Online Marketing Gurus

Introduce your business and what you do there.

We’re an air purifier company. I’m the marketing manager, representing the whole internal marketing function in that role. The marketing function was added at the end of September 2020. 

What challenge were you trying to address with Online Marketing Gurus?

We wanted to ramp up our website and bring in more traffic through organic SEO efforts.

What was the scope of their involvement?

They’ve provided everything from keyword research to content creation, making sure our site is addressing key topics that our audience is searching for online. Additionally, they’ve provided the research and content for areas for improvements while recommending what we should be posting to hit certain keywords. 

What is the team composition?

I work directly with Andrea (Senior Account Manager). 

How did you come to work with Online Marketing Gurus?

They reached out to us at the right time. Because of our CEO’s limited bandwidth at the time, we didn’t have time to conduct an extensive search. We got lucky in that they came to us and seemed like a strong team.  

How much have you invested with them?

Last month, our spend with them was about $6,000.

What is the status of this engagement?

They’ve been working with us since August 2016.  

What evidence can you share that demonstrates the impact of the engagement?

They’ve been a great team to work with. We’ve been regularly examining their reports, which are filled with performance metrics such as impressions, link acquisitions, and clicks. With their help, we’ve increased our ranking for certain keywords. 

They shifted strategy when California was going through problems with wildfires, positioning one of our products to help people dealing with smoke in their homes. After creating content about that, our SERP rankings increased. We were happy to be more visible to people encountering that problem.

How did Online Marketing Gurus perform from a project management standpoint?

I meet with Andrea on a bi-weekly basis to discuss their progress. Otherwise, we communicate over email. 

They have several internal tools that they use to verify SEO standings such as SEMrush and Ahrefs. Since I started in this role, we’ve been able to work a bit more collaboratively, and I’ve been very impressed with Andrea. 

What did you find most impressive about them?

They’ve been very adaptive as I’ve transitioned into this role. Andrea is super responsive and always assumes positive intent. They’re eager to work together and take in our feedback. I’m glad we have their expertise to help us be successful. 

Are there any areas they could improve?

At this point, I can’t think of anything. Some of their content may benefit from some additional SEO verification. We’re looking to integrate tools on my end to help beef up this effort.  

Do you have any advice for potential customers?

Try them out. Make sure you come to them with clear goals. Think about how to make their agency a cohesive piece of your strategy rather than a siloed team.  

Introduce your business and what you do there.

We’re a medically formulated skincare and cosmetics brand. My position has evolved over time, but I’m currently the marketing director and COO. 

What challenge were you trying to address with Online Marketing Gurus?

We reached out to them to handle SEO and get our content out there.

What was the scope of their involvement?

They do SEO keyword research and implement Google Ads as well. Their main goal is to maintain a strong ROI. As of now, they’re not doing any social media marketing. However, they will soon be taking over social media responsibilities from me. 

What is the team composition?

We have one account representative, who handles and manages the bulk of our project. There are others directly working on the project that we don’t interact with. 

How did you come to work with Online Marketing Gurus?

We found them through Facebook and chose them based on our wonderful early meetings. They came from Australia to visit our offices, and I really appreciated that gesture. Presenting themselves well, they seemed like the partner that we needed. 

How much have you invested with them?

We spend about $8,000 each month on their services.  

What is the status of this engagement?

We started working together around December 2018, and our work is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a fantastic job. We’re happy with their level of service and the ROI we’re getting out of it. They’re effective in making us more visible to our audience.  

How did Online Marketing Gurus perform from a project management standpoint?

They communicate through Zoom calls, presenting us with an exemplary amount of data. The information they present is broad and easy for non-technical team members to understand. It’s easy for me to show my team that their processes are working.

What did you find most impressive about them?

Their patience, level of communication, and thorough reporting are amazing. They understand that things don’t always go as planned, willing to adapt to changes or work with us to stay within our budget. 

Are there any areas they could improve?

I wish that they presented me with a growth plan to help me forecast where our growth would be coming from. 

Do you have any advice for potential customers?

They know what they’re doing.

Introduce your business and what you do there.

I’m the digital marketing manager at a company that supplies construction materials.

What challenge were you trying to address with Online Marketing Gurus?

Our company is really old, so I needed a partner to help me build up the digital channels, specifically, search and social

What was the scope of their involvement?

Online Marketing Gurus did a lot of SEO work with our website, and they had to do a lot of migration work because we were starting from the basics. They also helped with location work, specifically with Google, Bing, and Apple maps and building our online presence there. The team also did PPC and remarketing campaigns.

What is the team composition?

I’ve worked directly with six teammates, including Danny (Chief Customer Officer), two account managers, and a PPC specialist.

How did you come to work with Online Marketing Gurus?

They had already been brought on by my predecessor. I was happy with what I saw and brought them in for an initial six months. I kept them on because they were communicating openly and everything was going well.

How much have you invested with them?

We spent about $80,000 on this particular project. Over the years, we’ve spent close to $300,000. 

What is the status of this engagement?

I began working with them in about August 2018. The initial project wrapped up in January 2019, but we still have other things rolling.

What evidence can you share that demonstrates the impact of the engagement? 

I tracked the project through the revenue. I really like working with them.

How did Online Marketing Gurus perform from a project management standpoint?

Their project management has been really good. They communicate openly and transparently. We have regular catch-ups. 

What did you find most impressive about them?

Their communication is impressive. I’ve dealt with different agencies in the past, and the main issue is that they only talk to you once a month after you pay them. Online Marketing Gurus talks to us and listens to what we want to do in the short and long-term. We always have open communication.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

You have to know what you want before you go in. Online Marketing Gurus can then help you build the strategy and execute it.

Please describe your company and your position there.

I am the Operations Manager and a lawyer in a boutique law firm operating across the Eastern Seaboard of Australia. We specialize in Estate Planning (Wills, Trusts, documents that operate from incapacity).

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We wanted to become more visible online to people searching for our desired terms within Australia. We really felt like we were missing out on new enquiries. We wanted Online Marketing Gurus to focus on our SEO campaign (rather than a PPC type service).

How did you select Online Marketing Gurus and what were the deciding factors?

I interviewed 5 other SEO companies and had tenders produced by each of them.

Online Marketing Gurus however were head and shoulders above the competition as they proved to me that they have heavily invested (over $3,000,000 of their own R&D) in their product to understand the ever changing google algorithms, and when I spoke with them they had the technical SEO audit skills that are really needed to make this a success.

They also were reasonably priced, in that whilst they were not the cheapest I interviewed, they were also not the most expensive. I knew that their fees were reasonable and I believe that it is good value for money.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Online Marketing Gurus developed a 6 month plan with us with key deliverables for each month, starting with reporting set up and a technical audit, to then the technical changes, to now link building and content optimization.

We have built key deliverables with them on how many views we want to have with our our website, as well as clearly defined criteria around what is a conversion to our website (and monitoring that conversion percentage).

How many people from the vendor's team worked with you, and what were their positions?

There was a sales specialist at the beginning, and now I work with an accounts manager who is my primary contact. My accounts manager then has a team behind her who do each technical component of the campaign.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have not had any SEO done before. Starting from ground zero, we have seen a visibility score increase overall in our website over 2 months of 70% just from the technical audit fixes.

Describe their project management style, including communication tools and timelines.

There is a clear monthly scope of work that is shared with me, as well as good email communication throughout the month, and also a monthly catch up with my accounts manager. They are easy to get a hold of if needed.

What did you find most impressive or unique about this company?

Their spend on their Research and Development shows in the way that they operate. They have spent the time to understand the market, their product, and their internal processes, and I am very happy with choosing Online Marketing Gurus for our SEO campaign.

Are there any areas for improvement or something they could have done differently?

Perhaps some more communication between the sales representative and my accounts manager when I first started, as all the deliverables I had worked on with them were not transitioned over as well to the accounts manager as I would have liked. But that was solved quickly in the first month or two of set up.

Please describe your company and your position there.

I'm the Marketing Communications Manager for a national property and infrastructure professional services business

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We initially spoke to OMG for help with our PPC campaigns - it was a confusing world and needed expert advice. Through our discussions they provided some sound advice regarding the SEO of our website and so we engaged them for both our PPC campaign and SEO.

How did you select Online Marketing Gurus and what were the deciding factors?

They were recommended to me by a friend who is an opps manager for a digital marketing agency. We also spoke to a couple of other providers through personal recommendations from our team. After meeting with Elliot it was obvious they know what they're talking about. Also being a Premier Google Partner was a key decision point. They seemed switched on and experts in the suite of Google products as well as legitimate. Their approach to SEO complimented the values of our business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC - establishing campaign goals and setting up our Google Ads account to structure and organise our campaigns effectively. SEO - website audit, setting conversion goals in GA, developing content and content briefs, CTA and conversion point advice for our website, backlinking, keyword ranking tracking

How many people from the vendor's team worked with you, and what were their positions?

We were referred to an Account Manager who was the central liaison for all of our communication and she managed the team

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Due to Covid we had to cancel the PPC campaign before it really got started. For SEO our domain ranking improved from 32 to 36 and our overall visibility increased and we're now tracking website conversions. One point to mention is that in our industry, there is a long lead time between when

Describe their project management style, including communication tools and timelines.

Krista was really responsive to all questions. We met every fortnight to discuss progress and next steps and everything was delivered when expected. Their online dashboard was visible at any time and was useful for reporting as well as rankranger. All documents i.e. KWM and copywriting briefs are sent through Google docs which was collaborative.

What did you find most impressive or unique about this company?

They're professional, personable, easy to work with and experts in what they do. There was a lot of disruption with covid and lockdown and they were both accommodating and supportive to the challenges we were experiencing in our own business to enable our campaign to continue.

Are there any areas for improvement or something they could have done differently?

No - I believe they did everything within their control. It's unfortunate we've had to end our engagement but I would have no hesitation in recommending them or (hopefully) re-engaging them in the future.

Please describe your company and your position there.

My company is an online company selling transport straps and related products through various social media platforms.

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

OMG are helping to guide my business through the myriad of online platforms such as facebook and google SEO to optomise my business sales online. They assist with all forms of the marketing and analytics associated with our sales.

How did you select Online Marketing Gurus and what were the deciding factors?

OMG advertised good results and appeared to have a huge team of really smart young adults working together.

I met with them face to face and liked that they were indeed as expected. The team have the skills to create great results for companies such as mine.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Creating websites, advertising campaigns for Face book and other socials

How many people from the vendor's team worked with you, and what were their positions?

I know there are 3 main people who I met initially but I suspect there are many people involved. I deal with RAM- the team manager responsible for my account.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Initially we gathered data so the sales figures were not that great, but after using the data the team were better able to streamline my account to generate much better sales.

Describe their project management style, including communication tools and timelines.

Emails or phone calls are the most useful communication tools. OMG are very good with maintaining their communication with me.

What did you find most impressive or unique about this company?

Communication from the team to the customer is in my opinion one of the most important factors. I have used different companies previously and felt that I was just another customer and easily forgotten.

I do not feel this way with OMG. I feel that my business is important to them, and the sales we generate are equally important. It proves they are capable of doing what they advertise but also care about the customer's business results.

You cant just expect a company like OMG to do the work for you. You have to give them the tools to get yourself the best result. But, I like that they continue to ask for new information and dont just rerun the same over and over so it is stale.

It allows me to forget about that side of the business and work on the day to day things.

Are there any areas for improvement?

At this stage we are very happy with OMG and the results we are getting in the early stages of our campaign. I think you have to give these things time to achieve good results and you have to work together to achieve them.

Please describe your company and your position there.

Iam the owner of a Party Shop in Brisbane Australia. We have a physical Brick & Mortar Shop and also expanding online.

For what projects/services did your company hire Online Marketing Gurus?

We hired Online Marketing Guru for SEO as we were having issues with our previous marketing company who were giving more excuses then showing results.

What were your goals for this project?

Goal was to increase the keywords and listing for our company on search engines

How did you select this vendor?

We were referred to them from the company we hired to design our website and change the back-end

Describe the project in detail.

We discussed our goals, competitors and did a SWAT analysis for our online business and also physical shop. Focus on which are the most important keywords for our business, followed by which season in the year are the busiest. also focused on which party occasion is strongest for us and also planned for events thru the year and work on content creation for them. I also have access to dashboard which shows the full schedule of the project and progress.

What was the team composition?

I would deal directly to my account manager at least once a month.

Can you share any outcomes from the project that demonstrate progress or success?

Our organic rating has increased significantly over the period and we have seen the result reflect in increased sales online and thru our shop.

How effective was the workflow between your team and theirs?

The account manager is awesome to work with and gets back to me ASAP when i ask a question and suggestions. They are very proactive and understand my business and market.

What did you find most impressive about this company?

1. The results 2. Open Policy - i know what they are working on and what is pending 3. Detailed reporting which i can understand 4. Friendly

Are there any areas for improvement?

The cost!

Please describe your company and your position there.

Content Copywriting is a content agency connecting brands with their ideal audience. We specialise in content production, SEO copywriting and websites. I am the Director/Founder and Head of Strategy.

For what projects/services did your company hire Online Marketing Gurus?

I hired OMG to help me boost our brand's website authority and organic visibility as I just don't have time to do it myself. I wanted to hunt down top positions on some specific keyword phrases and improve our organic traffic. We already handle all our own content, so we just needed OMG to slot into the process from a Site Tech Health perspective and then, most importantly, a backlink/guest mention/domain authority building activities perspective.

What were your goals for this project?

To reach the top positions for some core keyword phrases for our business and sharply increase organic traffic. And, of course, increase conversions once people were on our site.

How did you select this vendor?

I was recommended OMG by someone in my network.

Describe the project in detail.

They began with a site audit to assess its technical health and then put together a strategy for building my domain authority.

What was the team composition?

Once I had chatted to Elliot, I always worked with the wonderful Lisa Tran.

Can you share any outcomes from the project that demonstrate progress or success?

Nothing measurable yet - as expected.

How effective was the workflow between your team and theirs?

Good. I can tell the OMG team is busy, but they get things done.

What did you find most impressive about this company?

Their confidence in their strategies. I'm excited about seeing the impact of these on my business as they're complementary to what we do.

Are there any areas for improvement?

Perhaps just a bit more of a discussion of the why behind strategic decisions.

Please describe your company and your position there.

eCommerce Manager, Calvin Klein + Tommy Hilfiger (PVH Brands Australia)

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

To help boost our presence in relevant online search results by improving SEO content across both sites.

How did you select Online Marketing Gurus and what were the deciding factors?

We spoke with mutliple SEO agencies and OMG's pitch and collaboration fit well within our brands

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We brought OMG on board to assist us with our SEO. One of our site was not getting much traction in Google AU with the American site commandeering much of our rankings. They outlined a strategy including international targeting considerations, keyword research and mapping and quick win technical fixes to apply straight away. Ongoing, our campaign has benefited from new content and a targetted link acquisition strategy.

How many people from the vendor's team worked with you, and what were their positions?

We work predominantly with our dedicated Account Manager Michelle who liaises closely with our consultant team lead by our Senior contact Emine. From time to time we have larger strategy sessions and reviews whereby their Chief Customer Officer, Danny also attends.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our on-going strategy has predominantly been centered around link acquisition and content - which has not only correlated to record visibility and traffic but has also seen our domain rating one site increase from 9 to 53 and resulted in a 200% increase in organic revenue YoY last reporting cycle. ROI across both sites is postive.

Describe their project management style, including communication tools and timelines.

We have at least monthly meetings with our account Manager to run through the last moths performance, opportunities and roadblocks and get an overivew of work in progress. There's also back and forths in between on tasks in progress. Tools range from custom dashboards to third-party tool get a complete overview on performance.

What did you find most impressive or unique about this company?

We have a great relationship with Online Marketing Gurus. This included regular catch ups face to face / via Hangouts and easy to communicate with via email if any questions come up.

Are there any areas for improvement or something they could have done differently?

No