Northell

Challenge

AWSM Banks is a Neobank application for children with the ability for their parents to control money transactions. Our partner had an idea of ​​how the application should work and look, as well as sketches of several screens. The main challenge for our team was to make an application so that both parents and children could use it. We had to make different functionality for the two main personas.

Design process

For AWSM bank, we developed a design system from scratch. We also created all elements for the platform (icons, headings, dropdowns, inputs, etc.) Our team developed advanced functionality for users to get the most out of the product.

Results

As a result, we created a smart Neo banking application for children and parents with advanced functionality. This application will help a large number of children learn how to use money properly and be responsible for their financial condition.

Challenge

Cardeo is an application that helps people manage their credit cards keeping track of when to make payments, switching between accounts, and knowing how much to pay. Our partner had ideas about how the application should look and what functionality it should have. The main challenge for our team was to make complex functionality easy to understand for users. We also needed to make the application compact but perform many different functions.

Design process

For the Cardeo application, we developed a design system from scratch. Our team created all elements for the platform (icons, headings, dropdowns, inputs, buttons, graphs, etc.) Since Cardeo is a banking application, we decided that the most appropriate primary color for the platform would be dark purple. We tried to place all the elements on the platform in such a way that you can feel the air on each page of the application.

Results

As a result, we created an advanced but user-friendly card managing application. According to the first feedback from users, the application is super convenient and covers most of their needs. Moreover, the application works quickly and efficiently thanks to the development technologies we used.

Challenge

HelpPays is a marketplace for microloans. The client came to us with an idea, and our task was to create a UX/UI design for the platform and website. Our main challenge was to think through the platform's whole structure, appearance, logic, navigation, etc. 

Design process

We analyzed the existing information given by the client. We advised how best to bring his idea to life and made a mood board for the mobile version, website and logo.

Next, we created wireframes so that it would be schematically clear what the platform would look like. We are currently finalizing UX/UI design, animations and some onboarding videos. 

Results 

Working together with the client, the Northell team was able to turn the client's idea into reality. Soon the platform will be available for work, and we will be able to get the first results from users.

Challenge

Needl is a platform that creates business opportunities (leads) between buyers and sellers. It is currently working in the FMCG retail market (food, drinks, beauty) and is focused on reaching a good product-market fit. 

The client came to us with the platform was not aligned to Needl product new positioning (messages, graphics), and he was gaining to make the design elegant, modern and professional.

Design process

Our approach to the project was quite comprehensive. We have refreshed the logo and design system according to modern trends and industry features. We built out more user-friendly navigation and updated the UI/UX of the dashboard for 2 personas.

Results

As a result, we helped align Needl's positioning and created a modern and elegant platform design.

Finixflo (FXF) is a global cryptocurrency exchange aggregator designed to help traders of any experience access the best cryptocurrency prices easily and efficiently from any place in the world.

CHALLENGE

The FXF project needed exceptional standardization, unification of the cryptocurrency trading system, and a unique set of features to make the solution fast, simple, and convenient both for beginner and advanced traders. 

RESULTS

We have created the project from scratch, including the desktop version, responsive design of the web app, and a mobile app with unique features to deliver the top-level user experience. 

• One account and one wallet for convenient use

• Unique feature combined in one platform

• Ability to view 4 markets at the same time

• Easy registration and KYC functionality

• Advanced security

• Rich and user-friendly design both for beginner and advanced traders

Thanks to the intuitive user interface and unrivaled trading experience, the FXF platform established itself as a first-class customized solution for beginner and advanced traders all over the world.

Challenge

DonateStock is a Canadian crowdfunding platform for donating stocks. Our partner's platform was initially not adaptive. The main desire of our partner was for the platform to be functional, as well as to preserve the style and color scheme of the product. The main challenge for our team was to explore the logic of the platform step by step. We also had to study the concept of the chosen colors by our partner for the design.

Design process

For the DonateStock platform, we developed a design system based on an existing one. Our team has significantly improved the design system by filling it with new elements (icons, headings, dropdowns, inputs, graphics, buttons, etc.) We also added and visually designed the site's blog.

Results

As a result, we made the DonateStock platform adaptive and functional. We added many new blocks to the website. Our team transformed the platform by filling it with new features. Namely, we added a search for a convenient search for organizations for donors. We structured the organizations' section and made smart lists' filters for donors.

NorthWest Construction Control (NWCC) is a construction finance control system. It allows construction companies and investors to manage finances and project implementation effectively. The platform offers construction loan inspections, budget reviews, and other documentation support services.  

Challenge: 

NWCC is a platform that has been functioning for more than 35 years. Many users have utilized it for years, so we made sure that the shift to the new version was smooth. It was crucial to create a design that both preserves all the essential features and, at the same time, adds convenience to the experience.

Results: 

We created a sophisticated yet easy to navigate design: all the platform’s elements are organized in such a way, that even those users who are not that tech-save can intuitively operate NWCC. Among the platform’s features are:  

• Invoices and confirmation letters organization

All the documents are stored and organized in the system. It is easy to find any report through the search bar to view or print it.  

• Project statistics

NWCC’s dashboard demonstrates project statistics, such as active projects by time and completion. It helps with understanding the overall situation and load.

Challenge

The client came to us for the platform redesign. Our task was to update and improve the UX and UI of the platform.

We also needed to add new functionality and new unique features for the platform.

Design process

We worked on the appearance of the platform and its internal component. We decided to create a new UX for the platform and also improved the UI. In addition, we added new features and worked out the functionality.

We also worked on a new website for the product, detailing every module and feature the Linked Automote platform can offer its users.

Results

Northell team created a great design solution for Linked Automote that helped the company stand out from competitors.

Tablet application for quick and efficient microloans in Asia.

Challenge

Our main challenge was first to understand the specifics of the platform and the region in which this platform is used.

Secondly, to analyze the main user of the platform and make sure that the platform is secure and people can not steal data and money from it.

The strategy:

• Business analysis
• UX Design
• UI Design
• Development
• User Testing

Results

As a result, our team developed all the necessary application functionality and optimized the work of the existing one.

With the help of the updated application, Gojo clients get microloans more conveniently, and, most importantly, reliably.

Launch

Digital matchmaking platform for young talents and companies.

Challenge

The Launch team required UI/UX design for the website and mobile applications of the platform aimed to bring value to both students and companies seeking digital matchmaking solutions.

The main requirement was to craft a student-centric design to ensure simple and user-friendly functionality with seamless and convenient navigation for users. 

We strived to accomplish tasks in an iterative and real-time collaboration with the clients.

Design Process

Before getting started to build the design strategy, we obtained a brief from the client with brainstorming ideas on the application look and functionality created on the basis of the market research. 

Step 1

Research

• Understanding the client’s needs

• User research provided by the client

Step 2

Analyze

• Evaluating the business logic of the web application

• Analyzing existing market research conducted by the client

Step 3

Prototype

• High-level wireframes

• Web app UI design

• Logo & marketing design

Step 4

Deploy

• Web design deployment and presentation

• Improvement of the UI/UX design features based on performance metrics and user feedback.

Results

We designed a responsive web app for a digital matchmaking platform allowing students and young talents to improve their prospects and visibility for companies. 

Our task was to craft design with student-centricity and with a focus on companies rather than jobs.

Considering these requirements we offered a design solution to expand students’ searches based on their preferences and allowing them to spot new companies for building deep and future-proof connections.

Challenge

E-Wish is the UK’s multifaceted marketplace that includes different services, e-commerce, apartment rent and taxi booking. Our task and challenge were to combine many different services on one platform, making the site easy to use and giving identity to each of the individual services. Our team paid a lot of attention to navigation, prioritization and sorting.

Design process

For E-Wish, we developed a completely new design system. We created new components, some headings, dropdowns, inputs, product cards, etc. Our main task was to make the E-Wish platform design simple, not overloaded, and visually attractive to users. Since there is a lot of information and content on the platform, we highlighted the main elements.

Results

After the design was ready, we conducted usability testing, gathering several focus groups. After receiving positive feedback, the project was successfully implemented.

ProFlourish

It is a job search platform where job seekers connect with the entrepreneurial team. The platform helps companies and organizations find their ideal candidates. 

Challenge

 We have divided challenges into two different categories: UX challenge and UI challenge. 

• UX challenge

Since ProFlourish is an MVP project and the client came to us only with the idea, we needed to draw up a full list of features that should be on the platform and remove the extra ones.

We had to understand how all items should interact with each other, what information is essential to show, and what we should hide, etc.  

• UI challenge

The company came to us with its own style. But during the work on logic, they had the opportunity to communicate with potential customers and receive advice from users.

As a result, they decided to update the style of the platform, as the initial style guides became not relevant. Northell team helps think over how the platform should look like.

The design needed to be minimalistic, gender-neutral and stylish.

Results

According to all customer’s requirements, first of all, we build a sitemap to see how the structure of the platform would look like and to understand what list of features we should add.

Then we created wireframes to understand what we need on the platform and what we should remove from there. After all details, we were creating design and responsive design.

Now the project is in the last stage of development. So, for ProFlourish, we made a full cycle of platform development.       

Challenge

ETF Europe is a platform that aims to simplify buying the ETFs and includes filters to find the ETF to fit all the needs. An ETF project needed an experienced UX design team to improve and optimize it, addressing the best practices in UX, starting from navigation to multilevel filters. The main challenge for our team was to make complicated trading processes simple and understandable for users.

Design process

For the ETF Europe platform, we developed a design system from scratch. We developed a unique style for the platform. We created all elements for the platform (icons, headings, dropdowns, inputs, graphics, buttons, etc.)

Results

As a result of our cooperation with a partner, our team came up with new solutions to make the ETF platform convenient for entry-level traders by adjusting and improving the functionality provided before in charts. While working on this project, the Northell team used the best design and development practices and industry guidelines, so the product is entirely consistent with market requirements and concepts.

StockApp

Interactive app for investors to manage and track their investments. 

Challenge:

The StockApp team aimed to provide an interactive but easy-to-use app for both beginners and experienced investors to manage and track their investments. The main requirement was to craft a platform affordable to everyone in a more advanced and appealing manner rather than a black and white spreadsheet. 

StockApp was geared to include the following features:

• Tracking performance of stocks

• Setting goals of short-term and long-term portfolio

• Interactive diversification charts

• Easy management of stocks

• Ability to change the way the stocks are listed

• Data on returns and percentage weight.

Design Process:

1. Research

Understanding the client’s needs

2. Analyze

Evaluating the business logic of the mobile application

Analyzing existing market research

3. Prototype

High-level wireframes

Mobile app UI/UX design

Logo design

4. Deploy

App design deployment and presentation.

Improvement of the UI/UX design features based on performance metrics and user feedback.

Results:

We designed a mobile app for iOS for interactive tracking and management both for beginners and professional investors. 

Our task was to craft UX/UI design for a tool enabling investors to view data on holdings with current prices, daily changes in value, and its overall percentage weight. With built-in unique features, investors can monitor the overall portfolio performance via interactive charts to see the portfolio's total return by day, month, week, and year.

https://northell.design/get-estimation/

Educational mentoring tool for novice future entrepreneurs.

Challenge

BridgeX came to us with the idea of ​​their future product. The client showed us a presentation with the concept of the platform and a set of different questions.

Our task was to turn it all into a working tool. Our main challenge was to think through the whole structure of the platform, the appearance of the platform, etc.

Design process

We started our work by developing a site map to understand what navigation and connection between different platform parts should be. Next, we created a mood board where there were various visual references for the product.

The next step was to create wireframes so that it would be schematically clear what the platform would look like. We also created a clickable prototype. We are currently finalizing the mentor's persona and transferring the project to the development stage.

Results

We managed to translate the client's idea into reality and create a platform design that helped BridgeX get investments from investors.

Soon the platform will be available for work, and we will be able to get the first results from users.

MeetAlfred is an easy and advanced all-in-one sales enablement software for LinkedIn, Email & Twitter.

The company helps find ideal target audience fast, create multiple campaign sequences and optimize campaigns to drive even stronger results. 

Challenge

The client came to us with an existing working platform with 30,000 users. First of all, MeetAlfred needed the platform redesign.

In the course of our cooperation, they realized that they want to add new features, want to improve UX and, of course, update the UI. 

We worked hard on the internal part of the platform, adding functionality and redesign. It was decided to create a new marketing site because MeetAlfred is going to change its target audience, niche and expand its capabilities.

Therefore, it is vital that the marketing site can fully convey what their current unique value is. 

Results

We, at Northell, managed to create a great design solution for this system. Now, we are working on creating the marketing website for their platform.

Racers360 is a personalized online motorsports coaching project that makes pro-coaching affordable and accessible to any racing fan. The platform offers online lap and race analysis services provided by the very best coaches in the industry.

CHALLENGE

Racers360 needed a more user-friendly and attractive design for the web app to provide a better experience to their learners and coaches.

RESULTS

During the research, we understood that the web app lacked an essential functionality: separate interfaces for authorized users and coaches. Therefore, we developed two different solutions with relevant functionality for racing enthusiasts who wanted to get professional advice on their video, as well as for coaches who were reviewing lap and race videos submitted by the learners. 

This allowed us to make the system much more convenient to use for both parties. Also, we added gamification elements and achievements to make the experience on the platform even more enjoyable. 

• Easy-to-navigate web app;

• User-friendly design with big buttons and contrast colors;

• Intuitive functionality even for first-time users;

• Advanced message board for communication between racers and coaches.

For racing enthusiasts, we ensured:

• Simple registration workflow;

• Defined pricing and payment options;

• Clear video uploading instructions;

• Support form.

For coaches, we provided:

• Convenient management of coaching sessions;

• Understandable race review functionality;

• Clear guidelines on web app features.

A high-performing platform for finding the best real estate agent. 

• Challenge

Agent Scout came to us with general specifications and a complete understanding of all the platform functionality they would like to have.

Our task was to help them put all their plans into action by creating attractive and user-friendly UI/UX design and providing full-cycle product development. 

• Design Process

A very tedious work was done on wireframes, during which we defined the main goals of the platform, analyzed competitors, studied personas, etc.

We communicated a lot with Agent Scout to decide which solution would work best for them and whether they agreed with our ideas.

• Results

We managed to create an attractive design for the platform and started the development process. As a result, we built a large, complex platform that combines many different features while it is very convenient and easy to use.

Sophisticated open-source learning management system to organize student and educators’ learning processes just in a few clicks.

Challange

SmartJen came to Northell to improve their existing web platform by suggesting new and advanced features to make the user experience more seamless. Furthermore, SmartJen’s existing website was required to be updated and redesigned according to new design trends and best practices.

Design Process:

1. Research

Understanding the client’s needs

In-depth interviews of 
the target audience

2. Analyze

Evaluating the business logic of the web application and customers’ needs

3. Prototype

High-level wireframes

Sitemap

Web app UI design

Website redesign

4. Deploy

Web design deployment and presentation

Improvement of the UI/UX design features based on performance metrics and user feedback.

Results:

Customizable Worksheet Generator

SmartJen helps educators create and assign comprehensive tasks for their students in quizzes mode, exam mode, practice mode, and interactive mode. Everything is tailored to teachers’ and students’ needs.

Dashboard with categorized data

The users are able to fastly view and make changes to the main information by the categorization method switching between tabs in list and grid views.

Messenger

All members of the learning process can communicate and keep in touch anywhere and anytime without the need to use additional message applications.

Individual and group performance page

This feature streamlines assessment processes where teachers can evaluate students’ progress by the worksheet, by topic, by ability.

Leaderboard

Teachers can see students’ achievements and filter by timelines.

https://northell.design/blog/how-northell-contributed-to-advancing-onlin...

An outsourcing full-service IT Support company that provides a wide range of IT services.

Challenge

The client came to us with an old website that needed to be redesigned and updated. As AU-IT has a wide range of services to provide, their website should be user-friendly and have easy navigation.   

Design process

Our team has close communication with the AUIT team to define their main goals and overall vision of website appearance. Northell did a great job on wireframes to make the design outstanding and user-friendly.  

Results

We managed to improve the UX/UI design of the website. The appearance of the pages has become more modern and the filling thought-out.

Referr is a brand new platform that allows companies and freelancers to refer customers to one another. The service makes the process of referring, sharing customer details, tracking referrals, and managing commissions and rewards for successful referrals easy and convenient for all parties involved.

CHALLENGE:

Referr needed a first-class UI/UX solution that would make the web app convenient for all categories of users, follow the latest design trends, and contain unique functionality.

RESULTS

We designed a responsive web app design for a new referral platform that allows businesses and private entrepreneurs to receive recommendations on the services they provide and search for experienced contractors for their own business needs.

• User-friendly and attractive design;

• Advanced functionality;

• Easy navigation;

• Fully manageable workflow;

• Detailed stats;

• Convenient payment solutions;

• Stylish and easy-to-read profiles;

• Advanced search;

• Handy message board;

• Responsive design.

Nomos is an interactive website that informs visitors about aircraft noise levels around Ukrainian airports in real time. It is widely used by government, public, and private organizations, such as building companies, to determine the acceptable areas for further construction.

CHALLENGE

The Nomos project needed a UI/UX design for a full-featured interactive tool for informing users about aircraft noise levels around Ukrainian airports, depending on the distance from the noise source to the selected area, as well as the conditions and restrictions for urban development in the selected area due to aircraft noise.

RESULTS

The task was to create not only a simple and user-friendly UI/UX design for a website with real-time information on aircraft noise levels shown on an interactive map of Ukraine. The map had to be zoomed in and out to identify a particular address of interest and clearly highlight the contours of areas with particular noise levels around the airports.

Our Northell team created an informative and user-friendly website design that can be easily viewed from desktop and mobile devices. The design meets modern trends and requirements of government websites.

Whether the visitor is someone interested in noise levels around their place of living, or some business representatives planning urban construction on new territories, the Nomos site provides clear information on real-time aircraft noise figures and their explanation.

Mortgage Basket

Mortgage Basket is a platform that helps people get a mortgage or remortgage. To meet with the bank and discuss questions people are interested in, they must fill out a fairly large form.

With the help of Mortgage Basket, you can use your loan with different interest rates and try different mortgage products with the installments that you create.

Challenge: 

Our main task was to figure out how to make the user experience as much painless as possible and that the user won't have any difficulties using the platform. In general, we were faced with the task of optimizing the entire flow. 

Results:

Firstly, we started working with wireframes. Then we moved on to website design. We needed to make it as neutral as possible.

The design had to be without signs that relate to a particular religion, gender, nationality, etc. For this platform we also developed a responsive version for tablets.

Immerse Education offers short academic programs in the best British universities. This service 

collaborates with such universities as Cambridge and Oxford to provide short programs for teenagers from all over the world. The company has delivered over 2 500 academic programs for students aged 13 to 18.

Challenge: 

Immerse education contacted us for the main page redesign. We were focused on making a dynamic and eye-catching design, which would highlight the value of unique programs offered by Immerse Education.

Results: 

Our main task was to create a stylish and compelling UX/UI design that would encourage visitors to explore the platform as well as give a clear understanding of what Immerse Education has to offer. We decided to make the video a main focus of the page and add animation and photos to create a memorable first impression.

The platform now also features a personalized search bar, so the users can enter their age, subject of interest, and desired location to see the suitable programs.

JustAskme is a project that emphasizes the power of questions and answers that allow getting to know someone better and with fun. The JustAskme website connects fans with their favorite artists, creators, influencers, friends, and even crushes. The influencers, in turn, get the opportunity to earn by answering questions from their auditory.

CHALLENGE

JustAskMe needed a user-friendly and stylish website to familiarize the users with the opportunity, engage them in active social participation, and convey the value of the platform to both the creators and their audiences. 

RESULTS

We created an engaging and stylish platform that allows users to connect with their favorite artists and influencers and receive answers to their questions. What’s more, the website was built responsive not only for users but convenient for the front-end developer and the client’s team. Thus, the JustAskMe team can perform website maintenance and further development with the web design created by Northell.

The logo had to be unique, memorable, and easy to recognize. We decided to transform the title of the project, with “ask” in focus. As the main palette, we chose a vivid violet theme with a gradient background and friendly illustrations to highlight that the platform is meant for a young audience that keeps us with the trends, loves to communicate and explore new things, and active both in real life and social media. 

As there are more and more users searching the web and checking social media from mobile phones, we ensured the responsiveness of the design so that the users could enjoy the platform from any device.

Oprovi

Oprovi is an MVP project. The initial version has already been developed. It is a platform where people who have experience and are experts in a particular field can provide quick advice and consultation.

They provide such assistance that does not take them much time and does not require them to create something extra.

Challenge:

The client came to us only with an idea. First of all, together with the client, we built the entire structure of the platform.

Then we started creating wireframes to understand what functionality there should be, how exactly it should work, what we need in the MVP version and what we need to remove from there.

Results:

We built the whole system for two parties – for the client and the adviser. We worked on a marketing website and then created a design.

Now the project is still in the process. Our next steps are to create a responsive design and translate the platform to Hebrew. 

Zettlo is an app that combines real-world experiences with augmented reality (AR) in the form of a social engagement game. In the Zettlo app, users can participate in different social activities and challenges, explore new locations, meet new people, and engage with friends. It is a location-based game that attracts users with unique features, exciting gameplay, and rewards for completing events and challenges.

CHALLENGE

Zettlo needed the app re-design to make it more user-friendly and engaging for users, both individuals and companies that can create challenges on the platform. The main idea was to combine a social network with some gamification points and AR functionality to make the existing application more functional, simple, and engaging at the same time.

RESULTS

After conducting in-depth research and analytics, we recreated the customer journey map to improve the user experience and reworked the design of the Zettlo app to turn it into a social platform with engaging gamification features.

• Recreated business logic and user flows

• Improved user experience

• Reviewed challenge functionality

• Easier navigation

• Location-based, account-based, and challenge-based searches with a convenient map displaying

• A convenient feed to connect with friends and new people

• Improved photo and video posting to complete challenges and add to the feed

• Added gamification points

• Implemented characters, upgrades, and bonuses

• Profiles and features both for individuals and businesses (marketing purposes)

• Customizable notifications, and much more

Only by having an objective assessment of the level of customer satisfaction, the company can adjust and improve its further performance. That’s where Review Tui comes in handy, a web app that allows businesses to manage customer feedback conveniently and post reviews directly to Google Maps and Facebook.

CHALLENGE

The client needed a solution for B2B and B2C businesses that would simplify their communication with customers and allow posting customer reviews directly to Google Maps and Facebook. 

RESULTS

Northell created a high-end reputation management web app with a user-friendly workflow, stylish design, and advanced account settings for businesses. As a logo, we decided to use Tui, a small and bright bird native to Australia since the client is based in Australia. The frame in which the bird was placed symbolizes the review frame.

The Hua Quan Village is home to artists and travelers from across China and around the world. The place includes museums, open studios, wellness and culture park, and over 100 murals surrounding the site as a part of the Miracle Project.

CHALLENGE

Although offering such versatile activities on-site, the village lacked an important part - a modern-looking, visually pleasing, and user-friendly website that will guide website visitors on what they can find, expect, and experience if they visit the Hua Quan Village.

RESULTS

We improved website navigation and made it user-friendly and appealing. By building a clear and logical system for interaction with the user, we improved the usability and responsiveness of the site so that visitors could view the website easily from any device. Also, we added up-to-date information about the place, its locations, classes, and experiences offered. 

In collaboration with photographers and copywriters, we created a stylish and easy-to-navigate website that attracted both Chinese and international visitors.

A tool for creating and editing various documents, such as presentations, brochures, instructions, infographics, etc. It is not a separate product. It is a tool that integrates into different sites or platforms.

Challenge

The client came to us with a document that spelled out all the functionality they want to see in the tool. Our task was to make this tool as easy to use as possible. We also had to make it stylistically neutral so that it would fit into entirely different platforms.

Design process

Our team worked on the UI and UX of the editor. We made it so that any user can use the tool. We thought over the navigation and structure of the product and made the design so that the tool could look organically on any site and any platform.

Results

After several stages of testing, the tool was successfully put into operation. We have managed to make a perfect tool for any environment so users will make the most of it.