Data-driven websites and marketing platforms

Nonlinear Digital is a division of Nonlinear (Non-linear creations, inc.) and a full service digital agency with extensive knowledge and expertise in CMS and marketing/analytics solutions. Located in Canada, the US, the UK, and Brazil, we work with our global clients using an agile methodology to create unique website and digital experiences that drive business results.

As an award-winning Sitecore Platinum Partner and a thought leader in the Sitecore space with almost a decade of Sitecore experience, we’ve distilled our most popular Sitecore blog posts into a book: Sitecore® XP™: Nonlinear insights.

Our Service Offerings aren't limited to redesigning and building complex multilingual, multisite, responsive and mobile Sitecore sites with enterprise integrations:

Digital Strategy and Sitecore XP Services: Begin generating measurable results with XP: XP Assessment, The Nonlinear XP Accelerator Services, The Nonlinear XP Bootcamp for Marketers

Sitecore Maintenance and Support Services: After your Sitecore website has been built or upgraded, keep it functioning as it should.

Marketing Optimization Services: We partner with you to help identify, analyze, and execute marketing experiments that maximize your ROI. We test and improve your results: A/B Testing, PPC Campaigns, SEO, Email Marketing, and Personalization.

Sitecore Intranets: We build intranets that drive employee efficiency and improve employee engagement. 

$150 - $199 / hr
50 - 249
Show all +
Toronto, Canada
  • 49 Spadina Avenue, Suite 201
    Toronto M5V 2J1
other locations
  • 987A Wellington St.
    Ottawa K1Y 2Y1
  • 89 Worship St.
    London EC2A 2BF
    United Kingdom
  • Rua Fidalga, 593/603 Suite 16
    São Paulo 05432-070
  • Rua Iguaçu, 73
    Florianópolis 88045-610
  • Bangalore 530068
  • Stockholm 111 21
  • New York, NY 10001
    United States
  • Dallas, TX 75001
    United States
  • Orlando, FL 32789
    United States
  • France


Key clients: 

Nonlinear Digital has helped hundreds of companies and organization succeed online since 1995. A short list of recent clients includes: Sunwing Travel Group, Rotman School of Management - University of Toronto, Bayer, American Air Filters Intl., SickKids Foundation, National Association of Federal Retirees, The Insurance Institute of Canada, Newfoundland Labrador Liquor Corporation, Wheaton College


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Sitecore Implementation For National Liquor Organization

"They went above and beyond the statement of work, and they always met our demands."

Willing to refer: 
The Project
$50,000 to $199,999
Jan. 2011 - Dec. 2012
Project summary: 

Nonlinear Digital implemented the Sitecore CMS for a governmental organization. They provided visual design, back-end development, UI/UX testing, systems integration, and staff training and support. 

The Reviewer
51-200 Employees
St John's, Canada
Project Lead, IT Department
The Review
Feedback summary: 

The Sitecore CMS performs smoothly and offers a rich range of functions. User feedback, web traffic, and conversion rates have significantly improved. Nonlinear Digital offered a flexible schedule and highly capable development team. They provided quality solutions and valuable strategic guidance.


Could you briefly describe your company?

It’s the Newfoundland and Labrador Liquor Corporation. We are basically an extension of the governments Newfoundland and Labrador, so managing their retail liquor stores for the province of Newfoundland and Labrador.

What is your position?

I’m a project lead with the IT department.


Could you describe the business challenges you were attempting to address when you initiated the projects?

Back in 2011, we initiated a project to implement a CMS. The CMS that was selected was Sitecore. We did the actual implementation of the content management solution along with a redesign of the website with a local company here in Saint John’s. It was the first time that they had ever deployed or worked with Sitecore. We wanted a company with a little more experience to take us to the next level.


Could you describe the scope of the project? For instance, did it include custom design, development, training, and support?

We actually have a Sitecore developer on staff. Nonlinear came in and not only conducted specialized trainings, they were also heavily involved in each aspect of the Sitecore implementation and rollout. There was custom visual design for the website, backend development, UI/UX testing, systems integration, and ongoing support.

How did you select nonlinear digital as your service provider?

We initially engaged nonlinear on a number of smaller and unrelated projects, which didn’t require a formal hiring process. However, by the time we were preparing for the Sitecore implementation, we did distribute several RFPs to potential solution partners. nonlinear was selected based on their preexisting relationship with us, not to mention their demonstrated expertise.

How much did this initiative cost?

Our initial work was approximately $50,000, but in total, we’ve moved well into the $100,000-plus range.

When was the initial project completed?

It was completed in December of 2012.


In terms of results, could you share any metrics or statistics that would demonstrate the effectiveness of their work?

We have seen a considerable increase in the amount of traffic in our website. The capability we now have is actually seeing how our traffic translates into people purchasing in our stores. The conversion rates have greatly improved. We’ve also received very positive feedback from our internal and external users, which isn’t always the case when you transition to a new platform.

In retrospect, do you still believe that Sitecore was the correct platform for your business needs?

Yes, It’s easy to use. I mean, there’s always going to be issues with any system, but the capabilities that it’s given us have been impressive. The one thing that we did do that we might would do differently would be implementing a content management system, and redesigning our website at different times, rather than simultaneously. I only say this because both tasks require significant attention to detail and process oversight. We spent a lot of time on our Sitecore development and configuration, which resulted in partial neglect of our website. In the end, we’re very happy with our products, but our redesign might have been more valuable to us had it been accomplished independently of the Sitecore implementation.

When working with nonlinear digital, is there anything you would consider unique or special about them compared to other service provided you’ve worked with?

For one thing, there are a lot of project members that work in different time zones, and in different locations. We never had difficulties interfacing with them during our normal operating hours. They were also willing to accommodate and work around our schedule. In terms of support, they’re very responsive. We’ve been quite pleased with all of the team members that we’ve been dealing with. There was some initial friction when we transitioned from requirements gathering to actual execution and management, but nothing out of the ordinary. There were some changes in staff, which concerned me at first, but never amounted to anything detrimental. I must say we never had any issues at all. Projects were successful in many cases. They went above and beyond the statement of work, and they always met our demands. Sometimes, they’re more experienced than us, too. They understand our business. We were leaning on them to give us guidance in terms of recommendations on, for example, mobile site and website and so on. They were definitely able to lead us in the right direction. They have been great to work with in comparison to a lot of other vendors.

Overall Score
  • 4.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would be very willing, given the right circumstances.