A performance driven UX/UI studio

Onething is a performance driven UX/UI studio, designing for Growth and Transformation.

Onething, is rated among top UX studios in India for 2019 by Clutch. With a diverse portfolio of designing products for new age tech like Electric Mobility, AI, Logistics, Analytics, Consumer Internet Fintech etc. Onething is pushing boundaries through Design Thinking and its application. Millions of users Interact directly or indirectly with products that we have helped design. We have helped large conventional industries and businesses transform through design thinking and practices.

Our Works have been recognised globally. 

Awards in 2019-

1. IBDA POOL Magazine Best Design Studio 2019

2. IBDA POOL Magazine Best Design Project 2019

3. Finalists at Nasscom Design Award 2019

4. Finalists at Design X Awards 2019

Services Offered

  • UX Audit
  • Discovery Sprints
  • User Research
  • User Interaction Design 
  • Rapid Prototyping
  • Usability Testing
  • Design Systems
  • Front End Development

 

More about us-

  • Established in 2015
  • Cofounders Mr. Divanshu Thakral & Mr. Manik Arora
  • Team 25+ 
  • 100+ Products Designed
  • 250+ Mn User Interactions
  • Designed for diverse Industries
  • Transormation through design for conventional Industries.

 

 
$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2015
Show all +
Gurugram, India
headquarters

Portfolio

Key clients: 

RBL Bank, Swiggy, Revolt Motors, Zee5, UAEX, HDFC Bank, Leverage Edu, Nasscom , Government of India

Wayve: Smart wallet Image

Wayve: Smart wallet

An Enterprise IoT solutions venture, with Tyre Express as our first product.They are pioneering an IoT based platform for tracking and performance measurement of tyres for commercial vehicles fleet operators and Tyre OEMs. 

Learntron: Virtual classes for corporate learning Image

Learntron: Virtual classes for corporate learning

HDFC Smartbuy: Shop, Compare and Buy Image

HDFC Smartbuy: Shop, Compare and Buy

Milk Basket: Good bye to your early morning woes Image

Milk Basket: Good bye to your early morning woes

Milk basket is an all in one solution for your early morning milk, bread, and grocery needs. It’s made for the busy urban youth whois always on the run. From the wireframes to the design mockup, everything was done in a 10 day sprint which was enjoyable

SkyShopper, an exclusive online marketplace Image

SkyShopper, an exclusive online marketplace

Woobly, a smarter hangout experience Image

Woobly, a smarter hangout experience

They are your regular hangouts made smarter. Doing away with everything which stops you from having an easier, faster and seamless journey – right from the hassle during parking to the server who took 15 minutes to take your order.

Leverage Edu - Built by the dream team Image

Leverage Edu - Built by the dream team

Leverage Edu helps college students get to great colleges by mentoring and accompanying students every step of the journey. 

Reviews

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Communication System Design for Bank Business Unit

"The team was able to breakdown a large scale communication system into granular touch points..."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2019 - Ongoing
Project summary: 

onething.design optimizes segment-based communication across multiple channels.They utilized user research to design language for each segment, implemented the strategy, and then evaluated it.

The Reviewer
 
5,001-10,000 Employees
 
India
Utkarsh Saxena
Senior Vice President, RBL Bank
 
Verified
The Review
Feedback summary: 

The communication strategy differentiates the client from competitors. Customers have offered positive feedback, and conversions have increased. onething.design approached the issue from a big-picture perspective while sustaining attention to detail. They are responsive communicators.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Senior Vice President for Credit Card Business Unit at RBL Bank. RBL Bank is an Indian private sector bank headquartered in the Mumbai and founded in 1943. The credit card unit is fastest growing in the Industry currently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We wanted to set up a uniform and systematic communication design system for Credit Card division.

What were your goals for this project?

To simplify and unify segment based credit card communication design across channels.

SOLUTION

How did you select this vendor?

We evaluated some of the top conventional creative and digital marketing agencies but we did not find the right approach to tackle a large communication system. We were looking for a deeper and more fundamental approach. That's when we stumbled upon work from UX UI agencies and called in them to pitch. Onething's approach to the whole problem from a bird's eye view to the micro design nuances impressed us and we got them onboard.

Describe the project in detail.

Project comprises of essentially 6 parts -Understanding Credit Card User Segments -Understanding Product Range -Bucketing User with relevant Product -Creating a design language for each Segment -Implementing it across each touch point -Evaluate performance and iterate

What was the team composition?

We have a 6 member dedicated team Design Lead Process Manager UX Designer UI Designer Graphics Designer Front End Developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to implement communication design across platforms and they are very refreshing compared to any other competition. So far there is a positive impact on conversions and customer feedback.

How effective was the workflow between your team and theirs?

Onething team was quite responsive and the added advantage of they being in same city helped with coordination. Most of the communication is on email as being a bank a lot of platforms are blocked for security.

What did you find most impressive about this company?

The team was able to breakdown a large scale communication system into granular touch points and create a segment wise approach to cover all channels of communications.

Are there any areas for improvement?

What as a company they can improve upon is feedback channel structuring for large organisation like ours. However I would say design in companies like ours becomes subjective and can incur multiple discussions and iterations.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Scheduling is good but no level of scheduling can prevent slight delays.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design & Architecture for AI Portal

"They were very quick in resolving issues or proposing alternate designs for a page I didn't like."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. - Sept. 2019
Project summary: 

onething.design helped create a web portal for visitors who are interested in AI development. They were responsible for the IT architecture, wireframes, design, and HTML.

The Reviewer
 
51-200 Employees
 
Noida, India
Asna Siddiqui
Consultant, Self-Employed
 
Verified
The Review
Feedback summary: 

While the site has not yet launched, onething.design has consistently delivered short turnarounds. They come prepared with alternative solutions to account for design changes, though they could focus more on best UX practices. Google Sheets and Jira made for a smooth collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am consulting NASSCOM for a special project that intends to build an ecosystem for AI in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

OneThing was hired to provide information architecture clarity, wireframes, design and HTML for the website.

What were your goals for this project?

The goal for the project was to elegantly display all information while making sure the website does not look cluttered.

SOLUTION

How did you select this vendor?

OneThing was highly rated on clutch.co

Describe the project in detail.

The portal website is an online ecosystem for AI in India, providing all relevant information for those interested in latest AI developments in India and outside.

What was the team composition?

a total of 5 people were involved in the project, a person each for UX, UI, HTML, management and the founder to some degree.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still to launch the website.

How effective was the workflow between your team and theirs?

Jira was used to manage sprints. In later stages, google sheets was used to track bug fixes.

What did you find most impressive about this company?

Short turnaround time. They were very quick in resolving issues or proposing alternate designs for a page I didn't like.

Are there any areas for improvement?

Thinking through the possible implications of a UX decision is a challenge. OneThing can improve in this area but they were always willing to brainstorm on the best possible solution with us.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Design for an Electric Vehicle System

"onething.design validated user feedback and incorporated it into the design."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

onething.design assisted with the design of an electric vehicle system. The project involved several parts, but the team worked on it as a connected ecosystem. They built a simplistic interactive model.

The Reviewer
 
11-50 Employees
 
Gurgaon, India
Saurabh Sharma
Head of Product Design and Development, Revolt Motors Intellicorp
 
Verified
The Review
Feedback summary: 

onething.design exceeded expectations. Presales and prospective leads increased due to onething.design’s skilled design work. Their project management style benefitted collaboration. They’re receptive to feedback and focused on the end goal.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the head of product design and development at Revolt Motors Intellicorp (RMI). We’re building electric two-wheelers and its infrastructure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to build a design system across the connected ecosystem of our bike. The product involves B2C & B2B apps and complex dashboards.

What were your goals for this project?

We needed a simplistic and relevant design that made usability and ease of operation the highest priority.

SOLUTION

How did you select this vendor?

Through online research and viewing existing work, we invited multiple design studios for pitches. What we found with onething.design was their process to get to the relevant information in a plethora of data, and then further use it to create a design and deliverable process. Their team looked at the ecosystem as a design system, not individual projects, which impressed us.

Describe the scope of their work in detail.

We’re building a large, independent and scalable electric vehicle infrastructure. The project involves a massive understanding of challenges but combating that through deploying the most straightforward solutions. The most important aspects are distinguishing different user sets and creating a simple interaction model. Their team cleared through our scattered thoughts to bring out the right information architecture. onething.design built the system from the ground up.

What was the team composition?

We worked with a design lead, a UX designer, a motion graphics designer, a UI designer, an illustrator, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After gaining confidence with the product, we actively ramped up our presales. The hardware and software design helped us bring in a fantastic response through sales numbers and prospective leads. onething.design validated user feedback and incorporated it into the design.

How effective was the workflow between your team and theirs?

onething.design’s agile approach toward collaboration benefitted the project. Their team set expectations by scheduling weekly sprints that assisted our developers with planning. There was a plan focused on deliverables.

What did you find most impressive about this company?

With onething.design, we observed the balance between the two co-founders and their team’s freedom of expression. Usually, with design studios, it’s founder-driven, and all ideas stem from the top. We didn’t find that with onething.design. Getting over creative roadblocks and complex design problems are easy with their team.

Are there any areas for improvement?

Every company needs to improve and learn every day. My suggestion to onething.design would be to continually better the company to stay on the right path.

5.0
Overall Score They're an outstanding team and company.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Scheduling is good, but no level of scheduling can prevent slight delays.
  • 5.0 Cost
    Value / within estimates
    I think they are above competitive. However, for that level of work, you don't mind spending that amount.
  • 5.0 Quality
    Service & deliverables
    The work quality and designs are outstanding.
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them.

Website Redesign for Technology Company

"I was overwhelmed by their inherent sense of responsibility and ownership."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2019
Project summary: 

onething.design designed and developed a WordPress website with 40 pages. They handled every stage, from wireframe design to frontend development to launch. 

The Reviewer
 
11-50 Employees
 
Bangalore, India
Vishnu B. Nagendra
Consultant, Logistimo
 
Verified
The Review
Feedback summary: 

onething.design constantly solicited and quickly implemented feedback from the internal team. Their transparent workflow, fluid communication, and detailed explanations moved the project forward smoothly. They always delivered on time and ensured complete satisfaction with the product. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We're a supply chain technology company that develops and deploys supply chain tools for healthcare commodities. We have impacted 60 million children in nine countries through our projects. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We needed to revamp our website. 

What were your goals for this project?

We needed an informational website that was modern, simple, and elegant, with beautiful designs and crisp displays.

SOLUTION

How did you select this vendor?

After a long search, we narrowed the list to 13 vendors and reached out to all of them. onething.design was the most responsive, and we liked their proposal came up with a proposal that we liked the most. Their past work made it look like they were a premium design studio with a passion for what they are doing. Interacting with Divanshu Thakral, the co-founder who did business development was very easy. He was the only one amongst all others interacted with, who made evident the company's desire to take up a project like what we had offered. The price negotiation was also very fair. Even though we are a Bangalore-based company and onething are Delhi-based, we chose them over everybody else because we knew they would do an honestly good job.

Describe the project and the services they provided in detail.

They completely restructured and redesigned our website on WordPress. After we set guidelines and requirements, they created mockups. Once we approved the mockups, they created the UX wireframes for about 40 unique web pages. After finalizing the UX, they started development. They addressed issues, took feedback, and ensured that we loved the solution! They always corrected us when we went in the wrong direction, even when it resulted in more work for them.

What was the team composition?

Their project manager was of the most diligent one I've ever worked with. We also had several UI/UX designers and developers. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Unfortunately, since our website isn't yet live, I can't comment.

How was project management arranged and how effective was it?

We worked remotely, but never encountered the issues that typically arise in such an engagement. Our interactions were minimal, yet so effective. They moved without much coordination from us, using Invision for UX wireframes and Figma for UI representation.

They shared links that allowed us to review, monitor, and comment in real time, so there were absolutely no barriers. The project manager constantly followed up with us for content or feedback. It was overwhelming to see their inherent sense of responsibility and ownership.

What did you find most impressive about this company?

I appreciated their commitment to delivering good work. They excelled at delivering on time, improving quality based on our feedback, handling all our requests with the utmost professionalism, and explaining everything from a UI/UX perspective. 

Are there any areas for improvement?

They could pay a tiny bit more attention to detail, but that may have been lacking because of the vast scope of work.

5.0
Overall Score They were a great design studio.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on schedule, which surprised us.
  • 5.0 Cost
    Value / within estimates
    We couldn't find anyone at a better price that could deliver the same quality and professionalism.
  • 4.5 Quality
    Service & deliverables
    The quality of their work was impeccable.
  • 5.0 NPS
    Willing to refer
    They were fast, great designers and committed to their work. What more could we wish for?

Web Platform Dev and Design for Investment Product

"They were professional and capable and had a great culture." 

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Jan. - Mar. 2017
Project summary: 

onething.design developed an online investment management platform. They created and implemented user stories and a design scheme.

The Reviewer
 
1-10 Employees
 
Mumbai, India
Rohan Agarwal
Co-Founder, Moneyjar
 
Verified
The Review
Feedback summary: 

Users reviewed the product so well that onething.design’s contract was extended. onething.design stuck to a detailed project plan and delivered a final product that reflected initial specifications. Their culture of professionalism and responsiveness fostered an open, trusting relationship.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of Moneyjar. We provide a financial investment platform that curates gamified products to simplify financial instruments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to design our web platform so consumers could buy mutual funds directly through us.

What were your goals for this project?

We wanted to create an easy-to-use platform centered saving money in digital "jars" by investing in mutual funds. It’s a new spin on a well-known tradition.

SOLUTION

How did you select this vendor?

I wanted a team that could match our passion for our product.

Describe the project in detail.

They put together a scope of work and guided us through the entire process, suggesting what we needed to develop and workshopping everything. They worked on stories and designs that allow users to add to, edit, and withdraw their investments at any time.

What was the team composition?

They assigned a design lead, a senior UX resource, and a senior UI resource. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered the product on time and budget. It received positive feedback, so we extended the relationship. It’s been successful.

How effective was the workflow between your team and theirs?

It exceeded our expectations. I have extensive project experience, and I thought onething.design was outstanding. They outlined their deliverables clearly and stayed on track throughout the project. The workflow was smooth.

What did you find most impressive about this company?

They had quality designers and a product strategist who understood what we wanted to achieve. They were professional and capable and had a great culture. No question was too simple or too difficult, and they were highly responsive, answering us straight away and clarifying particular points.

Are there any areas for improvement?

No. They were proactive and moved toward clear milestones. All I can say is they exceeded our expectations.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web & UI/UX Design for Education Platform

"Their team of skilled professionals provided top-notch products and excellent service throughout the process."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2017 - Feb. 2018
Project summary: 

onething.design designed an education platform’s website and its UI/UX. They helped plan the interface flow from scratch, supplied trough drawings, and assembled the final product.

The Reviewer
 
11-50 Employees
 
Delhi, India
Akshay Chaturvedi
CEO & Founder, Leverage Edu
 
Verified
The Review
Feedback summary: 

The site has launched and received positive feedback from stakeholders. onething.design demonstrated professionalism and expertise from start to finish. The team gave consistent updates and responded quickly to feedback. Their polished processes of delivering work made collaboration a breeze.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of LeverageEdu.com. We offer a platform that matches users with mentors to provide professional development and skill training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We engaged onething.design to design the website and its UI/UX.

What were your goals for this project?

We wanted an attractive and easy-to-use design. It needed to appeal to users and stand out from the competition.

SOLUTION

How did you select this vendor?

We considered multiple vendors in the Indian startup ecosystem. onething.design’s approach to each project as well as their team of highly skilled and innovative individuals impressed us.

Describe the project in detail.

The UI/UX was our first priority. However, the scope expanded to having onething.design build a brand-new version of the website. The team helped put together the flow of the interface from scratch. They oversaw the entire process from the initial trough drawings—that demonstrated excellent attention to detail—to the final assembly.

What was the team composition?

We worked with a UX lead, a UI lead, and a key account manager throughout the project. Other team members came in and out at each stage as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site has launched successfully. onething.design exceeded our expectations, and we’re genuinely pleased with the results.

How effective was the workflow between your team and theirs?

onething.design made our collaboration effortless and enjoyable. Their team used top-notch processes to make the most of our time. We had regular calls with a defined agenda to go over progress and future tasks. They also responded quickly to revisions. I couldn’t be happier with their efficiency and professionalism.

What did you find most impressive about this company?

Their team of skilled professionals provided top-notch products and excellent service throughout the process.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score onething.design’s stunning results and conscientious attitude are hallmarks of their work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their professionalism especially impressed me.
  • 5.0 Cost
    Value / within estimates
    They charged fair prices to meet our needs.
  • 5.0 Quality
    Service & deliverables
    onething.design produced high-quality deliverables on time and at great value.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to many friends and colleagues.

UI/UX Design for Global Remittance Digital Wallet

“They were genuinely eager to create better screens that differentiate our product.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

onething.design developed the UI/UX of an online financial system, including the wireframes, navigation, and chatbot. They also created a logo for the product.

The Reviewer
 
10,000+ Employees
 
UAE
Corporate Development, Financial Services Company
 
Verified
The Review
Feedback summary: 

Thanks to onething.design’s work, the digital wallet garnered positive feedback because of its intuitive and sleek interface. Their flexible, enthusiastic, and collaborative approach set them apart from other vendors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm an analyst at a financial services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to create the UI/UX design of a digital wallet and chatbot.

What were your goals for this project?

We wanted an intuitive, user-friendly interface that would allow easy transactions with fewer clicks.

SOLUTION

How did you select this vendor?

We evaluated four prospective partners and gave weighted scores based on their project portfolio, quality of resources, and commercials. We chose onething.design through this process.

Describe the project in detail.

They developed the UI/UX for the digital wallet solution, including end-to-end screen navigation flows, wireframes, and logo design.

What was the team composition?

We worked with a fluid team of designers and content writers. They brought in additional resources with the required skill set when required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work was quite satisfactory. We're testing the solution with a closed set of users who have given positive feedback on the seamless navigation and simplicity of the design.

How effective was the workflow between your team and theirs?

The project manager was highly efficient, providing timely updates and addressing issues promptly.

What did you find most impressive about this company?

We were impressed with their collaborative approach and domain knowledge. They were genuinely eager to create better screens that differentiate our product. We'll be happy to hire them again for any project that requires the expertise that they provide.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on time.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The quality was excellent. The team worked on multiple iterations to ensure stakeholder satisfaction.
  • 5.0 NPS
    Willing to refer

UI Design for Education Platform

“They offer a unique blend of services, which is extremely valuable.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Oct. 2018
Project summary: 

The onething.design team helped design and the develop a solution’s UX/UI element. After creating some sketches, they translated them into wireframes using Sketch. They made all of the requested changes.

The Reviewer
 
1-10 Employees
 
India
NV Subramanian
CEO, Nujam
 
Verified
The Review
Feedback summary: 

The product’s interface is understandable and accessible. The onething.design team were communicative and understanding, helping them deliver high-quality work that met expectations. They’re familiar with modern technologies and tools. Overall, they were a helpful partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Nujam Technologies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with onething.design?

We needed a vendor to develop the UX/UI elements for one of our products. We needed the interface to be appealing to customers in our region.

SOLUTION

What was the scope of their involvement?

Following an agile methodology, the onething.design team created a series of designs from scratch. We would brief their team on what we were looking for, and they’d come back with sketches. Then, we converted those into wireframes using Sketch. After we provided feedback, onething.design made the requested changes. Once the wireframes are finalized, we’ll translate them to HTML and CSS pages.

What is the team composition?

We had a project coordinator and a team of designers.

How did you come to work with onething.design?

In searching for a design partner, we realized that many firms only provided UI services, not UX. In other words, they didn’t actually convert their designs into the actual frontend components. After looking more into onething.design’s business plan, we found that they not only created product flows but also made creative designs and converted them into frontend systems. We needed all of those services, so it was an easy decision to choose them over other providers.

How much have you invested with them?

We spent $15,000 on their services.

What is the status of this engagement?

We worked with them from around July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The product is about to be released, so I don’t have any quantitative metrics. With that said, onething.design has had a positive impact on our company. They’ve helped us present our product in an understandable and universally appealing manner. If we showed it to 100 people, I’m sure that 90 of them would say it’s accessible and easy to follow.

How did onething.design perform from a project management standpoint?

They were proactive in terms of communication. They reached out through a variety of channels, including phone, email, and video conferencing tools. They followed every workflow and timeline we set up for them.

What did you find most impressive about them?

They offer a unique blend of services, which is extremely valuable. It’s an end-to-end option for clients looking to design and implement UX/UI elements. In general, their work is fantastic—not just for me, but for other clients as well.

Are there any areas they could improve?

They should stay on top of new technology and continuously try to learn new ways to improve their services. I think they’re already doing this, but more research couldn’t hurt. Other than that, I don’t think they have any clear weaknesses.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They charge a reasonable price for high-quality services.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Research Company

"onething.design had the most modern, user-friendly, and clean designs."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Dec. 2017
Project summary: 

onething.design used existing mockups to produce a style guide and UX designs for a rating solution. They also designed the frontend of a website which was implemented by another team.

The Reviewer
 
51-200 Employees
 
Mumbai, Maharashtra
VP, Major Indian Research Company
 
Verified
The Review
Feedback summary: 

Feedback from management is positive despite the solution not being launched yet. onething.design’s willingness to tackle change requests, modern designs, and ability to understand project needs make the collaboration a fruitful one.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of digital products for the joint-industry body that takes care of the TV rating system in India. We’re working on launching some digital products for the industry in this space. My job is to create audience measurement products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with onething.design?

We already had a couple of products in mind, including wireframes for how they should function, and needed someone to carry out the designs.

SOLUTION

What was the scope of their involvement?

onething.design created completely new products for us based on the mockups I made using Balsamiq. I had page-by-page descriptions, and they helped us with the style guide, determining how each of those pages should look and making the entire interface a bit easier to use.

They also developed the frontend pages of our site using HTML, which we gave to another developer to incorporate on the backend.

What is the team composition?

We worked with 3–4 people from their team.

How did you come to work with onething.design?

I’ve known one of their co-founders from when we worked together while I was working on the Digital Products for a television broadcaster. He reached out when he started onething.design and the portfolio he shared showed that they had the capabilities to do what we required. While we did have a process for vetting UI/UX designers, onething.design had the most modern, user-friendly, and clean designs out of all the people we reached out to.

What is the status of this engagement?

We started working with them in August 2017, and they finished the UX by December of that year. The technical backend was done by another company, and it took a lot of time. Their deliverables are completed. However, with the new GDPR developments, we need to ensure that the product is compliant with the prevailing and likely data protection norms. Product fidelity and its credibility is of primary importance. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve showcased the designs to our management team, and the feedback is really good. If we didn’t like a certain page or interaction, onething.design would be open to reiterations till we were satisfied with the result.

How did onething.design perform from a project management standpoint?

They could’ve done better in this regard, but they were good enough. They had one person coordinating the project, but because of the nature of the product, we had to keep taking feedback from various stakeholders and implement the same. As such, the project timeline got a little stretched, going past August and into September–October. This wasn’t onething.design’s fault, though.

What did you find most impressive about them?

Their clarity of thought was noteworthy. They were very attentive to the brief, and I loved their modern and elegant designs. I wanted a clean-cut look, and they catered to that. Some designers can be really stubborn about their work and don't want to make any changes, but I didn’t have this problem with onething.design. They were flexible in addressing feedback.

Are there any areas they could improve?

onething.design has just recently launched an online tracking portal. If they would’ve had it during our project, it would’ve helped keep things more transparent. I didn’t know what the designers were working on all the time, and I’m sort of a micromanager.

Do you have any advice for future clients of theirs?

It’s important to clearly present a brief and be open about what’s needed from the team. Introducing the tracking portal has been helpful for us, and I definitely think it should be used by other clients so that they know what the designers are working on. Inputs should be shared as regularly as possible so that they don’t add up in the end.

5.0
Overall Score Speaking only of the collaboration, they deserve a five. They took feedback well, were open, and iterated quite a bit.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    I wasn’t getting status updates every day before using the online tool. Doing this would’ve shortened our timelines.
  • 4.0 Cost
    Value / within estimates
    We did have to negotiate, but they gave me the best value for our money.
  • 5.0 Quality
    Service & deliverables
    I’m very happy with their designs.
  • 5.0 NPS
    Willing to refer

Mobile App and Theme Design for Consumer Electronics Firm

"They're proactive in making recommendations and offer strategic value that surpasses simple execution." 

Quality: 
4.0
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Apr. 2017 - Ongoing
Project summary: 

1thing.io designed a UI for an Android app and created themes for Android phones, allowing for greater user modification. 

The Reviewer
 
501-1,000 Employees
 
Bangalore, India
Senior Product Manager, Consumer Electronics Company
 
Verified
The Review
Feedback summary: 

The final designs weaved together preferences from various audience segments and were produced in short order. Although 1thing.io would benefit from making their scoping process more transparent, they provided consistent communication and skillfully balanced functional and aesthetic concerns.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a senior product manager at a consumer electronics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1thing.io?

We needed to design themes for mobile phones and a UI for a mobile application.

What were your goals for this project?

First, we wanted to provide pleasing visual themes for mobile devices. Second, we were looking to develop an app that lets users stream their favorite video content on their phones.

SOLUTION

How did you select this vendor?

We evaluated many vendors and had discussions with them to see if they could deliver the right scope of work. 1thing.io presented their portfolio, and I found their approach valuable. I also appreciated their previous work, which demonstrated their clear, concise, and prompt communication.

Describe the project in detail.

We chose 1thing.io to work on two major design projects for our Android devices: the video streaming app’s UI and a set of mobile themes surrounding various ideas that would enable users to customize their devices.

What was the team composition?

They assigned a project manager and designers to each undertaking. If a project scaled up, they would add more designers to avoid delaying deliverables and timelines.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1thing.io came up with an app design that catered to our user base's different segments and tastes in a short period of time. The final design was simple yet functional.

How effective was the workflow between your team and theirs?

We communicated regularly, and they were extremely responsive. They also turned around our feedback quite quickly. 

What did you find most impressive about this company?

They think about products in terms of how they work and not just how they look. However, that's not to say 1thing.io's visual designs skills aren't great. They're proactive in making recommendations and offer strategic value that surpasses simple execution.

Are there any areas for improvement?

They ought to provide more visibility into their scoping process.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer