Bringing Europe's high-tech solutions to the US

Northfield is a sales and marketing outsourcing company based out of San Francisco. We specialize in delivering high-tech solutions from European companies to the US market. Northfield brings deep local expertise and the ability to communicate complex value propositions in an easy way to key enterprise stakeholders.

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2016
Show all +
San Francisco, CA
headquarters
  • 1390 Market Street
    San Francisco, CA CA 94102
    United States

Reviews

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Market Research & Recruitment Firm Targeting for Tech Co

“They are very fast to respond, and they have an open approach.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2019 - Ongoing
Project summary: 

Northfield does market research for a virtual recruiter assistant company that’s interested in expanding to North America. They generate demos and sales calls with recruitment firms to gather feedback.

The Reviewer
 
1-10 Employees
 
Romania
Calin Stefanescu
Co-Founder & CEO, Happy Recruiter
 
Verified
The Review
Feedback summary: 

Internal stakeholders appreciate the thorough knowledge Northfield has delivered on US and Canadian markets, as well as the great feedback they’ve received from the recruitment firms that Northfield put them in contact with. The team provides actionable insights and cost-effective services.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Happy Recruiter.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield?

We’re trying to enter the US market and wanted somebody with local knowledge to help us, as we don’t have much understanding of how this market works. We wanted to understand if there are aspects of the US market that would require us to change our code or company perception; after all, it’s a different continent, language, and mentality. Our intention was to find out if our product would fit there.

We hired Northfield to put us in touch with North American recruitment firms that could test what we’re doing and provide feedback, so that we can ultimately gain a better understanding of US and Canadian companies’ needs.

SOLUTION

What was the scope of their involvement?

Initially, we showed Northfield how our product works. We have pretty advanced technologies, and sometimes it’s not very easy to understand or believe that technology can do such things. After they understood what we were doing, we showed them a few demos we’d done with our clients. Then, we told them what kind of companies we’d be interested in getting in touch with. 

Northfield has given us tips and put us in contact with a few recruiters. They’ve helped us to improve our position and garner a better understanding of what kind of US clients we should be looking for. They’ve helped us prepare demos for clients, and when we’ve done the demos and sales calls with a few companies, they’ve assisted us with these conversations. 

What is the team composition?

We work with four people.

How did you come to work with Northfield?

Northfield found us on LinkedIn. It was almost a coincidence, because we were thinking it’d be nice to find somebody local to help us a bit. We discussed the project with them and decided to give it a shot for three months.

How much have you invested with them?

We spend $5,000 each month.

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Northfield introduced us to a few companies that have provided absolutely amazing feedback. We didn’t expect to receive such good feedback.

How did Northfield perform from a project management standpoint?

They are very fast to respond, and they have an open approach. Our tech team and their tech team talk every Tuesday. Max (President, Northfield) and I speak every two weeks to exchange ideas and discuss the big picture overview. We brainstorm together, and it’s very cool. 

What did you find most impressive about them?

I like that they get involved. They do things that you don’t expect to get from somebody at the beginning of a collaboration. We also like that they’re very direct about whether something is going to work.

Are there any areas they could improve?

We’re a very technological company; everything is online. If Northfield could use some communication or marketing tools that are currently available on the market, they could increase their speed a lot. There are robots that can contact people via LinkedIn or Facebook.

Do you have any advice for potential customers?

Have a brief plan and clear expectations before starting. We recommend working with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I’d give them a 6 here; their price was very decent.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already introduced them to a few startups.

Lead Gen for Cyber Security & Risk Management Firm

“I really appreciate their agility—they react quickly to feedback and risks during a project.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

Northfield created and enhanced marketing materials to develop a strategy aimed towards a new market. In addition to utilizing several verticals and platforms, they provided appointment setting services to generate leads.

The Reviewer
 
11-50 Employees
 
Munich, Germany
Karl Viertel
CEO, Alyne
 
Verified
The Review
Feedback summary: 

A/B testing has revealed that Northfield’s efforts have doubled email open rates and click-through rates. Although they tried several strategies, Northfield’s work ethic paid off. Their responsiveness to critique helped the collaboration, led to improved report quality, and a successful engagement overall. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a software service that supports organizations in developing risk management cybersecurity and compliance processes. Our software functions like mission control and helps chief executives improve risk transparency across their organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield?

Our company was expanding and establishing a new office in New York. We had recently hired a new sales staff and we were looking for a way to augment lead generation and qualification leveraging a partner.

SOLUTION

What was the scope of their involvement?

We brought in Northfield to tailor our marketing collateral to target the North American market. Then, they provided appointment-setting services and ran lead generation campaigns using various technologies. Their work reached across different platforms including email, LinkedIn, calls, and personal networks in order to identify roles in specific industry verticals and target markets.

What is the team composition?

I am not sure exactly how many people they have working on our project. My direct line of communication is through Northfield’s CEO, but I know that their project team has reached out to our US-based sales team.

How did you come to work with Northfield?

They reached out to us. They have some very experienced people running their team, and they offered us a good deal. It ended up being a great opportunity for us to collaborate with them and establish our US office.

What is the status of this engagement?

We started working together in early 2019 and our project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve performed A/B testing on the messaging we’ve reached out to customers with, and we’ve seen the email open rate and click-through rate double. We weren’t very happy with the quality of our initial reviews, but they were able to turn it around with their hard work. Now, Northfield delivers new, useful, and qualified leads to our sales staff every week.

How did Northfield perform from a project management standpoint?

Northfield was great because early on; they acknowledged that we needed to make adjustments so that our teams could work well together. They quickly identify risks in the project delivery and are able to remediate them so delivery goes smoothly. I’m impressed by the engagement from their senior leaders.

Throughout the project, we have communicated by email and phone. They provide consistent reports, and we meet up regularly to make sure that everyone has updated information. 

What did you find most impressive about them?

They’re very hands-on. I really appreciate their agility – they react quickly to feedback and risks during a project.

Are there any areas they could improve?

Of course, I’d want them to produce the highest click-through rate sooner, but that wouldn’t be fair. Due to the nature of A/B testing, it takes a few times before we know what works.

Do you have any advice for potential customers?

Know what you want to get from the engagement and make sure that matches Northfield’s capabilities. B2B sales can be bespoke, and making sure that your needs can be met is paramount.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Strategy for SMB Ad & Marketing Platform

"They really care about our business and they work hard to win over clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2017 - Jan. 2018
Project summary: 

Northfield generated leads as part of a business strategy partnership. They identified and cold-called prospective clients and set up meetings with important decision-makers at targeted firms. They also consulted on signing contracts.

The Reviewer
 
11-50 Employees
 
Israel
Eyal Reich
COO & Founder, StoreYa
 
Verified
The Review
Feedback summary: 

Northfield’s support facilitated deals with major clients. They’re a communicative team and they work hard to generate leads that would be out of reach without their help. Their talent and deep professional network bring significant value to their engagements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the COO and co-founder of StoreYa. We are a marketing and advertising platform for SMB. We help our clients to generate leads, traffic, and sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield?

We wanted to find a strategic partner to work with us.

SOLUTION

What was the scope of their involvement?

Our goal was to use Northfield to help us get the connections we were looking for. They have the experience to get us the right contacts and connections in the companies that are our target audience.

We initially brainstormed to find relevant companies for us. Max (Founder & President, Northfield) added his ideas of companies to contact. He then contacted those companies and found the relevant contact person in each of those companies. He kept working hard on finding those connections and doing follow-ups until we got a meeting and he attended those meetings with us. He helped us decide which companies were the right ones to partner with. Following those initial meetings, he followed up in hopes of getting the partnership moving and getting them to sign an agreement with us.

We still work with him on and off. We have a good relationship and every time I need assistance, I contact him.

What is the team composition?

Max was our main point of contact.

How did you come to work with Northfield?

Max contacted us when he came to Israel for a business trip. We were one of the companies he wanted to meet with. We had good chemistry and saw the potential, and started our business relationship at that point.

What is the status of this engagement?

We worked on this project from June 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With smaller companies, it was much easier to get things moving. With bigger companies, we knew from the get-go that it would be a long process. Max follows up with the bigger companies every quarter and there is communication between Max and those companies.

How did Northfield perform from a project management standpoint?

He is very responsive. We communicate via email, phone, and texting.

What did you find most impressive about them?

They really care about our business and they work hard to win over clients. Max makes sure that he lives up to his promises by doing whatever is necessary to get those relevant contacts on the phone. For us, that was a big deal because these are huge companies with a lot of employees, and we didn’t have those connections. To have Max on board helping us, and saving us a lot of time, efforts, and money was a big added value.

Are there any areas they could improve?

No, I don’t have anything specific.

Do you have any advice for potential customers?

Set the right goals from the get-go. Make sure that you are aligned and make sure that you understand your business from A to Z and the ecosystem you are in. It will help Max to generate the most relevant leads for you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them a few times.

Lead Gen & Market Strategy for Software Company

"Their trustworthy team is hard to find in the industry, and I highly valued it."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2015 - Nov. 2016
Project summary: 

Northfield provided lead generation support for a small startup. They implemented a cold-calling system, contacting and establishing key connections and completing sales for the products. 

The Reviewer
 
11-50
 
Israel
Yair Kolet
Former VP Business Development, VNT Software Ltd.
 
Verified
The Review
Feedback summary: 

The efforts completely fulfilled the team’s expectations and helped the business enter the US market. Their services helped in capturing the attention of large, influential companies and securing sales. As a team, Northfield accomplished the project’s goals and was timely and impressive. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the VP of business development for VNT Software, a company that developed an IT product to map all business applications over a business network automatically.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield?

We had been trying to enter the US market for a long time. We hired Northfield to help us accomplish this, and to create initial business relationships with the large, recognizable companies we were targeting. As a small startup, we were struggling to get in contact with the right people and getting them interested in our product. 

SOLUTION

What was the scope of their involvement?

Northfield exposed us to a new type of system. They used a type of cold-call center, trying to establish contact with the right connections. Their team secured lists of key people within companies and their phone numbers.   

They created scripts around the product, which I consulted for on the technical side. They hired call-center callers and trained them. Every call was recorded, so we were able to monitor how successful they were. Max (Founder & President, Northfield) led the process, including finding opportunities, creating the leads, and completing the sale. 

What is the team composition?

Max led the project because he had relevant experience, especially in cold-calling. 

How did you come to work with Northfield?

My CEO found them—I wasn’t involved in the process. Once we got together and decided that we wanted to work with Max and his team, everything ran smoothly. 

How much have you invested with them?

Our business model was built differently since we were a small startup. We didn't have the funds to pay for these kinds of services, so they instead took a percentage of the sales they were generating for us. They offer other models as well, but this one worked out well for both teams. 

What is the status of this engagement?

We worked with Northfield between August 2015–November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results went beyond our expectations, getting us in contact with large companies and grabbing their attention. Max successfully had these people listen to our ideas, which was exactly what we needed. Because of their support, we got key individuals to test our products. He was great at opening doors and forming crucial connections for us. 

How did Northfield perform from a project management standpoint?

Although we struggled slightly with how much we needed to manage the project with Northfield, the workflow ran smoothly. We had meetings in which our teams were involved and learned more about the product and processes. 

What did you find most impressive about them?

I’m still in contact with Max, even though I don’t work for that company anymore. Our relationship started at a professional level, and we’ve stayed in touch because Max is someone I can trust and work with. Their trustworthy team is hard to find in the industry, and I highly valued it. 

Are there any areas they could improve?

We initially tried to give Max full control over the sales process, but we struggled until he learned more about our product, company, and teammates. Once these things were established and utilized, the project was much better and our team was more involved.  

Do you have any advice for future clients of theirs?

Clients should start the project with Max if they can. He was a wonderful member of their team, and he actually delivered on his promises. He knew how to really make a connection with people and had great knowledge in the US market.  

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We weren't tracking the schedule closely.
  • 4.0 Cost
    Value / within estimates
    The business model worked well for us, but I don't know if it's changed over time.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Cloud-Storage Company

"I was surprised at how good the leads we got were."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2017 - Jun. 2018
Project summary: 

Northfield provided consultative lead generation for a company looking to introduce its product into the American market.

The Reviewer
 
2 - 10
 
Switzerland
Kirill Starkov
VP Sales, eRight
 
Verified
The Review
Feedback summary: 

The team produced high-value leads and proved to be a major asset. They were very communicative and were excellent at working independently to achieve the smaller tasks they were assigned. Northfield always ensures their customers get in touch with the correct decision-makers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the sales director at eRight, a cloud-based storage system. We also created our own search engine to fight stolen images. We monitor images on the internet for our customers and give reports at the end of each month. We’re registered in London and operate in Sweden.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield ?

We’ve been in Europe, and have gotten a lot of leads there, but we really wanted try getting leads in the U.S. We were looking for somebody who could help us introduce our company in the U.S.

SOLUTION

What was the scope of their involvement?

First, we had a thorough conversation, where they listened and understood what we’re doing. Next, they went out looking for leads to get us in touch with people in different positions and companies.

We cast a wide net to see where our service could be most useful and then narrowed it down from there.

What is the team composition?

Max (Founder & President, Northfield) was my main point of contact, and he was the head of the project form their side. I’m not sure how many people were working under him, but he set up a fully functional team to get the task done. They are true professionals; Max knew exactly how many people were necessary from their side to deliver what we were asking for.  

How did you come to work with Northfield?

We put out some inquiries online for companies that could help us introduce our product in the U.S., and Northfield contacted us. We started talking on the phone and we thought it was a good connection; we understood each other, so we decided to work with them.

How much have you invested with them?

We’ve invested $50,000 for whole year.

What is the status of this engagement?

Our project began in June 2017, and our work together ended in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was surprised at how good the leads we got were. They got us in touch with the higher-ups in each company, so that we didn’t have to go through five different gatekeepers; we got in touch with the right people directly. It was very useful for us to get a chance to introduce our services and talk to people and get their feedback. They allowed us to understand how the U.S. market looks when it comes to our services.

They were able to get us in touch with a well-known software company, and a very large real-estate company that operates worldwide, that’s headquartered in the US. We really got to talk to people and get higher in the rankings; we got exactly what we were looking for.

How did Northfield perform from a project management standpoint?

The team was very responsive. I believe when you give somebody a task, they should be able to work individually. I don’t really believe I should be micromanaging when I hire somebody to do a job.

We definitely had great feedback when considering the time difference. We were located in Europe and they were in the U.S. We tried to set up our meetings at least twice a week, just to give a task and evaluate that task at the end of the week. It worked pretty solidly throughout the whole period we worked together.  

What did you find most impressive about them?

We really appreciated the high value leads that we got from them.

They were also good at spreading out to different kinds of services and different companies. It was good to get such diverse feedback.

Are there any areas they could improve?

They could be a little better in terms of creating a presentation. It took them longer than I would’ve hoped to get a 100% understanding of our product. They certainly spent a lot of time researching and getting leads, but I wanted the team to have a familiarity with our product nailed down faster. They got the concept eventually, but they spent most of their time finding leads. That small detail is their only area for improvement.

Do you have any advice for potential customers?

I would be clear with exactly what you want to do and communicate what you want to achieve from Northfield, so you can make a very detailed plan. It’s easy from both sides to lose control of where the project is going.

You’ll need regular catch-ups to make sure that everyone is on the same page. It’ll save you a lot of time and money that way.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We got a very good value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Network Security Startup

"They’re very efficient.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Northfield provides lead generation services. They devised a flexible strategy to appeal to potential customers. Their work is ongoing with developing the business pipeline and optimizing outreach tactics.

The Reviewer
 
11-50
 
Israel
Leonid Shtilman
Executive Chairman, Silverfort
 
Verified
The Review
Feedback summary: 

Northfield already succeeded in closing a six-figure deal with their innovative approach. The team has a quality methodology and delivers real results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive chairman at Silverfort, a company in the business of software security. It provides enhanced authentication on corporate networks and clouds to install any engines on computers. It’s a general solution for enterprises, not consumers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Northfield?

We needed help with lead generation.

SOLUTION

What was the scope of their involvement?

They have an interesting methodology on how to get interest of potential customers. They start with a message that we developed together. Then they changed the message until it was attractive to the customer. This flexibility is very important.

What is the team composition?

Their CEO is my point of contact. There are maybe three more people.

How did you come to work with Northfield?

I believe they approached us during one of the tradeshows. I talked to their references and both calls were very positive. I decided to hire them.

What is the status of this engagement?

We started working together in April 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our first six-digit deal was with one of the Fortune 1000 companies. Northfield talked to them and we closed a deal.

How did Northfield perform from a project management standpoint?

They’re very responsive via email or WhatsApp. I have a call every two weeks with the CEO. They’re very efficient.

What did you find most impressive about them?

What’s impressive is their capability to be flexible with their messages. It’s not like you send an email to 10,000 people and you find that the email wasn’t effective. They do it by small chunks until they achieve the right approach. It’s more quality work than others.

Are there any areas they could improve?

They aren’t calling people, but maybe that’s the right approach.

Do you have any advice for potential customers?

My advice is to be in regular contact with them, especially at the beginning once a week and then later once every two weeks; be engaged closely and look at their results closely.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer