OnQ Marketing

Please describe your company and your position there.

I’m the head of marketing for Powerark Solar. Founded in 2011, we’ve rapidly grown into the largest privately owned solar wholesale distributor in Australia.

For what projects/services did your company hire OnQ Marketing?

Since we didn’t have a marketing head before, we lacked an effective SEO and content strategy. Our site didn’t rank for any of our keywords, and we were missing massive opportunities to generate more traffic. OnQ Marketing helped us improve our site, refining the indexing and crawlability for Google’s algorithm.

What were your goals for this project?

Our objectives were to improve our site’s SEO and gain more leads through the increased traffic. We also wanted to be featured on the first page for all of our key terms so that we could be seen as a thought leader in the market.

How did you select this vendor?

I’d worked with OnQ Marketing previously while representing a different business. They were a great asset to both myself and my prior company.

Describe the project in detail.

OnQ Marketing performed a site audit to identify the key issues that prevented us from ranking for key search terms. Not only did they resolve the indexing issues, the team also enhanced our entire site’s crawlability to secure a prominent position on major search engines. Finally, they analyzed our content strategy and completed an assessment to help us continue to improve long after the project ended.

What was the team composition?

I directly dealt with a single point of contact but knew that there was a team working behind the scenes.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

I’ve never seen such strong SEO results. Traditionally, it takes at least three months to see any search ranking improvements. However, we’ve started to see results two weeks after completing the project. We’re now ranking in the second and third positions across all of our keywords, which is higher than our leading competitors. We’ve also noticed a 10–15% daily increase in traffic. The project is a gift that keeps on giving, and we’re excited to see this growth.

How did the OnQ Marketing perform from a project management standpoint?

They were professional and led with purpose. Beyond providing progress updates, they taught us how to make improvements ourselves. Unlike other agencies that just do the work and send an invoice, OnQ Marketing took the time to explain why they did what they did and how it would help us. That way, I could justify their work to my board.

What impresses you about the OnQ Marketing?

The results were unheard of. I’ve never seen anything thing like this in my career.

Are there any areas for improvement?

My only suggestion would be to use a centralized platform to keep a live track of the progress and discussion points. While they did have a project management tool, I declined to use it. Next time, I’ll be sure to try it.

Introduce your business and what you do there.

I’m the director of Viva Physiotherapy. We’re a physiotherapy clinic and Pilates studio.

What challenge were you trying to address with OnQ?

We needed help with our digital marketing efforts.

What was the scope of their involvement?

I originally needed help redoing our website. I had a good experience with them and the cost was really great. I decided to switch my SEO [search engine optimization] from another company over to them, as my monthly EDM [email direct marketing] newsletter. They work with me on specific IT projects and accessibility projects in our business. They advise us on our social media as well. They also do pay-per-click advertising with Google AdWords. As our website has improved in rankings, we’ve focused less on that.

In the last couple of years, we see have seen a pretty large increase in movement and visibility for the keywords we have been targeting. Now, we operate according to OnQ’s recommendation of how to set up our marketing process according to these keywords. We’ve moved a bit away from the concept of keyword focus and more to kind of a holistic digital marketing. They’ve been very instrumental in that.

What is the team dynamic?

I have an ongoing agreement of 9-10 hours per month. Quentin [Digital Marketer, OnQ Marketing] and Jaclyn [Digital Marketer, OnQ Marketing] are my first reference points of contact. They do ongoing work for us, including reporting and recommendations. They’re also responsive to requests that I put in, whether it be little changes to our website or the projects that we kind of planned to do in the next few months. Jaclyn does the EDM monthly for me, as well.

How did you come to work with OnQ?

A friend of mine was using them. I subscribed to a blog that Jaclyn wrote and decided what they did fit what I was looking for.

How much have you invested with them?

We spend around $900 a month. That’s been our agreement since our engagement a few years ago. The website may have cost me around $3,000.

What is the status of this engagement?

We started working together in June 2013 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

When we first engaged with them about 3 years ago, we were getting about 800-900 hits a month on our website. Now we’re up around 4,500 hits a month. I was really pleased with the process of them doing the website. They’re very professional and responsive. They’re really reasonable for the quality of the product that we got. Their advice and their support on the website have been really good, as well.

Quentin is very up-to-date with things like Google algorithms and what we need to do in anticipation to make sure we fit in with those. He updates things like security certificates that I wouldn’t really understand or have any idea about. As far as design goes, they’re very good at initiating changes in design and implementing their knowledge of marketing. They’re currently working with us on recommendations for a new website as well.

How did OnQ perform from a project management standpoint?

They are excellent. We communicate through email and telephone and we use Asana to manage our projects.

What did you find most impressive about them?

A few years ago, when I first started using them, they stood out from the SEO company that I previously used because of their approach to the holistic digital marketing. The other companies I used were very much about tinkering a few keywords here and there or changing the text to just include the keywords in a very unnatural way. Quentin and Jaclyn were really good at saying that we need high-quality content.

They advise us on what to do for our blog posts, and that kind of fits in with the people we want to engage. They’re really good at knowing and understanding our business as a whole and advising us of the best way that we can create our digital image based on that, rather than just looking at very specific components of getting hit or certain keywords.

Are there any areas they could improve?

They’re excellent – I have no complaints.

Do you have any advice for potential customers?

As part of the engagement process, ensure that some of the time you paid them for is dedicated to either a face-to-face or Skype meeting to make and execute plans. They’ve got a lot of great ideas. It’s really good to remind yourself, as a business owner, to re-engage with them and to make the most of those bigger ideas.

Please describe your company and your position there.

I’m the managing director of Grounds Maintenance Australia (GMA). We’re a facilities services company that targets large corporations.  

For what projects/services did your company hire OnQ Marketing?

We wanted to enhance the company’s online presence for its niche as we attempt to build a range of services—from truck washing to lawn mowing.

What were your goals for this project?

The website overhaul needed to provide a real-life feel while also filtering out non-cost-effective jobs that would hinder our growth.

How did you select this vendor?

I found OnQMarketing through Clutch. They had good reviews and I liked the sound of their website, I so gave them a call.

Describe the scope of their work in detail.

I spoke with the team and explained my vision for the overhaul—a site that would seem more personal than sales-driven. They then ideated web and SEO solutions.  

What was the team composition?

We work with Quentin (Director & Digital Strategist, OnQ Marketing).

Can you share any outcomes from the project that demonstrate progress or success?

Calls have increased significantly and conversions have risen tenfold due to Google Ads and SEO.

How effective was the workflow between your team and theirs?

The team is effective and efficient. They even respond on weekends and complete tasks during that time. OnQ Marketing is always willing to listen and process feedback.

What did you find most impressive about this company?

The team stays on budget and schedule. Their personal touch and understanding nature make the partnership effective. They care about seeing our company grow, not just their profit.

Are there any areas for improvement?

No. We’re happy with the state of the engagement.

Please describe your company and your position there.

I am the brand and communications manager for Leading Teams. We are a leadership and team development consultancy. My main responsibility is overseeing all aspects of our marketing and communications efforts.

For what projects/services did your company hire OnQ Marketing?

We needed a partner to provide ongoing maintenance, development, and optimization services for our website.

What were your goals for this project?

I wanted assistance with web development and maintenance tasks that fell outside my skillset. Also, as a one-person team, I was looking for someone to help ease my workload.

How did you select this vendor?

OnQ Marketing was already working with my company before I started.

Can you go into detail about the services they provided and the scope of the project?

OnQ Marketing provides a mixture of services. Basically, they support us in whatever areas we need help with on our website. So far, they have provided day-to-day support, technical development, and advice on potential digital projects.

What was the team composition?

I work with one digital strategist from OnQ Marketing. He provides all the support we require and acts as a sounding board for our digital projects.

Can you share any information that demonstrates the impact that this project has had on your business?

OnQ Marketing’s efforts have strengthened our website, which is our main avenue for sales leads.

How was project management arranged and how effective was it?

We mainly communicate through email. The project is tracked on Asana and we share documentation using Google Docs. This approach to communication has worked very well for us.

What did you find most impressive about this company?

Their team is always available and happy to help.

Please describe your company and your position there.

I am the principal consultant for a marketing firm that manages multiple retail-focused main streets in Melbourne, Victoria.

For what reason(s) did your company hire OnQ Marketing?

We recognized that OnQ has the insight and ability to understand our needs and requirements in providing social media and management support.

What were your goals for this project?

We wanted to build a website and social platforms (Facebook, Instagram, etc.) for our shopping precincts and to be able to manage them in a cost-effective and timely manner in order to promote our retail precincts to a wider audience. 

How did you select this vendor?

After working with the principals of OnQ on other projects, I understood their work ethic, commitment, and professionalism, which is what we look for in a company. From that perspective, choosing them for our projects made sense.

Describe the project in detail.

OnQ reviews the existing social media for the center, and they provide recommendations for building support on these platforms depending on the relevant target market. Then, they present an implementation strategy, budget, and management plan. They also work with our client to produce specialty campaigns, which can be included in the plan or implemented as separate campaigns during the year. They oversee the project and provide monthly reviews to our client as well.

What was the team composition?

The team consists of representatives from OnQ working 1-on-1 with me for the various projects we have in place. 

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had many successes, but most importantly they have increased our online support and members.

How effective was the workflow between your team and theirs?

The whole process was seamless. They deliver and implement their work on time.

What did you find most impressive about this company?

Nothing is too difficult for them.

Are there any areas for improvement?

I haven’t come across any issues. 

Please describe your company and your position there.

I'm the Director of Phillips & Wilkins Solicitors & Consultants.

For what projects/services did your company hire OnQ Marketing?

We needed to develop a new online presence as our website was quite basic and not generating new work for us. OnQ Marketing advised us the development of our new website and in the creation of an online marketing strategy.

What were your goals for this project?

Increase website traffic and conversation rate of visitors to our website

How did you select OnQ Marketing?

OnQ marketing appeared to understand our business and what we needed and clearly explained to us what we needed to do.

Describe the scope of their work in detail.

After meeting OnQ marketing developed several website proposals for us that we worked through in order to reach the final version. OnQ marketing also helped us develop a marketing strategy that we regularly review together and follow.

What was the team composition?

We worked closely with Quentin, the OnQ's director.

Can you share any outcomes from the project that demonstrate progress or success?

Our website traffic an conversions have both increased dramatically.

How effective was the workflow between your team and theirs?

Very effective, Quentin has always been a pleasure to deal with.

What did you find most impressive about this company?

Quentin appeared to very quickly understand our business and translated that into a coherent strategy for us.

Are there any areas for improvement?

We were very satisfied with OnQ's work.