Magic Light approached us to create another summer campaign aimed at promoting their new collection of licensed products for summer 2023. Beyond that initial brief, we were given complete creative freedom to tell this story in our own way.

For the main film, pre-production was crucial. Finding the perfect summer garden and casting the ideal child actors (aged 4-6 years old) were essential elements. Through our connections, we secured a beautiful wedding venue in Farnham, utilising their flower-filled garden as our stage. We successfully cast five child actors, accompanied by chaperones, to play our party guests, including a special birthday girl to be the centrepiece of our film. 

The filming for the main film took place over the course of a long, hot summer day and involved a crew of nine. Our clients, Magic Light, were also present on set, participating in the activities and assisting with branded clothing options.

The goal of this project was to boost sales of branded Gruffalo party-themed products, ranging from gift wrap and birthday cards to party decorations, clothing, and toys. These products were available in various online stores and well-known supermarkets.

 Since the launch of the videos on their social media, the main film (including its cut-down versions) has garnered 333K views on Instagram. The tutorials have collectively reached 313K views on Instagram. Unfortunately, we do not have additional statistics on ROI, OOO, or other metrics for this project.

This content was special for Magic Light as it helped them connect with families with children who love the Gruffalo and its characters, from the books to the films. It provided a way to support families and schools in engaging and inspiring their children through everyday activities.