Noble Digital

Please describe your company and your position there.

CoFounder and CEO Red Ace Organics, manufacturer and distributor of the best beet juice products on the planet.

For what projects/services did your company hire Noble Digital, and what were your goals?

We launched our engagement Noble's Data Matrix Appraisal which gave us a clear and actionable marketing plan for us to grow into. Noble was then able to take a piece of that strategy and apply our starting budget to create a campaign that will put us on an immediate path towards hitting our 4 year goals.

How did you select this vendor and what were the deciding factors?

Reputation

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Design and data

How many people from the vendor's team worked with you, and what were their positions?

One

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A sit up and take notice just from their art direction alone. The results we've already seen are exciting! The look of the new landing pages alone has already given us an idea of what our entire "brand refresh" will look like and they look like a million bucks. We've already adopted the new designs for our Amazon page and our newsletter. Besides creating a solid strategy, grounded in data, Noble Digital also executes with high quality and speed since they are a production agency. Great marketing/advertising partners to have. We highly recommend working with them. Noble Digital understands how to read data and turn it into art.

Describe their project management style, including communication tools and timeliness.

timely 30min blocks, no downtime, and no endless conference calls. I hate meetings.

What did you find most impressive or unique about this company?

Their speed is impressive. 

Are there any areas for improvement or something they could have done differently?

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Please describe your company and your position there.

VP Brand & Marketing BÜK Foods makes the healthiest and best tasting gluten-free baked goods on the market. BÜK is more than a healthy, innovative product. It’s a powerful opportunity to be part of a new food future, and the solution to a changing world.

For what projects/services did your company hire Noble Digital?

Digital Marketing Strategy & Rebrand

What were your goals for this project?

Used our Shopify data to help focus the engagement to resolve our key customers which helped focus our organization's rebrand.

How did you select Noble Digital?

My Team searched online for ad agencies and compiled a list of 3 based on recommendation from other similar brands in our category and on their creative merit. Noble Digital also reached out to us on LinkedIn and seemed to be profiling companies of similar ilk. We contacted each company, received proposals and narrowed it down to Noble.

They seem to have to most pragmatic fit the stage of our company and offered a customized approach to their creative strategy. Noble displayed a vast knowledge of the digital marketing space and approached the solution in a personal way, which stood out above the other agencies who seemed to have a preset playbook.

Describe the scope of their work in detail.

• Did customer interviews and survey that gave us really clear insights and psychographics of how to approach them on a more emotional level than pure rational level
• Pinpointing our ideal customer types to inform a user-centric foundation for our new positioning so we can speak to those customers around their pain and gain points
• Competitor analysis that helped inform new tactics and approaches in the marketplace for our own brand to adopt and make our own.
• Helped us make strategic decisions for our relaunch, with confidence

What was the team composition?

Our executive team worked directly with the principal, developed a strategy and his team executed the plan with little influence from our team.

Can you share any outcomes from the project that demonstrate progress or success?

We are currently mapping all our opportunities to develop a proper marketing budget so that we can scale our business (that's our next session).

How effective was the workflow between your team and theirs?

The workflow was excellent considering the lead for the BUK team was traveling while the work was being conducted.

What did you find most impressive about this company?

We are excited to continue the engagement and take this further. They know how to use data to make an actionable plan. We learned a lot.

Are there any areas for improvement?

We were very satisfied with the work.

Please describe your company and your position there.

I am the founder of an online fashion brand in San Diego. I oversee product selection and operations.

For what projects/services did your company hire Noble Digital?

Despite our retail experience, we needed help with researching what product lines to focus on and understand the competition as well. We don’t have much in-house design so we needed a partner to outsource both the strategic side of our marketing as well as the creative content development.

What were your goals for this project?

We needed revenue streams to produce working capital that we could then reinvest back to continue growing our operations.

How did you select this vendor?

Noble was referred by a friend. We spoke with a few options in but we quickly discovered the other options were too focused and didn’t grasp the bigger picture we needed to figure out.

Describe the scope of their work in detail.

The work started with a discovery phase which led into strategy. After that phase, Noble made it really clear what our options where and were even helped us prioritize everything in a way that made it easy for us to focus our budget and be clear about what was urgent and what could be put on the back burner. From there we were supplied with deep analysis work that helped us decide on some key products that we’re already seeing results from.

What was the team composition?

Strategist, analysts, creative director

Can you share any outcomes from the project that demonstrate progress or success?

We have already begun seeing ROI from the new product lines that were developed. The most important win is that it’s helping us develop a financial runway so we can continue expanding our line and explore new audiences, while staying in the black.

How effective was the workflow between your team and theirs?

There was intense intake period where I was able to dump all my hopes and concerns, but once finished, they operated as an extension of me. Communications were only as needed. The didn’t bother me with the small stuff, which left me focused more on strategic decisions. The end result was better than I had expected.

What did you find most impressive about this company?

I was impressed by how I learned something I didn’t know about my own industry and more impressed that it was all through data analysis. Everything was data-driven. Noble is also very intuitive. They’re data-people… and they’re creative too. But, their creativity is based on data, which makes all the difference.

Are there any areas for improvement?

None that I can think of. This is an ongoing engagement and I'm excited to see where things go next.

Please describe your company and your position there.

I am a marketing manager for a large software company that specializes in POS SaaS solutions.

For what projects/services did your company hire Noble Digital?

We were looking for a professional analysis of some of our web properties using data to tell the story of where we are winning and losing.

What were your goals for this project?

We wanted to get a better understanding of our web traffic, how users discover our brand, and help us see the big picture and help identify where we are and where we should be.

How did you select this vendor?

Noble partnered with another agency for a webinar I signed up for.

Describe the scope of their work in detail.

- Identified major and minor gaps to help increase revenue opportunities. - Broke down our funnel flow in great detail to pinpoint how much deeper we could take things. - They understand how the whole picture (data and content) fits together since they also do content production.

What was the team composition?

Worked closely with the principle of the firm.

Can you share any outcomes from the project that demonstrate progress or success?

I cannot share any outcomes at this time.

How effective was the workflow between your team and theirs?

Extremely easy and effective workflow

What did you find most impressive about this company?

They're super knowledgeable in both data analysis and how content marketing can drive results.

Are there any areas for improvement?

N/a

Please describe your company and your position there.

I am the Director of the Advisor Marketing and Operations team for an Insurance company.

For what projects/services did your company hire Noble Digital?

A series of videos and ads to create a lead generation project targeting millennials and young X'ers.

What were your goals for this project?

Lead Generation

How did you select this vendor?

A team member attended their breakout session at a marketing conference.

Describe the video(s) and the process in detail.

We worked with Noble to develop a lead generation marketing campaign in 2019. They developed creative resources around a funnel flow and the theme “Adulting is Hard.” Creatives included two, TV quality videos, retargeting videos and messaging that our internal teams used to create ads and a landing page. 

What was your vendors' project management or feedback process?

No feedback

Can you share any outcomes from the project that demonstrate progress or success?

These changes resulted in increased ad-to-landing page conversions.

How effective was the workflow between your team and theirs?

Several months after the campaign started, Noble reviewed our media data and recommended changes to optimize the efficacy of the campaign. 

What did you find most impressive about this company?

The team is creative and hard-working.

Are there any areas for improvement?

No