What evidence can you share that demonstrates the impact of the engagement?
When we first engaged with them about 3 years ago, we were getting about 800-900 hits a month on our website. Now we’re up around 4,500 hits a month. I was really pleased with the process of them doing the website. They’re very professional and responsive. They’re really reasonable for the quality of the product that we got. Their advice and their support on the website have been really good, as well.
Quentin is very up-to-date with things like Google algorithms and what we need to do in anticipation to make sure we fit in with those. He updates things like security certificates that I wouldn’t really understand or have any idea about. As far as design goes, they’re very good at initiating changes in design and implementing their knowledge of marketing. They’re currently working with us on recommendations for a new website as well.
How did OnQ perform from a project management standpoint?
They are excellent. We communicate through email and telephone and we use Asana to manage our projects.
What did you find most impressive about them?
A few years ago, when I first started using them, they stood out from the SEO company that I previously used because of their approach to the holistic digital marketing. The other companies I used were very much about tinkering a few keywords here and there or changing the text to just include the keywords in a very unnatural way. Quentin and Jaclyn were really good at saying that we need high-quality content.
They advise us on what to do for our blog posts, and that kind of fits in with the people we want to engage. They’re really good at knowing and understanding our business as a whole and advising us of the best way that we can create our digital image based on that, rather than just looking at very specific components of getting hit or certain keywords.
Are there any areas they could improve?
They’re excellent – I have no complaints.
Do you have any advice for potential customers?
As part of the engagement process, ensure that some of the time you paid them for is dedicated to either a face-to-face or Skype meeting to make and execute plans. They’ve got a lot of great ideas. It’s really good to remind yourself, as a business owner, to re-engage with them and to make the most of those bigger ideas.