THE STATE OF YOUR BRAND IS OUR BUSINESS
We build cohesive websites, beautiful branding and print collateral, powerful applications, and our own web-based products to make your business as visible and profitable as possible. We turn clutter into clarity, problems into solutions, and ideas into reality. We offer solutions that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level.
What is The Old State? To us, it means rolling up your sleeves and putting in a hard day’s work. It means following through with what you say you’re going to do and putting the needs of your customer above all else. It means taking pride in what you do today, so that tomorrow you can look back and have no regrets. It means learning from your past while taking full strides towards the future, never being content with the status quo. It means not only keeping up with current trends, but creating tomorrow's trends. For us, it’s not just a way of doing business, it’s a way of living. Let us know how we can improve the state of your business.
We build award-winning websites and digital products, brands and design collateral. We offer content marketing and Search Engine Optimization services as well as a variety of other services to help your business grow. We help clients from all over the world realize the next level of their business goals.
ConocoPhillips Energy, American Airlines, Dr. Pepper/7up, Peterbilt, Texas Christian University, Texas A&M University, McKesson, GreatParks.org, Chief Oil & Gas, Stevens Tanker, Dallas County Community College District, The Dallas Arboretum, Ameripac, Samsung HVAC, B&Y Charters, Snuffer's, Breathe Mind and Body, Brandstand, Comerica Center, American Quarter Horse Association, RREAF holdings, Gateway Church
samsung HVAC prides themselves on leading the industry in the Heating and Cooling technology space. Dedicated to creating the most incredible heating and cooling systems in existence and pushing the technology forward, Samsung is also committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees.
Needing to put all the pieces together.
Samsung HVAC came to us needing some help with their online presence. They had a new website design but wanted a modern backend and content management system to house the website and make it easy for personnel to enter content and make changes to the site as needed. Another challenge was to bring their large library of technical documents into a cohesive management system with the website. On the marketing side, Samsung had a Hubspot account that they weren't fully utilizing and needed some help with the setup and strategy for using Hubspot in ongoing Inbound Marketing efforts.
B&Y Charters deal in luxury and opulence, specializing in yacht charter holidays in the world's most distinguished waters. They bring over 25 years of experience to the table, with industry knowledge and support to create a world-class experience for their discerning clientele. More often than not, that world-class experience begins with a website search, and B&Y's website did not convey the couture luxury that the brand represents. Visit the website: www.bnycharters.com
Gateway Church is a large church with multiple campuses based in Southlake, Texas and headed up by Pastor Robert Morris. Since it began in 2000, the church has exploded from 30 people meeting in a living room to five campuses with over 52,000 people in attendance. Pastor Robert Morris appears on television and radio throughout the country and Gateway now includes various ministries and enterprises. They approached The Old State to help bolster the online presence of 3 of these ministries: Publishing, Worship, and Pastor Robert Morris' website.
The Old State was tasked by Gateway to plan and build 3 independent websites. While all 3 belong under the Gateway umbrella, they did not necessarily have to look like they belong to the same family (other than branding). To add to the challenge, we were to work with 3 completely separate teams on the client's end. Each had their own goals and hopes for their respective website.
We started with each of the 3 teams as we always do...with strategy. Through each of these strategy sessions, we gained an understanding of the different goals for each website, who the desired audiences were for each, and formulated a plan for how to achieve success for each. In many respects, the strategies ended up being very unique.
If you live in Dallas, you know Snuffer's. Its Cheddar Fries are an institution that have filled the bellies of many a Dallasite (and just might have increased the size of a few of those bellies). With a recent change in management, it was decided that the beloved restaurant and brand needed a sprucing up. The Old State was hired to do just that. We handled everything from a branding update, to a new website, to exterior signage, and even consulted on the interior design of the new restaurant. We also might have eaten a few Cheddar Fries along the way.
Breathe had a half-finished website when they came to us. Our task was to create a new website that was on-brand along with marketing materials and a social media plan in order to drive new signups for their classes.
TOS worked with the client to determine a strategy for their brand. We learned everything we could about who they are and what they are trying to accomplish. From there, we created print marketing materials and a new website that reinforces Breathe's brand messaging.
In order to allow clients to sign up for classes on the website, we can to connect the site to Breathe's backend scheduling software. These connection allow the website user to not only view schedules based on their interests, but sign up for classes and events without leaving the site.
Dallas loves it's fitness...gyms, yoga studios, rock climbing, you name it, it's here. For a new wellness startup to stand out against the noise, there has to be a compelling and consistent story behind it. With TOS, Breathe has been able to tell that story through a new website experience, social media presence, and printed materials. Aaaaand exhale.
Arestaurant group looking to be the latest word in high-end sushi approached TOS with a name and a simple idea. The name was Musume, the Japanese word for “daughter,” and the idea was that this would be the rebellious new counterpart to the traditional sushi restaurant.
The challenge was mouth-watering for the TOS team.
Creating a brand from scratch.
Nothing existed for Musume except the name and a sample board from the interior design team. It was up to us to create the brand story, logo, signage, menus, print collateral, website, and marketing materials necessary to drive customers to the restaurant.
The story of the rebellious daughter
TOS worked both with the client and their architecture and interior design teams to create a brand and an experience around the story of a rebellious daughter who wanted something different than her father’s traditional sushi restaurant. Musume was born. The first challenge was to create a logo mark that conveyed that sense of adventure but also kept a hint of tradition.
Completing the brand experience.
As we all know, a brand is not just a logo and story. To fulfill the Musume brand, we worked with the client and multiple vendors to create a visual system that included custom exterior signage, construction barricades, a full set of menus, a website and much more. But even a fully thought-out brand is rendered useless if no one knows it exists. To this end, TOS also rolled out a marketing and social media strategy to find Musume’s customers, extend the brand and make Musume famous.
A new sushi and sake dining experience.
In a city full of new restaurant openings, having great food is not always enough. Through the combination of branding, storytelling, marketing, and social media, The Old State was able to help Musume stand out and fill bellies with raw fish.
Comerica Center, located in Frisco, TX, is north Texas' premier sports and entertainment venue. The state-of-the-art facility hosts a wide variety of events such as concerts, family shows and sporting events and is home to the Texas Legends basketball team of the G League.
The Old State was enlisted to create a new website for the arena that would be allow the site admins to add and manage a calendar of events happening at the arena. The new site also features parking info and maps as well as links to purchase tickets for events.
Thousands of hotel rooms across the country have benefited from Brandstand Products outstanding line of power devices. Their products provide additional power in the form of power outlets and USB charging ports in one compact device. The Old State created a new e-commerce website with a flexible tiered pricing structure for the back end. This allows separate wholesale clients to receive prices based on the bulk quantity they order.
"[The Old State] has drastically improved our visibility in the market."
The Old State re-branded the logo, physical office, and website of a packaging company. The team performed a complete redevelopment of the website, integrating new contact forms and original photos.
"[The Old State] has drastically improved our visibility in the market."
Aug 1, 2017
The new website has played a key role in increasing new customers who are contacting the company. The Old State built a beautiful and professional website. They excel at communicating and managing expectations, although could do more to facilitate other vendors’ communication.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of sales and marketing for AmeriPac, a secondary contract packaging firm; we serve a variety of markets, including consumer goods, healthcare, pharmaceutical, medical device, non-perishable foods, and animal health. We help companies with products that need to be packaged and put out into the market. Contract packaging services includes everything from the packaging to shrink-wrapping, poly-bagging, and blister packing. The markets we
We help with everything from packaging design to packaging production to fulfillment including point-of-purchase displays, cartons, etc. We also handle fulfillment and pack out itself. Sometimes we even do assembly of products for customers. We get everything prepared to ship to consumers or retail stores. We also do warehouse and distribution services.
What challenge were you trying to address with The Old State?
When I started working here in November 2016, there was no effort being put into sales or marketing. The company was founded 30 years ago and the owners had never focused on branding or marketing presence. We had a strong initial brand but it needed a refresh. I sought out companies who could help us re-brand as well as the development of a new website.
What was the scope of their involvement?
We had a website and social media sites, but we couldn’t find the person that had helped with that many years ago. The first thing they did was help us rebrand. They gave us a new look for our logo and we came up with a couple of marketing documents with them. They also helped us with branding designs for a new facility. They designed the glass door image for our new conference room. They did a mockup design for our entryway. They did a design of a timeline which we ended up using on the website, but we’re also going to be using a timeline on one of the walls at the new facility.
The existing website was cluttered and wasn’t informative of who we are, the history of the company, or the depth of the quality of what we do. We shut down the old site, and The Old State helped me put together a splash page while we were building a new website from scratch which was launched a couple of weeks ago. They helped to develop specific forms that enhanced the functionality of the site. Previously, we didn’t have a cost quotation request option, or even a very useful ‘contact us’ form. They build those within the site. We wanted to feature white papers and eventually create a blog, which hasn’t been done yet, but we now have the functionality to do that. In addition to the web development side, they also provided photography including our corporate head shots and photos of the facility and products. The site is hosted within their Governor software platform which I now use to manage the site.
We have not tackled SEO except for migration from the splash page over to the new website. They do that internally but it’s through partnerships with other people.
What is the team dynamic?
The relationship started out through discussions with the leadership team of The Old State, including Travis, Will, and Curtis. They have people who then took over the development including Shawn Ivie and David Swan. Kate is the account manager who I first met with. She then brought in the rest of the team. They contract out some of the things that are needed for the website like the content development and writing.
How did you come to work with The Old State?
We went through an RFP process that took over a month. I found The Old State through a Google search and liked the style of how they represented themselves. We’re a formal industry, and the people we deal with are also formal. I wanted to find a firm that looked sophisticated and The Old State communicated that well in their website. I contacted them and they responded very quickly. They wanted to do a discovery meeting, and I liked the way they communicated and the confidence they had in their IT knowledge.
What is the status of this engagement?
We started working with them in February 2017, and the site was launched in July 2017.
What evidence can you share that demonstrates the impact of the engagement?
We did a soft launch to be sure the site was functional. We’re still working on some of the request forms. In the last two weeks, I’ve gotten six client inquiries as a result of the website. They found us through a Google search, liked what they saw, and called us. Our site is now more robust and has more searchable content, which has drastically improved our visibility in the market. It’s a beautiful website. It really demonstrates through photographs and content what we do.
How did The Old State perform from a project management standpoint?
They were very good. They performed better than I did.
What did you find most impressive about them?
They’re very good communicators. You have access to everybody if you feel you need to elevate something. They’re professional and respectful. It’s a very intense job they’re doing, and clients that they deal with are expecting a lot out of the results. I think they do a good job of managing expectations.
Are there any areas they could improve?
When they use outside contract vendors as partners for different components of the work they’re doing, I think there should be more communication between those parties. I’ve already communicated this to The Old State. We hired them and didn’t know there would be others involved. They should either bring all the services in-house or manage those relationships more seamlessly so the client doesn’t have to manage multiple vendors.