What evidence can you share that demonstrates the impact of the engagement?
I was surprised at how good the leads we got were. They got us in touch with the higher-ups in each company, so that we didn’t have to go through five different gatekeepers; we got in touch with the right people directly. It was very useful for us to get a chance to introduce our services and talk to people and get their feedback. They allowed us to understand how the U.S. market looks when it comes to our services.
They were able to get us in touch with a well-known software company, and a very large real-estate company that operates worldwide, that’s headquartered in the US. We really got to talk to people and get higher in the rankings; we got exactly what we were looking for.
How did Northfield perform from a project management standpoint?
The team was very responsive. I believe when you give somebody a task, they should be able to work individually. I don’t really believe I should be micromanaging when I hire somebody to do a job.
We definitely had great feedback when considering the time difference. We were located in Europe and they were in the U.S. We tried to set up our meetings at least twice a week, just to give a task and evaluate that task at the end of the week. It worked pretty solidly throughout the whole period we worked together.
What did you find most impressive about them?
We really appreciated the high value leads that we got from them.
They were also good at spreading out to different kinds of services and different companies. It was good to get such diverse feedback.
Are there any areas they could improve?
They could be a little better in terms of creating a presentation. It took them longer than I would’ve hoped to get a 100% understanding of our product. They certainly spent a lot of time researching and getting leads, but I wanted the team to have a familiarity with our product nailed down faster. They got the concept eventually, but they spent most of their time finding leads. That small detail is their only area for improvement.
Do you have any advice for potential customers?
I would be clear with exactly what you want to do and communicate what you want to achieve from Northfield, so you can make a very detailed plan. It’s easy from both sides to lose control of where the project is going.
You’ll need regular catch-ups to make sure that everyone is on the same page. It’ll save you a lot of time and money that way.