Onefeed

Toni & Guy started working with Onefeed in 2012. The initial brief was to work on generating the feeds for various affiliate channels and a select few shopping websites. Initially, we saw a decent number of orders from the free Google base channel which was encouraging, especially as the online store was still in its infancy. As the PLAs started to take off at the start of 2013 we jumped in to test the water. The PLAs and then Google Shopping with other CPC sites have been a huge success ever since and now are contributing a large percentage of all online orders. A large part of this growth is from Google Shopping. Using careful bid management and product-level optimisation the results were as follows:

Google PLA sales revenue increase of 1207%

Google PLA sales number increase of 752%

Google PLA cost of sale drop of 67%

Google PLA conversion rate increase of 40%

Shavers are the biggest independent retailer in the shavers and shaver spares market in the UK, working with Onefeed for over 6 years now. During this time Onefeed has been engaged in optimising and managing feeds to all the UK Comparison websites, managing the Google PLAs and also Google AdWords product level campaigns. With the changes to the way Google Shopping channel operated it was imperative to get good quality feeds to the Merchant Centre and manage the PLAs to achieve positive ROI. Results from the start of 2013:

Shopping site sales revenue has increased 92%

Shopping site conversion has increased 39%

Shopping site sales have increased by 71%

Approach
Campaign re-structure showed a 162% improvement in transactions in the first month alone.
Black Friday trading brought a 196% uplift in conversions.
Using agile bidding and constant optimisation we hit the sweet spot very quickly.
The Onefeed Management Platform gives us complete control of all the vital elements of the campaigns.

YoY Increase
119% increase in transactions
8% increase in average CPC
20% increase in click volume
41% decrease in CPA

Matalan is one of Onefeed’s oldest and valued clients, working closely together for over 7 years. The initial brief was to work on generating the feeds for various affiliate channels and a select few shopping websites. As Google Shopping Campaigns continue to grow, this channel becomes more important by the day. Proving now, more than ever, critical to work with specialists that can manage the whole process, end-to-end. With the various changes that Google have made to the search result page, it’s clear that Google Shopping will get even bigger and drive more sales for customers. With this in mind, Matalan decided it was vital to have someone like Onefeed, as Shopping specialists. Managing the campaigns to achieve the best possible results. Here’s an overview of the improvements seen in just a few short weeks of managing Google Shopping:

Sales revenue increase of 210%

Orders increase of 239%

Cost of sale drop of 52%

Conversion rate increase of 49%

Onefeed and Baby & Co have worked together now for over 7 years. During this period the site has matured and grown to be one of the major independent mother and baby sites. Our work with Jeff has always been about ensuring the cost of sale targets are closely monitored and adhered to. As with most e-tailers, there aren’t massive margins; so every pound spent needs to produce sales. Over years of working together, we’ve tried almost every shopping site and advertising channel. Some have been fruitful, some not so. Since the launch of Google Shopping, we’ve heavily invested in making this the main source of traffic and conversions. The benefits of this work are clearly identified in the year on year growth and improvement we’ve been able to achieve:

Sales revenue increase of 21%
Orders increase of 34%
Cost of sale drop of 27%
Conversion rate increase of 70%

Google Ads

First focusing on their top-selling brands, the Onefeed team began to build out campaigns based on top-selling products and those that are competitively priced. Growing on this, the team were then able to build out these campaigns further by conducting detailed brand research to identify the best possible converting keywords. Daily account optimisations, gave us an insight to what parents-to-be were searching for, what device they converted through and when in the day they made their purchase, enabling us to build out campaigns that maximised the revenue at the lowest possible Cost of Sale.

Facebook Remarketing

The Onefeed team set up shopping-based remarketing carousel ads to help re-engage and convert customers on Facebook who have previously visited the Baby Planet website or added a product to their basket. Ad placement trials enabled the team to create highly-targeted ads that showed to the best possible converting customers. In combination with regular ad copy trials, we were able to increase the conversion rate month on month, reducing the overall Cost of Sale and maximising the overall revenue.