What evidence can you share that demonstrates the impact of the engagement?
We launched the main website in December 2015. We saw an immediate increase in traffic to the website. It at least doubled in the first year, and we’ve been able to maintain and increase that, which has been great.
We had one form on our page for a particular affinity program that no one had ever filled out. They helped us make some simple tweaks to our messaging, and immediately users started filling it out. Going from 0 to several people a month for that form is a wonderful improvement.
They’re true WordPress experts. The navigation change was a big one for us internally, and they were really wonderful in guiding us through that. They helped us understand best practices and how traffic patterns work on our website. They were integral to making the MyFund product as strong as it is. I’m grateful that regardless of the project, they’re always right there.
We use the website differently now that everything is connected. We’re able to post blogs on the site and use them for our e-News program and social media. The website-first communications strategy we developed together works well to bring people back to the site to either sign up for an event or a newsletter, give to a program, or interact with us in some way. That’s a major goal, and the site’s been very useful.
How did Oomph perform from a project management standpoint?
They’re outstanding and about the best I’ve seen. Ellen is probably one of the best project managers I’ve ever worked with. We had weekly calls with them as the project was getting closer to launch.
We always know where the project is. If we have a question or concern, they are extremely responsive. We are never waiting to hear back from them. If the project is starting to get off track, we will know immediately, as well as why and what can be done.
What did you find most impressive about them?
They are one of the best vendors I’ve worked with. I’ve been leading marketing communications programs for over 30 years.
They’re always good listeners who come up with solutions that can truly help us. They’re never condescending and are always very patient. They always bring fresh ideas to the table. If I request something they’re not experts in, they let us know and give us the information of people who are. They make sure that we’re getting the best service for what we need. I really appreciate the care and respect that demonstrates. It’s built my trust in them.
We meet our deadlines and budget. That doesn’t always happen with external vendors when working on projects of this scale. They’re committed to the project, the timeline, and the budget. They’re a true partner and feel like an extension of our marketing communications department. We’ve become very close. We love working with them. They’re fun and super smart.
They know so much about the current web industry. They do a beautiful job of delivering what they say they will. In working with other vendors, I’ve been assigned to a sales person until the contract is signed. After that, I transitioned to a developer. That sometimes caused a miscommunication about what we thought we were getting and what the developer could actually do. That didn’t happen with Oomph. We worked with Ellen from beginning to the end and she made sure our expectations were met. That really stood out for me.
Are there any areas they could improve?
No. I only wish I could have them here with me full time—they’re a tremendous asset to our organization. I love working with them. There’s nothing they could improve.