did you select this vendor and what were the deciding factors?
We contacted Optimit on the recommendation of other partners in the IT industry. The goal was to find a reliable IT company that would be interested, in addition to developing custom solutions, to offer the market an Out-of-the-box ready-made application and provide a professional maintenance and support service for it.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to discuss our goals and objectives. From there, the team delivered feature lists and mock-up and wireframes for the DMS solution. After few months of intensive development and testing the team released a beta version, and soon a production version.
How many people from the vendor's team worked with you, and what were their positions?
We worked with up to 10 team members:
- Scrum master
- product manager
- project manager
- the development team
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching the product, we experienced positive reactions from potential clients which resulted in the generation of new business opportunities.
Describe their project management style, including communication tools and timeliness.
We had weekly reviews with the project manager and product manager. Together we reviewed the project status, road map and made tests.
What did you find most impressive or unique about this company?
OptimIT's team was very engaged, customer-oriented, organized, and open to suggestions. They strive for continuous product improvement, which is crucial for customer satisfaction.
Are there any areas for improvement or something they could have done differently?
In the past 2 years of cooperation, we have not found reasons for significant improvements.
the project
E-Commerce Dev for Digital Solutions Company
"They can produce a high-quality solution for the client while keeping track of budget and timelines."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Product Owner of digital platforms at A1 Hrvatska d.o.o. In charge for developing and maintaining web - www.a1.hr & www.tomato.com.hr From UX/UI point of view as well as backend implementation.
For what projects/services did your company hire OptimIT, and what were your goals?
We have decided to move our Webshop onto the new platform, Intershop 7, from our existing Intershop Enfinity 6.4 platform. Along with the migration, we decided to fully automate the complete online user journey of all our purchasing flows regarding customer contracts. (in example establishing new contract, contract renewal, migrating from another network service provider etc.)
How did you select this vendor and what were the deciding factors?
We are OptimIT`s client for many years. They developed our Webshop and they are maintaining it since 2008, so hiring them for implementation of new platform was our preferred solution. We already knew their expertise and their business culture suits us. They understand our business challenges and they can respond well to them. They are also Intershop partner so they were able to provide us with “turn-key” solution for the whole project and helped us in negotiations with Intershop.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Since we decided to re-brand our Webshop and integrate new features on the new platform, in coordination with OptimIT, we came up with the strategical decision to implement a completely new Webshop on Intershop 7 and migrate only the data from the existing Webshop, leaving no loose ends and fully utilizing the more powerful new platform.
OptimIT was involved from the start to the end of the project, they participated in the design phase and project planning, working with us on the new and refreshed user journeys, restructuring our backend services and middleware to support the automatization of our purchasing flows and lastly in development of the new Webshop and integration of the new Webshop with our middleware.
They also helped us in documenting the new features, managing the project in an agile way according to SCRUM principles and they helped us train our staff to use the new platform administration tools. Used Technologies: Intershop Commerce Management 7.10, Java, JIRA
How many people from the vendor's team worked with you, and what were their positions?
A team of 4-6 people throughout the project including project manager/SCRUM master, system architect and several Intershop developers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Deliverables on time and as agreed.
Describe their project management style, including communication tools and timeliness.
Due to the complexity of the project, it was implemented and published in several phases using agile methodology based on SCRUM principles. Communication flowed smoothly and without interruption. We used Jira for organizing backlog and sprints, Confluence for specifying user requirements and documenting technical details of the project, Teams for daily communication and meetings and e-mails for important decisions. The challenge was to deliver a large volume of work in a very short and fixed timeline.
What did you find most impressive or unique about this company?
I would emphasize OptimIT`s wide area of expertise. They can produce a high-quality solution for the client while keeping track of budget and timelines. Besides providing a high-quality technical solution, they can understand our business needs from the beginning of the project and to guide us in finding a best solution for our customers and help us coordinate all the necessary operations with our internal departments.
Are there any areas for improvement or something they could have done differently?
In every project there are some unpredictable things and challenges. After each project and each sprint with OptimIT we have retrospectives and “lessons-learned” sessions and work on improving our future cooperation.
the project
Website Development for Landscaping Machines Shop
"They were very professional and easy to communicate with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm IT manager at distributor for Husqvarna products for Croatia.
For what projects/services did your company hire OptimIT, and what were your goals?
We needed B2B webshop and newsd portal for our partner network.
How did you select this vendor and what were the deciding factors?
We searched for partners online and OptimIT was one of the companies that were selected. They were able to fulfill our request and we liked them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
News portal, B2B Webshop, Backoffice administration. Technologies used Java and MariaDB. We defined the scope, selected partner for FO design, had regular meetings and discussions. Upon finish we had a testing period and after GoLive full support.
How many people from the vendor's team worked with you, and what were their positions?
Two persons. Developers (at that time).
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since we have all of our partners ordering through that system we are very satisfied with the stability and the performance.
Describe their project management style, including communication tools and timeliness.
We used meetings before the start. During the development phase, we used IRS to report incidents or change requests.
What did you find most impressive or unique about this company?
They were very professional and easy to communicate with.
Are there any areas for improvement or something they could have done differently?
They are very professional. I hope we will do more projects in the future.
OptimIT has successfully created a seamless e-commerce platform that has automated the client's sales process. The team has utilized a combined methodology to ensure structured workflow. They've been collaborative, communicative, and flexible throughout the partnerships.