We create reach. We generate impact. We amplify.
Delivering growth for people and businesses that have a passion and a purpose through brand awareness and inbound lead generation. Our clients get results from our dedicated digital marketing and PR experts.
Discover how we can help you scale up and increase your sales.
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Babinko, Zeetta Networks
How we sparked 40,000 conversations
43,820 impressions
23,078 Twitter mentions
123% increase in Instagram followers
TEDxBristol: Dare to Disrupt took place over two days at the Colston Hall. Our aim was to use our Events 90 package to increase audience reach to sell tickets, curating a killer PR campaign including social media and press coverage.
3,000 delegates attended the event across two days. The TEDxBristol Instagram account gained 300 new followers (123% increase), with 87 new followers on the first day of the event. On Twitter, mentions increased by 500%, and 829 Facebook users discussed the event. 8 radio interviews and 2 TV appearances were secured, and 10 press stories were published.
The Challenge
With two days of speakers and workshops, we had twice the amount of speakers to promote, and over 30 partners on board to support the non-profit event. First, we had to ensure both days were as exciting and inviting as one another to ensure equal ticket sales. The main focus was on the stellar speaker line up, which attracted audiences with their unique and inspiring personal stories.
With the help of six social media volunteers, and 17 student volunteers from Bath Spa University, OggaDoon took over the TEDxBristol social media channels. It was also our responsibility to get the press on board, so tickets were launched at Business Showcase South West in May 2017. From that point onwards, we planned and scheduled daily Twitter and Facebook posts, and sales and interest in the event took off to a flying start. On the day, every corner of the event was documented, and over 2,000 watched on the live stream.
Driving sales for Immortal Sport through digital marketing
351% increase in website traffic
1,386% increase in Twitter mentions
433% increase in Facebook views
Immortal Sport needed to drive sales for their diverse range of summer events, raising awareness of each event and reaching new audiences which would in turn lead to bookings. We put together a marketing strategy and used our expertise in social media, creative content, and digital marketing to increase website traffic and high-quality engagement that converted to sales.
All website traffic metrics increased 351% between December and May. Performance on social media led to higher levels of engagement through targeted posts and messaging, with Twitter mentions up 1386% and Facebook views up by 433%… All within six months of working together.
The Challenge
Immortal Sport was struggling to reach new audiences to sign up to their summer events. Word of mouth is great for ticket sales, but is stimulated by engaging digital content. By implementing our digital marketing strategy, Immortal Sport was able to tap into new markets beyond its existing followers and triathlon clubs, leading to increased sales across all events.
Our work
Weekly blog content, targeted social media messaging, SEO keyword research, regular direct marketing, and building on our existing contacts to generate new leads in Immortal Sport's target market, helped lift their digital marketing to new heights.
National Press Coverage Secured
Liz O’Driscoll, Managing Director of Exeter City Futures, was sought for her expertise in sustainable business and the requirements that businesses have to be more sustainable. This was perfect for the Victoria Derbyshire show that was running a segment on the changes businesses can make to become more carbon neutral.
In her live television interview, Liz shared: “We are recognising that individuals and businesses and local authorities all have a really important part to play in that. At the moment, we’re working to understand the barriers that people are facing financially and the pressures on small businesses – but also politically in terms of the decisions which we might need to make, and how we make those decisions in a way that not only leads to being carbon neutral but also helps businesses and local people thrive.”
Finding the perfect placement for a story, influencer, or brand isn’t an exact science – but it’s what we excel at. We know we’ll be placing both Liz and Exeter City Futures in high impact, big reach titles in the future – and we could be doing the same for you.
Generating sales through a targeted Google Ads campaign
Impact report:
- Increased impressions by 87%
- Reduced CPC by 53%
- Highest CTR – 4.63%
- Lowest average CPC – £1.58
- Highest CTR – 4.63%
- Increased impressions by 372.5% over the course of the campaign
- Improved CTR from 1.46% to 2.39% in just a week.
- Brought CPC down from £5.69 to £1.58 (-260%)
Working with YellowDog’s marketing team to define a keyword, budget, and location strategy, Oggadoon reduced CPC by 53%, increased impressions by 87%, and increased clicks by 65% between January 2019 and April 2019.
YellowDog does not operate an e-commerce platform so consistently tracking direct PPC spend to revenue generated is challenging. Instead, YellowDog use PPC to generate new business leads which are then closed by the direct sales team wherever possible.
There are multiple individual end to end PPC customers that can be confirmed for evidence of success. Most recently, in May 2019, once of the clicks that Oggadoon’s strategy generated was for a visualisation studio in London. This single click generated a lead that spent £6,700 – equivalent to the entire year’s anticipated spend on this specific market sector.
SaaS PR coverage creates £1m pipeline
Every international SaaS technology company has its own measure of success, but most will admit that global events are critical to leverage. For TeleSoftas, we landed over 25 pieces of coverage at one event creating a pipeline of £1m.
Software as a service (SaaS) can be a particularly challenging concept to explain to an analyst: when you cannot touch, feel, or post, it’s in an interesting communications challenge.
One we love. At Mobile World Congress for TeleSoftas, we landed:
- 25+ pieces of press coverage
- 300% increase in social reach
- £1m pipeline generated
Getting the attention of analysts, investors, and potential team members is not the easiest. It’s a noisy marketplace and you need to cut through the noise to grow.
Events are the perfect place to stand out for all the right reasons, and our creative campaigns do just that.
Live event marketing delivers impact
Live event marketing has to deliver in real time – as well as before and after the event. This triple challenge requires creative ideas, targeted actions, and a team that knows the industry inside out. It’s how we achieved a 160% attendee target and 249% increase in Twitter for the live conference, CoInnovate.
CoInnovate’s target audience was highly specific: deep tech businesses, high tech academic researchers, and government bodies. By creating a highly structured yet flexibly reactive creative strategy, we delivered:
- 193% increase in website visitors
- 249% increase in Twitter impressions
- 160% attendee target achieved
Trending on Twitter on the day of the conference, our live event comms was delivered by two members of the team on the day itself, with HQ support before and after. This cohesive campaign greatly exceeded internal goals and led to a renewal of the event on a more international stage.
Reviews
the project
Digital Marketing for Environmental Consulting Company
"They were quick to react to changes in the sector."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m Simon Pyne, CEO and Co-Founder of Greener Energy Futures, a Bristol-based environmental consultancy helping businesses to understand their carbon risks & opportunities, as well as setting clear goals and identifying projects and funding.
For what projects/services did your company hire OggaDoon PR and Digital Marketing?
We hired OggaDoon for their expert services in social media, digital marketing and PR, as I wanted to propel the reach of our organisation. Our main goal was to increase our PR activity, so that we could reach new audiences and connect with more thought leaders.
However, we were also looking to boost our presence across social media and make improvements to our website too.
How did you select oggaDoon PR and Digital Marketing and what were the deciding factors?
I already knew Caroline Macdonald, CEO and Founder of OggaDoon and was aware of her years of experience in the green space.
Describe the project in detail and walk through the stages of the project.
OggaDoon provided support for digital marketing and PR. During analysis at the beginning of the project, they gave recommendations for our website and social media to help increase engagement, which was then implemented across the duration of our collaboration.
At the same time, OggaDoon placed the organisation on directories and networks and then moved on to coordinating press releases for journalists and populating the website with new content. This helped the organisation be seen by new audiences and potential clients.
How many resources from the OggaDoon PR and Digital Marketing team worked with you, and what were their positions?
I mainly worked with Simon Stone (PR and Marketing Executive), regularly meeting to update him on progress in terms of client work and to discuss plans for new content. Caroline was also involved, as the strategic coordinator of the team.
Can you share any outcomes from the project that demonstrate progress or success?
OggaDoon delivered some great results for Greener Energy Futures. Our press releases were featured in Sustainability Magazine, Future Economy Network and Building Products, leading to around 3.78m estimated views. There was also a significant increase in website visits and page views during this time due to our improved website and the creation of new blogs and web releases.
Though OggaDoon only occasionally helped create social media posts, their recommendations to post more and focus on client announcements and industry news resulted in a visible rise in the reach and engagements of our social media. Also, after they listed the company on several directories and networks, it led to a direct lead.
How effective was the workflow between your team and theirs?
I had regular weekly catch-ups with Simon, who provided ideas for strategic content pieces to grow our reach. Once a news story from a client was ready to be publicly announced, they did all they could to gain coverage from publications and keep conversations about the brand going.
What did you find most impressive or unique about this company?
They were quick to react to changes in the sector; they knew how to target content around the latest developments, including the release of the 2021 IPCC Report and the COP26 conference, to maximise the timeliness of deliverables.
Are there any areas for improvement or something they could have done differently?
On reflection, I’m confident that Oggadoon helped me establish a presence and sharpen up my online marketing. I was a startup when we first engaged and the cost of hiring external PR was not easy to swallow but it was timely, and I believe it has helped me drive new business leads not just directly through digital presence but also indirectly through credibility with potential partners.
A regular dialogue with Simon Stone helped us build a good working relationship. My advice would be to agree regular goals to make the best of Oggadoon’s excellent service.
the project
Event Support for Technology Networking Company
"Yes, OggaDoon’s involvement in our projects returned good results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the Head of Delivery, Innovation & Growth at CyNam, an independent Cheltenham-centric platform that enables networking, innovation and collaboration for the cyber technology industry.
I’m coordinating marketing activities, with a critical focus on our yearly events that tackle the most pressing cyber topics, providing a networking space for cyber organisations, industry professionals and students interested in a career in this field.
For what projects/services did your company hire OggaDoon PR and Digital Marketing?
We started working with OggaDoon for our CyNam 21.2 event “Smart Cyber: Securing the IoT and the Cities of the Future”. We extended our collaboration with OggaDoon for our autumn event,”CyNam 21.3: Keeping the Lights on: Building Resilience into our Critical National Infrastructure”.
How did you select this vendor?
OggaDoon approached us in 2020, offering their PR and digital marketing services. It was about at the right moment, because we were just thinking that we needed extra help to cover our growing marketing activities to support CyNam’s progress.
We knew OggaDoon and we were aware of their work within the cyber security sector, so our collaboration with them was the natural thing to do, as we wanted to get their expertise in reaching our goals.
Describe the scope of their work in detail.
OggaDoon supported us with digital marketing and PR services. This included weekly social media calendars communicating the event, posting on LinkedIn groups, writing and sending out newsletters and press releases and suggesting strategic and actionable insights on improving our digital touchpoints.
What was the team composition?
We mostly worked with Elena (the Digital Marketing Manager) and Simon (The PR and Digital Executive) for our two events. The CEO of OggaDoon, Caroline was also involved, as the strategic coordinator of the team
Can you share any outcomes from the project that demonstrate progress or success?
Yes, OggaDoon’s involvement in our projects returned good results. For CyNam 21.2, we got record numbers of hits during the day of the event, with 1,100+ unique views to our broadcast portal. We also got 4 media coverage for our first event done in collaboration with OggaDoon, great engagement across social media and impressive response from the email marketing series.
For CyNam 21.3, the communication was a bit challenging, as this was a hybrid event. Still, with the support of OggaDoon we managed to articulate the communication across social, newsletters, eventbrite and PR, so that we would get both physical and virtual attendance. We also gained 4 media appearances from the press releases created by OggaDoon.
How effective was the workflow between your team and theirs?
We had regular catch ups and excellent communications with Simon and Elena. They’ve provided us with many interesting ideas and our meetings seemed like brainstorming sessions. So the workflow between our teams was quite energetic, things needed to happen fast, and they did. The team was responsive to our needs
What did you find most impressive about this company?
We appreciated the fast-paced rhythm of their work, but also the fact that they were bringing in some new angles to event management and marketing communications was helpful and impressive.
Is there any area for improvement or anything that could have been done differently?
They’re keeping up-to-date with everything digital. One can only wish for more PR coverage, but we were pleased with the results that we got, taking into consideration the fluctuating PR environment.
the project
Digital Marketing for City Program
"The team has a good project management system in place."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m head of communications for Exeter City Futures. This is an organisation that brings together businesses, institutions and citizens from across the city to focus on how we can make Exeter carbon neutral by 2030.
For what projects/services did your company hire OggaDoon PR and Digital Marketing?
We wanted to raise awareness of Exeter City Futures at a national level to share our work and unique approach to developing Exeter as a smart city, as well as engaging with leaders and citizens across the city to see how we could come together to help Exeter hit its carbon neutral target. We also wanted to raise the profile of our then Managing Director, Dr. Liz O’Driscoll.
What were your goals for this project?
Our strategy included: - Increasing traffic to the website - Increasing social engagement - Increasing brand momentum - Raising brand awareness - Raising Managing Director Dr Liz O’Driscoll’s profile - Securing national press coverage - Widening the Exeter City Futures fan base
How did you select this vendor?
The Exeter City Futures Communications Lead and Exeter City Futures Programme Director assessed applications using three criteria as described below. These aspects were assessed using a score system out five for each criterion with each criterion having an equal weight. - Knowledge of Smart Cities sector - Evidence of national press contacts - Price Based on the score the Exeter City Futures Programme Director selected Oggadoon to be brought on to assist with our PR and comms.
Describe the scope of their work in detail.
We chose OggaDoon from a pitch session, and their knowledge and work with other smart city programmes really stood out for us. Exeter City Futures is entering a new phase so our partnership with OggaDoon is currently finished and will be reviewed at a later date.
What was the team composition?
We worked with Emily, associate director, and now with Claire.
Can you share any outcomes from the project that demonstrate progress or success?
OggaDoon supplies us with regular updates from activity such as a press tracker, so we know the results from their work. We also have weekly catch-ups.
How effective was the workflow between your team and theirs?
The team has a good project management system in place so that they can manage and respond to work quickly, delivering on time, and able to pick things up quickly.
What did you find most impressive about this company?
They can action work quickly and get results. They have created some great opportunities for us, and Liz O’Driscoll has been featured in places including the BBC Victoria Derbyshire Show and on Yahoo News.
Are there any areas for improvement?
They’re a good team.
the project
PR for ICT Network Infrastructure Platform
"They’ve been successful in getting us coverage in media outlets."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing director at a technology company.
What challenge were you trying to address with OggaDoon PR and Digital Marketing?
We wanted to increase awareness of what we do in a crowded industry.
What was the scope of their involvement?
They are our PR agency since we don’t have anyone in-house. They manage all PR and communications services for us. They write press releases about every month and do outreach to the press.
They’ve also provided our team with media training so we know how to interview professionally. Occasionally, they provide blog posts and infographics that showcase our work.
What is the team composition?
Our main point of contact was Emily (Associate Director), but she's leaving the company, so now our main contact is Claire (Account Director). We’ve also worked with Anna (PR and Content Executive) and Caroline (CEO).
How did you come to work with OggaDoon PR and Digital Marketing?
Bristol has a prominent technology incubator, and OggaDoon has worked with a number of companies from the incubator. Although my company was already working with them when I started, I was very pleased to be working with them.
How much have you invested with them?
We typically spend around $1,500 per month, and we’ve probably invested between $40,000-$60,000 in total.
What is the status of this engagement?
My company began our ongoing relationship with them in 2017.
What evidence can you share that demonstrates the impact of the engagement?
Each week I get a list of metrics, and they provide a formal report monthly. We also track the number of press releases they write and the number of pitches they do to other publications. They’ve been successful in getting us coverage in media outlets.
This includes industry publications and national press organizations. I think we get quite good coverage with the level of stories we give them to take out to market, which is typically Tier 2.
How did OggaDoon PR and Digital Marketing perform from a project management standpoint?
They are very good in regards to project management. The team is organized and tracks their progress against our budget. We use an open-source tool for tracking projects, which is very helpful. We meet in-person every other week and regularly talk over the phone.
What did you find most impressive about them?
I like the way they collaborate. They’re also very cost-effective and transparent about pricing so as to not overcharge us. Their team can easily translate my thoughts and ideas into formal press releases extremely quickly. I’ve explained a concept to them over the phone, and they’ve taken it and turned it into usable content.
Are there any areas they could improve?
Since they’re a smaller local company, they don’t always have connections with larger global publications.
Do you have any advice for potential customers?
Be very clear with them about the type of coverage you want and the kinds of publications you’re hoping to be featured in. It’s also important to manage your expectations, especially if you’re a smaller business. A local company with only a few employees will not get the kind of coverage that an enterprise-level corporation gets.
the project
PR & Communications for 24-Hour Photography Company
"They are open and transparent every step of the way."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the founder of Splento, a company that has photographers and videographers available 24/7.
For what projects/services did your company hire OggaDoon PR and Digital Marketing?
PR & Communications
What were your goals for this project?
I wanted to increase Splento’s brand awareness to drive reach and impact, as well as to raise my profile.
How did you select this vendor?
Personal recommendation
Describe the scope of their work in detail.
OggaDoon was our PR agency and they were responsible for our comms and PR. They produced press releases, arranged interviews with podcasts, created ideas for campaigns and really helped us get noticed in mainstream media.
What was the team composition?
We worked with Caroline, the founder, and Emily, associate director.
Can you share any outcomes from the project that demonstrate progress or success?
What evidence can you share that demonstrates the impact of the engagement? I get regular updates with who they have approached and any feedback from outlets. I get a monthly report that shows what they have achieved for us.
How effective was the workflow between your team and theirs?
They are good project managers and met the deadlines set to make sure content when out at the right times, and against a challenge.
What did you find most impressive about this company?
They are open and transparent every step of the way. I knew what was happening and could pick up a phone any time to talk to them. They achieved brilliant results for me and are genuinely lovely people to work with.
Are there any areas for improvement?
Nothing immediately comes to mind.