Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?
I have lead attribution reports that I keep on my vendors. OpGen Media did a really good job on the content download programs and at promoting those. OpGen Media didn’t have as much success on the free trial and demo requests. By nature, we have a highly technical audience, so they’re going to be skeptical of doing anything right away like that. OpGen Media performed above average compared to my other vendors on the content syndication.
How did OpGen Media perform from a project management standpoint?
I had one point of contact, and they’ve been easy to work with. We communicate via email. The ideal vendor for me sets up the program, hands it off, and doesn't touch it. That was the case for OpGen Media. They have been able to meet deadlines with no problems.
What did you find most impressive about OpGen Media?
I liked that OpGen Media was performance focused. With a lot of lead agencies, you can fall into the trap of a guaranteed program that doesn’t deliver. This relationship was cut and dried with no smoke and mirrors, and I really like that. That’s why I keep going back to OpGen Media over and over.
Are there any areas OpGen Media could improve?
I would like if OpGen Media delivered more on the inbound stuff. Everybody in the SaaS world wants a whole line of people signing up for free trials or demos. That’s not a criticism of OpGen Media, but if they could find the secret sauce, that would make my life a lot easier.