OA Experiential

This project won OA two awards: Best Production of a Consumer Event (2019) and Best Outdoor Environment (2018).

NBC decided that for SDCC 2018, they wanted to go against the grain and bring some comedy to the Con to separate themselves from the rest. So, OA created a replica of The Good Place neighborhood (complete with Eleanor's house), with a fully immersive theatrical cast that provided a series of ethical dilemmas that ultimately judged attendees using RFID technology. Fans were judged on their choices which determined if they belonged in the good place or the bad place!

Over the 4 days at Comic-Con, throughput topped 4500, impressions topped 150 million, social chatter was through the roof and best of all, Netflix recorded a significant spike in viewership during the weekend of Comic-Con and into Season 3 .

In honor of Hulu’s new show, Castle Rock, OA went all-out to create the iconic Bed and Breakfast from Stephen King’s famed novels. The experience was a horrifying and fully immersive walk through haunt that included nine terrifying rooms all staffed with actors to amplify the mind-bending horror. OA provided all creative/production design, experience design, fabrication, on-site management, logistics and tech.

Clif Bar partnered with OA to handle all logistics and ongoing production for their touring container because they needed to find a way to get it to as many cities as possible, while reducing overall costs. Because we’re always up for a challenge, we dove in and found a way to shave off $5k per city and developed a strategic plan for them to triple their tour stops! We currently handle all logistics, management and on-site production for the tour.

Everyone is looking to create the next "most talked about" immersive experiential marketing activation. The problem is, most agencies promise an experience that doesn't live up to the hype. We've moved beyond the lip service paid to immersive experiences, by gathering a team of experts under the OA umbrella who have been creating these experiences for years. We call them the Immersive Core.

Our Core Creators are pioneering the techniques, styles, and best practices for immersive experiences. Combined with OA Experiential’s award-winning production capabilities, our Core Creators are ready to leverage their collective expertise on behalf of your brand to create the next attention-grabbing activation. Let's make something awesome together!

OA was tasked to design, build and actiavate for FX at SDCC 2018. Six of FX’s most coveted shows (Legion, American Horror Story, Mayans, Always Sunny, Archer and Atlanta) were brought to life through an interactive combination of art and technology. A sure highlight was the AHS museum which included ancient artifacts with a scary AR overlay!

Adidas tasked OA to find a fun and engaging way to connect with baseball fans in Boston and Los Angeles for the 2018 World Series. We strategically placed beautifully branded & eye catching vending machines (filled with custom, limited release Adidas products) in very busy sports bars near the stadiums.

The premiums could only be collected through secret codes that were hidden in instagram pictures that were posted whenever certain athletes did something great during the game (i.e. got on base, hit a home run, struck some one out etc.). This not only created millions of impressions through social sharing, it also saw fans lined up over three city blocks (for all 18 innings!).