Programmatic platform

Nominal Techno, Ltd. is a global IT company. Our employees are experts in the field of Big Data and algorithmic buying.

Our specialization: 

  • Programmatic buying
  • RTB advertising
  • Big data
  • Customer's segmentation
  • Ad verification

We are developers of a Programmatic Platform that allows to increase efficiency of dealerships’ digital advertising. Programmatic Platform is an aggregation of the world best technologies for the implementation of online advertising communications. The following modules are involved at different stages of advertising: media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, statistical analysis of the results.

 
$1,000+
 
Undisclosed
 
50 - 249
 Founded
2007
Show all +
Minsk, Belarus
headquarters
other locations
  • Moscow
    Russia
  • Vilnius
    Lithuania

Reviews

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Digital and Social Strategy for Dance Retailer

"They're highly responsive and always provide good feedback, no matter the questions we ask." 

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Sept. 2018 - Ongoing
Project summary: 

Nominal Techno provides a diverse set of digital advertising services. Currently, they contributing to a social media marketing campaigns.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Management Executive, Dance Retail Store
 
Verified
The Review
Feedback summary: 

Traffic, paid search, and costs have all improved thanks to Nominal Techno’s support. Their streamlined communication and consistent responsiveness have empowered them to be a dependable knowledge resource. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a management executive at a retail store. I’m working on building long-term relationships with local clients and schools as well as widening our client base.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nominal Techno?

We didn’t have the internal capacities to do advertising or manage complex campaigns, so we brought in Nominal Techno.

What were your goals for this project?

We wanted to build the right image and digital strategy to attract customers that weren’t familiar with us.

SOLUTION

How did you select this vendor?

Based on a few pre-campaign Skype calls with company representatives, we were confident in their competencies and integrity.

Describe the scope of their work in detail.

They provide us with a wide scope of internet advertising services and help us carry out a remarkably efficient social media advertising campaigns. The flexibility they offer lets us manage different needs and expand the social side of our business.

What was the team composition?

We stay in touch with our account manager, but I’m not sure about who’s on the rest of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've generated what we desired regarding increased traffic to our store and improved impact of our paid search. The campaigns have driven more people to both recognize our store and become repeat customers. Nominal Techno is also quite cost-effective and saves us a lot of money.

How effective was the workflow between your team and theirs?

We work through an account manager who is constantly available.

What did you find most impressive about this company?

They're highly responsive and always provide good feedback, no matter the questions we ask. The price they gave us was more than suitable for the services they provide.

Are there any areas for improvement?

It’s been hard to understand their proposals at times. They have peculiar names for the tools they offer, so they had to explain them in the beginning.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Display Advertising and Retargeting for Fashion Agency

"The team communicated frequently and effectively throughout the project."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - June 2018
Project summary: 

Nominal Techno created and implemented a digital advertising campaign. The effort included components for social media and retargeting niche audiences.

The Reviewer
 
51-200 Employees
 
Valencia, Spain
Assistant, Fashion Showroom
 
Verified
The Review
Feedback summary: 

The campaign drove both online and in-store traffic. Nominal Techno was organized and communicative, but could have been more transparent about resource allocation within their team. They tracked progress effectively.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m an assistant for a business in the fashion industry. We specialize in luxury brand clothing and accessories. I’m responsible for all social network activity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nominal Techno?

We needed a knowledgeable vendor to launch a digital advertising campaign.

What were your goals for this project?

We wanted to attract more local customers to our shop.

SOLUTION

How did you select this vendor?

Their manager found me on Facebook. We followed up with a phone call to determine an approximate plan for the campaign. Their media manager then followed up with a proposal that incorporated our internal team’s changes to the initial scope. We chose Nominal Techno because we felt comfortable with the team’s ability to deliver as well as the budget.

Describe the scope of their work in detail.

Nominal Techno managed all digital advertising activities, from social media advertising to our retargeting campaign. The team created a proposal that contained a scope and advertising options based on our key objectives for the advertising campaign. They also provided insight into our target audience.

What was the team composition?

The manager was our main point of contact. He provided us with interim reports.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had never put a conscious effort into advertising. But with Nominal Techno, site traffic increased approximately 25%, and the online campaign drove new customers in our store.

How effective was the workflow between your team and theirs?

The team communicated frequently and effectively throughout the project. We remained informed about the campaign’s progress. They were organized as well.

What did you find most impressive about this company?

They delivered as expected.

Are there any areas for improvement?

Before starting the project, I had specific ideas about targeting audiences in our niche. I forwarded those to ideas to the manager, but they didn’t say who is responsible for that component of the project. Without that information, I was unable to discuss targeting with them.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer