What was the scope of their involvement?
Olive Street built a website for us in a couple of weeks, which was very helful. We went on from there over the years. We’ve changed the site on a regular basis. We’ve changed the look and the feel. They were fully responsible for that. I didn’t give them too much other than we would look at competitor’s sites and things like that. I’d meet with Nat [Principal & Chief Creative Director, Olive Street Design] and look at things that we liked or disliked. It gave them a general direction and they took it from there. When the product became more of a final product before it launched, I would add my critique and tell them if I wanted any changes. There wasn’t much of my input involved in the process. We’ve done SEO, advertising, and landing pages. That has helped us to have a nice presence on the web.
The original site was a five or six informational site. We started expanding the site every three, six, nine months. We revisit, add pages, products, and information. We’ve been doing SEO with them for over a year, which we’d never been doing before. They did a nice job being able to provide the full range of services.
I also wanted pictures of our products on the site. Magnets aren’t a very popular item. It’s not something a lot of people know about or sell. We had to take custom pictures of everything on our site. They were able to provide a photographer to take all of those and integrate them the way that I wanted so they looked good.
They helped with action steps that I wanted. How do I want people to contact me? I don’t necessarily want my phone ringing off the hook. I prefer contact through emails and contact forms because a lot of times people are sending me drawings as well as their guidance on how to target specific types of customers that I’m looking for. An example, I don’t want a million small customers buying $50 from me all the time. I’m looking for large manufacturing organizations. We were looking at those and how to direct those people to find my site.
They also redesigned my logo from the beginning. We’ve modified it just slightly since then. They came up with all of that. I told them what I was thinking and they’ve done that. They provide business cards. They’ve done advertising with flyers and stuff for trade shows. They did magnetic business cards, which is actually funny. I haven’t done a tremendous amount of print stuff with them other than flyers and business cards.
How did you come to work with Olive Street Design?
Nat [Principal & Chief Creative Director, Olive Street Design] and Olive Street have helped me with multiple businesses that I own over the last seven to eight years. I go to them because they do a really good job. They’re reasonably priced and they do the work quickly. When they say it’s going to be done in 30 days, it’s done in 30 days. I went to him when I purchased this business.
I originally found them through a friend’s recommendation. I started talking with Nat, and it went from there. I interviewed several companies. I contacted a well-known company here in Chicago about the site that I wanted to build and they quoted me a price and a lead time that was outrageous. I had a similar experience with another company. It was quite expensive. I spoke to Nat [Principal & Chief Creative Director, Olive Street Design] and he quoted me a price and said he could have it up and running in less than 30 days. That’s how we started. The biggest thing I like about them is everything is fast. I don’t want to talk about changes to my website and see them happen 90 or 180 days later. Even small changes are done quickly.
How much have you invested with them?
Less than $10,000.
What is the status of this engagement?
We started working together in April 2014. We made the website passable within a couple of months from then. There’s been two to three times since then we have made changes to the site. The last change was about six months ago to get where it currently is. It’s been a three-year process, but it only takes them two to three weeks each time to do what I’m asking.