In terms of results, could you share any metrics or statistics that would demonstrate the effectiveness of their work?
We have seen a considerable increase in the amount of traffic in our website. The capability we now have is actually seeing how our traffic translates into people purchasing in our stores. The conversion rates have greatly improved. We’ve also received very positive feedback from our internal and external users, which isn’t always the case when you transition to a new platform.
In retrospect, do you still believe that Sitecore was the correct platform for your business needs?
Yes, It’s easy to use. I mean, there’s always going to be issues with any system, but the capabilities that it’s given us have been impressive. The one thing that we did do that we might would do differently would be implementing a content management system, and redesigning our website at different times, rather than simultaneously. I only say this because both tasks require significant attention to detail and process oversight. We spent a lot of time on our Sitecore development and configuration, which resulted in partial neglect of our website. In the end, we’re very happy with our products, but our redesign might have been more valuable to us had it been accomplished independently of the Sitecore implementation.
When working with nonlinear digital, is there anything you would consider unique or special about them compared to other service provided you’ve worked with?
For one thing, there are a lot of project members that work in different time zones, and in different locations. We never had difficulties interfacing with them during our normal operating hours. They were also willing to accommodate and work around our schedule. In terms of support, they’re very responsive. We’ve been quite pleased with all of the team members that we’ve been dealing with. There was some initial friction when we transitioned from requirements gathering to actual execution and management, but nothing out of the ordinary. There were some changes in staff, which concerned me at first, but never amounted to anything detrimental. I must say we never had any issues at all. Projects were successful in many cases. They went above and beyond the statement of work, and they always met our demands. Sometimes, they’re more experienced than us, too. They understand our business. We were leaning on them to give us guidance in terms of recommendations on, for example, mobile site and website and so on. They were definitely able to lead us in the right direction. They have been great to work with in comparison to a lot of other vendors.
The Sitecore CMS performs smoothly and offers a rich range of functions. User feedback, web traffic, and conversion rates have significantly improved. Nonlinear Digital offered a flexible schedule and highly capable development team. They provided quality solutions and valuable strategic guidance.