novi.digital

Please describe your company and your position there.

I am the Head of Digital Marketing for Musicteachers.co.uk. MusicTeachers.co.uk is a nationwide music school where the lessons take place in your home, the teachers home studio, or in our online classroom. We take the hassle and stress out of finding the perfect music teacher. All our teachers have been fully vetted. We only work with professional, high-quality teachers who have the highest level of background check (enhanced DBS) in place.

For what projects/services did your company hire novi.digital, and what were your goals?

We acquired a new website with much better rankings than our previous website and hired Novi Digital for their knowledge about SEO during a Website Migration. The goal was to maximize converting traffic during the migration and increase our SEO performance with +500%.

How did you select this vendor and what were the deciding factors?

Novi Digital has been the SEO consultant for Musicteachers.co.uk prior to our acquisition, meaning that they had crucial experience and knowledge within both the old website architecture and the market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Novi has helped us with gaining an understanding of the old site architecture and planned the entire migration with us very carefully. During the merge, Novi was a very close point of contact and an active decision-maker for the strategy of the migration. Thanks to Novi we were able to successfully merge the two website and achieved our goals with this project.

How many people from the vendor's team worked with you, and what were their positions?

They assigned one project manager and one SEO specialist, their CEO has been active in many discussions. We felt very secure and at ease with their efforts, knowledge and skill sets.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the successful website migration, we measured a +500% growth in traffic and +800% growth in user signups.

Describe their project management style, including communication tools and timeliness.

Novi has been a very close collaborator, they have been very hands-on, and it always seemed like they give 110%. Communication was great and everything was delivered on time. No problems at all.

What did you find most impressive or unique about this company?

Their level of professionalism, and their eagerness to succeed. I was amazed by the in-depth knowledge of the entire team. It was also a pleasure to work with them, as they are very lovely and genuine people.

Are there any areas for improvement or something they could have done differently?

Not in my experience, so I really doubt they could have done a much better job.

Please describe your company and your position there.

I am the Marketing Manager at a small language service provider. We offer translation and localisation services in over 140 languages.

For what projects/services did your company hire novi.digital, and what were your goals?

We were keen to increase the number of inbound leads coming to our website and so we needed help to increase quality traffic.

How did you select this vendor and what were the deciding factors?

I'm afraid I wasn't part of this process so I'm unsure. Clearly, our company was impressed upon first impressions with Novi Digital. I would imagine that experience and cost would have been factors when deciding.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Novi put together a strategy for 2022 and together we have been delivering on this strategy. We have been optimising existing content, improving user experience on the site to increase domain authority and working on backlinking.

How many people from the vendor's team worked with you, and what were their positions?

Will has been working with me since January and his position is Digital Marketing Consultant.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Will, we have had some good results. Here is the positive growth we have had comparing Q1 2022 with Q4 in 2021. Organic search traffic +28% (+532) Direct search traffic +9% (+111) Referral traffic +27% (+19) Lead form completion +77% (+23)

Describe their project management style, including communication tools and timeliness.

Will is incredibly warm and easy to talk to. He's a very upbeat person and we usually can't finish a call without having had a laugh together. He is also incredibly passionate about what he does and will always go above and beyond to help you. He is a good communicator and always keeps you up-to-date on what is happening with a project, you never have to chase. He comes back to you on any questions in a timely manner and knows his stuff. I've been incredibly impressed by Will.

What did you find most impressive or unique about this company?

Their efforts to turn things around when we weren't happy with how things were going last year. They took my concerns seriously and carried out actions to ensure that things improved.

Are there any areas for improvement or something they could have done differently?

Their monthly report isn't any use, but I understand they are looking to improve this. I also think their copywriters need to get to grips with a company's tone of voice before they start writing content. We have really struggled with the copywriting because it's often 'off brand' and always have to re-write it.

Introduce your business and what you do there.

I’m the managing director at RB Health & Safety Solutions, a health and safety company specializing in training and consultancy services. 

What challenge were you trying to address with novi.digital?

We needed help increasing our market share in the theater and entertainment industry. 

What was the scope of their involvement?

novi.digital has implemented general SEO improvements on our website to target our key audience. They’re also running our PPC campaigns on Google Ads, helping us budget and plan our efforts. 

Initially, we gave them keywords that we were targeting, and they conducted keyword research. After that, they improved our website structure and wrote blog posts. Their team helped us understand what content we should use when creating new pages.

What is the team composition?

We’re working with Aaron (Managing Director), an account manager, and 2–3 content writers. 

How did you come to work with novi.digital?

I found them through a Google search, and I saw that they were highly rated. I liked the approach they took and their honesty.   

How much have you invested with them?

We’ve spent more than £50,000 (approximately $68,000 USD). 

What is the status of this engagement?

We’ve started working together in October 2016, and our relationship is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve significantly increased website traffic and inquiries since working with novi.digital. 

How did novi.digital perform from a project management standpoint?

novi.digital is good at project management. They always follow their deadlines, and if there are delays, it’s usually because they’re waiting for information from us. They send us monthly reports about their performance, and we have a monthly meeting with their account manager.

Generally, it’s easy to deal with their senior management. Like us, they have a small team, and I can speak to their managing director whenever I have a question. Their account manager is always chasing us for meetings, which works for us because we have a busy schedule. 

What did you find most impressive about them?

novi.digital’s knowledge and expertise in SEO are impressive. In addition, they’ve spent a lot of time trying to understand our business instead of using an off-the-shelf campaign.   

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Explain your business to them, and ensure they’re targeting the right areas. Have regular communication with their team, and monitor the results of their campaigns. 

Introduce your business and what you do there.

I’m the head of a company owned by a large charity that develops software for children aged 5–16 with special education needs, especially dyslexia and dyscalculia.

What challenge were you trying to address with novi.digital?

We were trying to address a new market area of the US and also needed help with PPC management, social media, and marketing strategies.

What was the scope of their involvement?

novi.digital initially helped us with the content and display, researching our work sector, building all the campaigns, and setting up analytical tools. Their team manages our PPC and helps us with Google Analytics, Facebook and LinkedIn advertising, and programmatic marketing. 

What is the team composition?

I’ve met the director and have worked with Ethan (Senior Operations Manager) as well as with a campaign manager. I’ve also kept in contact with three other main employees. 

How did you come to work with novi.digital?

We attended a marketing training session that they had locally. Our organization was looking for a new provider to challenge the one we had in place. We reached out to novi.digital for a quote and decided to go with them because we liked the offer they gave us. 

How much have you invested with them?

We have spent around £20,000 (approximately $28,000 USD). 

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We mainly measure the success of their efforts by checking our ROI and cost per conversion rates (CPC). Thanks to novi.digital, we’ve had the most successful campaigns, and their reporting and customer service have been excellent as well.

They deliver quality work and handle any changes or updates that need to be made quickly and professionally. The directors and the higher-ups are involved every day and keep in touch with all the team. Their full-service marketing efforts give us a lot of confidence in what we’re doing.

How did novi.digital perform from a project management standpoint?

Overall, their project management has been fantastic. Since setting up, we’ve had monthly and sometimes weekly meetings to make our digital efforts more solid and flexible, and update them with new information that we find from different sources. We communicate through phone calls, emails, Microsoft Teams, Zoom meetings, and other means of communication. 

What did you find most impressive about them?

The staff is responsive and comes back with solutions quickly. We are in a very flexible market where we need to be reactive, so the fact that they are able to deliver results swiftly without diminishing quality is very good. 

Are there any areas they could improve?

There isn’t anything for them to improve, and we’re happy with what they’re doing. They've dealt with all of the small issues we've had in a professional manner. 

Do you have any advice for potential customers?

Communicate and tell them everything. The more information you give them, the more they can help you achieve your objectives.

Introduce your business and what you do there.

I’m the head of marketing for an automotive retailer.  

What challenge were you trying to address with novi.digital?

We were looking for a new agency to take on our PPC management.

What was the scope of their involvement?

novi.digital manages our PPC campaigns and activities, including Google Display.

They act as an extension of our marketing team, and they’re involved in early planning stages of projects. They give input and suggestions for activities on digital channels, such as social and direct marketing.

What is the team composition?

We usually work with a senior operations manager and two digital marketing consultants.

How did you come to work with novi.digital?

I researched several companies. I had heard of this team from people in the area who had worked with them. I reached out to discuss the project and to see what they felt they could do for us. After speaking, we decided to give them the contract.

How much have you invested with them?

We’ve spent £20,000 per year (approximately $28,000).

What is the status of this engagement?

We began working together in June 2019, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We give them a target to work towards in terms of cost per conversion. We track the leads and inquiries, working out the cost per sale based on the leads generated by the PPC campaigns. We’ve seen an increase in monthly clicks by 173% year on year, as well as reduced average cost per click by 50% and reduced cost per conversion by 21% YoY.

How did novi.digital perform from a project management standpoint?

They do an excellent job regarding communication and updates. They always provide feedback and advice from research done during a project. We communicate via Microsoft Teams, Zoom, phone, and email. We have weekly and monthly meetings, as well as several ongoing conversations. They also send reports in PDF format.

What did you find most impressive about them?

I like the analytic approach they take in measuring the performance around target cost per conversion and quality of inquiries. They provide feedback on the things that are important to us much better than other vendors we’ve worked with.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Organize a meeting or call with them. Be transparent in terms of your business objectives and see what they can provide to support that.

Please describe your company and your position there.

I am the Marketing Director for Arena Events Services Plc. I am responsible for the sales delivery of our 7 managed ice rink attractions accross the UK as well as our structures and seating marketing and PR activity. We design and deliver temporary architecture with a permanent feel to the events industry as well as the archaeological, construction and medical industries.

For what projects/services did your company hire novi.digital, and what were your goals?

Novi have supported us in the delivery of the revenue targets for managed ice. Managing our PPC and SEO activity culminating in strong page rankings and conversion to bookings.

How did you select novi.digital and what were the deciding factors?

Novi follow a robust on-boarding process, they really get to know the brand and the organisation. Their consultancy and KPI reporting ensures transparency and results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

A robust project process is fulfilled from on-boarding - getting to know us and our brand - through to weekly status updates and finally full delivery of a post implementation review along with recommendations for next campaign/learnings.

How many people from the vendor's team worked with you, and what were their positions?

Project Director and an SEO and PPC specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improved search ranking and very competitive marketing cost per acquisition delivered through successful conversion rates.

Describe their project management style, including communication tools and timelines.

Weekly meetings, SEO checklist, workshops - a variety of channels and tools to support and communicate as often as we wish to.

What did you find most impressive or unique about this company?

They have clear knowledge and expertise as well as a willingness to share and succeed. They are always available.

Are there any areas for improvement or something they could have done differently?

Not really that I can think of.

Introduce your business and what you do there.

I’m the general manager of Summergrove Hall, a hotel and conference center.

What challenge were you trying to address with novi.digital?

We wanted to expand our reach to a new audience and were looking to improve our marketing.

What was the scope of their involvement?

They examined our website and streamlined it to make it SEO-friendly. They strategized keyword placement and heightened our website’s sensitivity to Google algorithms. They advised us on PPC initiatives and consulted with us on how to maximize our search rankings.

What is the team composition?

We worked predominantly with Mike (Digital Marketing Manager), who served as our project manager.

How did you come to work with novi.digital?

We received an outbound marketing email from them. We looked over their services and pricing, and scheduled a meeting to discuss our options. Upon chatting with them at their offices, they seemed very promising, particularly in terms of the value they offer for the money. We were also pleased with how they were local to us.

How much have you invested with them?

We’ve spent around $14,000.

What is the status of this engagement?

The engagement began in January 2020 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a huge, quantifiable improvement in web traffic and online bookings. We’ve been an awful lot busier, and our occupancy levels have increased considerably.

How did novi.digital perform from a project management standpoint?

They were very good about frequently following up with us. They regularly update us, and they’ve also asked us to update them so that they can incorporate any new developments into their action plan. I’ve appreciated that two-way communication model.

What did you find most impressive about them?

They simplify everything for us by refraining from using jargon that we wouldn’t understand. Instead, they explain their processes in a way that allows us to get our heads around what they’re actually planning to do. They don’t make it too technical for us, which we’ve been very grateful for.

Are there any areas they could improve?

No, I don’t think so. It’s been very good from the start.

Do you have any advice for potential customers?

Tell them what it is you need. Identify where you need their help, and ask for their advice. That’s what we did, and they were very good at addressing our needs.

Please describe your company and your position there.

Cubbies Ltd makes personalised teddies for any occasion. I am the MD

For what projects/services did your company hire novi.digital?

Needed help in increasing our conversion rate which was less than 1% We have used Google PPC and Google Shopping and Facebook ads in the past with no success.

What were your goals for this project?

Increase conversion rate to 3% and have a cost per conversion below £12

How did you select this vendor?

Referral from a business colleague

Describe the scope of their work in detail.

Review Product title and images Access website and customer user experience Research competitors and search terms Assess bidding structure to be affordable

What was the team composition?

I worked closely with Mike and also the MD, Aaron who gave his insight on strategy to increase brand awareness and conversion.

Can you share any outcomes from the project that demonstrate progress or success?

Sales from April to June are up 300%. - this is down to a new website customiser I worked on but also Google Shopping performance which has a conversion rate over 4%

How effective was the workflow between your team and theirs?

In the first three months I was on the higher tarif and got regular input/feedback. After a lot of the legwork had been done I reduced down to the basic review package with an additional One Hour consultancy. This is now working well.

What did you find most impressive about this company?

Their knowledge of the area is impressive - understanding bidding and introducing me to Smart Shopping vs Google Shopping. Smart Shopping was much more cost effective - 75% lower cost per conversion.

Are there any areas for improvement?

Novi closed fro two weeks at Christmas when I was on the highest tariff for service, but i was still charged for the full month. It would have been nice to have a holiday, too.

Please describe your company and your position there.

CEO at a leading specialist property project online lending platform, exceptionally efficiently matching the demand (quality property professionals undertaking quality property projects) and supply (retail/institutional investors) of capital for value-creating property projects, delivering a better deal for all – borrowers, lenders, the under-supplied UK housing environment and spend in the UK economy.

For what projects/services did your company hire novi.digital?

Optimise Google digital marketing spend, overall ppc performance and improve SEO performance.

What were your goals for this project?

Optimise Google digital marketing spend, overall ppc performance and improve SEO performance.

How did you select this vendor?

We reviewed and interviewed many parties and selected Novi.Digital for their passion, personal attention, demonstrated client performance in the past and knowledge of our sector.

Describe the project in detail.

Optimise Google digital marketing spend, overall ppc performance and improve SEO performance.

What was the team composition?

We worked directly with both the owner and key account manager in the business, both of whom were professional, responsive and in command of their field of expertise.

Can you share any outcomes from the project that demonstrate progress or success?

The project proved excellent improvements in cost of acquisition of customers, which was the core objective of the project.

How effective was the workflow between your team and theirs?

Very efficient - regular catch ups and clear tasks allocated to them and us to collectively drive performance based on their experience and expertise.

What did you find most impressive about this company?

Ultimately, results. But also the journey and they've transferred learnings that have helped our team also learn and develop.

Are there any areas for improvement?

Not really and would thoroughly recommend their services.

Introduce your business and what you do there.

We are a climate change consultancy. We work globally, and, though the majority of our people work at our UK offices, we also have satellite offices in Singapore, South Africa, Mexico City, Beijing, and other locations. We offer strategic services and advice to large organizations. I'm the senior marketing manager.

What challenge were you trying to address with novi.digital?

We're in a competitive marketplace, and we wanted help to improve our online visibility for specific search terms and areas related to climate change.

What was the scope of their involvement?

We target several hundred keywords, and we're about halfway through a web redevelopment project. They will eventually help us with a site migration to make sure we don't drop significantly in our rankings. They are likely to help with some page content rewrites, but most of their work with us to date includes SEO and PPC. Most of our PPC campaigns are through AdWords.

We spent weeks getting the campaigns set up properly. They asked challenging questions about the ways we measure our results, and they made us adapt our thinking. We work with a huge variety of clients, and the campaigns that novi.digital helps with are quite diverse.

What is the team composition?

There are two main contacts on their side, plus quite a range of people who work behind the scenes. In all, we work with a team of about six.

How did you come to work with novi.digital?

We worked with another agency previously, but I wasn't happy with their services. I put the contract out to tender, and we found novi.digital through a related search for agencies who focused on B2B services in the UK. We invited them to pitch to us, and they were the most detailed and knowledgeable of all the agencies we considered.

How much have you invested with them?

We spend £2,500 (approximately $3,200 USD) per month on the contract. 

What is the status of this engagement?

The contract started in March 2019, and we still have them on retainer. We hope to extend them after this contract is complete.

What evidence can you share that demonstrates the impact of the engagement?

The attention to detail and our conversions are markedly better. We're a reasonably challenging organization to understand, and there is a lot of complexity in the work we do. The most important thing that novi.digital has done for us is a framework and clarity in what we should do next. I really appreciate their depth of knowledge, even if they push back on ideas that we have on our side. We have a very healthy working relationship. They steer my ambitions in the right direction.

How did novi.digital perform from a project management standpoint?

They use a project management and communication tool. We have regular phone calls and monthly reports. Over time, we've worked to make those reports less geeky and more user-friendly for our stakeholders. We've met in person a few times, but most of our interactions are over the phone or through video conferencing.

What did you find most impressive about them?

They are very rigorous and very clear about what they do and don't do. They've made their list of services very clear.

Are there any areas they could improve?

I can't think of anything to share about potential improvements for them.

Do you have any advice for potential customers?

We have a strong working relationship with one of our contacts, so we find it helpful to have more clarity in our conversations. When we interact with multiple people, we don't always have that same precision.